Tablet Survey in the Middle East and Africa 2013: Understanding Connectivity and Usage
|出版日期||內容資訊||英文 PPT and PDF (31 slides); Excel
|中東、非洲的平板電腦調查:連接、利用的把握 Tablet Survey in the Middle East and Africa 2013: Understanding Connectivity and Usage|
|出版日期: 2014年02月05日||內容資訊: 英文 PPT and PDF (31 slides); Excel||
The introduction of affordable tablet models is helping to increase their popularity in the Middle East and Africa, and is resulting in some users spending a decreasing amount of time on PCs in favour of tablets.
The tablet market represents a growing opportunity for operators in the Middle East and Africa (MEA) to increase mobile data revenue. It is important for operators to understand the key obstacles to cellular connectivity take-up on tablets in the region, and build a clear picture of app usage and purchasing patterns, in order to inform their strategies in this market.
This Viewpoint provides the following information for Saudi Arabia, South Africa and UAE:
The survey group consisted of 3677 tablet users across 3 countries, aged 18 and over. Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.
Data is provided for the following individual countries: