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Case Study: Apple's Mobile Strategy

出版商 Analysys Mason 商品編碼 293579
出版日期 內容資訊 英文 PPT and PDF (29 slides)
商品交期: 最快1-2個工作天內
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案例研究:Apple的行動策略 Case Study: Apple's Mobile Strategy
出版日期: 2014年01月14日 內容資訊: 英文 PPT and PDF (29 slides)




  • 特別在行動市場上,主要Apple的KPI及提供服務的詳細分析
  • 行動網路業者的影響及應用、行動內容市場的趨勢分析
  • Apple的行動策略、經營模式的詳細分析
  • Apple的行動服務投資組合概要
  • Apple的成長機會分析
  • Apple近幾年的收購詳細內容
  • 行動市場上Apple的可能性詳細評估、評級:以下包含
    • Apple與主要對手比較的競爭分析
    • 分等級之行動市場上Apple可能性的SWOT分析、計分卡

Apple's tightly integrated and controlled ecosystem represents both its biggest strength and its greatest weakness.


Apple offers a wide range of mobile products and services, all of which aim to differentiate the user experience and drive take-up of its mobile devices, which account for the bulk of its revenue. A large part of Apple's success can be attributed to its tightly controlled ecosystem, which spans hardware, software, content and services, delivering a consistent user experience.

This Viewpoint provides:

  • detailed analysis of some of Apple's KPIs and service offerings, particularly in the mobile market
  • implications for mobile network operators and analysis of trends in the apps and mobile content markets
  • detailed analysis of Apple's mobile strategy and business model
  • an outline of Apple's mobile service portfolio
  • analysis of growth opportunities for Apple
  • details of Apple's recent acquisitions
  • a detailed assessment and rating of Apple's prospects in the mobile market, including:
    • a competitive analysis of Apple compared to its main rivals
    • a SWOT analysis and scored rating of Apple's prospects in the mobile market.
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