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市場調查報告書

歐洲的多合一服務服務:趨勢與預測 2016-2020年

Multi-play services in Europe: Trends and Forecasts 2016-2020

出版商 Analysys Mason 商品編碼 261645
出版日期 內容資訊 英文 38 Slides
商品交期: 最快1-2個工作天內
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歐洲的多合一服務服務:趨勢與預測 2016-2020年 Multi-play services in Europe: Trends and Forecasts 2016-2020
出版日期: 2016年08月30日 內容資訊: 英文 38 Slides
簡介

本報告提供西歐·中東歐10個國家固定寬頻型服務綁定套組市場之詳細預測,提供您3個主要綁定套組類型的引進率 (固定寬頻+收費電視,固定寬頻+收費電視+行動,固定寬頻+行動) 、家庭中這些綁定套組的普及率,固定寬頻基本客群和行動連線數,帳號的平均收益 (ARPA) 、FMC產生的收益及其佔通訊零售收益的佔有率等相關調查。

目錄

  • 地區趨勢
  • FMC綁定套組的接受度五花八門:家庭普及率預計在西班牙,法國及葡萄牙最高
  • 國家層級趨勢:西歐
  • 法國:市場擁有4家整合業者,多合一服務成為在法國競爭的基礎
  • 德國:固定寬頻·收費電視綁定套組成長至300萬以上,大部分來自匯流
  • 義大利:義大利市場結構正在改變,FMC接收的影響緩慢
  • 荷蘭:匯流綁定套組的繁榮,第2名整合業者預測將在2016年末前出現
  • 葡萄牙:Vodafone引領MEO·NOS,帶來成熟的多合一服務市場成長之勢
  • 西班牙:FMC市場價值因業者為了吸引用戶注意附加值內容之收費電視商品搭售而擴大
  • 英國:確立多合一服務動態;Sky進入到行動市場的情況,展現出FMC的潛在需求
  • 國家層級趨勢:中東歐
  • 波蘭:固定網路的升級及包含潛在性整合的多合一服務綁定套組的接收度
  • 羅馬尼亞:可用性仍是刺激多合一服務綁定套組需求的關鍵
  • 土耳其:Turk Telekom 及 Turkcell 由於收費電視市場佔有率相對較弱,而由競爭轉換到匯流
  • 預測手法·前提條件
  • 關於著者·Analysys Mason、其他

圖表

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目錄

"A second, but weaker, wave of growth in the number of fixed-mobile subscriptions is set to come from countries other than France, Portugal and Spain."

This forecast report assesses:

  • rates of adoption (current and projected) of three main bundle types:
    • fixed broadband + pay TV
    • fixed broadband + pay TV + mobile
    • fixed broadband + mobile
  • the penetration rates of these bundles in households, fixed broadband customer bases and mobile connections, where applicable
  • average revenue per account (ARPA) and revenue generated by FMC bundles and its share of total telecoms retail revenue.

GEOGRAPHICAL COVERAGE

Forecasts are provided for the following ten European countries.

Western Europe

  • France
  • Germany
  • Italy
  • Netherlands
  • Portugal
  • Spain
  • UK

Central and Eastern Europe

  • Poland
  • Romania
  • Turkey

Table of Contents

  • 6. Regional trends.
  • 7. The level of take-up of FMC bundles will vary - household penetration will be highest in Spain, France and Portugal
  • 8. A second, but weaker, wave of FMC bundle growth is set to come from countries other than Spain, France and Portugal
  • 9. Several Factors, often acting together, affect the supply of, and demand for, FMC bundles
  • 10. Scorecard of incentives and drivers for supply of, and demand for, FMC bundles
  • 11. Growth in FMC SIMs depends on operators' multiple-SIM initiatives and the appeal of standalone mobile plans
  • 12. Operators target large households, but the number of SIMs per FMC account is low in most operators' flagship plans
  • 13. The prevalence of fixed broadband and pay-TV bundles is related to market structure and the legacy of standalone TV platforms
  • 14. FMC's share of fixed broadband and pay-TV bundles will steadily grow in all countries
  • 15. FMC revenue will grow but leave room for standalone services and smaller bundles; this may change with consolidation moves
  • 16. FMC ARPA will be relatively resilient as RGIs per account increase and FMC-related discounts gradually disappear
  • 17. country-level trends: Western Europe
  • 18. France: Multi-play services will be the basis of competition in France because the market has four integrated operators
  • 19. Germany: Fixed broadband and pay-TV bundles will grow by more than 3 million, mostly because of convergence
  • 20. Italy: The structure of the Italian market is changing, but we expect the impact on FMC take-up to be slow
  • 21. Netherlands: Converged bundles will thrive: a second large integrated operator may be formed before the end of 2016
  • 22. Portugal: Vodafone will bring momentum to a maturing multi-play market that is led by MEO and NOS
  • 23. Spain: The value of the FMC market will grow as operators turn their attention to bundling pay TV with premium content
  • 24. UK: Multi-play dynamics are well established; latent demand for FMC can be revealed if Sky enters the mobile market
  • 25. Country-level trends: central and eastern Europe
  • 26. Poland: Fixed network upgrades and potential consolidation can lead to the take-up of multi-play bundles, including FMC
  • 27. Romania: Affordability will remain key to stimulating demand for multi-play bundles
  • 28. Turkey: Türk Telekom and Turkcell switch competition to convergence with relatively weak pay-TV market shares
  • 29. Forecast methodology and assumptions
  • 30. Our forecasts cover fixed broadband, pay-TV and mobile service bundles, with or without fixed voice
  • 31. Notes on key assumptions and methodology
  • 32. Factors influencing the growth of supply and/or demand for FMC bundles (often acting together)
  • 33. About the authors and Analysys Mason
  • 34. About the authors
  • 35. Analysys Mason's consulting and research are uniquely positioned
  • 36. Research from Analysys Mason
  • 37. Consulting from Analysys Mason

List of figures

  • Figure 1. FMC bundle penetration of households and FMC SIMs as a proportion of all SIMs, selected countries in Europe, 2020
  • Figure 2. FMC bundle penetration of fixed broadband households, 2012-2020
  • Figure 3. Incentives and drivers for supply of, and demand for FMC bundles
  • Figure 4. Incentives and drivers for supply of, and demand for, FMC bundles by country
  • Figure 5. FMC SIM penetration of contract SIMs (excl. M2M), by country, 2012 - 2020
  • Figure 6. SIMs per FMC account, by selected operator, Europe
  • Figure 7. Pay-TV bundle penetration of fixed broadband households, by country, 2012-2020
  • Figure 8. FMC bundle penetration of pay-TV and fixed broadband bundles, by country, 2015-2020
  • Figure 9. FMC bundle retail revenue's share of total telecoms retail revenue, by country, 2015-2020
  • Figure 10. FMC ARPA and its impiled 'discount' compared to the sum of ARPA for the individual services
  • Figure 11. FMC accounts and as a share of fixed broadband subscriptions, France, 2012-2020
  • Figure 12. FMC accounts and as a share of fixed broadband subscriptions, Germany, 2012-2020
  • Figure 13. FMC accounts and as a share of fixed broadband subscriptions, Italy, 2012-2020
  • Figure 14. FMC accounts and as a share of fixed broadband subscriptions, Netherlands, 2012-2020
  • Figure 15. FMC accounts and as a share of fixed broadband subscriptions, Portugal, 2012-2020
  • Figure 16. FMC accounts and as a share of fixed broadband subscriptions, Spain, 2012-2020
  • Figure 17. FMC accounts and as a share of fixed broadband subscriptions, UK, 2012-2020
  • Figure 18. FMC accounts and as a share of fixed broadband subscriptions, Poland, 2012-2020
  • Figure 19. FMC accounts and as a share of fixed broadband subscriptions, Romania, 2012-2020
  • Figure 20. FMC accounts and as a share of fixed broadband subscriptions, Turkey, 2012-2020
  • Figure 21. Multi-play bundles covered in analysis (may or may not include fixed voice)
  • Figure 22. Drivers and incentives for FMC supply and demand
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