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市場調查報告書

通訊市場各國報告:香港

Hong Kong Telecoms Market Report 2017

出版商 Analysys Mason 商品編碼 261136
出版日期 內容資訊 英文 26 Slides
商品交期: 最快1-2個工作天內
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通訊市場各國報告:香港 Hong Kong Telecoms Market Report 2017
出版日期: 2017年10月20日 內容資訊: 英文 26 Slides
簡介

本報告提供香港的通訊市場相關分析,固網/行動通訊市場上,主要的業績指標 (KPI) 和市場趨勢資料(用戶數、普及率、ARPU等)測量,主要業者的市場佔有率和基礎設施整頓現狀,目前市場主要趨勢和今後的市場機會等調查資料、考察。

分析對象企業

  • China Mobile
  • Hong Kong Broadband Network (HKBN)
  • Hutchison Telecommunications
  • i-Cable
  • PCCW Enterprises
  • SmarTone Mobile Communications

分析資料

  • 固網通訊市場
    • 連接數量
      • 語音通話整體 (窄頻、VoBB)
      • 窄頻
      • VoBB (Voice over BroadBand)
      • 寬頻全體
      • 寬頻:各連線技術的明細 (DSL、纜線數據機、FTTH/B、BFWA等)
      • IPTV
      • 撥接上網式網際網路
    • 收益額、ARPU (每一用戶平均收益)
      • 業務收益額
      • 業務收益額佔GDP比率
      • 人口每人、每月業務收益額
      • 零售收益額 (=業務收益額-整體零售收益額)
      • 零售收益額佔GDP比率
      • 人口每人、每月零售收益額
      • 零售收益額:服務的各類型 (語音通話,寬頻,撥號連接,商務網路服務)
      • 每月的語音通話ARPU
      • 每月的寬頻ARPU
    • 流量
      • 來自固網的發信分數
      • 每1件外線發信分數
    • 業者層級的收益資料/市場佔有率
      • 寬頻用戶數:主要不同業者 (市場佔有率,年度變動率)
      • DSL連接數量 (總數,各企業佔有率)
  • 行動通訊市場
    • 連接數量
      • 整體趨勢 (終端台數,除去行動寬頻連接數量 (M2M))
      • 預付/契約的比率,預付方式的市場佔有率
      • 對人口普及率 (全體,預付方式,契約方式)
      • 3G線路
      • 終端台數與其明細 (智慧型手機/傳統行動電話)
      • 終端對人口普及率
      • 寬頻
      • 寬頻對人口普及率
    • 收益額、ARPU
      • 業務收益額
      • 收益額佔GDP比率
      • 每人月額業務收益額
      • 業務收益額的明細 (預付/契約),和預付契約的佔有率
      • 業務收益額的明細 (語音通話/數據通訊) ,和數據通訊的佔有率
      • 零售收益額 (=業務收益額-整體零售收益額)
      • 零售收益額佔GDP比率
      • 人口每人、每月零售收益額
      • 語音通話、資料收益額的明細
      • 零售收益額的明細 (全體,預付方式,契約方式)
      • 每月ARPU (全體,預付方式,契約方式)
    • 流量
      • 來自行動終端的利用分數
      • 每1件外線發信分數
    • 業者層級的收益資料/市場佔有率
      • 連接數量 (各企業佔有率)
  • 通訊整體市場 (固定、行動)
    • 語音通話的連接數量
    • 寬頻的連接數量
    • 業務收益額
    • 業務收益額:佔GDP比率
    • 業務收益額:每人口1人、每月
    • 零售收益額 (=業務收益額-整體零售收益額)
    • 零售收益額:佔GDP比率
    • 零售收益額:每人口1人、每月
    • 零售收益額:語音通話/數據通訊的比率
    • 發信分數

目錄

  • 摘要整理及KPI (主要業績評估指標)
  • 業者簡介與市場佔有率
  • 基礎設施現況與未來計劃
  • 行動通訊市場KPI
  • 固網市場KPI
  • 法規資訊
  • 現在、未來市場的動向
  • 關於著者及Analysis Mason

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目錄

This country report and accompanying data annex provide a comprehensive overview of Hong Kong's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

COMPANY COVERAGE:

This report includes information on the following players in Hong Kong's telecoms market.

  • China Mobile
  • Hong Kong Broadband Network (HKBN)
  • Hutchison Telecommunications
  • i-Cable
  • PCCW Enterprises
  • SmarTone Mobile Communications

DATA COVERAGE:

Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2007. The data annex was last updated in October 2017. Metrics include the following.

Fixed telecoms marketMobile telecoms market

Connections

  • Total voice (narrowband and VoBB)
  • Narrowband
  • VoBB
  • Total broadband
  • Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other
  • IPTV
  • Dial-up Internet

Connections

  • Total (handset plus mobile broadband, excluding M2M)
  • Split by prepaid and contract, and prepaid share
  • Population penetration for total, prepaid and contract
  • 2G/3G/4G
  • Handset, and split by smartphone and basic
  • Handset population penetration
  • Broadband
  • Broadband population penetration
  • M2M
  • M2M penetration

Revenue and ASPU

  • Service revenue
  • Service revenue as percentage of GDP
  • Service revenue per head of population per month
  • Retail revenue (defined as service revenue minus wholesale revenue)
  • Retail revenue as percentage of GDP
  • Retail revenue per head of population per month
  • Retail revenue split by type of service: voice, broadband, dial-up Internet, business network services
  • Broadband retail revenue as a percentage of fixed retail revenue
  • Voice ASPU per month
  • Broadband ASPU per month

Revenue and ARPU

  • Service revenue
  • Service revenue as percentage of GDP
  • Service revenue per head of population per month
  • Service revenue split by prepaid and contract, and prepaid share
  • Service revenue split by voice, messaging and data, and data as percentage of service revenue
  • Retail revenue (defined as service revenue minus wholesale revenue)
  • Retail revenue as percentage of GDP
  • Retail revenue per head of population per month
  • Split by voice, messaging and data
  • ARPU per month (total, prepaid and contract)

Traffic

  • Fixed-originated minutes
  • Outgoing MoU per active connection

Traffic

  • Mobile-originated minutes
  • Outgoing MoU per active connection
  • Mobile data traffic
  • Total data traffic per connection

Operator-level metrics/market share

  • Broadband subscribers by major broadband operator (and associated market share and year-on-year changes)

Operator-level metrics/market share

  • Connections (and associated market share and year-on-year changes)

Total telecoms market (fixed and mobile)

  • Voice connections
  • Broadband connections
  • Service revenue
  • Service revenue as percentage of GDP
  • Service revenue per head of population per month
  • Retail revenue (defined as service revenue minus wholesale revenue)
  • Retail revenue as percentage of GDP
  • Retail revenue per head of population per month
  • Retail revenue split by voice and data
  • Originated minutes

 

ABOUT THE AUTHOR:

Cai Shiyu (Research Analyst) contributes to Analysys Mason's Asia-Pacific research programme, and is based in our Singapore office. He had been involved in data modelling process as well as analysis of telecoms market trends in developed and emerging Asia-Pacific. Before joining Analysys Mason, he worked as an intern with business development division of SAP, and conducted qualitative and quantitative research on cloud computing market. Shiyu holds a Bachelor's degree in finance and operations management at NUS Business School, Singapore.

TABLE OF CONTENTS

  • MARKET OVERVIEW
  • OPERATOR PROFILES AND MARKET SHARES
  • INFRASTRUCTURE STATUS AND PLANS
  • REGULATORY INFORMATION
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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