Abstract
Description
Challenging economic times typically produce a flight to quality. This truism
also applies to the Emerging Asia-Pacific SMB market. As the economic crisis
wears on, SMBs are becoming increasingly concerned with retaining current
customers and finding new customers in more targeted and cost-effective
manner. This report addresses how SMBs are using the Internet in the current
environment to aide in these activities.
This report addresses the Internet from the view of service providers, online
advertising/search providers, and e-commerce/webhosting providers. It begins
with higher-level market opportunity, then moves to changes and impacts to the
market, and then provides data and analysis pertaining to Internet access,
website usage, and usage of online marketing media.
Table of Contents
- Executive Summary
- Market Opportunity and Outlook in a Challenging Economic Environment
- China SMB: Market Sizing by Employee Size
- China SMB: Market Sizing by Vertical
- China SMB: Average Annual Revenues
- China SMB Business Conditions: Concern About Impact of Economy on Business
- China SMB Business Conditions: Next 3 Months Business Conditions Outlook
- China SMB Business Conditions: Effects of Economy on Business Over Last 3
Months
- China SMB: Key Firmographic Indicators
- China SMB: Key Mobility Indicators
- China SMB: Internet Forecast 2008-2013
- China SMB: Internet Access Market Opportunity and Outlook
- Products/Services Adoption Trends, Drivers and Attitudes
- China SMB: Internet Access Lines
- Attitudes
- China SMB: Internet Spending Behavior
- China SMB: Internet Service Providers
- Products/Services Adoption Trends, Drivers and Attitudes
- China SMB: Internet Products and Services Adoption Levels
- China SMB: How Web Sites are Used by SMBs
- China SMB: Online Commerce Payment Options and Web Site Integrated Back
Office Functions
- China Web Site Spending Levels
- China SB: Planned Web Site Usage
- Products/Services Adoption Trends, Drivers and Attitudes
- Advertising and Promotional Activities
- China SB: Advertising and Promotional Activities by Vertical
- China MB: Advertising and Promotional Activities by Vertical
- Purchase Channels, Purchase Decision Making, Informational Media Usage
and Business Issues Driven Messages
- China SMB IT Decision Makers
- China SMB Information Sources
- China SMB Business Challenges
- China SMB Staffing and Business Locations: Cost Cutting Measures -
Current and Planned
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