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市場調查報告書

為使智慧型手機普及,業者的補助金策略及替代策略

Operator Subsidy Strategies and Alternative Ways of Making Smartphones Affordable

出版商 Analysys Mason 商品編碼 293158
出版日期 內容資訊 英文 PPT and PDF (28 slides)
商品交期: 最快1-2個工作天內
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為使智慧型手機普及,業者的補助金策略及替代策略 Operator Subsidy Strategies and Alternative Ways of Making Smartphones Affordable
出版日期: 2014年01月08日 內容資訊: 英文 PPT and PDF (28 slides)
簡介

對終端的補助金,是為了使智慧型手機價格更合理,業者用的一般策略。可是補助金無法全部彌補服務費用,使業者的利益幅度縮小。

本報告以iPhone 5S(16GB)範例為焦點,提供業者的智慧型手機用補助金層級及策略的相關調查、5個國家的16家業者的補助金與費用策略,為您概述為以下內容。

主要的調查內容

  • 以iPhone 5S(16GB)範例為基礎,業者的補助金層級及高階智慧型手機用的策略
  • 提供主要的案例研究中合適的智慧型手機的替代策略詳細分析
  • 業者的建議、最佳業務實踐的實例

調查對象國家

  • 法國
  • 德國
  • 瑞典
  • 英國
  • 美國

調查對象企業

  • AT&T
  • Bouygues Telecom
  • EE
  • Orange
  • SFR
  • Sprint
  • TeliaSonera
  • Telefonica
  • T-Mobile
  • Verizon Wireless
  • Vodafone

關於作者

目錄

It makes sense for operators to make smartphones affordable in other ways, because tariffs allowing early handset upgrades and lower tariff charges by separating handset and airtime charges may be more relevant to consumers.

Handset subsidies are a common strategy that operators use to make smartphones more affordable. Operators may subsidise part or all of the handset cost to promote take-up of their service offering. However, handset subsidies squeeze operators' profit margins, because they cannot recoup all subsidies through service charges.

This report considers smartphone subsidy levels and strategies for smartphones by looking at one example, the iPhone 5S (16GB). We have selected a variety of tariffs from 16 different operators in 5 countries in order to compare operators' subsidy and tariff strategies.

This Viewpoint and data annex provide:

  • an examination of operators' subsidy levels and strategies for high-end smartphones based on the example of the iPhone 5S (16GB)
  • an in-depth analysis of alternative ways of providing affordable smartphones in selected case studies
  • recommendations for operators and examples of best practice.

Geographical coverage

This report includes information on the smartphone subsidies offered by operators in the following countries.

  • France
  • Germany
  • Sweden
  • UK
  • USA

The subsidy analysis in this report includes information on the following operators.

  • AT&T
  • Bouygues Telecom
  • EE
  • Orange
  • SFR
  • Sprint
  • TeliaSonera
  • Telefónica
  • T-Mobile
  • Verizon Wireless
  • Vodafone
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