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市場調查報告書

中國的玩具、遊戲市場

Toys and Games Markets in China

出版商 Asia Market Information & Development 商品編碼 286201
出版日期 內容資訊 英文 207 Pages
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中國的玩具、遊戲市場 Toys and Games Markets in China
出版日期: 2016年02月01日 內容資訊: 英文 207 Pages
簡介

中國的玩具、遊戲需求這10年急速成長。今後5年,生產及需要預計繼續一同成長。

本報告提供中國的玩具、遊戲市場相關調查、中國的經濟趨勢、投資環境、產業開發、需求與供給、產業的生產能力、產業結構、行銷流通管道及主要市場參與企業等分析、過去的市場資料長期性的預測彙整、主要製造商的簡介,為您概述為以下內容。

第1章 簡介

第2章 商務環境

  • 經濟展望
    • 主要經濟指標
    • 工業生產
    • 人口、人力資源
    • 對外投資
    • 對外貿易
  • 金融、稅法
    • 銀行制度與法規
    • 外匯
    • 稅金、關稅率及關稅

第3章 玩具、遊戲產業的評估

  • 玩具、遊戲產業結構
  • 玩具、遊戲產業的銷售額與預測
  • 主要製造商設備
  • 主要玩具、遊戲的消費
  • 對玩具、遊戲消費者的安全法規
  • 主要廠商的市場佔有率
  • 主要的對外投資
  • 技術開發

第4章 玩具、遊戲的銷售額與預測

  • 概要
  • 玩具、遊戲整體銷售額與預測
  • 遊戲、拼圖的銷售額與預測
  • 嬰兒、幼兒用玩具的銷售額與預測
  • 玩偶、可動模型的銷售額與預測
  • 活動、建築的銷售額與預測
  • 布製玩具、絨毛玩具的銷售額與預測
  • 電玩遊戲的銷售額與預測
  • 其他玩具、遊戲的銷售額與預測

第5章 玩具、遊戲市場展望

  • 玩具、遊戲市場展望概要
  • 玩具、遊戲的主要銷售管道
  • 中國的零售市場趨勢
  • 人口趨勢:各年齡族群
  • 消費者收入趨勢
  • 消費者支出趨勢
  • 玩具、遊戲需求:各地區
    • 東北部
    • 西北部
    • 中央部
    • 東南部
    • 南部

第6章 市場進入途徑

  • 中國市場進入概要
    • 中國的流通系統
    • 玩具、遊戲的通路
    • 交通、貨物運輸基礎設施
    • 通訊
  • 中國市場進入
  • 授權
  • 專利經營
  • 電子商務
  • 公司、本地企業
  • 代表部、中國的子公司
  • 完全外資企業

第7章 玩具、遊戲製造商名錄

  • 玩具、遊戲製造商簡介、名錄

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目錄
Product Code: 930

China's demand for Toys and Games has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. TOYS AND GAMES INDUSTRY ASSESSMENTS

  • Toys and Games Industry Structure
  • Toys and Games Industry Sales Volumes and Forecasts
  • Major Producer Facility
  • Major Toys and Games Consumption
  • Toys and Games Safety Regulation on Consumers
  • Major Foreign Investments
  • Potential Entrants
  • Technology Development

IV. TOYS AND GAMES SALES VOLUMES AND FORECASTS

  • Overview
  • Total Toys and Games Sales Volumes and Forecasts
  • Games and Puzzles Sales Volumes and Forecasts
  • Infant and Preschool Toys Sales Volumes and Forecasts
  • Dolls and Action Figures Sales Volumes and Forecasts
  • Activity and Construction Sales Volumes and Forecasts
  • Soft and Plush Toys Sales Volumes and Forecasts
  • Video Games Sales Volumes and Forecasts
  • Other Toys and Games Sales Volumes and Forecasts

V. TOYS AND GAMES MARKETS OUTLOOK

  • Toys and Games Markets Outlook
  • Toys and Games Major Sale Channel
  • Chinese Retail Market Trends
  • Population Trends by Age Group
  • Consumer Income Trends
  • Consumer Spending Trends
  • Toys and Games Demand by Region
  • Northeast
  • Northwest
  • Center
  • Southeast
  • South

VI. MARKET ENTRY CHANNELS

  • China Market Entry Overview
  • China's Distribution System
  • Toys and Games Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. TOYS AND GAMES PRODUCER DIRECTORY

  • Toys and Games Producer Profiles and Directory

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade

III. TOYS AND GAMES INDUSTRY ASSESSMENTS

  • China's Toys and Games Sales Volumes and Forecasts
  • China's Toys and Games Output, Capacity and Demand
  • China's Toys and Games Key Producers

IV. TOYS AND GAMES OUTPUT AND DEMAND

  • Total Toys and Games Output and Demand
  • Games and Puzzles Output and Demand
  • Infant and Preschool Toys Output and Demand
  • Dolls and Action Figures Output and Demand
  • Activity and Construction Output and Demand
  • Soft and Plush Toys Output and Demand
  • Vedio Games Output and Demand
  • Other Toys and Games Output and Demand

V. TOYS AND GAMES MARKETS OUTLOOK

  • Population Trends by Age Group
  • Average Wage of Staff and Workers by Sector
  • Consumer Spending Trends
  • Toys and Games Demand by Region
  • The Structure of Per Capita Expenditure in the Northeast of China
  • The Structure of Per Capita Expenditure in the Northwest of China
  • The Structure of Per Capita Expenditure in the Center of China
  • The Structure of Per Capita Expenditure in the Southeast of China
  • The Structure of Per Capita Expenditure in the South of China

LIST OF CHARTS

I. INTRODUCTION

  • China's Toys and Games Capacity and Output

II. BUSINESS ENVIRONMENT

  • China's GDP and Growth Rate
  • Industrial Output by Ownership
  • China's Import and Export

III. CHINA TOYS AND GAMES INDUSTRY ASSESSMENTS

  • Toys and Games Output
  • Toys and Games Capacity
  • Toys and Games Demand
  • Toys and Games Output, Capacity and Demand
  • Toys and Games Output and Export Rate
  • China's Key Toys and Games producer Location by Province
  • Toys and Games Sales Value by Products

IV. CHINA TOYS AND GAMES OUTPUT AND DEMAND

  • Games and Puzzles Output and Demand
  • Infant and Preschool Toys Output and Demand
  • Dolls and Action Figures Output and Demand
  • Activity and Construction Output and Demand
  • Soft and Plush Toys Output and Demand
  • Vedio Games Output and Demand
  • Other Toys and Games Output and Demand

V. CHINA TOYS AND GAMES MARKETS OUTLOOK

  • Consumer Spending Trends
  • Toys and Games Demand by Region

VI. MARKETING STRATEGIES

  • China's Distribution Channel
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