Tablet Survey in Asia-Pacific 2013: Data Plans, Ownership and Distribution
|出版日期||內容資訊||英文 PPT and PDF (28 slides)
|亞太地區平板電腦調查:數據方案、擁有及流通 Tablet Survey in Asia-Pacific 2013: Data Plans, Ownership and Distribution|
|出版日期: 2014年02月13日||內容資訊: 英文 PPT and PDF (28 slides)||
Users' buying habits show that tablets are a premium product in Asia-Pacific, but data pricing is the most important factor affecting consumers' choices and behaviour - data usage shows high price elasticity.
The tablet market represents a growing opportunity for operators in Asia-Pacific to increase mobile data revenue. The results of our survey show that only 54% of respondents with a 3G/4G data-compatible tablet actually use the service. This report is based on Analysys Mason's worldwide survey of 43 134 tablet users across 17 countries conducted in June and July 2013.
Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.
Data is provided for the following individual countries: