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市場調查報告書

案例研究:Amazon的行動策略

Case Study: Amazon's Mobile Strategy

出版商 Analysys Mason 商品編碼 298485
出版日期 內容資訊 英文 PPT and PDF (25 slides); Excel
商品交期: 最快1-2個工作天內
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案例研究:Amazon的行動策略 Case Study: Amazon's Mobile Strategy
出版日期: 2014年03月26日 內容資訊: 英文 PPT and PDF (25 slides); Excel
簡介

Amazon的Kindle在消費Amazon的數位媒體同時,也促進了透過電子商務網站購買物理性商品。2013年12月時,Amazon擁有全球2億3,700萬名主動客戶,並成為電子商務的代名詞。其成功起因於其低價格、有效率送貨、建議及評語、再加上一鍵式付款,讓消費者使用便利、又能產生個性化線上購物經驗。

本報告提供Amazon的行動策略詳細調查分析,彙整主要的KPI(重要業績評估指標),對手企業的競爭分析,今後展望等資料,為您概述為以下內容。

主要的調查內容

  • Amazon幾個KPI及工作的詳細分析
  • 業者的影響概要
  • Amazon及其主要對手比較下的競爭分析
  • 以行動活動為重點,數位經濟上Amazon的展望SWOT分析與計分卡評級

關於作者

目錄

Amazon Kindle devices promote the consumption of Amazon's digital media services as well as the purchase of physical goods via the ecommerce site.

Amazon had 237 million active customers worldwide as of December 2013 and has become synonymous with ecommerce. Its success can be attributed to a combination of low prices, efficient shipping, recommendations and reviews, and one-click payment, which create an easy-to-use, personalised online shopping experience.


This Viewpoint provides:

  • detailed analysis of some of Amazon's KPIs and propositions
  • an overview of implications for operators
  • competitive analysis of Amazon compared to its main rivals
  • a SWOT analysis and scored rating of Amazon's prospects in the digital economy, with a focus on mobile activities.

About the authors

Cesar Bachelet (Senior Analyst) has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has also conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. Cesar contributes to various Consumer services research programmes, primarily Fixed Broadband and Multi-Play, Next-Generation Services and Digital Economy. He is also involved in various media-focused Consulting projects.

Ronan de Renesse (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Devices and Digital Economy research programmes. His primary areas of specialisation include smartphone and tablet adoption, rich media applications and services on mobile, mobile content and data monetisation, and over-the-top (OTT) company strategies. Ronan has been analysing the telecoms and media industry since 2003. Prior to joining Analysys Mason, Ronan was a Senior Analyst and the Head of Mobile at IHS Screen Digest, where he had overall responsibility for the Mobile Media Intelligence service and all related activities. For the past 5 years, Ronan has led the conception and development of various mobile media and technology forecasts, including those for mobile applications, mobile broadband and smartphones. Ronan has also written thought-leadership reports on Facebook and Google's mobile strategies, and participated in the production of Analysys Mason's key primary research projects such as the Connected Consumer, Tablet survey and Consumer smartphone usage report series.

Table of Contents

  • Executive summary
  • Implications for operators
  • Amazon's strategy and business model
  • Amazon's product and service portfolio
  • Assessment of Amazon's prospects
  • About the authors and Analysys Mason
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