Abstract
Description
This report seeks to provide a perspective on growth opportunities in the
LATAM SMB business applications & services market.
The objectives are:
- Determine which segments of the market are poised for long-term growth.
- Understand the potential implications a paradigm shift in business models
as the industry transitions to service-based offerings.
- Assess SMB market readiness for hosted application services.
- Envision alternative vendor participation scenarios in the evolving market
for hosted services
Table of Contents
- Executive Summary
- Objectives
- LATAM Software SMB Software & Services Spending Forecast
- LATAM Software SMB Software & Services Spending by Sector
- LATAM Software SMB Software & Services Spending by Product Category
- Benefits of Enterprise Business Applications
- LATAM Software SMB s(2008 Adoption)
- Addressable Market for Enterprise Software
- Industry drivers of Software as a service (SaaS)
- Framework for Tiered Packaging Model for SaaS Solutions
- Positioning Options for a SaaS Enterprise Application Play
- Relative Strengths of Software & Service Vendors
- Summary of Findings
- Market Size & Overview Summary
- Business Applications and Software Services Market
- SMB Spending on Business Application Software & Services
- Mix of SMB Spending on Business Application Software & Services
- LATAM Software SMB: Average Spending on Business Application Software &
Services
- Accounting Software Adoption Trends - LATAM Software SMBs
- ERP Software Adoption Trends - LATAM Software SMBs
- CRM Software Adoption Trends - LATAM Software SMBs
- Collaborative Software Adoption Trends - LATAM Software SMBs
- Addressable Market Remains Under-served
- Economic Outlook - Effect on Enterprise Software Solutions
- Traditional Licensed Software Model vs. Software as a Service (SaaS)
- Conditions For SMB Market Readiness To Adopt Hosted Application Services
- SaaS Is Building Momentum Among Small And Mid-Market Firms
- Trends in Hosted (SaaS) Services Adoption Among LATAM Software SMBs
- Broadband Penetration of SMBs and by Industry Sector
- Niche And Cross-Functional Service Models Span The Enterprise
- Hosted Service Adoption Among LATAM Software SMBs (2008)
- SMB Adoption of Select BPO Applications
- Appendices
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