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市場調查報告書

案例研究:Apple的行動策略

Case Study: Apple's Mobile Strategy

出版商 Analysys Mason 商品編碼 293579
出版日期 內容資訊 英文 PPT and PDF (29 slides)
商品交期: 最快1-2個工作天內
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案例研究:Apple的行動策略 Case Study: Apple's Mobile Strategy
出版日期: 2014年01月14日 內容資訊: 英文 PPT and PDF (29 slides)
簡介

Apple提供廣泛的行動產品與服務,那些全部都瞄準了用戶體驗的差異化及促進佔收益大半的行動裝置消費。Apple成功的大部分,是起因於擴展硬體設備、軟體,內容及服務,提供具一貫性的用戶體驗。Apple嚴格整合管理的生態系統,是最大的優勢同時也成為一大弱點。

本報告提供Apple的行動策略、經營模式的相關調查、行動服務的組合、成長機會、近幾年的收購趨勢、競爭分析、今後的可能性等彙整資料,為您概述為以下內容。

主要的調查內容

  • 特別在行動市場上,主要Apple的KPI及提供服務的詳細分析
  • 行動網路業者的影響及應用、行動內容市場的趨勢分析
  • Apple的行動策略、經營模式的詳細分析
  • Apple的行動服務投資組合概要
  • Apple的成長機會分析
  • Apple近幾年的收購詳細內容
  • 行動市場上Apple的可能性詳細評估、評級:以下包含
    • Apple與主要對手比較的競爭分析
    • 分等級之行動市場上Apple可能性的SWOT分析、計分卡
目錄

Apple's tightly integrated and controlled ecosystem represents both its biggest strength and its greatest weakness.

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Apple offers a wide range of mobile products and services, all of which aim to differentiate the user experience and drive take-up of its mobile devices, which account for the bulk of its revenue. A large part of Apple's success can be attributed to its tightly controlled ecosystem, which spans hardware, software, content and services, delivering a consistent user experience.


This Viewpoint provides:

  • detailed analysis of some of Apple's KPIs and service offerings, particularly in the mobile market
  • implications for mobile network operators and analysis of trends in the apps and mobile content markets
  • detailed analysis of Apple's mobile strategy and business model
  • an outline of Apple's mobile service portfolio
  • analysis of growth opportunities for Apple
  • details of Apple's recent acquisitions
  • a detailed assessment and rating of Apple's prospects in the mobile market, including:
    • a competitive analysis of Apple compared to its main rivals
    • a SWOT analysis and scored rating of Apple's prospects in the mobile market.
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