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市場調查報告書

行動寬頻費用:西歐的業者提高入門級用戶的價格

Mobile Broadband Pricing 4Q 2013: Operators in Western Europe Raise Prices for Entry-Level Users

出版商 Analysys Mason 商品編碼 294337
出版日期 內容資訊 英文 PDF (7 pages); Excel
商品交期: 最快1-2個工作天內
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行動寬頻費用:西歐的業者提高入門級用戶的價格 Mobile Broadband Pricing 4Q 2013: Operators in Western Europe Raise Prices for Entry-Level Users
出版日期: 2014年01月24日 內容資訊: 英文 PDF (7 pages); Excel
簡介

LTE服務怎麼計算費用,對打算維持競爭力的同時產生投資收益的業者來說重要的問題。

本報告提供行動寬頻費用各種趨勢的相關調查、費用模式比較、每GB的平均成本及費用模式的案例研究等等,為您概述為以下內容。

主要的調查內容

  • 從行動寬頻費用能得到的結果分析
  • 西歐的入門級行動寬頻計劃發展過程分析
  • 最常見的費用模式比較
  • 3G及4G技術個性化的業者、停止差異化的業者概要
  • 與每GB的平均成本的分析及全LTE行動寬頻費用比較的入門級平均每月存取費用
  • 創新的行動寬頻費用模式的案例研究:Avea Turkey

對象地區

  • 西歐
  • 中東歐
  • 先進亞太地區
  • 北美

對象企業

  • Avea Turkey
  • Bouygues Telecom
  • DNA
  • Elisa
  • KPN
  • SFR
  • Telenor Denmark
  • T-Mobile Netherlands

關於作者

目錄

Operators justify a rise in mobile broadband prices on entry-level tariff tiers with higher speeds and more-generous monthly data allowances.

How to price LTE services is a key question that operators have to resolve in order to stay competitive while generating a return on their investment. We have observed a variety of trends in mobile broadband pricing in the fourth quarter of 2013. This Viewpoint accompanies the latest update to Analysys Mason's Mobile broadband pricing: benchmarking tool, which is included as a separate download.

This Viewpoint provides:

  • an analysis of the results obtained from the Mobile broadband pricing: benchmarking tool in the fourth quarter of 2013, which includes pricing information for selected countries in Europe, Developed Asia-Pacific and the USA (see below)
  • analysis of how pricing levels for entry-level mobile broadband plans developed in Western Europe between the second and fourth quarters of 2013
  • a comparison of the most common tariff pricing models
  • an overview of operators that differentiate between 3G and 4G technology and those that have stopped differentiating
  • analysis of average cost per gigabyte and average monthly access charge for entry-level compared to all LTE mobile broadband tariffs
  • a case study on an innovative mobile broadband tariff model from Avea Turkey.

GEOGRAPHICAL COVERAGE

The Excel download contains pricing details for mobile broadband subscriptions in the following countries:

Western Europe

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Central and Eastern Europe

  • Czech Republic
  • Hungary
  • Poland
  • Russia
  • Turkey

Developed Asia-Pacific

  • Australia
  • Hong Kong
  • Japan
  • Singapore
  • South Korea

North America

  • USA.

COMPANY COVERAGE

The following companies are mentioned in this Viewpoint.

  • Avea Turkey
  • Bouygues Telecom
  • DNA
  • Elisa
  • KPN
  • SFR
  • Telenor Denmark
  • T-Mobile Netherlands

Authors

Ronan de Renesse

Ronan is the lead analyst for Analysys Mason'sMobile Devices and Digital Economy research programmes. His primary areas of specialisation include smartphone and tablet adoption, rich media applications and services on mobile, mobile content and data monetisation, and over-the-top (OTT) company strategies.

Ronan has been analysing the telecoms and media industry since 2003. Prior to joining Analysys Mason, Ronan was a Senior Analyst and the Head of Mobile at IHS Screen Digest, where he had overall responsibility for the Mobile Media Intelligence service and all related activities. For the past 5 years, Ronan has led the conception and development of various mobile media and technology forecasts, including those for mobile applications, mobile broadband and smartphones. Ronan has also written thought-leadership reports on Facebook and Google's mobile strategies, and participated in the production of Analysys Mason's key primary research projects such as the Connected Consumer, Tablet survey and Consumer smartphone usage report series.

Before becoming an industry analyst, Ronan was an academic researcher at the Centre for Telecommunications Research at King's College London. He had numerous articles published in international technology journals and also gave various presentations at high-profile conferences. Ronan holds a PhD in Telecommunications from King's College London. He has also participated on the GSMA Global Mobile Awards judging panel.

Eva Weidinger

Before joining Analysys Mason, Eva worked as a research analyst contractor with Kaiser Associates. She holds a Master's degree in Global Politics from London School of Economics and Political Science, and a Bachelor's degree in Media Technology.

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