三合ㄧ服務的費用調查：2011年第2季（行動綑綁的費用選項）

Triple-play pricing study 2Q 2011: pricing options for bundling mobile

出版商	Analysys Mason
出版日期	2011年09月	商品編碼	218339
內容資訊	英文
價格	US $ 4999 PDF by E-mail (Single User License)

簡介
目錄
相關商品

三合ㄧ服務的費用調查：2011年第2季（行動綑綁的費用選項） 是由出版商Analysys Mason在2011年09月所出版的。這份英文市場調查報告書價格從美金4999起跳。

簡介

本報告書內容包括:歐洲的20以上的地區/國家市場的1,600種服務綑綁的調查分析、寬頻、二合ㄧ、三合ㄧ服務的各種費用設定的比較彙整、內容綱要摘記如下:

調查内容

1,600種的服務綑綁之價格調查
- 連結費用
- 設置費用
- 機器的價格
- 使用費用
- 宣傳折價、等

各種分析

既存事業者 vs 替代事業者的費用比較
下線速度・上線速度：連結技術分類（包含VDSL）
多玩家服務・超高速寬頻・行動寬頻的ARPU成長率
宣傳使用費・參加等級費用的最合適化
固定 vs 行動寬頻費用
行動寬頻的增加費用和單獨的行動寬頻契約之比較折價等級
寬頻費用的價值感：各國標竿學習
兆位/秒平均的費用

detailed pricing of 1600 service bundles including access, installation, enquipment, usage charges and promotional discounts
analysis of:
- incumbent versus altnet pricing
- downstream and upstream speeds by access technology (including VDSL)
- the increase in ARPU from multi-play services, ultra-fast broadband and mobile broadband
- optimising promotional and entry-level pricing
- fixed versus mobile broadband pricing
- premiums charged for mobile broadband and cost savings relative to buying standalone mobile broadband
- country-by-country benchmarks of broadband affordability
- the price per megabit per second.

4. List of figures and tables
5. Document map - Executive summary
6. Executive summary
7. Document map - Introduction and scope
8. This report examines current and historical broadband, double- and triple-play pricing across Europe
9. Usage profiles model the difference between - light - , - typical - and - heavy - users
10. Document map - Service speed evolution
11. Median cable and VDSL downstream speeds converged, but the median speed of FTTH/B fell in 2Q 2011
12. Median advertised VDSL upstream speeds caught up with FTTH/B in 2Q 2011
13. Consumer broadband is available for less than EUR0.1 per Mbit/s per month in Romania, Sweden and Ukraine
14. Document map - Country-by-country pricing comparison
15. Residents of around half of European countries can buy fixed broadband for less than EUR20 per month
16. Incumbent operators are increasingly offering the cheapest double-play services
17. Fewer than half of European countries have reached the - gold standard - EUR30 per month for triple-play services
18. Document map - Incumbent versus altnet
19. Most incumbents maintain high premiums for standalone/ naked broadband services to cover the cost of the local loop
20. Broadband-plus-voice prices are higher among incumbents, because they benefit from customer inertia
21. Cablecos can offer triple-play bundles at competitive prices because they can recoup content costs elsewhere
22. Document map - Promotional pricing
23. Fixed broadband promotions tend to have the features of one or more of four basic types
24. Service providers must tailor price promotions to local preferences
25. The most-aggressive pricing promotions promise better-than-half-price broadband during a two-year period
26. Document map - Price premiums for higher speeds, and voice and TV services
27. The ultra-fast broadband premium fell to 14% in 2Q 2011
28. The price premium for voice and TV services varies significantly between countries
29. Document map - Introducing mobility to fixed bundles
30. Mobile broadband pricing undercuts comparable entry-level fixed broadband packages in most of Western Europe
31. From triple-play to multi-play: converged operators are finally bundling fixed and mobile services more tightly
32. The price premium for mobile broadband varies, but EUR10 - 15 per month is most common
33. Consumers save an average of 35% on mobile broadband when they buy it as part of a service bundle
34. Document map - How to use the pivot charts in the data annex
35. How to use the pivot charts in the data annex
36. Document map - About the author and Analysys Mason
37. About the author
38. Copyright and disclaimer
39. About Analysys Mason
40. Research from Analysys Mason
41. Consulting from Analysys Mason

List of tables and figures

Figure 1: Unweighted mean price per megabit per second for residential fixed broadband access, Europe and the USA, 2003 - 2Q 2011
Figure 2: Inputs into the voice usage profile
Figure 3: Unweighted median downstream broadband speed by access technology, Europe and the USA, 2003 - 2Q 2011
Figure 4: Unweighted median upstream broadband speed by access technology, Europe and the USA, 2003 - 2Q 2011
Figure 5: Unweighted mean price per megabit per second for residential fixed broadband access, Europe and the USA, 2003 - 2Q 2011
Figure 6: Price per megabit per second of the ten least-expensive services in Europe, 2Q 2011
Figure 7: Price of the least-expensive broadband access service (without voice) for a typical user by country, 2Q 2011
Figure 8: Price of the least-expensive DSL and voice combinations for a typical user by country, 2Q 2011
Figure 9: Price of the least-expensive triple-play service for a typical user by country, 2Q 2011
Figure 10: Price premium for the incumbent's least-expensive standalone broadband service in selected countries, 2Q 2011
Figure 11: Price premium for the incumbent's least-expensive broadband and voice services in selected countries, 2Q 2011
Figure 12: Price premium for the incumbent's least-expensive triple-play service in selected countries, 2Q 2011
Table 1: Types of fixed broadband promotion
Figure 13: The relative attractiveness of broadband pricing promotions, by country
Figure 14: The top-ten fixed broadband price promotions, 2Q 2011
Figure 15: Comparison of the median price of different types of fixed broadband service bundle for a typical user, Europe and the USA, 4Q 2008 - 2Q 2011
Figure 16: Relative pricing of the least-expensive single-, double- and triple-play packages by country, 2Q 2011
Figure 17: Comparison of the least-expensive fixed and mobile broadband services in selected European countries, 2Q 2011
Figure 18: Distribution of the incremental price of bundled mobile broadband on top of other fixed services in a bundle, Europe and the USA, 2Q 2011
Table 2: Strategies for pricing mobile broadband as part of a service bundle
Figure 19: How to use the pivot charts in the Triple-play pricing study data annex