Tablet Survey Worldwide 2013: BYOD and Company-Owned Tablets in Enterprises
|出版日期||內容資訊||英文 PPT and PDF (21 slides); Excel
|全球平板電腦調查:企業的BYOD及企業擁有的平板電腦 Tablet Survey Worldwide 2013: BYOD and Company-Owned Tablets in Enterprises|
|出版日期: 2014年02月26日||內容資訊: 英文 PPT and PDF (21 slides); Excel||
Enterprises typically prefer employees to use company-owned devices, which creates a major opportunity for operators.
Consumerisation is the enterprise adoption of technology introduced by employees to the workplace. Employees are used to communicating, viewing content, accessing applications and reading on tablets, and want to have this capability at work. Data revenue for company-owned tablets in Europe will reach EUR1.5 billion by 2018. This is a significant opportunity for operators, particularly when devices and additional services can be sold alongside the data.
This report is based on Analysys Mason's worldwide survey of 43 134 tablet users across 17 countries conducted in June and July 2013.
The survey group consisted of 43 134 tablet users across 17 countries, aged 18 and over. Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.
Data is provided for the following individual countries: