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市場調查報告書

啤酒的全球市場 (產品種,做法,等級類別,包裝,各地區) - 產業分析,市場規模,佔有率,成長率,趨勢及預測:2014-2020年

Global Beer Market (Types, Production, Category, Packaging and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 - 2020

出版商 Allied Market Research 商品編碼 332538
出版日期 內容資訊 英文 114 Pages
商品交期: 最快1-2個工作天內
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啤酒的全球市場 (產品種,做法,等級類別,包裝,各地區) - 產業分析,市場規模,佔有率,成長率,趨勢及預測:2014-2020年 Global Beer Market (Types, Production, Category, Packaging and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 - 2020
出版日期: 2015年05月01日 內容資訊: 英文 114 Pages
簡介

啤酒一般是以穀物(麥芽)、啤酒花、水、酵母這四種成本依一定發酵過程所釀造,再加上香草或水果等調味成分上市。愛爾啤酒(麥酒)和窖藏啤酒是具有商業性非常暢銷的產品種類,主要是由發酵時溫度不同產生。由於可支配所得的上升、生活型態的變化、在地啤酒需求的增加,啤酒的消費有增加的趨勢,但其消費相關的健康問題,除了造成低卡路里及低酒精啤酒的需求增加之外,稅制及飲料法規也限制了市場的成長。

本報告以啤酒的全球市場為焦點,依產品種 (烈性啤酒,Light(低酒精)啤酒) 、做法 (大量生產,小罐精釀) 、等級類別 (高級,超高級,平價) 、包裝 (罐,瓶,生) 、地區 (北美,歐洲,亞太地區,中南美·中東·非洲) 別分析·預測2014-2020年這段期間供需規模的轉變,並彙整市場發展的推動·阻礙因素,產業結構,競爭環境,主要加入企業等相關的最新資訊。

第1章 簡介

  • 報告內容
  • 報告的主要優點
  • 主要市場區隔
  • 調查方法
    • 二級資訊調查
    • 主要資訊調查採訪
    • 分析工具及模式

第2章 摘要整理

  • 高階主管的觀點
  • 今後到2025年的市場預測
    • 基本預期方案
    • 樂觀的方案
    • 危機的方案

第3章 市場概要

  • 市場定義和範圍
  • 重要發現
    • 最有力影響係數
    • 最有力投資口袋
    • 最有力成功策略
  • 價值鏈分析
  • 市場佔有率分析:2014年
  • 波特的五力分析
  • 市場動態
    • 推動要素
      • 可支配所得的增加
      • 生活方式的變化
      • 當地啤酒市場熱烈
    • 阻礙因素
      • 重稅和法律規章
      • 健康問題
      • 替代品的出現
    • 機會
      • 進口啤酒的需求高漲

第4章 啤酒的全球市場 - 各產品種類

  • 淡啤酒
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測
  • 烈性啤酒啤酒
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測

第5章 啤酒的全球市場 - 做法別

  • 大量生產
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測
  • 小罐精釀
    • 重要市場趨勢
    • 重要成長係數及商機
    • 市場規模及預測 - 不同產業形態
    • 市場規模及預測 - 各地區

第6章 啤酒的全球市場 - 各等級類別

  • 高級類別
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測
  • 超高級類別
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測
  • 平價類別
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測

第7章 啤酒的全球市場 - 包裝別

  • 罐裝啤酒
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測
  • 瓶裝啤酒
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測
  • 生啤酒
    • 重要市場趨勢
    • 競爭情形
    • 重要成長係數及商機
    • 市場規模及預測

第8章 啤酒的全球市場 - 各地區

  • 北美
  • 歐洲
  • 亞太地區
  • 中南美,中東·非洲

第9章 企業簡介 (企業概要,企業短評,業績,策略性動向·發展,SWOT分析等)

  • Heineken N.V.
  • Anheuser-Busch InBev
  • SABMiller Plc
  • Tsingtao Brewery
  • Carlsberg Group
  • Diageo Plc
  • Molson Coors Brewing Company
  • Boston Beer Company
  • Beijing Yanjing Brewery
  • United Breweries Group (UB Group)
目錄
Product Code: FO 15650

The origin of beer approximately dates back to the early Neolithic period, and is one of the oldest beverages in the world. Beer, is generally made from four basic ingredients namely, malted cereal grains, hops, water and yeast, which are fermented over a period of time. Additionally, flavoring ingredients such as herbs and fruits are also used in beer. Different types of beer are available in the market, of which, ale and lager are the two commercially popular beer types. The primary difference between a lager and the ale is the temperature level at which they are fermented. The trend of beer consumption is increasing due to rising disposable incomes, changing lifestyles and the increasing demand for craft beer. In addition to this, health concerns associated with the consumption of beer, have resulted in an increased demand for low calorie beers and beers with lesser alcohol content. Heavy taxation policies and legal regulations in alcoholic beverages industry restrain the growth of this market.

The beer market is segmented into light and strong beer. The strong beer segment accounted for 65.6% of the total beer market, generating a revenue of $318.4 billion in 2014. The strong beer market would witness a robust growth in the coming years. On the other hand, light beer segment, which accounted for 34.4% of the total market, is anticipated to decline further in future due to changing preferences of consumers.

Players in the market are adopting product launch and collaborations as key developmental strategies to meet the changing demands of the market and expand their customer base. In November 2014, Anheuser-Busch InBev, launched Oculto, a tequila-flavored beer in the U.S market. This beer is targeted at younger consumers who increasingly prefer Mexican beer and liquor. Moreover, global increase in the number of female drinkers has resulted in the introduction of flavored beers with lesser alcohol content. Partnerships enable the market players to share business know how and exchange resources in order to enhance their production capacities and expand their market presence. In November 2014, Carlsberg group entered into a merger with Olympic Brewery through its Greek subsidiary, Mythos. This partnership would enable the company to gain a strong position in the Greek beer market.

The global beer market is segmented based on the type of beer, types of packaging, production, geography, and the different categories of beer in accordance to pricing. The beer types covered in this report are strong and light. The packaging of beer comprises of can beer, bottle beer and draught beer. The report also covers the segment of premium, super premium and normal beer on the basis of pricing. Imported beers such as Stella Artois, Corona and Guinness are considered in the super premium category of beer whilst Carlsberg, Heineken and Budweiser are considered in the premium beer category. The production segment of beer comprises of information on macro breweries and microbreweries. The micro-brewery segment comprises of a range of craft beer brands. The macro breweries segment comprises of established companies that include Heineken, Carlsberg and SABMiller. The report covers an in-depth analysis of the beer market across North America, Europe, Asia-Pacific and LAMEA.

The top players profiled in this report are Heineken N.V., SABMiller Plc, Anheuser-Busch InBev, Carlsberg Group, United Breweries Group (UB Group), Diageo Plc, Tsingtao Brewery, Molson Coors Brewing Company, Boston Beer Company and Beijing Yanjing Brewery

KEY BENEFITS:

  • The study provides an in-depth analysis of the global beer market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends in order to gain a stronger foothold in the market
  • The report provides information regarding key drivers, restraints and opportunities with impact analysis
  • Quantitative analysis of the current market and estimations through 2014-2020 are provided to showcase the financial appetency of the market
  • Porter's Five Forces model and a SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market
  • Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain

KEY MARKET SEGMENTS:

The Global Beer market segmentation is illustrated below:

  • Global Beer Market - By Types
    • Strong Beer
    • Light Beer
  • Global Beer Market - By Production
    • Macro Brewery
    • Micro Brewery
  • Global Beer Market - By Category
    • Premium
    • Super premium
    • Normal
  • Global Beer Market - By Packaging
    • Canned
    • Bottled
    • Draught
  • Global Beer Market - By Geography
    • North America
    • Europe
    • Asia Pacific
    • LAMEA

KEY PLAYERS:

  • Heineken N.V.
  • SABMiller Plc
  • Anheuser-Busch InBev
  • Carlsberg Group
  • United Breweries Group (UB Group)
  • Diageo Plc
  • Tsingtao Brewery
  • Molson Coors Brewing Company
  • Boston Beer Company
  • Beijing Yanjing Brewery

Table of Contents

CHAPTER 1-INTRODUCTION

  • 1.1. Report Description
  • 1.2. Key Benefits
  • 1.3. Key Market Segment
  • 1.4. Research Methodology
    • 1.4.1. Secondary Research
    • 1.4.2. Primary Research
    • 1.4.3. Analyst Tools and Models

CHAPTER 2-EXECUTIVE SUMMARY

  • 2.1. CXO Perspectives
  • 2.2. Market Beyond: What to Expect by 2025
    • 2.2.1. Base Case Scenario
    • 2.2.2. Optimistic Case Scenario
    • 2.2.3. Critical Case Scenario

CHAPTER 3-MARKET OVERVIEW

  • 3.1. Market Definition and Scope
  • 3.2. Key Findings
    • 3.2.1. Top Impacting Factors
    • 3.2.2. Top Investment Pockets
    • 3.2.3. Top Winning Strategies
  • 3.3. Value Chain Analysis
  • 3.4. Market Share Analysis, 2014
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. High Bargaining Power of Consumers
    • 3.5.2. High Bargaining Power of Suppliers
    • 3.5.3. High Threat of Substitutes
    • 3.5.4. Low Threat of New Entrants
    • 3.5.5. High Industry Rivalry
  • 3.6. Market Dynamics
    • 3.6.1. Drivers
      • 3.6.1.1. Increasing Disposable Income
      • 3.6.1.2. Transition in Lifestyle
      • 3.6.1.3. Rising Craft Beer Market
    • 3.6.2. Restraints
      • 3.6.2.1. Heavy Taxation and Legal Regulations
      • 3.6.2.2. Health Issues
      • 3.6.2.3. Availability of Substitutes
    • 3.6.3. Opportunities
      • 3.6.3.1. Growing Demand for Imported Beer

CHAPTER 4-GLOBAL BEER MARKET BY PRODUCT TYPE

  • 4.1. Light Beer
    • 4.1.1. Key Market Trends
    • 4.1.2. Competitive Scenario
    • 4.1.3. Key Growth Factors and Opportunities
    • 4.1.4. Market Size and Forecast
  • 4.2. Strong Beer
    • 4.2.1. Key Market Trends
    • 4.2.2. Competitive Scenario
    • 4.2.3. Key Growth Factors and Opportunities
    • 4.2.4. Market Size and Forecast

CHAPTER 5-GLOBAL BEER MARKET BY PRODUCTION

  • 5.1. Macro-Brewery
    • 5.1.1. Key Market Trends
    • 5.1.2. Competitive Scenario
    • 5.1.3. Key Growth Factors and Opportunities
    • 5.1.4. Market Size and Forecast
  • 5.2. Micro-Brewery
    • 5.2.1. Key Market Trends
    • 5.2.2. Competitive Scenario
    • 5.2.3. Key Growth Factors and Opportunities
    • 5.2.4. Market Size and Forecast

CHAPTER 6-GLOBAL BEER MAREKET BY CATEGORY

  • 6.1. Premium Category
    • 6.1.1. Market Size and Forecast
    • 6.1.1. Competitive Scenario
    • 6.1.2. Key Growth Factors and Opportunities
    • 6.1.3. Market Size and Forecast
  • 6.2. Super Premium Category
    • 6.2.1. Market Size and Forecast
    • 6.2.2. Competitive Scenario
    • 6.2.3. Key Growth Factors and Opportunities
    • 6.2.4. Market Size and Forecast
  • 6.3. Normal Category
    • 6.3.1. Market Size and Forecast
    • 6.3.2. Competitive Scenario
    • 6.3.3. Key Growth Factors and Opportunities
    • 6.3.4. Market Size and Forecast

CHAPTER 7-GLOBAL BEER MARKET BY PACKAGING

  • 7.1. Canned Beer
    • 7.1.1. Key Market Trends
    • 7.1.2. Competitive Scenario
    • 7.1.3. Key Growth Factors and Opportunities
    • 7.1.4. Market Size and Forecast
  • 7.2. Bottled Beer
    • 7.2.1. Key Market Trends
    • 7.2.2. Competitive Scenario
    • 7.2.3. Key Growth Factors and Opportunities
    • 7.2.4. Market Size and Forecast
  • 7.3. Draught Beer
    • 7.3.1. Key Market Trends
    • 7.3.2. Competitive Scenario
    • 7.3.3. Key Growth Factors and Opportunities
    • 7.3.4. Market Size and Forecast

CHAPTER 8-GLOBAL BEER MARKET BY GEOGRAPHY

  • 8.1. North America
    • 8.1.1. Key Market Trends
    • 8.1.2. Competitive Scenario
    • 8.1.3. Key Growth Factors and Opportunities
    • 8.1.4. Market Size and Forecast
  • 8.2. Europe
    • 8.2.1. Key Market Trends
    • 8.2.2. Competitive Scenario
    • 8.2.3. Key Growth Factors and Opportunities
    • 8.2.4. Market Size and Forecast
  • 8.3. Asia-Pacific
    • 8.3.1. Key Market Trends
    • 8.3.2. Competitive Scenario
    • 8.3.3. Key Growth Factors and Opportunities
    • 8.3.4. Market Size and Forecast
  • 8.4. LAMEA
    • 8.4.1. Key Market Trends
    • 8.4.2. Competitive Scenario
    • 8.4.3. Key Growth Factors and Opportunities
    • 8.4.4. Market Size and Forecast

CHAPTER 9-COMPANY PROFILE

  • 9.1. Heineken N.V.
    • 9.1.1. Company Overview
    • 9.1.2. Company Snapshot
    • 9.1.3. Business Performance
    • 9.1.4. Key Strategies and Developments
    • 9.1.5. SWOT Analysis and Strategic Conclusion of Heineken
  • 9.2. Anheuser-Busch InBev
    • 9.2.1. Company Overview
    • 9.2.2. Company Snapshot
    • 9.2.3. Business Performance
    • 9.2.4. Key Strategies and Developments
    • 9.2.5. SWOT Analysis and Strategic Conclusion of Anheuser-Busch InBev
  • 9.3. SABMiller Plc
    • 9.3.1. Company Overview
    • 9.3.2. Company Snapshot
    • 9.3.3. Business Performance
    • 9.3.4. Key Strategies and Developments
    • 9.3.5. SWOT Analysis and Strategic Conclusion of SABMiller Plc
  • 9.4. Tsingtao Brewery
    • 9.4.1. Company Overview
    • 9.4.2. Company Snapshot
    • 9.4.3. Business Performance
    • 9.4.4. Key Strategies and Developments
    • 9.4.5. SWOT Analysis and Strategic Conclusion of Tsingtao Brewery
  • 9.5. Carlsberg Group
    • 9.5.1. Company Overview
    • 9.5.2. Company Snapshot
    • 9.5.3. Business Performance
    • 9.5.4. Key Strategies and Developments
    • 9.5.5. SWOT Analysis and Strategic Conclusion of Carlsberg Group
  • 9.6. Diageo Plc
    • 9.6.1. Company Overview
    • 9.6.2. Company Snapshot
    • 9.6.3. Business Performance
    • 9.6.4. Key Strategies and Developments
    • 9.6.5. SWOT Analysis and Strategic Conclusion of Diageo Plc
  • 9.7. Molson Coors Brewing Company
    • 9.7.1. Company Overview
    • 9.7.2. Company Snapshot
    • 9.7.3. Business Performance
    • 9.7.4. Key Strategies and Developments
    • 9.7.5. SWOT Analysis and Strategic Conclusion of Molson Coors Brewing
  • 9.8. Boston Beer Company
    • 9.8.1. Company Overview
    • 9.8.2. Company Snapshot
    • 9.8.3. Business Performance
    • 9.8.4. Key Strategies and Developments
    • 9.8.5. SWOT Analysis and Strategic Conclusion of Boston Beer Company
  • 9.9. Beijing Yanjing Brewery
    • 9.9.1. Company Overview
    • 9.9.2. Company Snapshot
    • 9.9.3. Business Performance
    • 9.9.4. Key Strategies and Developments
    • 9.9.5. SWOT Analysis and Strategic Conclusion of Beijing Yanjing Brewery
  • 9.10. United Breweries Group (UB Group)
    • 9.10.1. Company Overview
    • 9.10.2. Company Snapshot
    • 9.10.3. Business Performance
    • 9.10.4. Key Strategies and Developments
    • 9.10.5. SWOT Analysis and Strategic Conclusion of UB Group

List of Tables

  • Table 1: Global Beer Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 2: Global Beer Base Case Scenario Market Revenue by Geography, 2020-2025 ($Billion)
  • Table 3: Global Beer Optimistic Case Scenario Market Revenue by Geography, 2020-2025 ($Billion)
  • Table 4: Global Beer Critical Case Scenario Market Revenue by Geography, 2020-2025 ($Billion)
  • Table 5: Global Beer Market Revenue by Product Type, 2014-2020 ($Billion)
  • Table 6: Global Light Beer Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 7: Global Strong Beer Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 8: Global Beer Market Revenue by Production, 2014-2020 ($Billion)
  • Table 9: Global Macro Brewery Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 10: Global Microbrewery Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 11: Global Beer Market Revenue by Category, 2014-2020 ($Billion)
  • Table 12: Global Premium Category Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 13: Global Super Premium Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 14: Global Normal Category Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 15: Global Beer Market Revenue by Category, 2014-2020 ($Billion)
  • Table 16: Global Canned Beer Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 17: Global Bottled Beer Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 18: Global Draught Beer Market Revenue by Geography, 2014-2020 ($Billion)
  • Table 19: North America Beer Market Revenue, 2014-2020 ($Billion)
  • Table 20: Europe Beer Market Revenue, 2014-2020 ($Billion)
  • Table 21: Asia Pacific Beer Market Revenue, 2014-2020 ($Billion)
  • Table 22: LAMEA Beer Market Revenue, 2014-2020 ($Billion)
  • Table 23: Snapshot of Heineken N.V.
  • Table 24: Snapshot of Anheuser- Busch InBev
  • Table 25: Snapshot of SABMiller
  • Table 26: Snapshot of Tsingtao Brewery
  • Table 27: Snapshot of Carlsberg Group
  • Table 28: Snapshot of Diageo Plc
  • Table 29: Snapshot of Molson Coors Brewing Company
  • Table 30: Snapshot of Boston Beer Company
  • Table 31: Snapshot of Beijing Yanjing Brewery
  • Table 32: Snapshot of UB Group

List of Figures

  • FIg. 1: Top Impacting Factors, Base Case (2020-2025)
  • Fig. 2: Top Impacting Factors, Optimistic Case (2020-2025)
  • Fig. 3: Top Impacting Factors, Critical Case (2020-2025)
  • Fig. 4: Top Impacting Factors
  • Fig. 5: Top Investment Pockets
  • Fig. 6: Top Winning Strategies in Global Beer Market
  • Fig. 7: Global Beer Market Value Chain
  • Fig. 8: Market Share Analysis, 2014
  • Fig. 9: Porter's Five Forces Model
  • Fig. 11: Revenue of Heineken N.V., 2012-2014, $Million
  • Fig. 12: SWOT Analysis of Heineken N.V.
  • Fig. 13: Revenue of Anheuser-Busch InBev, 2012-2014, $Million
  • Fig. 14: Revenue of Anheuser-Busch InBev, by Operating Zone ($Million, 2014)
  • Fig. 15: SWOT Analysis of Anheuser-Busch InBev
  • Fig. 16: Revenue of SABMiller Plc, 2012-2014, $Million
  • Fig. 17: Revenue of SABMiller Plc, By Geography ($Million, 2014)
  • Fig. 18: SWOT Analysis of SABMiller Plc
  • Fig. 19: Revenue of Tsingtao Brewery, 2012-2014, $Million
  • Fig. 20: SWOT Analysis of Tsingtao Brewery
  • Fig. 21: Revenue of Carlsberg Group, 2012-2014, $Million
  • Fig. 22: SWOT Analysis of Carlsberg Group
  • Fig. 23: Revenue Generated by Diageo, 2012-2014, $Million
  • Fig. 24: SWOT Analysis of Diageo
  • Fig. 25: Revenue Generated by Molson Coors Brewing Company, 2012-2014, $Million
  • Fig. 26: Revenue Generated by Molson Coors Brewing Company, by Geography ($Million, 2014)
  • Fig. 27: SWOT Analysis of Molson Coors Brewing Company
  • Fig. 28: Revenue of Boston Beer Company, 2012-2014, $Million
  • Fig. 29: SWOT Analysis of Boston Beer Company
  • Fig. 30: Revenue of Beijing Yanjing Brewery, 2012-2014, $Million
  • Fig. 31: SWOT Analysis of Beijing Yanjing Brewery
  • Fig. 32: Revenue of UB Group., 2012-2014, $Million
  • Fig. 33: SWOT Analysis of UB Group
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