歐洲行動整合索費策略

本報告已在2011年07月19日停止出版。

簡介

整合索費不僅需要富有彈性的付費方式，也需要一套能夠索取GSM/GPRS/UMTS/無線LAN網絡上國內外漫遊 費用的簡易制度。

專精通訊領域，擁有世界性評價的英國專業市調公司 Analysys Ltd.（總公司：劍橋），分析整合索費的導入策略，並出版綜合報告書 “Billing for Mobility: strategies for convergent charging”。

此報告書除了分析企業應該架構的商業過程與專業能力、規範及服務的安定性問題，也探討當今市場所利用的索費策略分析、歐洲的索費系統市場的定量化等。此報告書的概略架構如下所示。

0 摘要

1 顧客付費成為整合服務的最大課題

• 整合索費為邁向無縫行動通訊的重要一步
• 整合索費可開拓行動及固定通訊廠商整合服務的獲利
• 簡化使用者的操作乃是廠商的課題
• 整合索費的最終目標乃是讓使用者有接受一貫服務的感覺

2 End-to-End 過程合作的缺陷阻礙提供使用者的一貫服務

• 價值連鎖的共通研究將合夥管理導向成功之途
• 產生不必要索費問題的大企業體質
• 新商業流程促成過程變更與系統導入
• 希望阻止客戶流失的廠商在運用管理/ 業務管理上無法採取確切的因應之道
• 企業高層應該針對整合索費的組織問題進行協商

3 針對整合索費進行許多研究的廠商

• 廠商在整合解決方略的開發上所面對的多數問題
• 高水準的系統可設定性為索費系統廠商間的傾向
• 情報網絡商在新世代索費系統上處於優勢
• 「後資料」的請求模式成為產業構想的課題、變化的催化劑

4 可預見穩定成長的整合索費市場

• 歐洲整合索費市場的3種類與預測
• 市場預測方法論
• 可預期5年內成長表現的固定行動的預付解決方略
• 索費系統廠商對行動預付整合索費解決方略的支出增加
• 從底層固定通訊廠商開始導入的固定•行動的整合索費解決方略
• 對整合系統的投資反映出組織的改變與再架構

目錄

Abstract

Analysys Research reports provide authoritative coverage of the global networked economy based on our unrivalled ability to combine real-world experience, rigorous research and forward-looking analysis. These data-rich reports are focused on answering the most pressing market and technology questions and give in-depth analysis on the latest trends and issues affecting the global telecoms marketplace.

Table of Contents

• 1 Customer billing is one of the top challenges in providing convergent services
  • 1.1 Convergence is an important step on the path to seamless mobility
  • 1.2 Convergence enables mobile and fixed operators to tap new revenues from integrated service portfolios
  • 1.3 Keeping the customers experience of convergence simple is a key objective for operators
  • 1.4 Delivering a consistent customer experience is the ultimate goal of convergent charging
• 2 Weak links in the end-to-end process deny customers a consistent service experience
  • 2.1 Successful partner management depends on common approaches in the value chain
  • 2.2 Organisational silos create unnecessary billing problems
  • 2.3 New business workflows mean changing processes and adapting systems
  • 2.4 Operators cannot afford OSS/BSS roadblocks if they want to keep customers from churning
  • 2.5 Senior management must address the organisational issue of convergent charging
• 3 Vendors are adopting a range of approaches to convergent billing
  • 3.1 Vendors face a number of challenges in developing convergent solutions
  • 3.2 Among billing systems vendors the trend is towards greater levels of systems configurability
  • 3.3 IN vendors believe they are well placed to deliver next-generation charging systems
  • 3.4 The emergence of the metadata billing model challenges industry pre-conceptions and is a catalyst for change
• 4 The market for convergent billing systems is set for strong growth
  • 4.1 We have forecast the market for three types of convergent billing solution in Europe
  • 4.2 Our forecast methodology incorporates a range of benchmarks and cross-checks
  • 4.3 The market for fixed prepaid/postpaid solutions is set for growth over the next five years
  • 4.4 Billing system vendors will take an increasing proportion of spend on mobile prepaid/postpaid converged billing solutions
  • 4.5 Converged fixed--mobile billing solutions will be bought largely by tier 1 fixed operators, and in increasing numbers
  • 4.6 Investments in converged systems will increasingly mirror organisational change and restructuring

List of Figures

• Figure 0.1: European mobile operator spend on prepaid/postpaid convergent billing solutions, 2005 and 2010
• Figure 0.2: European mobile operator spend on fixed--mobile convergent billing solutions, 2005 and 2010
• Figure 1.1: Evolutionary path to seamless mobility
• Figure 1.2: Convergent service charging model providing a consistent customer experience
• Figure 2.1: Identifying the weak links for convergent charging
• Figure 2.2: Evolution of the self--service model
• Figure 3.1: Vendor positioning on the customisation--productisation spectrum
• Figure 3.2: Metadata value proposition
• Figure 4.1: Market sizing methodology
• Figure 4.2: European fixed and WLL operator spending on converged prepaid/postpaid billing solutions, 2005 and 2010
• Figure 4.3: European mobile operator spend on converged prepaid/postpaid billing by vendor type, 2005 and 2010
• Figure 4.4: European mobile operator spend on prepaid/postpaid convergent billing solutions by operator tier, 2005 and 2010
• Figure 4.5: European operator spend on fixed--mobile convergent billing solutions, 2005 and 2010
• Figure 4.6: European fixed operator spend on fixed--mobile convergent billing solutions, 2005 and 2010

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