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市場調查報告書

化妝品的全球市場:市場機會及未來預測

World Cosmetics Market - Opportunities and Forecasts, 2014-2022

出版商 Allied Market Research 商品編碼 370262
出版日期 內容資訊 英文 137 Pages
商品交期: 最快1-2個工作天內
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化妝品的全球市場:市場機會及未來預測 World Cosmetics Market - Opportunities and Forecasts, 2014-2022
出版日期: 2016年08月01日 內容資訊: 英文 137 Pages
簡介

全球化妝品市場2016∼2022年預計以4.3%的年複合成長率 (CAGR) 成長。市場成長的主要原因,是生活習俗的變化和可支配所得的增加,護膚用品的需求擴大,包裝形態的變化,富有魅力的行銷策略等。另一方面,對副作用的擔憂和美容術的進步等也有妨礙市場成長的可能性。若開發出符合偏好消費者天然成分、藥用植物、有機材料新產品,便可取得巨大的市場機會。

本報告提供全球化妝品市場相關分析,市場結構、最新趨勢,市場向心力,相關產業的關聯性,主要的推動及阻礙市場要素,今後的市場機會,市場規模的成果值、預測值 (過去2年、今後7年份),各類別、各銷售形態、男女、各地區的詳細趨勢,主要企業簡介等的相關調查。

第1章 簡介

第2章 摘要整理

第3章 市場概要

  • 市場定義和範圍
  • 分析的要點
    • 最大的影響要素
    • 最大的投資資金來源
    • 市場獲得的主要策略
  • 波特的五力分析
  • 價值鏈分析
  • 市場佔有率分析
  • 市場動態
    • 推動因素
    • 阻礙因素
    • 市場機會

第4章 全球化妝品市場:各類別

  • 護膚、防曬用品
    • 市場主要趨勢
    • 競爭方案
    • 主要的成長要素與市場機會
    • 市場規模與其預測
  • 護髮用品
  • 體香消臭劑
  • 香水
  • 化妝/彩妝品

第5章 全球化妝品市場:各銷售形態

  • 零售
    • 市場主要趨勢
    • 主要的成長要素與市場機會
    • 市場規模與其預測
    • 超級市場
    • 百貨商店
    • 藥局
    • 品牌專賣店
    • 零售形態比較方案
  • 線上銷售
    • 市場主要趨勢
    • 主要的成長要素與市場機會
    • 市場規模與其預測

第6章 全球化妝品市場:男女

  • 男性用
    • 市場主要趨勢
    • 競爭方案
    • 主要的成長要素與市場機會
    • 市場規模與其預測
  • 女性用

第7章 全球化妝品市場:各地區

  • 北美
    • 市場主要趨勢
    • 競爭方案
    • 主要的成長要素與市場機會
    • 市場規模與其預測
  • 歐洲
  • 亞太地區
  • 南美、中東、非洲 (LAMEA)

第8章 企業簡介

  • L'Oreal International
    • 企業概要
    • 最新趨勢
    • 業績
    • 策略發展情形
    • SWOT分析、結論
  • Avon Products, Inc.
  • The Procter & Gamble Company
  • Unilever PLC
  • Oriflame Cosmetics S.A.
  • Revlon, Inc.
  • 花王
  • The Estee Lauder Companies Inc.
  • 資生堂
  • Skin Food

圖表一覽

目錄
Product Code: CO 16651

Title: World Cosmetics Market by Category (Skin & Sun Care Products, Hair Care Products, Deodorants, Makeup & Color Cosmetics, Fragrances) and by Distribution Channel (General departmental store, Supermarkets, Drug stores, Brand outlets) - Global Opportunity Analysis and Industry Forecast, 2014 - 2022.

Cover Image Cosmetics (makeup or beauty products) are mixtures of different chemical compounds generally used to enhance the appearance or odor of the human body. The cosmetics products that are predominantly available and used by individuals are sun care, skin care, hair care, deodorants, makeup & color cosmetics, and fragrances. These products are offered primarily through retail stores and online portals. The world cosmetics market is expected to grow at a CAGR of 4.3% from 2016 to 2022.

Factors that strengthen the growth of this market include change in lifestyle, rise in disposable income, need for skin care products due to varying climatic conditions, and change in packaging styles & attractive marketing strategies. However, factors hindering the market growth are increasing awareness of probable side effects of chemical based cosmetics and advanced beauty treatments. Moreover, rising demand for natural, herbal, and organic beauty products creates potential opportunities for manufacturers to innovate and develop new products according to consumer preferences.

The world cosmetics market is segmented on the basis of category, mode of sale, gender, and geography. The category segment includes skin & sun care products, hair care products, deodorants, makeup & color cosmetics, and fragrances. Among these products, skin & sun care and hair care are majorly used products and hold a considerable share in global cosmetics market. The mode of sale comprises retail and online sale, where retail mode is further classified into general departmental store, supermarkets, drug stores, and brand outlets. Customers majorly prefer the retail mode of sale while buying cosmetic products. However, online medium for the purchase of cosmetic products is observed as a rising trend, worldwide. Geographically, the cosmetics market is segregated into North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific and Latin America Middle East and Africa (LAMEA) are the prominent growth markets.

Key players profiled in the report are L'Oreal International, Avon Product Inc., The Proctor and Gamble Company, Unilever PLC, Oriflame Cosmetics S.A., Revlon, Inc., Kao Corporation, The Estee Lauder Company Inc., Skin Food, and Shiseido Company, Limited.

Key Benefits

  • The report includes an in-depth analysis of the world cosmetics market, including current trends, drivers, restraints, and growth opportunities.
  • Porter's Five Forces model illustrates the potency of buyers and sellers, which is expected to help the market players adopt effective strategies.
  • Value chain analysis provides a clear understanding of the key intermediaries involved and their respective roles at every stage.
  • Key market players have been profiled to gain an understanding of the strategies adopted by them.
  • The current market trends are quantitatively analyzed and estimated for the 2016-2022 period, which have been provided to highlight the financial competency.

Market Segmentation

The world cosmetics market is segmented based on category, mode of sales, gender and geography.

BY CATEGORY

  • Skin & Sun Care
  • Hair Care
  • Deodorants
  • Makeup & Color
  • Fragrances

BY MODE OF SALE

  • Retail
  • Online

BY GENDER

  • Men
  • Women

BY GEOGRAPHY

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA

KEY PLAYERS

  • L'Oreal International
  • Avon Product Inc.
  • Proctor and Gamble Company
  • Unilever PLC
  • Oriflame Cosmetics S.A.
  • Revlon, Inc.
  • Kao Corporation
  • The Estee Lauder Company Inc.
  • Skin Food
  • Shiseido Company, Limited

Table of Contents

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key benefits
  • 1.3. Key market segments
  • 1.4. Research methodology
    • 1.4.1. Secondary research
    • 1.4.2. Primary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
    • 3.2.3. Top winning strategies
  • 3.3. Porter's Five forces analysis
    • 3.3.1. Low switching cost increases the bargaining power of the buyer
    • 3.3.2. Undifferentiated products reduce the bargaining power of supplier
    • 3.3.3. High capital investment reduces the threat of new entrant into the industry
    • 3.3.4. Minimum availability of substitutes for cosmetics reduces threat of substitutes
    • 3.3.5. High exit barriers lead to industrial rivalry
  • 3.4. Value chain analysis
  • 3.5. Market share analysis, 2014
  • 3.6. Market dynamics
    • 3.6.1. Drivers
      • 3.6.1.1. Changing lifestyles
      • 3.6.1.2. Increasing disposable income of various countries
      • 3.6.1.3. Rising need for skin care products
      • 3.6.1.4. Increasing demand for natural ingredients in cosmetic products
      • 3.6.1.5. Changing packaging styles and attractive marketing strategies
    • 3.6.2. Restraints
      • 3.6.2.1. Advanced beauty treatments
      • 3.6.2.2. Increasing awareness of probable side effects of cosmetics
    • 3.6.3. Opportunities
      • 3.6.3.1. Increasing demand of organic cosmetics

CHAPTER 4: WORLD COSMETICS MARKET BY CATEGORY

  • 4.1. Skin and Sun care products
    • 4.1.1. Key market trends
    • 4.1.2. Competitive scenario
    • 4.1.3. Key growth factors and opportunities
    • 4.1.4. Market size and forecast
  • 4.2. Hair care products
    • 4.2.1. Key market trends
    • 4.2.2. Competitive scenario
    • 4.2.3. Key growth factors and opportunities
    • 4.2.4. Market size and forecast
  • 4.3. Deodorants
    • 4.3.1. Key market trends
    • 4.3.2. Competitive scenario
    • 4.3.3. Key growth factors and opportunities
    • 4.3.4. Market size and forecast
  • 4.4. Fragrances
    • 4.4.1. Key market trends
    • 4.4.2. Competitive scenario
    • 4.4.3. Key growth factors and opportunities
    • 4.4.4. Market size and forecast
  • 4.5. Makeup/color cosmetics
    • 4.5.1. Key market trends
    • 4.5.2. Competitive scenario
    • 4.5.3. Key growth factors and opportunities
    • 4.5.4. Market size and forecast

CHAPTER 5: WORLD COSMETICS MARKET BY MODE OF SALE

  • 5.1. Retail sale
    • 5.1.1. Key market trends
    • 5.1.2. Key growth factors and opportunities
    • 5.1.3. Market size and forecast
    • 5.1.4. Supermarkets
    • 5.1.5. Departmental stores
    • 5.1.6. Drug stores
    • 5.1.7. Brand outlets
    • 5.1.8. Comparative scenario of retail platforms
  • 5.2. Online sale
    • 5.2.1. Key market trends
    • 5.2.2. Key growth factors and opportunities
    • 5.2.3. Market size and forecast

CHAPTER 6: WORLD COSMETICS MAKRET BY GENDER

  • 6.1. Men
    • 6.1.1. Key market trends
    • 6.1.2. Competitive scenario
    • 6.1.3. Key growth factors and opportunities
    • 6.1.4. Market size and forecast
  • 6.2. Women
    • 6.2.1. Key market trends
    • 6.2.2. Competitive scenario
    • 6.2.3. Key growth factors and opportunities
    • 6.2.4. Market size and forecast

CHAPTER 7: WORLD COSMETICS MARKET BY GEOGRAPHY

  • 7.1. North America
    • 7.1.1. Key market trends
    • 7.1.2. Competitive scenario
    • 7.1.3. Key growth factors and opportunities
    • 7.1.4. Market size and forecast
  • 7.2. Europe
    • 7.2.1. Key market trends
    • 7.2.2. Competitive scenario
    • 7.2.3. Key growth factors and opportunities
    • 7.2.4. Market size and forecast
  • 7.3. Asia-Pacific
    • 7.3.1. Key market trends
    • 7.3.2. Competitive scenario
    • 7.3.3. Key growth factors and opportunities
    • 7.3.4. Market size and forecast
  • 7.4. LAMEA
    • 7.4.1. Key market trends
    • 7.4.2. Competitive scenario
    • 7.4.3. Key growth factors and opportunities
    • 7.4.4. Market size and forecast

CHAPTER 8: COMPANY PROFILES

  • 8.1. L'Oreal International
    • 8.1.1. Company overview
    • 8.1.2. Company snapshot
    • 8.1.3. Business performance
    • 8.1.4. Strategic moves and developments
    • 8.1.5. SWOT analysis and strategic conclusion of L'Oreal International
  • 8.2. Avon Products, Inc.
    • 8.2.1. Company overview
    • 8.2.2. Company snapshot
    • 8.2.3. Business performance
    • 8.2.4. Strategic moves and developments
    • 8.2.5. SWOT analysis and strategic conclusion of Avon Products, Inc.
  • 8.3. The Procter & Gamble Company
    • 8.3.1. Company overview
    • 8.3.2. Company snapshot
    • 8.3.3. Business performance
    • 8.3.4. Strategic moves and developments
    • 8.3.5. SWOT analysis and strategic conclusion of The Procter & Gamble Company
  • 8.4. Unilever PLC
    • 8.4.1. Company overview
    • 8.4.2. Company snapshot
    • 8.4.3. Business performance
    • 8.4.4. Strategic moves and developments
    • 8.4.5. SWOT analysis and strategic conclusion of Unilever PLC
  • 8.5. Oriflame Cosmetics S.A.
    • 8.5.1. Company overview
    • 8.5.2. Company snapshot
    • 8.5.3. Business performance
    • 8.5.4. Strategic moves and developments
    • 8.5.5. SWOT analysis and strategic conclusion of Oriflame Cosmetics S.A.
  • 8.6. Revlon, Inc.
    • 8.6.1. Company overview
    • 8.6.2. Company snapshot
    • 8.6.3. Business performance
    • 8.6.4. Strategic moves and developments
    • 8.6.5. SWOT analysis and strategic conclusion of Revlon, Inc.
  • 8.7. Kao Corporation
    • 8.7.1. Company overview
    • 8.7.2. Company snapshot
    • 8.7.3. Business performance
    • 8.7.4. Strategic moves and developments
    • 8.7.5. SWOT analysis and strategic conclusion of Kao Corporation
  • 8.8. The Estee Lauder Companies Inc.
    • 8.8.1. Company overview
    • 8.8.2. Company snapshot
    • 8.8.3. Business performance
    • 8.8.4. Strategic moves and developments
    • 8.8.5. SWOT analysis and strategic conclusion of The Estee Lauder Companies Inc.
  • 8.9. Shiseido Company, Limited
    • 8.9.1. Company overview
    • 8.9.2. Company snapshot
    • 8.9.3. Business performance
    • 8.9.4. Strategic moves and developments
    • 8.9.5. SWOT analysis and strategic conclusion of Shiseido Company, Limited
  • 8.10. Skin Food
    • 8.10.1. Company overview
    • 8.10.2. Company snapshot
    • 8.10.3. Strategic moves and developments
    • 8.10.4. SWOT analysis and strategic conclusion of Skin Food

List of Tables

  • TABLE 1: WORLD COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 2: WORLD COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
  • TABLE 3: WORLD SKIN AND SUN CARE COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 4: WORLD HAIR CARE COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 5: WORLD DEODORANTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 6: WORLD FRAGRANCES MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 7: WORLD MAKEUP/COLOR COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 8: WORLD COSMETICS MARKET REVENUE BY MODE OF SALE, 2014-2022 ($MILLION)
  • TABLE 9: WORLD COSMETICS MARKET RETAIL SALE REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 10: WORLD COSMETICS MARKET ONLINE SALE REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 11: WORLD COSMETICS MARKET REVENUE BY GENDER, 2014-2022 ($MILLION)
  • TABLE 12: WORLD MEN COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 13: WORLD WOMEN COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
  • TABLE 14: NORTH AMERICA COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
  • TABLE 15: EUROPE COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
  • TABLE 16: ASIA-PACIFIC COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
  • TABLE 17: LAMEA COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
  • TABLE 18: SNAPSHOT OF L'OREAL INTERNATIONAL
  • TABLE 19: SNAPSHOT OF AVON PRODUCTS, INC.
  • TABLE 20: SNAPSHOT OF THE PROCTER & GAMBLE COMPANY
  • TABLE 21: SNAPSHOT OF UNILEVER PLC
  • TABLE 22: SNAPSHOT OF ORIFLAME COSMETICS S.A.
  • TABLE 23: SNAPSHOT OF REVLON, INC.
  • TABLE 24: SNAPSHOT OF KAO CORPORATION
  • TABLE 25: SNAPSHOT OF THE ESTEE LAUDER COMPANIES INC.
  • TABLE 26: SNAPSHOT OF SHISEIDO COMPANY, LIMITED
  • TABLE 27: SNAPSHOT OF SKIN FOOD

List of Figures

  • FIG. 1: TOP IMPACTING FACTORS
  • FIG. 2: TOP INVESTMENT POCKETS
  • FIG. 3: TOP WINNING STRATEGIES
  • FIG. 4: TOP WINNING STRATEGIES BY CATEGORY (IN PERCENTAGE)
  • FIG. 5: PORTER'S FIVE FORCES MODEL
  • FIG. 6: VALUE CHAIN MODEL OF COSMETICS MARKET
  • FIG. 7: MARKET SHARE ANALYSIS, 2014
  • FIG. 8: GLOBAL RISE IN GDP, 2008-2014
  • FIG. 9: SPENDING BY AMERICANS ON COSMETIC TREATMENTS, 2010
  • FIG. 10: MARKET SHARE OF SKIN CARE CATEGORIES, 2013
  • FIG. 11: MARKET SHARE OF FRAGRANCES IN GREAT BRITAIN, BY PRODUCT TYPE (2014)
  • FIG. 12: U.S. MARKET SHARE OF MAKEUP PRODUCTS (2013)
  • FIG. 13: COSMETICS UNIT SALES IN U.S. SUPERMARKETS IN 2013 AND 2014 (MILLION UNITS)
  • FIG. 14: COSMETIC PRODUCT ONLINE TRANSACTION IN CHINESE MARKET (%), 2014
  • FIG. 15: GLOBAL ONLINE SHOPPING TRENDS, BY GENDER, 2011
  • FIG. 16: PERCENTAGE BREAKDOWN OF SOUTH AFRICA FOR MAKEUP CATEGORY, 2012
  • FIG. 17: TOTAL SALES OF L'OREAL INTERNATIONAL, 2013-2015, $MILLION
  • FIG. 18: TOTAL SALES OF L'OREAL INTERNATIONAL BY BUSINESS SEGMENT (%), 2015
  • FIG. 19: TOTAL SALES OF L'OREAL INTERNATIONAL, BY GEOGRAPHY (%), 2015
  • FIG. 20: SWOT ANALYSIS OF L'OREAL INTERNATIONAL
  • FIG. 21: REVENUE OF AVON PRODUCTS, INC., 2013-2015 ($MILLION)
  • FIG. 22: REVENUE OF AVON PRODUCTS, INC. BY BUSINESS SEGMENT (%), 2015
  • FIG. 23: REVENUE OF AVON PRODUCTS, INC. BY GEOGRAPHY (%), 2015
  • FIG. 24: SWOT ANALYSIS OF AVON PRODUCTS, INC.
  • FIG. 25: NET SALES OF THE PROCTER & GAMBLE COMPANY, 2013-2015 ($MILLION)
  • FIG. 26: NET SALES OF THE PROCTER & GAMBLE COMPANY BY BUSINESS SEGMENT (%), 2015
  • FIG. 27: NET SALES OF THE PROCTER & GAMBLE COMPANY BY GEOGRAPHY (%), 2015
  • FIG. 28: SWOT ANALYSIS OF THE PROCTER & GAMBLE COMPANY
  • FIG. 29: NET SALES OF UNILEVER PLC, 2013-2015 ($MILLION)
  • FIG. 30: NET SALES OF UNILEVER PLC, BY BUSINESS SEGMENT (%), 2015
  • FIG. 31: NET SALES OF UNILEVER PLC, BY GEOGRAPHY (%), 2015
  • FIG. 32: SWOT ANALYSIS OF UNILEVER PLC.
  • FIG. 33: NET SALES OF ORIFLAME HOLDING AG, 2013-2015 ($MILLION)
  • FIG. 34: SALES OF ORIFLAME HOLDING AG, BY BUSINESS SEGMENT (%), 2015
  • FIG. 35: SALES OF ORIFLAME HOLDING AG, BY GEOGRAPHY (%), 2015
  • FIG. 36: SWOT ANALYSIS OF ORIFLAME COSMETICS S.A.
  • FIG. 37: NET SALES OF REVLON, INC., 2013-2015 ($MILLION)
  • FIG. 38: NET SALES OF REVLON, INC., BY BUSINESS SEGMENT (%), 2015
  • FIG. 39: NET SALES OF REVLON, INC., BY GEOGRAPHY (%), 2015
  • FIG. 40: SWOT ANALYSIS OF REVLON, INC.
  • FIG. 41: NET SALES OF KAO CORPORATION, 2013-2015 ($MILLION)
  • FIG. 42: NET SALES OF KAO CORPORATION BY BUSINESS SEGMENT (%), 2015
  • FIG. 43: NET SALES OF KAO CORPORATIO BY GEOGRAPHY (%), 2015
  • FIG. 44: SWOT ANALYSIS OF KAO CORPORATION
  • FIG. 45: NET SALES OF THE ESTEE LAUDER COMPANIES INC., 2013-2015 ($MILLION)
  • FIG. 46: NET SALES OF THE ESTEE LAUDER COMPANIES INC., BY BUSINESS SEGMENT (%), 2015
  • FIG. 47: NET SALES OF THE ESTEE LAUDER COMPANIES INC., BY GEOGRAPHY (%), 2015
  • FIG. 48: SWOT ANALYSIS OF THE ESTEE LAUDER COMPANIES INC.
  • FIG. 49: NET SALES OF SHISEIDO COMPANY, LIMITED, 2013-2015, ($MILLION)
  • FIG. 50: NET SALES OF SHISEIDO COMPANY, LIMITED BY BUSINESS SEGMENT (%), 2015
  • FIG. 51: SWOT ANALYSIS OF SHISEIDO COMPANY, LIMITED
  • FIG. 52: SWOT ANALYSIS OF SKIN FOOD
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