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市場調查報告書

全球服務配送平台市場:預測

Service Delivery Platforms: Worldwide Forecasts 2014-2018

出版商 Analysys Mason 商品編碼 210313
出版日期 內容資訊 英文 PPT and PDF (63 slides)
商品交期: 最快1-2個工作天內
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全球服務配送平台市場:預測 Service Delivery Platforms: Worldwide Forecasts 2014-2018
出版日期: 2014年08月08日 內容資訊: 英文 PPT and PDF (63 slides)

本報告已在2016年11月30日停止出版

簡介

通訊服務供應商(CSP)為了提供新的通訊服務必須經常利用服務傳遞平台(SDP)。但傳統的服務語音訊息常常受到目前價價格的雲端SaaS平台的攻擊。通訊服務供應商(CSP)商將採取行動以固守成本較低的SDP服務。此外CSP預測也將投資於內容連鎖型行動廣告、與具有競爭力的內容·OTT合作、優化多螢幕視訊服務,及IoT/M2M數位家庭服務等可實現新數位服務及B2B2B/C經營模式的最新SDP。低價SDP預測在今後5年間將推動CAGR10%的SDP收益高成長。

本報告網羅全球服務配送平台市場,提供您推動市場成長要素及阻礙因素,概括商業環境,以及市場預測等。

摘要整理

  • 全球服務配送平台(SDP)市場預測:預計為增加CSP的收益必須削減SDP成本將促進SDP收益的高度成長
  • VoLTE、IoT/M2M及視訊服務,預計促進特別是TAS及CMD等子部門上SDP收益的高度成長
  • 受到針對行動裝置、VoLTE·HSS用的IMS等新且擴大中的LTE要件的推動,預測將持續獨佔SDP支出
  • 中國的LTE投資將推動亞太地區最高的SDP支出

建議

  • 給CSP的建議
  • 給供應商的建議

預測

  • IN置換與新服務雖然推動了TAS(電信業者的應用程式伺服器)市場,但測將推動第一級CSP的VoLTE支出的短期性高成長
  • 企業UC促進TAS商務業務收益;固定-行動匯流促進住宅用寬頻TAS收益
  • 為了支援LTE服務並增加用戶,中國TAS的現代化,帶來亞太地區最高的TAS收益成長率
  • 住宅用多螢幕解決方案的內容合作·投資,及行動廣告·CDN促進CMD市場上成長
  • FCMD市場持續領導行動視訊最佳化技術及價格改善的CMD市場,其他

市場推動與阻礙成長要素

  • 市場推動與阻礙成長要素
  • 服務傳遞平台市場推動因素
  • 服務傳遞平台市場阻礙因素

商業環境

  • 服務創新的競爭推動因素
  • CSP為了為新商務進入的同時維繫客戶提供商務附加價值啟用
  • 商業環境
  • 商業環境:各地區
  • 2G:3G:4G技術混合預測到2018年將是40%:40%:20%,此外北美的4G連接佔82%
  • 行動普及率除了M2M之外擁有複數SIM僅微微減少的歐洲之外,所以地區都將成長

市場定義

關於著者·Analysys Mason

圖表

目錄

Lower-cost SDPs will drive high growth in SDP revenue at a CAGR of 10% in the next 5 years.

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Communications service providers (CSPs) have always used service delivery platforms (SDPs) to deliver new telecoms services. However, traditional services - namely voice and messaging - are now under attack from over-the-top (OTT) providers, which use lower-cost cloud SaaS platforms. CSPs will act defensively by delivering services on lower-cost SDPs. They will also invest in modern SDPs to enable new digital services and B2B2B/C business models, such as contextual mobile advertising, and content and OTT partnering to deliver competitive, optimised multi-screen video services, and IoT/M2M digital home services.


LTE will be the strongest technology driver during the forecast period, while network function virtualisation (NFV) will reduce the cost and maintain carrier-grade performance of SDPs from 2016 onwards. Lower-cost SDPs are increasing the opportunities for new suppliers to provide agile, modern, portable software-only SDPs compared with legacy SDPs.

This report provides:

  • a 5-year forecast of spending in the SDP market, split into:
    • four sub-segments :
      • telecoms application servers (TAS)
      • content management and delivery (CMD)
      • policy management (PCRF)
      • subscriber data management (SDM)
    • four telecoms services :
      • mobile
      • PSTN
      • business
      • residential broadband
    • four geographical regions (see below).
  • an examination of key market drivers and inhibitors, and how they will change over time
  • analysis of the business environment and regional dynamics that may influence the market
  • insight into trends, technologies and services that are influencing the market
  • recommendations for CSPs and vendors.

This report is a companion to the previously published Service delivery platforms: worldwide market shares 2013 , which details the business conditions in this market, as well as the market shares, offerings and strategies of the major software providers.

Geographical coverage

Forecasts are split into the following four regions:

  • Asia-Pacific (APAC)
  • Europe, the Middle East and Africa (EMEA)
  • Latin America (LATAM)
  • North America (NA)

Table of Contents

  • 6.Executive summary
  • 7.Worldwide SDP forecast, 2013-2018: CSPs' need to increase revenue and the reduced cost of SDPs will drive high growth in SDP revenue
  • 8.VoLTE, IoT/M2M and video services will drive high SDP revenue growth, particularly in the TAS and CMD sub-segments
  • 9.Mobile services continue to dominate SDP spending, driven by new and expanding LTE requirements, such as IMS for VoLTE and HSS
  • 10.LTE investment in China is expected to drive higher mobile SDP spending in APAC than in the other regions
  • 11.Recommendations
  • 12.Suppliers need to modernise SDPs to enable CSPs to capture new digital services revenue and compete with OTT providers
  • 13.Recommendations for CSPs
  • 14.Recommendations for suppliers
  • 15.Forecast
  • 16.IN replacement and new services will drive the TAS market, but Tier 1 CSP spending on VoLTE will drive higher growth in the short term
  • 17.Enterprise UC will drive TAS business services revenue; fixed-mobile convergence will drive residential broadband TAS revenue
  • 18.TAS modernisation in China to support LTE services and subscriber additions will result in APAC having highest the TAS revenue growth rate
  • 19.Content partnerships and investment in residential multi-screen solutions, and mobile advertising and CDNs will drive growth in the CMD market
  • 20.The FCMD market will continue to lead the CMD market as mobile video optimisation technologies and prices improve
  • 21.Multi-screen CMD investments and mobile optimisation by Tier 1 CSPs will drive both fixed and mobile CMD revenue in all regions
  • 22.Spending on policy management will begin to slow because most CSPs have already deployed flexible PCRF solutions for multiple use cases
  • 23.Mobile services will continue to account for most PCRF spending, but spending on fixed networks will grow to protect investments in VDSL/FTTx
  • 24.Growth in the number of subscribers to policy-enabled services, as well as expansions and replacements, will drive PCRF spending in all regions
  • 25.Additional deployments of subscriber data management for new technologies will drive growth more than replacements
  • 26.Mobile services account for most SDM spending, but some spending is forecast for residential broadband in association with HetNets
  • 27.Growth in the number of LTE subscribers in China will drive the majority of SDM spending in APAC during the forecast period
  • 28.Market drivers and inhibitors
  • 29.Market drivers and inhibitors
  • 30.Service delivery platform market drivers [1]
  • 31.Service delivery platform market drivers [2]
  • 32.Service delivery platform market inhibitors [1]
  • 33.Service delivery platform market inhibitors [2]
  • 34.Business environment
  • 35.Competitive drivers of service innovation
  • 36.CSPs offer value-added enablers for businesses to connect to their customers as well as entering new businesses themselves
  • 37.The business environment in 2013
  • 38.2013 business environment, by region
  • 39.The 2G:3G:4G technology mix will be 40%:40%:20% by 2018, and North America will account for 82% of 4G connections
  • 40.Mobile penetration will grow in all regions except Europe, where multiple-SIM ownership may decline slightly, excluding M2M
  • 41.Worldwide telecoms service revenue will be USD1.82 trillion by 2018; voice and messaging will decline, while mobile M2M will grow the most
  • 42.Growth in the number of M2M device connections is higher in emerging markets, and the automotive and transport sector dominates cellular M2M
  • 43.More than two in five premises worldwide will have access to an FTTx connection by 2019
  • 44.Fixed content service-based use cases should be based on the number of screens per household and their substitutability, not on applications
  • 45.SDP software components are integral to the on-boarding CEM touchpoint in the customer experience management lifecycle
  • 46.Market definition
  • 47.SDP overview
  • 48.Telecoms software market segmentation
  • 49.Definition of SDP and its sub-segments [1]
  • 50.Definition of SDP and its sub-segments [2]
  • 51.SDP deployment scenario
  • 52.SDP service sector and revenue type definitions
  • 53.Definition of geographical regions [1]
  • 54.Definition of geographical regions [2]
  • 55.Definition of geographical regions [3]
  • 56.Key business drivers and market characteristics and how they map to different operational and software strategies
  • 57.Our comprehensive forecast model is supported by a sound knowledge of markets
  • 58.About the author and Analysys Mason
  • 59.About the author
  • 60.About Analysys Mason
  • 61.Research from Analysys Mason
  • 62.Consulting from Analysys Mason

List of figures

  • Figure 1: Service delivery platform revenue, worldwide, 2013-2018
  • Figure 2: Service delivery platform revenue by sub-segment, worldwide, 2013-2018
  • Figure 3: Service delivery platform revenue by telecoms service, worldwide, 2013-2018
  • Figure 4: Service delivery platform revenue by region, worldwide, 2013-2018
  • Figure 5: Telecoms application server revenue, worldwide, 2013-2018
  • Figure 6: Telecoms application server revenue by telecoms service, worldwide, 2013-2018
  • Figure 7: Telecoms application server revenue by region, worldwide, 2013-2018
  • Figure 8: Content management and delivery platform revenue, worldwide, 2013-2018
  • Figure 9: Content management and delivery platform revenue by telecoms service, worldwide, 2013-2018
  • Figure 10: Content management and delivery platform revenue by region, worldwide, 2013-2018
  • Figure 11: Policy management system revenue, worldwide, 2013-2018
  • Figure 12: Policy management system revenue by telecoms service, worldwide, 2013-2018
  • Figure 13: Policy management system revenue by region, worldwide, 2013-2018
  • Figure 14: Subscriber data management revenue, worldwide, 2013-2018
  • Figure 15: Subscriber data management revenue by telecoms service, worldwide, 2013-2018
  • Figure 16: Subscriber data management revenue by region, worldwide, 2013-2018
  • Figure 17a-b: Service delivery platform market drivers
  • Figure 18a-b: Service delivery platform market inhibitors
  • Figure 19: Competitive drivers of service innovation
  • Figure 20: Open SDP positioning in the CSP digital economy landscape
  • Figure 21: Mobile connections by technology generation (excluding M2M), and 3G and 4G's share of connections, worldwide, 2009-2018
  • Figure 22: Active mobile SIM penetration by region (excluding M2M), worldwide, 2009-2018
  • Figure 23: Telecoms retail revenue by service type and total service revenue (retail and wholesale), worldwide, 2009-2018
  • Figure 24: Telecoms retail revenue by service type, total service revenue and growth rates, worldwide, 2013-2018
  • Figure 25: Connections by service type, and growth rates, worldwide, 2013-2018
  • Figure 26: M2M device connections worldwide, and share of connections in developed and emerging markets, 2013-2024
  • Figure 27: Cellular M2M device connections, worldwide, 2013-2024
  • Figure 28: FTTH coverage, by region, 2011-2019
  • Figure 29: FTTx coverage, by region, 2011-2019
  • Figure 30: Use case for top-1% user, by screen and application, 2014, 2017 and 2020
  • Figure 31: Use case for top-1% user, bandwidth by application, 2012-2020
  • Figure 32: CEM touchpoints mapped to Analysys Mason's software market taxonomy
  • Figure 33: Telecoms software market segments
  • Figure 34a-b: Definitions of SDP and its sub-segments
  • Figure 35: SDP deployment scenario
  • Figure 36: SDP service sector definitions
  • Figure 37: SDP service revenue type definitions
  • Figure 38: Regional breakdown used in this report
  • Figure 39a-b: Regional breakdown used in this report
  • Figure 40: Mapping of key business drivers and market characteristics according to business environment, and operational and software strategies
  • Figure 41: Key factors influencing forecast assumptions
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