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市場調查報告書

北美的通訊市場:趨勢與預測 2016 - 2021年

North America telecoms market: trends and forecasts 2016-2021

出版商 Analysys Mason 商品編碼 254747
出版日期 內容資訊 英文 40 Slides
商品交期: 最快1-2個工作天內
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北美的通訊市場:趨勢與預測 2016 - 2021年 North America telecoms market: trends and forecasts 2016-2021
出版日期: 2016年10月21日 內容資訊: 英文 40 Slides
簡介

本報告提供北美的通訊市場相關調查分析,提供北美整體及主要2個國家170以上行動·固定KPI的5年預測,彙整行動·固定服務的各類型及主要各國的趨勢,促進要素及預測前提條件的詳細分析,業者策略概要,及行動·固定業者的主要影響和建議等相關資料。

目錄

  • 摘要整理
  • 行動·固定市場主要趨勢,促進要素及前提條件
  • 通訊業者的影響·建議
  • 不同地區的預測·各國家比較
  • 地區涵蓋範圍:美國佔地區性收益的90%以上
  • 市場背景:高度依賴資源採集部門及不利的匯率動向對加拿大經濟的影響
  • 收益·ARPU:資料支出的增加促進收益成長
  • 行動普及率:預計人口的增加,低價格及連網型設備的銷售額增加將促進美國行動的普及
  • 行動連線:預計連低階的連網規格也將成為4G
  • 智慧型手機·LTE:智慧型手機預計將大致普及
  • 行動寬頻:預計地區行動寬頻連接大部分都是LTE型
  • 行動ARPU:加拿大的業務收益的擴大,可是競爭和設備津貼的廢止預計將使美國降低收益
  • 資料·收益,世代別:大體上所有行動收益將來自4G
  • 固定服務:電纜連接雖然獨佔寬頻市場,但是FTTP預計顯示出穩定成長
  • 固定寬頻:由於用戶基礎更進一步縮小成長的可能性,預計收益成長將來自價格上升
  • 北美市場主要促進要素
  • 主要的促進要素:調查手法
  • 各國的預測
  • 加拿大:由於語音收益減少,固定寬頻的用戶基礎飽和,零售收益預計2018年迎向頂峰
  • 美國:預計固定寬頻將成為主要的收益成長源
  • 著者·Analysys Mason 、其他

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目錄

"Growth in fixed broadband prices will mitigate the competition-induced decline in mobile revenue."

The fixed broadband market will be the major source of revenue growth in North America, as lack of competition and growing coverage of high-speed (up to gigabit) FTTH and cable networks allows operators to charge more for more-advanced services. However, mobile service revenue will decline due to growing competition in the USA, brought on by the competitive pricing and promotional strategies of T-Mobile.

This report and associated data annex provide:

  • a 5-year forecast of more than 170 mobile and fixed KPIs for North America, as a whole and 2 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators.

Coverage

Geographical coverageKey performance indicators
  • Regions modelled
    • North America
  • Countries modelled individually
    • Canada
    • USA
Connections
  • Mobile
    • Handset, mobile broadband, M2M
    • Prepaid, contract
    • 2G, 3G, 4G, 5G
    • Smartphone, non-smartphone
  • Fixed
    • Voice, broadband, IPTV, dial-up
    • Narrowband voice, VoBB
    • DSL, FTTP/B, cable, BFWA, other
  • Fixed and mobile voice traffic
    • Outgoing minutes, MoU
Revenue
  • Mobile
    • Service, retail
    • Prepaid, contract
    • Handset, mobile broadband, M2M
    • Handset voice, messaging, data
  • Fixed
    • Service, retail
    • Voice, broadband, IPTV, dial-up, BNS
    • DSL, FTTP/B, cable, BFWA, other
  • Mobile ARPU
    • SIMs, handset
    • Prepaid, contract
    • Handset voice, data

Table of Contents

  • 7. Executive summary
  • 8. Telecoms retail revenue in North America will grow marginally between 2015 and 2021
  • 9. Spending on both fixed and mobile data will drive revenue growth
  • 10. Regional trends follow the USA, but revenue in Canada will grow more strongly
  • 11. Key trends, drivers and assumptions for the mobile and fixed markets
  • 12. Key implications and recommendations for telecoms operators
  • 13. Regional forecasts and cross-country comparison
  • 14. Geographical coverage: The USA contributes over 90% of the region's revenue
  • 15. Market context: Higher dependency on the resource extraction sector and unfavorable exchange rate movements affect Canada's economy
  • 16. Revenue and ARPU: Increasing data spending will drive revenue growth
  • 17. Mobile penetration: A growing population, lower prices and increasing sales of connected devices will drive up mobile penetration in the USA
  • 18. Mobile connections: Even low-end connections will be 4G by 2021
  • 19. Smartphones and LTE: Smartphones will be near-universal by 2021
  • 20. Mobile broadband: Almost all mobile broadband connections in the region will be LTE-based by 2018
  • 21. Mobile ARPU: Service revenue in Canada is growing, but competition and the elimination of device subsidies is driving it down in the USA
  • 22. Data and revenue by generation: Nearly all mobile revenue will come from 4G by 2019
  • 23. Fixed services: Cable will continue to dominate the broadband market, but FTTP will grow strongly
  • 24. Fixed broadband: Revenue growth will have to come from price increases as the potential for further user base growth diminishes
  • 25. Key drivers at a glance for each North America market
  • 26. Key drivers at a glance table: methodology [1]
  • 27. Key drivers at a glance table: methodology [2]
  • 28. Individual country forecasts
  • 29. Canada: Retail revenue will peak in 2018, due to declining voice revenues and a saturated fixed broadband user base
  • 30. Canada - mobile: Growing take-up of more expensive services and lack of price competition will drive revenue growth
  • 31. Canada - fixed: Gigabit access rollout and limited regional competition will support broadband revenue growth
  • 32. USA: Fixed broadband will be the main source of revenue growth
  • 33. USA - mobile: Competition and the decoupling of service and device contracts is driving down service revenue
  • 34. USA - fixed: Consolidation will have a limited effect on consumers, due to regionalised operator footprints
  • 35. About the author and Analysys Mason
  • 36. About the author
  • 37. Analysys Mason's consulting and research are uniquely positioned
  • 38. Research from Analysys Mason
  • 39. Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue (retail and wholesale), North America, 2011-2021
  • Figure 2: Telecoms retail revenue growth by service type, North America, 2015-2021
  • Figure 3: CAGRs for fixed and mobile retail revenue (2015-2021), by country, North America
  • Figure 4: Summary of key trends, drivers and assumptions for North America
  • Figure 5: Mobile connections by technology generation and NGA share of fixed broadband connections by country, North America, 2021
  • Figure 6: Metrics for the two countries modelled individually in North America, 2015
  • Figure 7: Telecoms retail revenue by service type, fixed voice and fixed broadband ASPU, and mobile ARPU, North America, 2011-2021
  • Figure 8: Telecoms retail revenue by service type, total service revenue and growth rates, North America, 2015-2021
  • Figure 9: Connections by type, and growth rates, North America, 2015-2021
  • Figure 10: Active mobile SIM penetration by country (excluding M2M), North America, 2011-2021
  • Figure 11: Mobile connections by technology generation (excluding M2M), and 3G and 4G/5G's share of connections, North America, 2011-2021
  • Figure 12: Smartphones as a percentage of handsets and LTE's share of total connections (excluding M2M), North America, 2015 and 2021
  • Figure 13: Mobile broadband connections by screen size and technology, North America, 2011-2021
  • Figure 14: Mobile ARPU by country, North America, 2011-2021
  • Figure 15: Mobile service revenue and ARPU by technology, North America, 2011-2021
  • Figure 16: Data traffic and revenue per megabyte, North America, 2011-2021
  • Figure 17: Fixed broadband connections by type, and fixed voice, IPTV and mobile broadband connections, North America, 2011-2021
  • Figure 18: Fixed broadband penetration of households by country, North America, 2011-2021
  • Figure 19: Major forecast drivers: current situation (2015) and future trajectory (2016-2021), by country, North America
  • Figure 20: Methodology for attributing scores to each element in the key drivers table (current and future) and impact of high scores
  • Figure 21: Telecoms retail revenue by service type and total service revenue and growth rates, Canada, 2015-2021
  • Figure 22: Telecoms retail revenue by service type, total service revenue and growth rates, Canada, 2015-2021
  • Figure 23: Connections by type, and growth rates, Canada, 2015-2021
  • Figure 24: Mobile, smartphone and 4G penetration rates, Canada, 2011-2021
  • Figure 25: Mobile ARPU by type, and mobile ARPU, Canada, 2011-2021
  • Figure 26: Summary of key mobile market drivers and assumptions, Canada
  • Figure 27: Fixed penetration rates by service type, Canada, 2011-2021
  • Figure 28: Fixed ASPU by service type, Canada, 2011-2021
  • Figure 29: Summary of key fixed market drivers and assumptions, Canada
  • Figure 30: Telecoms retail revenue by service type and total service revenue (retail and wholesale), USA, 2011-2021
  • Figure 31: Telecoms retail revenue by service type, total service revenue and growth rates, USA, 2015-2021
  • Figure 32: Connections by type, and growth rates, USA, 2015*2021
  • Figure 33: Mobile, smartphone and 4G penetration rates, USA, 2011-2021
  • Figure 34: Mobile ARPU by type, and mobile ARPU, USA, 2011-2021
  • Figure 35: Summary of key mobile market drivers and assumptions, USA
  • Figure 36: Fixed penetration rates by service type, USA, 2011-2021
  • Figure 37: Fixed ASPU by service type, USA, 2011-2021
  • Figure 38: Summary of key fixed market drivers and assumptions, USA
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