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市場調查報告書

全球平板電腦調查:企業的BYOD及企業擁有的平板電腦

Tablet Survey Worldwide 2013: BYOD and Company-Owned Tablets in Enterprises

出版商 Analysys Mason 商品編碼 296880
出版日期 內容資訊 英文 PPT and PDF (21 slides); Excel
商品交期: 最快1-2個工作天內
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全球平板電腦調查:企業的BYOD及企業擁有的平板電腦 Tablet Survey Worldwide 2013: BYOD and Company-Owned Tablets in Enterprises
出版日期: 2014年02月26日 內容資訊: 英文 PPT and PDF (21 slides); Excel
簡介

歐洲企業擁有的平板電腦的資料收益,至2018年預計達到15億歐元。此事,尤其是設備和附加服務與資料一同銷售,對業者來說是一大機會。

本報告以全球17個國家18歲以上的平板電腦用戶4萬3,434人的調查結果為基礎,提供工作用個人設備的規格趨勢等分析,為您概述為以下內容。

主要的調查內容

  • 以下領域相關的詳細分析
    • BYOD平板電腦(工作用的個人平板電腦)及企業擁有的平板電腦的使用
      • 工作用個人設備的使用
      • 以工作目的使用平板電腦的定位
      • 以工作目的使用的平板電腦的共享使用
  • 來自Analysys Mason的歐洲企業擁有平板電腦相關行動寬頻預測的資料
  • 對業者的建議

調查對象地區

  • 巴西
  • 中國
  • 法國
  • 德國
  • 義大利
  • 馬來西亞
  • 墨西哥
  • 波蘭
  • 沙烏地阿拉伯
  • 新加坡
  • 南非
  • 西班牙
  • 瑞典
  • 土耳其
  • UAE
  • 英國
  • 美國
目錄

Enterprises typically prefer employees to use company-owned devices, which creates a major opportunity for operators.

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Consumerisation is the enterprise adoption of technology introduced by employees to the workplace. Employees are used to communicating, viewing content, accessing applications and reading on tablets, and want to have this capability at work. Data revenue for company-owned tablets in Europe will reach EUR1.5 billion by 2018. This is a significant opportunity for operators, particularly when devices and additional services can be sold alongside the data.

This report is based on Analysys Mason's worldwide survey of 43 134 tablet users across 17 countries conducted in June and July 2013.


The report provides:

  • detailed insight into the following areas covered in the survey:
    • use of bring-your-own-device (BYOD) tablets (personal tablets used for work purposes), and company-owned tablets:
      • use of personal devices for work
      • location of use of tablets for work
      • shared use of tablets used for work
    • monetisation of the enterprise tablet market:
      • revenue and connections
      • connectivity and usage of cellular connectivity
      • personal use of company-owned tablets
  • data from Analysys Mason's mobile broadband forecast for company-owned tablets in Europe
  • recommendations for operators.

Survey data coverage

The survey group consisted of 43 134 tablet users across 17 countries, aged 18 and over. Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.

Geographical coverage

Data is provided for the following individual countries:

  • Brazil
  • China
  • France
  • Germany
  • Italy
  • Malaysia
  • Mexico
  • Poland
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Turkey
  • UAE
  • UK
  • USA
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