Tablet Survey Worldwide 2013: Application Usage, Spend and Multi-Device Substitution Trends
|出版日期||內容資訊||英文 PPT and PDF (26 slides); Excel
|全球平板電腦調查:應用利用、支出、多設備置換趨勢 Tablet Survey Worldwide 2013: Application Usage, Spend and Multi-Device Substitution Trends|
|出版日期: 2014年02月05日||內容資訊: 英文 PPT and PDF (26 slides); Excel||
平板電腦的銷售額2012年倍增，該設備市場區隔對以增加行動數據收益為目標的業者顯示巨大的機會。免費應用程式的廣幅可用性，刺激平板電腦及其他設備上應用程式的需求與利用。可是同時，由於消費者購買應用程式的意願低 - 44％調查受訪者自己的終端或平板電腦沒有購買應用程式 - 對相關利益者來說應用程式利用的收益化很困難。
A mature content ecosystem linked to a strong e-commerce platform is critical to maximise app spend potential.
Tablet sales doubled in 2012, and this device segment represents a significant opportunity for operators to increase mobile data revenue. The wide availability of free apps has helped spur demand for, and usage of, apps on tablets and other devices. However, it also makes it difficult for stakeholders to monetise app usage because consumers are less willing to purchase apps - 44% of respondents in our survey had never bought an app for their handset or their tablet.
This report is based on Analysys Mason's worldwide survey of 43 134 tablet users across 17 countries conducted in June and July 2013.
The survey group consisted of 43 134 tablet users across 17 countries, aged 18 and over. Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.
Data is provided for the following individual countries:
The following companies are mentioned in this Viewpoint: