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市場調查報告書

空氣清新劑的全球市場 - 機會及預測:2014年∼2020年

World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020

出版商 Allied Market Research 商品編碼 354623
出版日期 內容資訊 英文 112 Pages
商品交期: 最快1-2個工作天內
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空氣清新劑的全球市場 - 機會及預測:2014年∼2020年 World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020
出版日期: 2016年02月01日 內容資訊: 英文 112 Pages
簡介

空氣清新劑 (消臭劑) 是放出清新香氣以蓋過令人不快之臭氣所用之產品。由於空氣品質管理的重要性與室內空氣品質的關注度高,全球空氣清新劑的需求也在日益高漲。市場從2015年到2020年預測期間內預計將以年複合成長率2.8%的速度成長。

本報告提供全球空氣清新劑市場相關調查分析,提供您市場概要考察,並彙整市場的產品種類,用途,銷售管道,各地區分析,及主要企業概要等資訊。

第1章 簡介

  • 報告的說明
  • 主要的成果
  • 主要的市場區隔
  • 調查方法

第2章 摘要整理

第3章 市場概要

  • 市場定義和範圍
  • 主要調查結果
  • 波特的五力分析
  • 價值鏈分析
  • 市場佔有率分析
  • 市場動態

第4章 全球空氣清新劑市場:產品的種類

  • 噴霧/氣霧劑
  • 電動式空氣清新劑 (插電式)
  • 凝膠空氣清新劑
  • 蠟燭空氣清新劑
  • 其他

第5章 全球空氣清新劑市場:用途

  • 住宅
  • 企業的辦公室
  • 其他

第6章 全球空氣清新劑市場:銷售管道

  • 零售
  • 企業間

第7章 全球空氣清新劑市場:地區

  • 北美
  • 歐洲
  • 亞太地區
  • 南美/中東/非洲

第7章 企業簡介

  • The Procter & Gamble Company
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • Church & Dwight Co. Inc.
  • Car-Freshener Corporation
  • SC Johnson & Son Inc.
  • Kobayashi Pharmaceutical Co. Ltd.
  • Godrej Consumer Products Ltd.
  • Farcent Enterprise Co. Ltd
  • Jarden Corporation

圖表

目錄

Title: World Air Freshener Market by Product Type (Sprays/Aerosols, Electric Air Freshener (Plug-In), Gel Air Freshener, Candle Air Freshener, Car Air Freshener), by Type of Customer (Individual customer, Enterprise customer) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020.

Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers' willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers. However, the lack of awareness about availability of different types of products in the market is restraining the market growth. Increasing preference for the use of natural fragrance and growing popularity of aromatherapy, offer several market opportunities to the players operating in the market.

Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.

The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 - 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.

The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.

KEY BENEFITS

  • The study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market
  • The report provides information regarding key drivers, restraints and opportunities with impact analysis
  • Quantitative analysis of the current market and forecast during the period of 2015-2020 have been provided to highlight the financial appetency of the market
  • Porter's five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
  • Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain

AIR FRESHENER MARKET SEGMENT AND SCOPE

The world air freshener market is segmented on the basis of product type, application, sales channel and geography.

By Product type

  • Sprays/Aerosols
  • Electric Air Fresheners (Plug-In)
  • Gel Air Fresheners
  • Candle Air Fresheners
  • Other Fresheners (Liquid, solid, pot pourri, papers, vents, clips and crystal beads)

By Application

  • Residential
  • Corporate offices
  • Cars
  • Others (Hotels, Malls, hospitals, railways, public bathrooms, theaters, government buildings & Institutions)

By Sales Channel

  • Retail
  • Business to Business

By Geography

  • North America
  • Europe
  • APAC
  • LAMEA

Key Players

  • Procter & Gamble Co.
  • Reckitt Benckiser Inc.
  • Henkel KGaA
  • Church & Dwight Co. Inc.
  • Car-Freshener Corporation
  • SC Johnson & Son Inc.
  • Kobayashi Pharmaceutical Co. Ltd.
  • Godrej Household Products Ltd.
  • Farcent Enterprise Co. Ltd
  • Jarden Corporation

Table of Contents

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key benefits
  • 1.3. Key market segments
  • 1.4. Research methodology
    • 1.4.1. Secondary research
    • 1.4.2. Primary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key Findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top winning strategies
    • 3.2.3. Top investment pockets
  • 3.3. Porters five force analysis
    • 3.3.1. Low product differentiation lowers the bargaining of suppliers
    • 3.3.2. Low switching cost and undifferentiated products lead to higher bargaining power of buyers
    • 3.3.3. Slow industry growth leads to high industrial rivalry
    • 3.3.4. Lack of feasible substitutes result into low threat of substitutes
    • 3.3.5. Low threats of new entrants due to the presence of strong brands
  • 3.4. Value chain analysis
  • 3.5. Market share analysis, 2014
  • 3.6. Market dynamics
    • 3.6.1. Drivers
    • 3.6.2. Restraints
    • 3.6.3. Opportunities

CHAPTER 4: WORLD AIR FRESHENER MARKET, BY PRODUCT TYPE

  • 4.1. Sprays/Aerosols
    • 4.1.1. Key market trends
    • 4.1.2. Key drivers and opportunities
    • 4.1.3. Competitive scenario
    • 4.1.4. Market size and forecast
  • 4.2. Electric air fresheners (Plug in)
    • 4.2.1. Key market trends
    • 4.2.2. Key drivers and opportunities
    • 4.2.3. Competitive scenario
    • 4.2.4. Market size and forecast
  • 4.3. Gels air freshener
    • 4.3.1. Key market trends
    • 4.3.2. Key drivers and opportunities
    • 4.3.3. Competitive scenario
    • 4.3.4. Market size and forecast
  • 4.4. Candles air fresheners
    • 4.4.1. Key market trends
    • 4.4.2. Key drivers and opportunities
    • 4.4.3. Competitive scenario
    • 4.4.4. Market size and forecast
  • 4.5. Other fresheners
    • 4.5.1. Key market trends
    • 4.5.2. Key drivers and opportunities
    • 4.5.3. Competitive scenario
    • 4.5.4. Market size and forecast

CHAPTER 5: WORLD AIR FRESHENER MARKET, BY APPLICATION

  • 5.1. Residential
    • 5.1.1. Key market trends
    • 5.1.2. Key drivers and opportunities
    • 5.1.3. Competitive scenario
    • 5.1.4. Market size and forecast
  • 5.2. Corporate offices
    • 5.2.1. Key market trends
    • 5.2.2. Key drivers and opportunities
    • 5.2.3. Competitive scenario
    • 5.2.4. Market size and forecast
  • 5.3. Cars
    • 5.3.1. Key market trends
    • 5.3.2. Key drivers and opportunities
    • 5.3.3. Competitive scenario
    • 5.3.4. Market size and forecast
  • 5.4. Others
    • 5.4.1. Key market trends
    • 5.4.2. Key drivers and opportunities
    • 5.4.3. Competitive scenario
    • 5.4.4. Market size and forecast

CHAPTER 6: WORLD AIR FRESHENER MARKET, BY SALES CHANNEL

  • 6.1. Retail
    • 6.1.1. Key market trends
    • 6.1.2. Key drivers and opportunities
    • 6.1.3. Competitive scenario
    • 6.1.4. Market size and forecast
  • 6.2. Business to business
    • 6.2.1. Key market trends
    • 6.2.2. Key drivers and opportunities
    • 6.2.3. Competitive scenario
    • 6.2.4. Market size and forecast

CHAPTER 7: WORLD AIR FRESHENER MARKET, BY REGION

  • 7.1. North America
    • 7.1.1. Key market trends
    • 7.1.2. Key drivers and opportunities
    • 7.1.3. Competitive scenario
    • 7.1.4. Market size and forecast
  • 7.2. Europe
    • 7.2.1. Key market trends
    • 7.2.2. Key drivers and opportunities
    • 7.2.3. Competitive scenario
    • 7.2.4. Market size and forecast
  • 7.3. Asia-Pacific
    • 7.3.1. Key market trends
    • 7.3.2. Key drivers and opportunities
    • 7.3.3. Competitive scenario
    • 7.3.4. Market size and forecast
  • 7.4. LAMEA
    • 7.4.1. Key market trends
    • 7.4.2. Key drivers and opportunities
    • 7.4.3. Competitive scenario
    • 7.4.4. Market size and forecast

CHAPTER 8: COMPANY PROFILE

  • 8.1. The Procter & Gamble Company
    • 8.1.1. Company overview
    • 8.1.2. Business performance
    • 8.1.3. Strategy move and development
    • 8.1.4. SWOT Analysis of The Procter & Gamble Company
  • 8.2. Reckitt Benckiser Group plc
    • 8.2.1. Company overview
    • 8.2.2. Business performance
    • 8.2.3. Strategy move and development
    • 8.2.4. SWOT Analysis of Reckitt Benckiser Group Plc
  • 8.3. Henkel AG & Co. KGaA
    • 8.3.1. Company overview
    • 8.3.2. Business performance
    • 8.3.3. Strategy move and development
    • 8.3.4. SWOT Analysis of Henkel AG & Co. KGaA
  • 8.4. Church & Dwight Co. Inc.
    • 8.4.1. Company overview
    • 8.4.2. Business performance
    • 8.4.3. Strategy move and development
    • 8.4.4. SWOT Analysis of Church & Dwight Co. Inc.
  • 8.5. Car-Freshener Corporation
    • 8.5.1. Company overview
    • 8.5.2. Strategy move and development
    • 8.5.3. SWOT Analysis of Car-Freshener Corporation
  • 8.6. SC Johnson & Son Inc.
    • 8.6.1. Company overview
    • 8.6.2. Strategy move and development
    • 8.6.3. SWOT Analysis of SC Johnson & Son Inc.
  • 8.7. Kobayashi Pharmaceutical Co. Ltd.
    • 8.7.1. Company overview
    • 8.7.2. Business performance
    • 8.7.3. Strategy move and development
    • 8.7.4. SWOT Analysis of Kobayashi Pharmaceutical Co. Ltd
  • 8.8. Godrej Consumer Products Ltd.
    • 8.8.1. Company overview
    • 8.8.2. Business performance
    • 8.8.3. Strategy move and development
    • 8.8.4. SWOT Analysis of Godrej Consumer Products Limited
  • 8.9. Farcent Enterprise Co. Ltd
    • 8.9.1. Company overview
    • 8.9.2. Strategy move and development
    • 8.9.3. SWOT Analysis of Farcent Enterprise Co. Ltd
  • 8.10. Jarden Corporation
    • 8.10.1. Company overview
    • 8.10.2. Business performance
    • 8.10.3. Strategy move and development
    • 8.10.4. SWOT Analysis of Jarden Corporation

List of Tables

  • TABLE 1. WORLD AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 2. WORLD AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPE, 2014- 2020 ($MILLION)
  • TABLE 3. WORLD SPRAYS/AEROSOLS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 4. WORLD ELECTRIC AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 5. WORLD GELS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 6. WORLD CANDLES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 7. WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 8. WORLD AIR FRESHENERS MARKET REVENUE BY APPLICATION, 2014- 2020 ($MILLION)
  • TABLE 9. WORLD RESIDENTIAL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 10. WORLD CORPORATE OFFICES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 11. WORLD CAR AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014- 2020 ($MILLION)
  • TABLE 12. WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 13. WORLD AIR FRESHENERS MARKET REVENUE BY SALES CHANNEL, 2014-2020 ($MILLION)
  • TABLE 14. WORLD RETAIL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 15. WORLD BUSINESS TO BUSINESS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
  • TABLE 16. NORTH AMERICA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION)
  • TABLE 17. EUROPE AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)
  • TABLE 18. ASIA-PACIFIC AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION)
  • TABLE 19. LAMEA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)
  • TABLE 20. SNAPSHOT OF THE PROCTER & GAMBLE COMPANY
  • TABLE 21. SNAPSHOT OF RECKITT BENCKISER GROUP PLC
  • TABLE 22. SNAPSHOT OF GODREJ CONSUMER PRODUCTS LTD
  • TABLE 23. SNAPSHOT OF FARCENT ENTERPRISE CO. LTD

List of Figures

  • FIG. 1. TOP IMPACTING FACTORS
  • FIG. 2. TOP WINNING STRATEGIES
  • FIG. 3. TOP INVESTMENT POCKETS
  • FIG. 4. PORTERS FIVE FORCES ANALYSIS
  • FIG. 5. MARKET SHARE ANALYSIS, 2014 (%)
  • FIG. 6. URBAN MSW GENERATION BY REGION 2014-2025 (TONNES PER DAY)
  • FIG. 7. AEROSOL AIR FRESHENER PRODUCTION IN SELECTED EUROPEAN COUNTRIES 2014, IN '000 OF UNITS
  • FIG. 8. GLOBAL FIRST 2000 COMPANIES, 2014
  • FIG. 9. CAR SALES IN SELECTED COUNTRIES, (2014-2015)
  • FIG. 10. GLOBAL NUMBER OF HOSPITALS BY REGION WISE, 2015
  • FIG. 11. GENERATION OF WASTE IN THE U.S., 2010-2012 (IN MILLIONS OF TONS)
  • FIG. 12. GROSS NATIONAL DISPOSABLE INCOME PER CAPITA IN SELECTED EUROPEAN COUNTRIES, IN US$ (2008-2013)
  • FIG. 13. HOUSEHOLDS OWNING ONE OR MORE CATS AND DOGS IN SELECTED EUROPEAN COUNTRIES, 2014 (%)
  • FIG. 14. CAR SALES BY SELECTED EUROPEAN COUNTRY, 2014
  • FIG. 15. URBAN POPULATION IN SELECTED ASIAN COUNTRIES, IN PERCENTAGE, 2011-2014 (%)
  • FIG. 16. CAR SALES IN INDIA, 2005-2013
  • FIG. 17. MUNICIPAL SOLID WASTE GENERATION IN METRO CITIES / STATE CAPITALS IN INDIA, 1999-2011 (IN TONNES)
  • FIG. 18. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY, 2012-2014($MILLION)
  • FIG. 19. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY BY BUSINESS SEGMENT (%), 2014
  • FIG. 20. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY BY GEOGRAPHY (%), 2014
  • FIG. 21. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY BY MARKET MATURITY (%), 2014
  • FIG. 22. SWOT ANALYSIS OF THE PROCTER & GAMBLE COMPANY
  • FIG. 23. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC, 2012-2014($MILLION)
  • FIG. 24. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC BY BUSINESS SEGMENT (%), 2014
  • FIG. 25. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC BY GEOGRAPHY (%), 2014
  • FIG. 26. SWOT ANALYSIS OF RECKITT BENCKISER GROUP PLC
  • FIG. 27. REVENUE GENERATED BY THE HENKEL AG & CO. KGAA, 2012-2014 ($MILLION)
  • FIG. 28. REVENUE GENERATED BY HENKEL AG & CO. KGAA., BY BUSINESS SEGMENT (%), 2014
  • FIG. 29. REVENUE GENERATED BY HENKEL AG & CO. KGAA., BY REGION (%), 2014
  • FIG. 30. SWOT ANALYSIS OF HENKEL AG & CO. KGAA
  • FIG. 31. REVENUE GENERATED BY THE CHURCH & DWIGHT CO. INC., 2012-2014 ($MILLION)
  • FIG. 32. REVENUE GENERATED BY CHURCH & DWIGHT CO. INC., BY BUSINESS 33. SEGMENT (%), 2014
  • FIG. 33. REVENUE GENERATED BY CHURCH & DWIGHT CO. INC., BY REGION (%), 2014
  • FIG. 34. SWOT ANALYSIS OF CHURCH & DWIGHT CO. INC.
  • FIG. 35. SWOT ANALYSIS OF SC JOHNSON & SON INC.
  • FIG. 36. SNAPSHOT OF SC JOHNSON & SON INC.
  • FIG. 37. SWOT ANALYSIS OF SC JOHNSON & SON INC.
  • FIG. 38. SNAPSHOT OF KOBAYASHI PHARMACEUTICAL CO. LTD
  • FIG. 39. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD, 2013-2015 ($MILLION)
  • FIG. 40. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD., BY BUSINESS SEGMENT (%), 2015
  • FIG. 41. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD., BY REGION (%), 2015
  • FIG. 42. SWOT ANALYSIS OF KOBAYASHI PHARMACEUTICAL CO. LTD
  • FIG. 43. REVENUE GENERATED BY GODREJ CONSUMER PRODUCTS LTD. LTD, 2014-2015 ($MILLION)
  • FIG. 44. SWOT ANALYSIS OF GODREJ CONSUMER PRODUCTS LIMITED
  • FIG. 45. SWOT ANALYSIS OF FARCENT ENTERPRISE CO. LTD
  • FIG. 46. SNAPSHOT OF JARDEN CORPORATION
  • FIG. 47. REVENUE GENERATED BY JARDEN CORPORATION. LTD, 2012-2014 , ($MILLION)
  • FIG. 48. SWOT ANALYSIS OF JARDEN CORPORATION
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