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市場調查報告書

亞太地區平板電腦調查:數據方案、擁有及流通

Tablet Survey in Asia-Pacific 2013: Data Plans, Ownership and Distribution

出版商 Analysys Mason 商品編碼 296128
出版日期 內容資訊 英文 PPT and PDF (28 slides)
商品交期: 最快1-2個工作天內
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亞太地區平板電腦調查:數據方案、擁有及流通 Tablet Survey in Asia-Pacific 2013: Data Plans, Ownership and Distribution
出版日期: 2014年02月13日 內容資訊: 英文 PPT and PDF (28 slides)
簡介

平板電腦市場對亞太地區的業者顯示行動數據收益增加的成長機會。根據調查結果,擁有3G/4G資料兼容性的平板電腦,實際利用服務的受訪者僅有54%。

本報告以全球17個國家的平板電腦用戶調查結果為基礎,提供亞太地區的平板電腦統計資料,為您概述為以下內容。

主要的調查內容

  • 中國、馬來西亞及新加坡的平板電腦統計趨勢;擁有、購買態度;流通管道;數據方案、商品搭售的使用趨勢
  • 業者的建議:
    • 關於平板電腦流通策略
    • 關於目前平板電腦擁有及未來的購買意願、促進要素
    • 平板電腦行動數據費率方案的引進

調查對象地區:各國的資料

  • 中國
  • 馬來西亞
  • 新加坡
目錄

Users' buying habits show that tablets are a premium product in Asia-Pacific, but data pricing is the most important factor affecting consumers' choices and behaviour - data usage shows high price elasticity.

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The tablet market represents a growing opportunity for operators in Asia-Pacific to increase mobile data revenue. The results of our survey show that only 54% of respondents with a 3G/4G data-compatible tablet actually use the service. This report is based on Analysys Mason's worldwide survey of 43 134 tablet users across 17 countries conducted in June and July 2013.


This report provides:

  • tablet demographic trends; ownership and purchasing behaviours; distribution channels; and data plan and bundling take-up trends in China, Malaysia and Singapore
  • recommendations for operators on:
    • tablet distribution strategies
    • current tablet ownership and future purchase intentions and drivers
    • adoption of tablet mobile data pricing plans.

Survey data coverage

Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.

Geographical coverage

Data is provided for the following individual countries:

  • China
  • Malaysia
  • Singapore

Table of Contents

  • Executive summary
  • Recommendations
  • Introduction: tablet users in APAC
  • Tablet ownership and distribution channels in APAC
  • Tablet mobile data packages: spend, bundling and preferences
  • Methodology
  • About the authors and Analysys Mason
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