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市場調查報告書

數位行銷軟體的全球市場:種類,安裝種類,各垂直產業:全球機會分析,產業預測

Digital Marketing Software Market by Type, by Deployment Type, and by Industry Vertical - Global Opportunity Analysis and Industry Forecast, 2017-2023

出版商 Allied Market Research 商品編碼 563352
出版日期 內容資訊 英文 136 Pages
商品交期: 最快1-2個工作天內
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數位行銷軟體的全球市場:種類,安裝種類,各垂直產業:全球機會分析,產業預測 Digital Marketing Software Market by Type, by Deployment Type, and by Industry Vertical - Global Opportunity Analysis and Industry Forecast, 2017-2023
出版日期: 2017年08月01日 內容資訊: 英文 136 Pages
簡介

本報告提供全球數位行銷軟體市場相關調查分析,彙整市場概要,各類型,安裝模式,各垂直產業,各地區的考察,主要企業簡介等相關資訊。

第1章 簡介

第2章 摘要整理

第3章 市場概要

  • 市場定義和範圍
  • 主要調查結果
  • 波特的五力分析
  • 市場佔有率分析
  • 市場動態
    • 促進要素
    • 抑制因素
    • 機會
    • 主要的影響因素

第4章 數位行銷軟體市場:各類型

  • 概要
  • 相互作用系統
  • 資料/分析系統
  • 內容作成/管理
  • MANAGEMENT & ADMINISTRATION-ORIENTED應用程式

第5章 數位行銷軟體市場:安裝模式

  • 概要
  • 內部部署
  • 雲端

第6章 數位行銷軟體市場:各垂直產業

  • 概要
  • 零售
  • 媒體/娛樂
  • 製造
  • 高科技/IT
  • BFSI
  • 其他 (汽車,醫療)

第7章 數位行銷軟體市場:各地區

  • 概要
  • 北美
  • 歐洲
  • 亞太地區
  • 南美/中東/非洲

第8章 企業簡介

目錄
Product Code: IC 172475

Digital marketing enables the promotion of brands and products through the medium of internet. Moreover, it aids in generating greater ROI in comparison to traditional marketing solutions. Digital marketing software comprises various tools and techniques that help simplify and integrate social media, web marketing, content marketing, and multichannel campaigns.

The global digital marketing software market is driven by rise of digital marketing budget and boom in social media & advertising. However, increased complexities and lack of skilled personnel hinder the digital marketing software market growth.

The global digital marketing software market is segmented based on type, deployment type, industry vertical, and geography. Based on type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Based on deployment type, it is bifurcated into on-premise and cloud deployment. Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region.

The key players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P.

KEY BENEFITS FOR STAKEHOLDERS

  • This study includes the analytical depiction of the global digital marketing software market along with current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2016 to 2023 to highlight the financial competency of the digital marketing software industry.
  • Porter's Five Forces analysis illustrates the potency of buyers & suppliers in the industry.

KEY MARKET SEGMENTS

BY TYPE

  • Interaction Systems
  • Data and Analytics Systems
  • Content Production & Management
  • Management & Administration Oriented Apps

BY INDUSTRY VERTICAL

  • Retail
  • Media & Entertainment
  • Manufacturing
  • High-Tech & IT
  • BFSI
  • Others (Automotive and Healthcare)

BY DEPLOYMENT MODEL

  • On-Premise
  • Cloud Deployment

BY GEOGRAPHY

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

KEY MARKET PLAYERS

  • Adobe Systems
  • Oracle Corporation
  • IBM Corporation
  • SAP AG
  • Microsoft Corporation
  • Salesforce.com, Inc.
  • HubSpot, Inc.
  • Marketo Inc.
  • SAS Institute, Inc.
  • HP Development Company, L.P.

Table of Contents

CHAPTER 1 INTRODUCTION

  • 1.1. REPORT DESCRIPTION
  • 1.2. KEY BENEFITS
  • 1.3. KEY MARKET SEGMENTS
  • 1.4. RESEARCH METHODOLOGY
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

  • 2.1. CXO PERSPECTIVES

CHAPTER 3 MARKET OVERVIEW

  • 3.1. MARKET DEFINITION AND SCOPE
  • 3.2. KEY FINDINGS
    • 3.2.1. Top winning strategies
    • 3.2.2. Top investment pockets
  • 3.3. PORTERS FIVE FORCES ANALYSIS
    • 3.3.1. Low-to-Moderate bargaining power of suppliers
    • 3.3.2. Low-to-moderate threat of new entrants
    • 3.3.3. Low threat of substitutes
    • 3.3.4. High intensity of rivalry
    • 3.3.5. Moderate-to-high bargaining power of buyers
  • 3.4. MARKET SHARE ANALYSIS (%), 2016
  • 3.5. MARKET DYNAMICS
    • 3.5.1. Drivers
      • 3.5.1.1. Boom in social media and advertising
      • 3.5.1.2. Increase in digital marketing budget
    • 3.5.2. Restraints
      • 3.5.2.1. Lack of skilled personnel for coding and handling the marketing software
      • 3.5.2.2. Increased complexities
    • 3.5.3. Opportunities
      • 3.5.3.1. Emergence of SaaS based solutions
      • 3.5.3.2. Improved employee training
    • 3.5.4. Top impacting factors

CHAPTER 4 DIGITAL MARKETING SOFTWARE MARKET, BY TYPE

  • 4.1. OVERVIEW
  • 4.2. INTERACTION SYSTEMS
    • 4.2.1. Key market trends
    • 4.2.2. Key growth factors and opportunities
    • 4.2.3. Market size and forecast
  • 4.3. DATA & ANALYTICS SYSTEMS
    • 4.3.1. Key market trends
    • 4.3.2. Key growth factors and opportunities
    • 4.3.3. Market size and forecast
  • 4.4. CONTENT PRODUCTION & MANAGEMENT
    • 4.4.1. Key market trends
    • 4.4.2. Key growth factors and opportunities
    • 4.4.3. Market size and forecast
  • 4.5. MANAGEMENT & ADMINISTRATION-ORIENTED APPS
    • 4.5.1. Key market trends
    • 4.5.2. Key growth factors and opportunities
    • 4.5.3. Market size and forecast

CHAPTER 5 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODEL

  • 5.1. OVERVIEW
  • 5.2. ON-PREMISE
    • 5.2.1. Key market trends
    • 5.2.2. Key growth factors and opportunities
    • 5.2.3. Market size and forecast
  • 5.3. CLOUD
    • 5.3.1. Key market trends
    • 5.3.2. Key growth factors and opportunities
    • 5.3.3. Market size and forecast

CHAPTER 6 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

  • 6.1. OVERVIEW
  • 6.2. RETAIL
    • 6.2.1. Key market trends
    • 6.2.2. Key growth factors and opportunities
    • 6.2.3. Market size and forecast
  • 6.3. MEDIA & ENTERTAINMENT
    • 6.3.1. Key market trends
    • 6.3.2. Key growth factors and opportunities
    • 6.3.3. Market size and forecast
  • 6.4. MANUFACTURING
    • 6.4.1. Key market trends
    • 6.4.2. Key growth factors and opportunities
    • 6.4.3. Market size and forecast
  • 6.5. HIGH-TECH & IT
    • 6.5.1. Key market trends
    • 6.5.2. Key growth factors and opportunities
    • 6.5.3. Market size and forecast
  • 6.6. BFSI
    • 6.6.1. Key market trends
    • 6.6.2. Key growth factors and opportunities
    • 6.6.3. Market size and forecast
  • 6.7. OTHERS (AUTOMOTIVE AND HEALTHCARE)
    • 6.7.1. Key market trends
    • 6.7.2. Key growth factors and opportunities
    • 6.7.3. Market size and forecast

CHAPTER 7 DIGITAL MARKETING SOFTWARE MARKET, BY GEOGRAPHY

  • 7.1. OVERVIEW
  • 7.2. NORTH AMERICA
    • 7.2.1. Key market trends
    • 7.2.2. Key growth factors and opportunities
    • 7.2.3. Market size and forecast, by country
    • 7.2.4. Market size and forecast, by industry vertical
    • 7.2.5. U.S.
      • 7.2.5.1. Market size and forecast, by type
      • 7.2.5.2. Market size and forecast, by deployment type
      • 7.2.5.3. Market size and forecast, by industry vertical
    • 7.2.6. Canada
      • 7.2.6.1. Market size and forecast, by type
      • 7.2.6.2. Market size and forecast, by deployment type
      • 7.2.6.3. Market size and forecast, by industry vertical
    • 7.2.7. Mexico
      • 7.2.7.1. Market size and forecast, by type
      • 7.2.7.2. Market size and forecast, by deployment type
      • 7.2.7.3. Market size and forecast, by industry vertical
  • 7.3. EUROPE
    • 7.3.1. Key market trends
    • 7.3.2. Key growth factors and opportunities
    • 7.3.3. Market size and forecast, by country
    • 7.3.4. Market size and forecast, by industry vertical
    • 7.3.5. Germany
      • 7.3.5.1. Market size and forecast, by type
      • 7.3.5.2. Market size and forecast, by deployment type
      • 7.3.5.3. Market size and forecast, by industry vertical
    • 7.3.6. UK
      • 7.3.6.1. Market size and forecast, by type
      • 7.3.6.2. Market size and forecast, by deployment type
      • 7.3.6.3. Market size and forecast, by industry vertical
    • 7.3.7. France
      • 7.3.7.1. Market size and forecast, by type
      • 7.3.7.2. Market size and forecast, by deployment type
      • 7.3.7.3. Market size and forecast, by industry vertical
    • 7.3.8. Rest of Europe
      • 7.3.8.1. Market size and forecast, by type
      • 7.3.8.2. Market size and forecast, by deployment type
      • 7.3.8.3. Market size and forecast, by industry vertical
  • 7.4. ASIA-PACIFIC
    • 7.4.1. Key market trends
    • 7.4.2. Key growth factors and opportunities
    • 7.4.3. Market size and forecast, by country
    • 7.4.4. Market size and forecast, by industry vertical
    • 7.4.5. China
      • 7.4.5.1. Market size and forecast, by type
      • 7.4.5.2. Market size and forecast, by deployment type
      • 7.4.5.3. Market size and forecast, by industry vertical
    • 7.4.6. Japan
      • 7.4.6.1. Market size and forecast, by type
      • 7.4.6.2. Market size and forecast, by deployment type
      • 7.4.6.3. Market size and forecast, by industry vertical
    • 7.4.7. India
      • 7.4.6.1. Market size and forecast, by type
      • 7.4.6.2. Market size and forecast, by deployment type
      • 7.4.6.3. Market size and forecast, by industry vertical
    • 7.4.8. Rest of Asia-Pacific
      • 7.4.8.1. Market size and forecast, by type
      • 7.4.8.2. Market size and forecast, by deployment type
      • 7.4.8.3. Market size and forecast, by industry vertical
  • 7.5. LAMEA
    • 7.5.1. Key market trends
    • 7.5.2. Key growth factors and opportunities
    • 7.5.3. Market size and forecast, by country
    • 7.5.4. Market size and forecast, by industry vertical
    • 7.5.5. Latin America
      • 7.5.5.1. Market size and forecast, by type
      • 7.5.5.2. Market size and forecast, by deployment type
      • 7.5.5.3. Market size and forecast, by industry vertical
    • 7.5.6. The Middle East
      • 7.5.6.1. Market size and forecast, by type
      • 7.5.6.2. Market size and forecast, by deployment type
      • 7.5.6.3. Market size and forecast, by industry vertical
    • 7.5.7. Africa
      • 7.5.7.1. Market size and forecast, by type
      • 7.5.7.2. Market size and forecast, by deployment type
      • 7.5.7.3. Market size and forecast, by industry vertical

CHAPTER 8 COMPANY PROFILES

  • 8.1. ADOBE SYSTEMS
    • 8.1.1. Company overview
      • 8.1.1.1. Company snapshot
    • 8.1.2. Business performance
    • 8.1.3. Strategic moves & developments
  • 8.2. ORACLE CORPORATION
    • 8.2.1. Company overview
      • 8.2.1.1. Company snapshot
    • 8.2.2. Business performance
    • 8.2.3. Strategic moves & developments
  • 8.3. IBM CORPORATION
    • 8.3.1. Company overview
      • 8.3.1.1. Company snapshot
    • 8.3.2. Business performance
    • 8.3.3. Strategic moves & developments
  • 8.4. SAP AG
    • 8.4.1. Company overview
      • 8.4.1.1. Company snapshot
    • 8.4.2. Business performance
    • 8.4.3. Strategic moves & developments
  • 8.5. MICROSOFT CORPORATION
    • 8.5.1. Company overview
      • 8.5.1.1. Company snapshot
    • 8.5.2. Business performance
    • 8.5.3. Strategic moves & developments
  • 8.6. SALESFORCE.COM, INC.
    • 8.6.1. Company overview
      • 8.6.1.1. Company snapshot
    • 8.6.2. Business performance
    • 8.6.3. Strategic moves & developments
  • 8.7. HUBSPOT, INC.
    • 8.7.1. Company overview
      • 8.7.1.1. Company snapshot
    • 8.7.2. Business performance
    • 8.7.3. Strategic moves & developments
  • 8.8. MARKETO INC.
    • 8.8.1. Company overview
      • 8.8.1.1. Company snapshot
    • 8.8.2. Business performance
    • 8.8.3. Strategic moves & developments
  • 8.9. SAS INSTITUTE, INC.
    • 8.9.1. Company overview
      • 8.9.1.1. Company snapshot
    • 8.9.2. Business performance
    • 8.9.3. Strategic moves & developments
  • 8.10. HP DEVELOPMENT COMPANY, L.P.
    • 8.10.1. Company overview
      • 8.10.1.1. Company snapshot
    • 8.10.2. Business performance
    • 8.10.3. Strategic moves & developments
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