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市場調查報告書

中國的軟體市場

Software Markets in China

出版商 Asia Market Information & Development 商品編碼 264576
出版日期 內容資訊 英文 212 Pages
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中國的軟體市場 Software Markets in China
出版日期: 2016年04月15日 內容資訊: 英文 212 Pages
簡介

本報告提供中國的軟體市場的相關分析,市場現狀和未來預測(過去5∼10年的實際成果值及今後5∼10年的預測值),整體商務環境·產業結構,各領域·各最終消費者詳細內容趨勢,產品銷售管道,以及彙整關係企業等資訊,為您概述為以下內容。

第1章 簡介

  • 分析範圍·手法
  • 執行摘要

第2章 商務環境

  • 主要經濟指標
  • 工業生產
  • 人口·人力資源
  • 直接投資
  • 對外貿易

第3章 軟體產業評估

  • 主要軟體企業的位置·收益
  • 主要軟體企業的市場佔有率
  • 潛在的參與企業
  • 主要的外資型企業
  • 技術開發

第4章 軟體產業的銷售額與其預測

  • 概要
  • OS(作業系統)
    • OS的主要業者
    • Widows的銷售量與其預測
    • Unix的銷售量與其預測
    • Linux的銷售量與其預測
    • 其他的OS銷售量與其預測
  • 桌上型電腦應用程式
    • 桌上型電腦的主要業者
    • 桌上型電腦·應用程式的銷售量與其預測
  • 商業應用
    • 商業應用的主要業者
    • 商業應用的銷售量與其預測
  • 娛樂·教育軟體
    • 娛樂·教育軟體的主要業者
    • 娛樂·教育軟體的銷售量與其預測
  • 其他應用
    • 其他應用程式的主要業者
    • 其他應用程式的銷售量與其預測
  • 軟體的出口量·進口量

第5章 軟體需求:各市場

  • 軟體市場預測
  • 政府·企業市場
    • 市場預測
    • 軟體需求
  • 消費者導向市場
    • 市場預測
    • 軟體需求
  • 不同地區需求

第5章 行銷策略

  • 中國的流通系統
    • 中國的流通系統
    • 軟體的通路
    • 交通·貨物運輸基本設備
    • 通訊
  • 市場進入途徑
    • 對中出口
    • 技術許可證
    • 合資企業
    • 全部外資企業
    • 其他市場進入途徑
  • 打入市場策略
    • 了解市場之間的差異
    • 商業慣例差異
    • 法規·限制相關知識

第6章 軟體製造廠商一覽

  • 軟體製造商簡介
  • 流通企業·公司
  • 研究機關·產業團體

圖表一覽

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 202

China's demand for Software has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade

III. SOFTWARE INDUSTRY ASSESSMENTS

  • Major Software Company Locations and Revenue
  • Market Share of Key Software Companies
  • Potential Entrants
  • Major Foreign Investments
  • Technology Development

IV. SOFTWARE INDUSTRY SALES AND FORECAST

  • Overview
  • Operating System (OS)
  • Major OS Suppliers
  • Widows Sales Volume and Forecast
  • Unix Sales Volume and Forecasts
  • Linux Sales Volume and Forecast
  • Other OS Sales Volume and Forecast
  • Desktop Applications
  • Major Desktop Suppliers
  • Desktop Application Sales Volume and Forecast
  • Business Applications
  • Major Business Application Suppliers
  • Business Application Sales Volume and Forecast
  • Entertainment and Educational Software
  • Major Entertainment and Educational Software Suppliers
  • Entertainment and Educational Software Sales Volume and Forecast
  • Other Applications
  • Major Other Application Suppliers
  • Other Application Sales Volume and Forecast
  • Software Imports and Exports Volumes

V. SOFTWARE DEMAND BY MARKET

  • Software Markets Outlook
  • Government and Business Market
  • Government and Business Consumer Market Outlook
  • Software Demand in Government and Business Market
  • Individual Consumer Market
  • Consumer Market Outlook
  • Software Demand in Individual Consumer Market
  • Software Demand by Region

VI. MARKETING STRATEGIES

  • Distribution System in China
  • China's Distribution System
  • Software Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • Market Entry Channels
  • Exporting to China
  • Export Market Overview
  • Chinese Trading Practice
  • Chemical Trade Companies
  • Import Restrictions in China
  • Technology Licensing
  • Technology Licensing Overview
  • Intellectual Property Protection
  • Joint Venture
  • Joint Venture Overview
  • Advantages and Disadvantages
  • Wholly-Owned Enterprises
  • Foreign Wholly-Owned Enterprises Overview
  • Advantages and Disadvantages
  • Other Market Entry Channels
  • Setting up Sales Offices
  • Selling to China through Attending Trade Fairs
  • Contacting Chinese Companies
  • Advertising
  • Market Entry Strategies
  • Understanding Differences
  • Business Practice Differences
  • Knowledge of Regulations and Restrictions

VII. SOFTWARE PRODUCER DIRECTORY

  • Software Producer Profiles
  • Distributors and Trading Companies
  • Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Software Supply and Demand Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade

III. SOFTWARE INDUSTRY ASSESSMENTS

  • Software Industry Outlook
  • Major Producer Facility Locations
  • Major Software Producers Revenue
  • Market Share of Key Producers
  • Major Foreign Investments

IV. SOFTWARE SALES AND DEMAND

  • Total Software Sales Volume and Forecast
  • Operating System (OS)
  • Major OS Suppliers
  • Widows Sales Volume and Forecast
  • Unix Sales Volume and Forecasts
  • Linux Sales Volume and Forecast
  • Other OS Sales Volume and Forecast
  • Desktop Applications
  • Major Desktop Suppliers
  • Desktop Application Sales Volume and Forecast
  • Business Applications
  • Major Business Application Suppliers
  • Business Application Sales Volume and Forecast
  • Entertainment and Educational Software
  • Major Entertainment and Educational Software Suppliers
  • Entertainment and Educational Software Sales Volume and Forecast
  • Other Applications
  • Major Other Application Suppliers
  • Other Application Sales Volume and Forecast
  • Software Imports and Exports Volumes

V. SOFTWARE DEMAND BY MARKET

  • Total Software Demand by Market
  • Government and Business Consumer Market Outlook
  • Software Demand in Government and Business Market
  • Software Demand in Government Market
  • Software Demand in Business Market
  • Consumer Market Outlook
  • Software Demand in Individual Consumer Market
  • Software Demand by Region

LIST OF CHARTS

I. INTRODUCTION

  • Software Sales and Demand Summary

II. BUSINESS ENVIRONMENT

  • China's GDP and Growth Rate
  • Industrial Output by Ownership
  • China's Imports and Exports

III. SOFTWARE INDUSTRY ASSESSMENTS

  • Total Software Sales Volume

IV. SOFTWARE SALES AND DEMAND

  • Software Exports and Imports Volume

V. SOFTWARE DEMAND BY MARKET

  • Software Demand by Market
  • Software Demand by Region

VI. MARKETING STRATEGIES

  • Software Distribution Channels
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