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市場調查報告書

智慧型手錶的全球市場 (各產品·各用途·各作業系統·各地區) :市場規模·佔有率·全球的趨勢·企業簡介·市場需求、考察·分析·調查·報告·市場機會·分類·未來預測

Global Smartwatch Market (Product, Application, Operating System and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast 2013 - 2020

出版商 Allied Market Research 商品編碼 324224
出版日期 內容資訊 英文 126 Pages
商品交期: 最快1-2個工作天內
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智慧型手錶的全球市場 (各產品·各用途·各作業系統·各地區) :市場規模·佔有率·全球的趨勢·企業簡介·市場需求、考察·分析·調查·報告·市場機會·分類·未來預測 Global Smartwatch Market (Product, Application, Operating System and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast 2013 - 2020
出版日期: 2015年01月15日 內容資訊: 英文 126 Pages
簡介

智慧型手錶市場正在全球各地達到二位數的成長率。特別是北美各國更是有潛力的高收益市場佔全球整體1/3的佔有率,預測今後也將更進一步擴大其規模。但一般預測未來中國等亞洲各國將以低價格的Android產品為中心成長。現階段有40家公司加入智慧型手錶的市場,Samsung・Apple・Google等是其主要企業,但今後預測鐘錶廠商也將加入。無論哪個企業都投下莫大的資金在研究開發(R&D)以把握支配市場不可或缺的策略。同時強力的流通網路亦是支配市場不可或缺的存在。主要企業正與供應商、轉賣業者合作,選擇適當的流通管道、地區、目標客戶來開拓市場。

本報告提供全球的智慧型手錶市場最新趨勢與未來展望相關分析,提供您市場整體結構競爭力,未來市場趨勢預測(今後8年份),主要市場促進·阻礙因素和市場機會,各產品·各用途·各作業系統及地區別的市場結構·趨勢,主要企業簡介等調查評估。

第1章 簡介

第2章 摘要整理

第3章 市場概要

  • 市場定義及分析範圍
  • 市場發展
  • 傳統的手錶產業的競爭
  • UPS(銷售上獨自的優勢)
  • 市場需求與其預測
  • 主要調查結果
    • 左右市場的主要原因
    • 主要的投資財源
  • 波特的五力分析分析
  • 競爭情形
  • 市場動態
    • 市場佔有率分析
    • 主要製造商與其智慧型手錶·設備一覽
    • 市場趨勢
    • 穿戴式·電子產品的主要的促進·阻礙因素
      • 推動因素
      • 阻礙因素
      • 機會
    • 課題

第4章 全球智慧型手錶市場:各產品的明細

  • 功能擴展型智慧型手錶
    • 主要的市場趨勢
    • 市場規模與預測
  • 獨立式智慧型手錶
  • 古典·智慧型手錶

第5章 全球智慧型手錶市場:各用途的明細

  • 個人支援用
  • 健康用
  • 醫療/健康用
  • 運動用
  • 其他

第6章 全球智慧型手錶市場:各作業系統的明細

  • Android
  • iOS
  • Windows
  • 其他

第7章 全球智慧型手錶市場:各地區的明細

  • 北美
    • 競爭模式
    • 主要的成長要素與市場機會
    • 市場規模與預測
  • 歐洲
  • 亞太地區
  • 南美·中東·非洲(LAMEA)

第8章 企業簡介

  • Apple Inc.
    • 企業概要
    • 企業的最新趨勢
    • 業績
    • 策略分析
    • SWOT分析
  • Google Inc.
  • Garmin
  • Fitbit
  • Motorola
  • SONY
  • Samsung Electronics Co. Ltd.

圖表一覽

目錄
Product Code: IC 15490

The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate. However, in the near future, the growth of this market is expected to be driven by the Asian region with China emerging as a popular hub, being a low-cost Android based smartwatch manufacturer.

Out of the total smartwatch shipment in 2013, Samsung held a market leader position, followed by Nike and Garmin. The global market is witnessing a huge inflow in the number of companies and is expected to grow manifold from the existing number of 40 companies at present. As of now, the market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc.; however, in the near future, the entry of watch companies is expected to increase the competition and dynamics of this market.

Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the dominant strategy to maximize on the respective market shares. Further, Strong distribution support is another key aspect that is imperative to this market. The leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.

The report highlights the major mile stones of the smartwatch market with details covering the key influencing factors impacting this market. An in-depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news and recent developments.

KEY BENEFITS

  • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatch market
  • Porters five force's model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making.

KEY MARKET SEGMENTS

MARKET BY TYPE PRODUCT

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch

MARKET BY APPLICATION

  • PA
  • Wellness
  • Medical/ Health
  • Sports
  • Others

MARKET BY OPERATING SYSTEM

  • Android
  • IOS
  • Windows
  • Others

MARKET BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Table of Contents

CHAPTER 1: INTRODUCTION

  • 1.1. Report Description
    • 1.1.1. Objectives and scope
    • 1.1.2. Key Benefits
    • 1.1.3. Key Market Segments
    • 1.1.4. Key Audiences
    • 1.1.5. Research Methodology
      • 1.1.5.1. Secondary Research
      • 1.1.5.2. Primary Research
      • 1.1.5.3. Analyst tool & Model
    • 1.1.6. Report Structure

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective
  • 2.2. Market beyond - What to Expect by 2025
    • 2.2.1. Base case scenario
    • 2.2.2. Rapid growth scenario
    • 2.2.3. Critical growth scenario
  • 2.3. Overview of the Global Smartwatch Market
  • 2.4. Key Players
  • 2.5. Trends and drivers

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market Definition and Scope
  • 3.2. Market Evolution
  • 3.3. Competition from traditional watch industry
  • 3.4. Unique Selling Proposition
  • 3.5. Market Demand and its Prediction
  • 3.6. Key findings
    • 3.6.1. Top factors impacting the market
    • 3.6.2. Top investment pockets
  • 3.7. Porter's Five Force Analysis
    • 3.7.1. Bargaining Power of Suppliers
    • 3.7.2. Bargaining Power of Buyers
    • 3.7.3. Threat of Substitutes
    • 3.7.4. Threat of Rivalry
    • 3.7.5. Threat of new entrants
  • 3.8. Competitive Landscape
  • 3.9. Market Dynamics
    • 3.9.1. Market Share Analysis
    • 3.9.2. List of Key manufacturers and their Smartwatch Devices
    • 3.9.3. Market Trends
    • 3.9.4. Key Drivers And Restrains For Wearable Electronics
      • 3.9.4.1. Drivers
      • 3.9.4.2. Restraints
      • 3.9.4.3. Opportunities
    • 3.9.5. Challenges

CHAPTER 4: GLOBAL SMARTWATCH MARKET, BY PRODUCTS

  • 4.1. Extension Smartwatch
    • 4.1.1. Key Market Trends
    • 4.1.2. Market Size and Forecast
  • 4.2. Standalone Smartwatch
    • 4.2.1. Key Market Trends
    • 4.2.2. Market Size and Forecast
  • 4.3. Classical smartwatch
    • 4.3.1. Key Market Trends
    • 4.3.2. Market Size and Forecast

CHAPTER 5: GLOBAL SMARTWATCH MARKET BY APPLICATION

  • 5.1. Personal assistance
    • 5.1.1. Key Market Trends
    • 5.1.2. Market Size and Forecast
  • 5.2. Wellness
    • 5.2.1. Key Market Trends
    • 5.2.2. Market Size and Forecast
  • 5.3. Medical/Health
    • 5.3.1. Key Market Trends
    • 5.3.2. Market Size and Forecast
  • 5.4. Sports
    • 5.4.1. Key Market Trends
    • 5.4.2. Market Size and Forecast
  • 5.5. Others
    • 5.5.1. Key Market Trends
    • 5.5.2. Market Size and Forecast

CHAPTER 6: GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM

  • 6.1. Android
    • 6.1.1. Key Market Trends
    • 6.1.2. Market Size and Forecast
  • 6.2. IOS
    • 6.2.1. Key Market Trends
    • 6.2.2. Market Size and Forecast
  • 6.3. Windows
    • 6.3.1. Key Market Trends
    • 6.3.2. Market Size and Forecast
  • 6.4. Others
    • 6.4.1. Key Market Trends
    • 6.4.2. Market Size and Forecast

CHAPTER 7: GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY

  • 7.1. North America
    • 7.1.1. Competitive Scenario
    • 7.1.2. Key growth factors and opportunities
    • 7.1.3. Market Size and Forecast
  • 7.2. Europe
    • 7.2.1. Competitive Scenario
    • 7.2.2. Key growth factors and opportunities
    • 7.2.3. Market Size and Forecast
  • 7.3. Asia Pacific
    • 7.3.1. Competitive Scenario
    • 7.3.2. Key growth factors and opportunities
    • 7.3.3. Market Size and Forecast
  • 7.4. LAMEA
    • 7.4.1. Competitive Scenario
    • 7.4.2. Key growth factors and opportunities
    • 7.4.3. Market Size and Forecast

CHAPTER 8: COMPANY PROFILES

  • 8.1. Apple Inc.
    • 8.1.1. Company overview
    • 8.1.2. Company snapshot
    • 8.1.3. Business performance
    • 8.1.4. Strategic Analysis
    • 8.1.5. SWOT analysis
  • 8.2. Google Inc.
    • 8.2.1. Company overview
    • 8.2.2. Company snapshot
    • 8.2.3. Business performance
    • 8.2.4. Strategic Analysis
    • 8.2.5. SWOT analysis
  • 8.3. Garmin
    • 8.3.1. Company overview
    • 8.3.2. Company snapshot
    • 8.3.3. Business performance
    • 8.3.4. Strategic Analysis
    • 8.3.5. SWOT analysis
  • 8.4. Fitbit
    • 8.4.1. Company overview
    • 8.4.2. Company snapshot
    • 8.4.3. Business performance
    • 8.4.4. Strategic Analysis
    • 8.4.5. SWOT analysis
  • 8.5. Motorola
    • 8.5.1. Company overview
    • 8.5.2. Company snapshot
    • 8.5.3. Business performance
    • 8.5.4. Strategic Analysis
    • 8.5.5. SWOT analysis
  • 8.6. Sony Corp
    • 8.6.1. Company overview
    • 8.6.2. Company snapshot
    • 8.6.3. Business performance
    • 8.6.4. Strategic Analysis
    • 8.6.5. SWOT analysis
  • 8.7. Samsung Electronics Co. Ltd.
    • 8.7.1. Company overview
    • 8.7.2. Company snapshot
    • 8.7.3. Business performance
    • 8.7.4. Strategic Analysis
    • 8.7.5. SWOT analysis

List of Tables

  • TABLE 1: SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025)
  • TABLE 2: SMART WATCH MARKET, RAPID CASE SCENARIO (2020-2025)
  • TABLE 3: SMART WATCH MARKET, CRITICAL CASE SCENARIO (2020-2025)
  • TABLE 4: MARKET SCOPE FOR PRODUCTS COVERED UNDER THIS STUDY
  • TABLE 5: MARKET SHARE OF SMARTWATCH MARKET PARTICIPANTS IN 2013
  • TABLE 6: LIST OF KEY MANUFACTURERS AND THEIR SMARTWATCH DEVICES
  • TABLE 7: GLOBAL SMARTPHONE OPERATING SYSTEM SHIPMENTS (MN UNITS)
  • TABLE 8: GLOBAL SMARTPHONE OPERATING SYSTEM MARKET SHARE IN PERCENTAGE
  • TABLE 9: GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (USD MN)
  • TABLE 10: GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (UNITS MN)
  • TABLE 11: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - EXTENSION SMARTWATCH
  • TABLE 12: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - EXTENSION SMARTWATCH
  • TABLE 13: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - STANDALONE SMARTWATCH
  • TABLE 14: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - STANDALONE SMARTWATCH
  • TABLE 15: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY - CLASSICAL SMARTWATCH
  • TABLE 16: GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY - CLASSICAL SMARTWATCH
  • TABLE 17: OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (USD MILLION)
  • TABLE 18: OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (UNIT MILLION)
  • TABLE 19: GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD MN)
  • TABLE 20: ANDROID SMARTWATCH MARKET SIZE (BY VOLUME - IN UNIT MILLIONS)
  • TABLE 21: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY- 2013-2020 (USD MN)
  • TABLE 22: APPLE INC. BUSINESS SNAPSHOT
  • TABLE 23: GOOGLE INC. BUSINESS SNAPSHOT
  • TABLE 24: GARMIN BUSINESS SNAPSHOT
  • TABLE 25: FITBIT BUSINESS SNAPSHOT
  • TABLE 26: MOTOROLA BUSINESS SNAPSHOT
  • TABLE 27: SONY CORP. BUSINESS SNAPSHOT
  • TABLE 28: SAMSUNG ELECTRONICS CO. LTD BUSINESS SNAPSHOT

List of Figures

  • FIG. 1: OVERALL SMARTWATCH MARKET SHARE BY PRODUCTS - BY VALUE FIG. 2 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS - BY VALUE (2013)
  • FIG. 3: GLOBAL SMARTWATCH MARKET (2013 - 2020) - BY VOLUME
  • FIG. 4: GLOBAL SMARTWATCH MARKET (2013 - 2020) - BY VALUE
  • FIG. 5: PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS
  • FIG. 6: KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS
  • FIG. 7: SMART PHONE USERS WORLDWIDE (2012 - 2017)
  • FIG. 8: FEATURES INFLUENCING THE WEARABLE ELECTRONICS ADOPTION BY USERS
  • FIG. 9: GLOBAL SMARTWATCH MARKET SHARE BY PRODUCTS 2013 (USD MN)
  • FIG. 10: GLOBAL SMARTWATCH MARKET BY PRODUCTS, BY VALUE - 2013-2020 (USD MN)
  • FIG. 11: GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (MN UNITS) 2
  • FIG. 12: GLOBAL SMARTWATCH MARKET BY PRODUCTS - EXTENSION SMARTWATCH 2013-2020 (USD MN)
  • FIG. 13: GLOBAL SMARTWATCH MARKET BY PRODUCTS - EXTENSION SMARTWATCH 2013-2020 (UNITS MN)
  • FIG. 14: GLOBAL SMARTWATCH MARKET BY PRODUCTS - STANDALONE SMARTWATCH 2013-2020 (USD MN)
  • FIG. 15: GLOBAL SMARTWATCH MARKET BY PRODUCTS - STANDALONE SMARTWATCH 2013-2020 (MN UNITS)
  • FIG. 16: GLOBAL SMARTWATCH MARKET BY PRODUCTS - CLASSICAL SMARTWATCH 2013-2020 (USD MN)
  • FIG. 17: GLOBAL SMARTWATCH MARKET BY PRODUCTS - CLASSICAL SMARTWATCH 2013-2020 (MN UNITS)
  • FIG. 18: SMARTWATCH MARKET SEGMENTS BY APPLICATION SEGMENTS
  • FIG. 19: SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS (2013)
  • FIG. 20: OVERALL SMARTWATCH MARKET SIZE IN USD BN BY APPLICATIONS
  • FIG. 21: GLOBAL SMARTWATCH MARKET BY APPLICATION -PA 2013-2020 (USD MN)
  • FIG. 22: GLOBAL SMARTWATCH MARKET BY APPLICATION - PA 2013-2020 (MN UNITS)
  • FIG. 23: GLOBAL SMARTWATCH MARKET BY APPLICATION - WELLNESS 2013-2020 (USD MN)
  • FIG. 24: GLOBAL SMARTWATCH MARKET BY APPLICATION - WELLNESS 2013-2020 (MN UNITS)
  • FIG. 25: GLOBAL SMARTWATCH MARKET BY APPLICATION -MEDICAL/HEALTH 2013-2020 (USD MN)
  • FIG. 26: GLOBAL SMARTWATCH MARKET BY APPLICATION - MEDICAL/HEALTH 2013-2020 (MN UNITS)
  • FIG. 27: GLOBAL SMARTWATCH MARKET BY APPLICATION - SPORTS 2013-2020 (USD MN)
  • FIG. 28: GLOBAL SMARTWATCH MARKET BY APPLICATION - SPORTS 2013-2020 (MN UNITS)
  • FIG. 29: GLOBAL SMARTWATCH MARKET BY APPLICATION - OTHERS 2013-2020 (USD MN)
  • FIG. 30: GLOBAL SMARTWATCH MARKET BY APPLICATION - OTHERS 2013-2020 (MN UNITS)
  • FIG. 31: OVERALL SMARTWATCH MARKET SHARE BY TYPE OF OPERATING SYSTEM IN MILLION UNITS (2014E)
  • FIG. 32: GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD BN)
  • FIG. 33: GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (USD MN)
  • FIG. 34: GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (MILLION UNITS)
  • FIG. 35: GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (USD MN)
  • FIG. 36: GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (MN UNITS)
  • FIG. 37: GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (USD MN)
  • FIG. 38: GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (MN UNITS)
  • FIG. 39: GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (USD MN)
  • FIG. 40: GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (MN UNITS)
  • FIG. 41: GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013)
  • FIG. 42: GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013-2020)
  • FIG. 43: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 (USD MN)
  • FIG. 44: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - NORTH AMERICA 2013-2020 (MN UNITS)
  • FIG. 45: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - EUROPE 2013-2020 (USD MN)
  • FIG. 46: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - EUROPE 2013-2020 (MN UNITS)
  • FIG. 47: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - APAC 2013-2020 (USD MN)
  • FIG. 48: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - APAC 2013-2020 (MN UNITS)
  • FIG. 49: GLOBAL SMARTWATCH MARKET BY GEOGRAPHY - LAMEA 2013-2020 (USD MN)
  • FIG. 50: GLOBALSMARTWATCH MARKET BY GEOGRAPHY - LAMEA 2013-2020 (MN UNITS)
  • FIG. 51: GEOGRAPHY WISE SUPPLY SHARE (2013)
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