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市場調查報告書

亞太地區的新興國家的通訊市場:中間預測更新

Emerging Asia-Pacific Telecoms Market: Interim Forecast Update 2015-2020

出版商 Analysys Mason 商品編碼 292246
出版日期 內容資訊 英文 26 Slides
商品交期: 最快1-2個工作天內
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亞太地區的新興國家的通訊市場:中間預測更新 Emerging Asia-Pacific Telecoms Market: Interim Forecast Update 2015-2020
出版日期: 2016年06月03日 內容資訊: 英文 26 Slides
簡介

亞太地區的新興各國的通訊市場處於各種不同的發展階段,不過,智慧型手機的普及和高速3G、4G網路的擴大,OTT應用受歡迎等要素,預測每個國家的傳統收益源 (語音、通訊) 都會縮小。同時,行動數據及固定寬頻成為促進該地區成長的主要部門。

本報告提供亞太地區的新興各國的通訊市場調查,技術、利用形態、產品/服務類型等各分類的連線數、收益、流量、ARPU的5年預測,市場趨勢和影響市場成長因素,競爭環境,法律制度,宏觀經濟展望等就國別彙整。

調查對象國家

  • 孟加拉
  • 中國
  • 印度
  • 印尼
  • 馬來西亞
  • 巴基斯坦
  • 菲律賓
  • 斯里蘭卡
  • 泰國
  • 越南

調查項目

  • 連線數
    • 固定
      • 語音、寬頻、網路電視、撥號
      • 窄頻語音、VoBB
      • DSL、FTTH/B、電纜、BFWA、其他
    • 行動
      • 終端、寬頻、M2M
      • 預付、契約
      • 2G、3G、4G
      • 智慧型手機、非智慧型手機
  • 收益
    • 固定
      • 服務、零售
      • 語音、寬頻、網路電視、撥號、BNS
      • DSL、FTTH/B、電纜、BFWA、其他
    • 行動
      • 服務、零售
      • 預付、契約
      • 終端、寬頻、M2M
      • 終端語音、通訊、資料
  • 流量 (固定、行動)
    • 發信呼叫
    • MoU
  • 行動ARPU
    • SIM、終端
    • 預付、契約
    • 終端語音、資料

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

bile handset data, fixed broadband, IPTV and M2M will be the key revenue drivers in emerging Asia-Pacific between 2015 and 2020."

The telecoms markets of the emerging Asia-Pacific (EMAP) region are at different stages of development. However, the proliferation of smartphones, the expansion of high-speed 3G and 4G networks, and the increasing popularity of OTT apps will be the main reasons for the decline of traditional revenue streams (voice and messaging) in all these countries. On the other hand, mobile data and fixed broadband will among the key drivers of telecoms market growth in the region.

This report provides:

  • an interim update of our 5-year forecast (Emerging Asia-Pacific telecoms market: trends and forecasts 2015-2020) published in October 2015) of more than 100 mobile and fixed KPIs for EMAP as a whole and for ten key countries
  • an explanation of the significant changes in this edition, compared with our previous forecasts.

Revisions to our previous forecasts occurred mainly for the following reasons:

  • market developments- based on recent events and latest reported operator and regulator data (2Q 2015)
  • changes to the competitive and regulatory environment
  • changes to the macroeconomic outlook and exchange rates used to derive revenue in constant US dollars
  • changes to historical data because of newly available information.

GEOGRAPHICAL COVERAGE

Region:Detailed commentary is provided for the following countries:
  • Emerging Asia-Pacific
  • Bangladesh
  • China
  • India
  • Indonesia
  • Malaysia
  • Pakistan
  • Philippines
  • Sri Lanka
  • Thailand
  • Vietnam

DATA COVERAGE

Connections 

Mobile

  • Handset, broadband, M2M
  • Prepaid, contract
  • 2G, 3G, 4G
  • Smartphone, non-smartphone

Fixed

  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTH/B, cable, BFWA, other
Revenue 

Mobile

  • Service, retail
  • Prepaid, contract
  • Handset, broadband, M2M
  • Handset voice, messaging, data

Fixed

  • Service, retail
  • Voice, broadband, IPTV, dial-up, BNS
  • DSL, FTTH/B, cable, BFWA, other
Fixed and mobile voice trafficMobile ARPU
  • Outgoing minutes
  • MoU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

ABOUT THE AUTHORS

Harsh Upadhyay (Analyst) contributes to Analysys Mason's Asia-Pacific research programme, and is based in our Singapore office. His research focuses on market tracking, competitive assessment, data forecasting, next-generation services and consumer behaviour analysis in the Asia-Pacific telecoms market. He also supports consulting projects and presents at industry events. Harsh's experience in the TMT industry is diverse, and he has a detailed understanding of the telecoms market in the region. He has previously worked with Frost & Sullivan and IDC as an analyst and consultant, and his clients include leading ICT firms and government bodies. Harsh holds a Master's and Bachelor's degree in Business Management from India.

Sherrie Huang (Research Programme Head, Asia-Pacific) is the lead analyst for Analysys Mason's Asia-Pacific research programme and is based in our Singapore office. Her research covers the entire Asia-Pacific region, and includes market data and forecasts for 15 key markets as well as thematic reports covering key telecoms industry trends in the region. Sherrie has extensive expertise in fixed and mobile services and has covered the telecoms industry from various angles, including strategy, market sizing and forecasting, end-user case studies, cost modelling and regulatory issues. She previously worked at IDC, Ovum and ZTE in various Asia-Pacific countries in product marketing, project management, and research and consulting roles.

Table of Contents

  • 6. Executive summary and regional forecasts
  • 7. Mobile handset data and mobile broadband will make important contributions to telecoms service revenue during the forecast period
  • 8. Mobile handset data and broadband will be the growth engines of telecoms operators' revenue, making up for losses in traditional services
  • 9. Smartphones and LTE: 63% of handsets will be smartphones and 37% of connections will be LTE by 2020
  • 10. Key regional changes since our previous forecast: Mobile handsets, data and broadband revenue will grow more quickly
  • 11. Forecast revision: Telecoms retail revenue in 2020 will be hindered by declining growth in the mobile voice and messaging segments
  • 12. Individual country forecasts
  • 13. Bangladesh: 3G connections will continue to grow, but price competition will reduce ARPU
  • 14. China: The economic downturn, government-led tariff reductions and increased competition will affect telecoms retail revenue
  • 15. India: Increasing smartphone penetration and mobile subscribers have boosted our forecast for mobile service revenue by 4%
  • 16. Indonesia: 4G network roll-out and adoption will continue to grow during the forecast period
  • 17. Malaysia: Increased 4G adoption will boost operators' revenue in the medium term, but price competition will erode it later
  • 18. Pakistan: 3G take-up will boost telecoms retail revenue
  • 19. Philippines: A new addition to our EMAP coverage, where the level of text messaging usage is one of the highest in the world
  • 20. Sri Lanka: Competition between operators regarding 4G tariffs will dampen service revenue growth
  • 21. Thailand: Smartphones will gain a higher share of connections driven by demand for postpaid subscriptions and mobile Internet
  • 22. Vietnam: VoLTE and VoWiFi will ease the decline of mobile voice
  • 23. About the authors and Analysys Mason
  • 24. About the authors
  • 25. About Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue (retail and wholesale), emerging Asia-Pacific, 2010-2020
  • Figure 2: Telecoms retail revenue growth by service type, emerging Asia-Pacific, 2014-2020
  • Figure 3: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), emerging Asia-Pacific, 2014 and 2020
  • Figure 4: Summary of major changes compared with our previous forecast for emerging Asia-Pacific
  • Figure 5: Telecoms retail revenue by service type and total service revenue, previous and new forecasts, emerging Asia-Pacific, 2014 and 2020
  • Figure 6: Telecoms retail revenue by service type, total service revenue and growth rates, emerging Asia-Pacific, 2014-2020
  • Figure 7: Connections by type, and growth rates, emerging Asia-Pacific, 2014-2020
  • Figure 8: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Bangladesh, 2010-2020
  • Figure 9: Summary of major changes compared with our previous forecast, Bangladesh
  • Figure 10: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, China, 2010-2020
  • Figure 11: Summary of major changes compared with our previous forecast, China
  • Figure 12: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, India, 2010-2020
  • Figure 13: Summary of major changes compared with our previous forecast, India
  • Figure 14: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Indonesia, 2010-2020
  • Figure 15: Summary of major changes compared with our previous forecast, Indonesia
  • Figure 16: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Malaysia, 2010-2020
  • Figure 17: Summary of major changes compared with our previous forecast, Malaysia
  • Figure 18: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Pakistan, 2010-2020
  • Figure 19: Summary of major changes compared with our previous forecast, Pakistan
  • Figure 20: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), historical and forecast, Philippines, 2010-2020
  • Figure 21: Summary of key market drivers and assumptions, Philippines
  • Figure 22: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Sri Lanka, 2010-2020
  • Figure 23: Summary of major changes compared with our previous forecast, Sri Lanka
  • Figure 24: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Thailand, 2010-2020

List of figures

  • Figure 25: Summary of major changes compared with our previous forecast, Thailand
  • Figure 26: Telecoms retail revenue by service type, and total service revenue (retail and wholesale), new and previous forecasts, Vietnam, 2010-2020
  • Figure 27: Summary of major changes compared with our previous forecast, Vietnam
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