Abstract
Description
This report seeks to provide a perspective on growth opportunities in the
LATAM SMB business applications & services market.
The objectives are:
- Determine which segments of the market are poised for long-term growth.
- Understand the potential implications a paradigm shift in business models
as the industry transitions to service-based offerings.
- Assess SMB market readiness for hosted application services.
- Envision alternative vendor participation scenarios in the evolving market
for hosted services
Table of Contents
- Executive Summary
- Objectives
- Developed APAC SMB Software & Services Spending Forecast
- Developed APAC SMB Software & Services Spending by Sector
- Developed APAC SMB Software & Services Spending by Product Category
- Change in Planned Usage of Productivity and Groupware Software
- Benefits of Enterprise Business Applications
- Developed APAC 2008 SMB Adoption
- Addressable Market for Enterprise Software
- Key Drivers of Software as a Services (SaaS)
- Industry Drivers of Software as a Services (SaaS)
- SaaS Applications “Greenfield” Opportunity
- Framework for Tiered Packaging Model for SaaS Solutions
- Positioning Options for SaaS Enterprise Application Play
- Relative Strengths of Software & Service Vendors
- Summary of Findings
- Market Size & Overview Summary
- Business Applications and Software Services Market
- SMB Spending on Business Application Software & Services
- Mix of SMB Spending on Business Application Software & Services
- Operating Systems & Productivity Software and Enterprise Applications &
Services Spending
- Developed APAC SMB: Average Spending on Business Application Software &
Services
- Snapshot of PC Operating System Penetration (% of PC Firms)
- Change in Planned Usage of Productivity and Groupware Software
- Enterprise Application & Hosted Services Summary
- Accounting Software Adoption Trends - Developed APAC SMBs
- ERP Software Adoption Trends - Developed APAC SMBs
- CRM Software Adoption Trends - Developed APAC SMBs
- Collaborative Software Adoption Trends - Developed APAC SMBs
- Traditional Licensed Software Model vs. Software as a Services (SaaS)
- A confluence of factors are creating the conditions for SMB market
readiness to adopt hosted application services.
- Expanding Network Bandwidth - Core Business Priority For Small &
Mid-Market Firms
- Broadband Penetration of SMBs and by Industry Sector
- Trends in Developed APAC SMB Telecommuting and SMB Mobile Workforce
- Trends in Laptop Adoption Among Developed APAC SMBs
- Trends in Laptop Adoption Among Developed APAC SMBs
- Developed APAC SMBs: Adoption of Mobile Enterprise Applications
- Developed APAC SMBs: Desktop PCs and Portable Device Shipments
- SaaS is building momentum in small and mid-market firms.
- SaaS adoption rates have shown multi-point gains since 2006.
- Hosted Service Adoption Among Developed APAC SMBs
- Hosted Service Adoption Among Developed APAC SMBs
- Niche and cross-functional service models span the enterprise.
- SMB Adoption of Select SaaS Applications
- Appendices
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