拉丁美洲中小企業用印表機市場行銷指南(2009年)

2009 Marketing Guide to Target SMBs Print Opportunity in Latin America

出版商	Access Markets International (AMI) Partners, Inc.
出版日期	2009年06月	商品編碼	92206
內容資訊	英文 55 pages
價格	US $ 3495 PDF By E-mail (Enterprise Wide Access)

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拉丁美洲中小企業用印表機市場行銷指南(2009年) 是由出版商Access Markets International (AMI) Partners, Inc.在2009年06月所出版的。這份英文市場調查報告書包含55 pages 價格從美金3495起跳。

AMI' s annual SMB survey was fielded in Brazil & Mexico between Oct and Dec 2008.
AMI' s new service launched in December 2008 to monitor SMBs business/technology spending, expectations on a quarterly basis in response to the changing economy.
Market sizing data is based on the latest AMI' s 2H08 Global Model database.

As well as Secondary Research including web/internet, industry events & vendor briefings.

Key Findings & Implications for Vendors
Key Findings - LATAM SMB Business Climate: Thermometer Reading
Key Findings - Effects of Downturn & Planned Actions
Key Findings - Impact on IT Spending
Key Findings - Business Profile of SMBs in Brazil & Mexico
Key Findings - Pinpointing printer hardware strategy for LATAM SBs
Key Findings - Pinpointing printer hardware strategy for LATAM MBs
Key Findings - Vendor Priorities during the Downturn
Key Findings - Differences by Country & Segment
SMBs' Reactions To New Business Environment
SMBs business conditions have been affected by the downturn
Customer acquisition/retention & productivity (cost cuts) are focus areas
Similarly, top strategic IT issues map to productivity and customer intimacy concerns
Differences in LATAM SMB IT Adoption Explained
LATAM SBs & MBs on different footing, requiring different strategy
Brazil SMB: IT Adoption in 3 Waves
Mexico SMB: IT Adoption in 3 Waves
Brazil SMBs rely mostly on the internet and channels for IT information
Mexico SMBs turn to IT-neutral sources for IT information
LATAM SMBs want IT planning and scalable options
Mexico SMBs place more importance on brand
Brazil SBs depend more on retail, MBs on VARs
Retail stores are main channel among Mexico SMBs
Owner & Sr. Management are most involved in the IT purchase process in Brazil SMBs
Owner, Sr Mgmt and in-house IT are most involved in the IT purchase process in Mexico SMBs
External financing is an important part of IT purchasing, especially among MBs
Printing Market Opportunity & Usage
Universe and IT Spending among LATAM SMBs
Revisions to printing opportunity in LATAM SMB due to market downturn
Printer hardware shipments amongst LATAM SMBs
Printing Market Opportunity & Usage - Strategy for LATAM SBs
Printer & copier hardware usage amongst Brazil & Mexico SBs
Brazil & Mexico SBs: Inkjet & Laser Printer SB Profiles
Brazil & Mexico SBs: SBs with Laser printers serve more B2Bs
Brazil & Mexico SBs: SBs with Laser printers spend close to 2x on supplies and have higher paper usage
Brazil & Mexico SBs: More education and vendor push strategies needed to encourage in-house printing
Brazil & Mexico SBs: SBs are unable to make the most of their hardware due to low networking penetration
Printing Market Opportunity & Usage - Strategy for LATAM MBs
Printer & copier hardware usage amongst Brazil & Mexico MBs
BR MBs & MX MBs
Brazil & Mexico MBs: No Laser, Mono & Color Laser Printer MB Profiles
Brazil & Mexico MBs: Brazil MBs with Color Laser emphasize latest technology, scalability and brand loyalty
Brazil & Mexico MBs: Mexico MBs with Color Laser emphasize latest technology, in-line w/ business strategy and brand loyalty
Mexico MBs business strategy is to overcome competition and retain customers
Brazil & Mexico MBs: MBs with Color Laser printers spend close to 2x on supplies and have higher paper usage
Brazil & Mexico MBs: No. of Printers vs. Printing Volume
Brazil & Mexico MBs: Color laser adoption does encourage more in- house marketing printing
Brazil & Mexico MBs: Mexico MBs value printer solutions
Brazil & Mexico MBs: Guidance for Copier Vendors