歐洲固定寬頻市場：預測及分析（2011-2016年） 是由出版商Analysys Mason在2011年11月所出版的。
這份英文市場調查報告書價格從美金7999起跳。
中東歐網路服務供應商（ISP）雖仍專注於獲得客戶，西歐卻明顯轉移至維持客戶上。
本報告為，匯整歐洲固定寬頻市場、西歐及中東歐（CEE）市場發展概要，並以技術別、收益區隔別提供全戶口固定寬頻普及率及連接等主要指標預測，摘要如下。
實施概要
建議
預測
預測：整體
- 固定寬頻佔有歐洲寬頻上網之比例於預測期間中將縮小
- 固定寬頻因固定語音連接之市場佔有率增加而組成
- 不受中東歐穩定成長影響，西歐今後將佔有絕大歐洲市場
- 歐洲穩定固定寬頻成長，將帶動FTTB發展
- 歐洲固定寬頻因消費者主導而成長
- 歐洲固定寬頻收益成長受到ARRPS下跌之負面影響
- 歐洲固定寬頻回線之VoIP（語音通話IP）及IP電視服務普及，使預測期間中緩和成長
預測：中東歐（CEE）
- CEE佔有歐洲新申辦固定寬頻上網之絕大部分
- 固定寬頻穩定普及為CEE帶來大幅度之成長
- 房屋用FTTB將成為不需電纜CEE之第2固定寬頻技術
- 俄羅斯及土耳其佔有絕大之CEE成長
- 斯洛維尼亞和愛沙尼亞維持固定寬頻家庭普及率之龍頭
- CEE之ISP於住宅相同，於商業領域中具有成長機會
- CEE中，房屋用寬較商務寬頻具有價值
- CEE因為多元服務之一部分，預計VoIP將可穩定成長
預測：西歐
- 西歐固定寬頻市場中，行動寬頻持續增加，接近飽和
- 西歐固定語音連接中之固定寬頻普及率固定於2016年止將近75%
- 電纜將以第2固定寬頻技術之姿於西歐維持其地位
- 德國之崛起促進西歐固定寬頻成長
- 瑞士固定寬頻用戶普及率於2016年將超越荷蘭
- 商業固定寬頻之成長將於西歐式微
- ARRPS下跌與西歐上網增加伴隨之收益幾乎抵消
- 2012年止順利之成長後，西歐VoIP將急遽式微
市場定義
- 本報告含歐洲30國以上之預測
- 附錄數據提供之指標
- 本報告用語定義
作家及Analysys Mason
- 作家
- 著作權及免責聲明
- Analysys Mason
- Analysys Mason之調查
- Analysys Mason之諮詢
Excel數據：以下指標變化及5年預測
- 寬頻上網：技術別（DSL、電纜數據機、房屋用FTTB、其他寬頻上網）、區隔別（商業、房屋）
- 寬頻固定站點：固定寬頻上網數、區隔別（商業、房屋）
- 固定站點：用戶及商業站點總數、使用於固定寬頻普及率之計算
- 固定寬頻普及率：用戶及中小型商業站點（員工未滿500人）之固定寬頻普及率
- 固定寬頻零售收益、各年度別、技術別（DSL、電纜數據機、房屋用FTTB、其他）、區隔別（商業、房屋）
- 固定寬頻站點零售收益（ARRPS）、各年度別、技術別（DSL、電纜數據機、房屋用FTTB、其他）、區隔別（商業、房屋）
- IP電視固定站點：傳統IP電視服務具有之站點數
- VoIP固定站點：具有VoIP服務之站點數、區隔別（商業、房屋）
Abstract
" ISPs in Central and Eastern Europe continue to focus on customer
acquisition, but the focus in Western Europe is clearly shifting towards
customer retention."
This report provides an overview of the key top-level metrics for the European
fixed broadband market during the forecast period, such as household
penetration, connections by technology and revenue by segment. It also
compares the market developments in Western Europe and in Central and Eastern
Europe.
The included Excel data annex provides historical data and five-year forecasts
of the following metrics:
- broadband connections, split by technology (DSL, cable modem,
residential FTTB and other) and segment (business and residential)
- broadband fixed sites - the total number of fixed broadband
connections, split by segment (business and residential)
- fixed sites - the total number of households and business sites,
used to calculate fixed broadband penetration
- fixed broadband penetration - fixed broadband penetration for
households and small and medium-sized business sites (that is, businesses with
up to 500 employees)
- fixed broadband retail revenue, for each full year, split by
technology (DSL, cable modem, residential FTTB and other) and segment
(business and residential)
- fixed broadband average retail revenue per site (ARRPS), per year,
split by technology (DSL, cable modem, residential FTTB and other) and segment
(business and residential)
- IPTV fixed sites - number of sites with traditional IPTV services
- VoIP fixed sites - number of sites receiving VoIP services, split
by segment (business and residential).
Figures are provided for Europe as a whole, for Western Europe and Central and
Eastern Europe, and for 30 individual countries.
Table of Contents
- 6.Document map - Executive summary
- 7.Executive summary [1]
- 8.Executive summary [2]
- 9.Document map - Recommendations
- 10.Recommendations - Central and Eastern Europe
- 11.Recommendations - Western Europe
- 12.Document map - Forecast
- 13.Document map - Forecast: Overall
- 14.Fixed broadband's share of total broadband connections in Europe will
decline over the forecast period
- 15.Fixed broadband will account for a growing share of European fixed
voice connections
- 16.Western Europe continues to account for the bulk of the European
market, despite stronger growth in CEE
- 17.Modest fixed broadband growth in Europe will be driven by residential
FTTB
- 18.European fixed broadband will be growth driven by consumers
- 19.European fixed broadband revenue growth will be adversely affected by
falling ARRPS
- 20.Penetration of VoIP and IPTV services on European fixed broadband lines
will grow moderately in the forecast period
- 21.Document map - Forecast: Central and Eastern Europe
- 22.CEE will account for nearly half of all new fixed broadband connections
in Europe
- 23.Modest penetration of fixed broadband leaves considerable scope for
growth in CEE
- 24.Residential FTTB will overtake cable as the second-largest fixed
broadband technology in CEE
- 25.Russia and Turkey will account for most of the growth in CEE
- 26.Slovenia and Estonia will maintain their lead in fixed broadband
household penetration
- 27.ISPs in CEE have growth opportunities in the business segment, as well
as the residential
- 28.Residential broadband will hold its value better than business
broadband in CEE
- 29.VoIP is poised for strong growth as part of a multiservice proposition
in CEE
- 30.Document map - Forecast: Western Europe
- 31.Western European fixed broadband market is approaching saturation as
mobile broadband keeps growing
- 32.Fixed broadband penetration of fixed voice connections will be nearly
75% in Western Europe by 2016
- 33.Cable will maintain its position as the second-largest fixed broadband
technology in Western Europe
- 34.Germany will emerge as the main driver of growth in Western European
fixed broadband
- 35.Switzerland will overtake the Netherlands in 2016 in terms of fixed
broadband household penetration
- 36.Business fixed broadband growth will stall in Western Europe
- 37.Decline in ARRPS will nearly offset the revenue increase from growth in
number of Western European connections
- 38.After a steady increase up to 2012, growth in VoIP in Western Europe
will slow dramatically
- 39.Document map - Market definition
- 40.This report includes forecasts for 30 individual countries of Europe
- 41.The data annex provides the following measures
- 42.This report employs the following definitions
- 43.Document map - About the author and Analysys Mason
- 44.About the author
- 45.Copyright and disclaimer
- 46.About Analysys Mason
- 47.Research from Analysys Mason
- 48.Consulting from Analysys Mason
List of figures
- 7. Figure 1: Fixed broadband connections by technology and
household penetration, Europe, 2010 - 2016
- 8. Figure 2: Fixed broadband service revenue and ARRPS, by
segment, Europe, 2010 - 2016
- 14. Figure 3: Fixed broadband connections as a percentage of all
broadband connections, Europe, 2010 - 2016
- 15. Figure 4: Fixed broadband connections as a percentage of fixed
voice connections, Europe, 2010 - 2016
- 16. Figure 5: Fixed broadband connections by region, Europe, 2010
and 2016
- 16. Figure 6: Fixed broadband service revenue by region, Europe,
2010 and 2016
- 17. Figure 7: Fixed broadband connections by technology and
household penetration, Europe, 2010 - 2016
- 18. Figure 8: Fixed broadband connections by segment, Europe, 2010
- 2016
- 19. Figure 9: Fixed broadband service revenue and ARRPS, by
segment, Europe, 2010 - 2016
- 20. Figure 10: Penetration of VoIP and IPTV on fixed broadband
connections, Europe, 2010 - 2016
- 22. Figure 11: Fixed broadband connections as a percentage of all
broadband connections, CEE, 2010 - 2016
- 23. Figure 12: Fixed broadband connections as a percentage of
fixed voice connections, CEE, 2011 - 2016
- 24. Figure 13: Fixed broadband connections by technology and
household penetration, CEE, 2010 - 2016
- 25. Figure 14: Countries with the highest number of fixed
broadband connections, CEE, 2010 - 2016
- 26. Figure 15: Countries with the highest fixed broadband
household penetration, CEE, 2010 and 2016
- 27. Figure 16: Fixed broadband connections by segment, CEE, 2010 -
2016
- 28. Figure 17: Fixed broadband service revenue and ARRPS, by
segment, CEE, 2010 - 2016
- 29. Figure 18: Penetration of VoIP and IPTV on fixed broadband
connections, CEE, 2010 - 2016
- 31. Figure 19: Fixed broadband connections as a proportion of all
broadband connections, Western Europe, 2010 - 2016
- 32. Figure 20: Fixed broadband as a percentage of fixed voice
connections, Western Europe, 2011 - 2016
- 33. Figure 21: Fixed broadband connections by technology and
household penetration, Western Europe, 2011 - 2016
- 34. Figure 22: Countries with the highest number of fixed
broadband connections, Western Europe, 2010 - 2016
- 35. Figure 23: Countries with the highest fixed broadband
household penetration, Western Europe, 2010 and 2016
- 36. Figure 24: Fixed broadband connections by segment, Western
Europe, 2010 - 2016
- 37. Figure 25: Fixed broadband service revenue and ARRPS, by
segment, Western Europe, 2010 - 2016
- 38. Figure 26: Penetration of VoIP and IPTV on fixed broadband
connections, Western Europe, 2010 - 2016
- 40. Figure 27: Countries covered in this forecast report
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