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市場調查報告書

歐洲的國際漫遊:應對法規不確定性的業者策略

International Roaming in Europe: Operator Strategies in Response to Regulatory Uncertainty

出版商 Analysys Mason 商品編碼 297222
出版日期 內容資訊 英文 PDF (12 pages)
商品交期: 最快1-2個工作天內
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歐洲的國際漫遊:應對法規不確定性的業者策略 International Roaming in Europe: Operator Strategies in Response to Regulatory Uncertainty
出版日期: 2014年03月05日 內容資訊: 英文 PDF (12 pages)
簡介

歐洲委員會(EC)以域內的通訊市場整合為目標的「Connected Continent」方案,可能改變國際漫遊法規,增強業者零售價格策略的壓力,同時弱化替代漫遊供應商的商務案例。

本報告提供法規環境不確實的歐洲國際漫遊市場中,經營者可利用的概論策略,為您概述為以下內容。

主要的調查內容

  • 歐洲的國際漫遊的目前法規定位概要
  • 業者的收費及營運支援系統相關結構性去耦的影響的議論
  • 手機業者開始的「roam-like-at-home」(RLAH)費用服務分析
  • 在國際漫遊市場可能發展的評估
  • 業者的建議
  • EC的「漫遊III」提案的技術遵循詳細內容

調查對象企業

  • Bouygues Telecom
  • Bouygues Telecom
  • Orange
  • Free Mobile
  • T-Mobile USA
目錄

To defuse some of the political tension around the issue operators need to be proactive about segmentation and create more ‘facts on the ground' to influence the direction that the regulatory debate takes.

Potential changes to the regulation of international roaming outlined in the European Commission (EC)'s Connected Continent proposals have put increased pressure on operators' retail pricing strategies, while also weakening the business case for alternative roaming providers (potentially due to enter the market in July 2014). This Viewpoint outlines the strategies available to operators given the uncertainty of the regulatory environment.

This Viewpoint provides:

  • an outline of the current regulatory position for international roaming in Europe
  • discussion of the impact of structural decoupling on operators' billing and operational support systems
  • analysis of ‘roam-like-at-home' (RLAH) pricing offers launched by mobile operators
  • an assessment of likely developments in the international roaming market
  • recommendations for operators
  • details of technical compliance with the EC's ‘Roaming III' proposals.

COMPANY COVERAGE

The following companies are mentioned in this Viewpoint.

  • Bouygues Telecom
  • Free Mobile
  • Bouygues Telecom
  • Free Mobile
  • Orange
  • T-Mobile USA
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