|
市場調查報告書
南美的中小企業市場上機會的評估:2011年
2011 Latin America Small and Medium Business Market Opportunity Assessment
|
南美的中小企業市場上機會的評估:2011年 是由出版商Access Markets International (AMI) Partners, Inc.在2011年12月所出版的。
這份英文市場調查報告書包含214 Pages 價格從美金20000起跳。
本報告提供南美中小企業上IT的通訊形勢相關調查，提供IT、通訊及網路產品及服務相關預算、支出、利用、流通管道、服務與支援、硬體設備、軟體、應用程式及服務等相關資料，分析目前的引進清況與今後的預定等，為您概述為以下內容。
簡介
摘要整理
企業統計
統計
- 企業數
- 主要統計:企業規模·各產業市場分佈
- 平均員工數
- 員工的行動
- 產業成熟度
- 收益成長
- 法人用信用卡的利用
- 資訊科技買主
- 所有者
經濟預測
- 不景氣的認知與反應
- 經濟影響下的相關顧慮與企業的景氣
TAM - 市場規模
- 2011年的ICT支出詳細內容
- 2011年的ICT支出及5年預測
- 每1公司的平均年度ICT支出
- 整體市場的資訊科技/通訊支出:主要分類:2011年vs.2015年
態度·購買態度
- 策略性資訊科技課題的重要性
- 技術購買決策的資訊來源
ICT引進情形·計劃
- AMI的引進三趨勢
- 資訊科技引進流程
- 資訊科技管理
ICT引進·計劃:硬體設備
- 總電腦支出:2011年
- 每家公司一年平均支出:2011年
- 電腦普及率，購買計劃:各類型
- 電腦的主力品牌，前五名
- 計劃中的電腦品牌，前10名
- 目前利用及今後的利用預定
- all-in-one computer
- 印表機
- LAN
- 伺服器
- 網路產品
- 安全產品
- 儲存產品
- 伺服器·防火牆·資料備份/儲存&修復的主力品牌，前三名
ICT引進·計劃:軟體
- 每家公司一年平均的軟體支出:2011年
- PC的OS引進率
- 生產率套件的利用:現在及今後的預定
- 所利用的主要電子郵件應用程式:內設VS委外管理
- 商業應用的利用:現在及今後的預定
- 安全品牌，前10名
- 會計軟體的利用
- 會計軟體的主力品牌
ICT引進·計劃:資訊科技服務
- 每家公司一年平均資訊科技服務支出
- 內設資訊科技服務的利用和關心
ICT引進·計劃:社群媒體
- 社群媒體的利用
- 社群媒體所使用的產業活動的類型
- 社群媒體·行銷套件的利用
- 資訊科技決策相關社群媒體的影響:各類型
- 社群媒體資訊科技決策帶來的影響
ICT引進·計劃:雲端服務
- 每家公司一年平均支出:2011年
- 主機/線上軟體應用程式(SaaS)
- 主機基本設備(IaaS)
- 遠程管理IT服務(RMITS)
- 代管/線上商務經營管理應用程式(SaaS)，主機基本設備(IaaS)利用
- 代管/線上商務經營管理應用程式(SaaS)，主機基本設備(IaaS)得到的興趣度
- 遠程管理IT服務(RMITS)利用，各類型利用
- 對遠程管理IT服務(RMITS)的興趣
- 對遠程管理IT服務(RMITS)捆綁套件特定價格分佈上的關心
ICT引進·計劃:行動
- 行動裝置普及率:各類型
- 行動裝置購買計劃:各類型
- 行動裝置品牌
- 預定的行動裝置品牌
ICT引進·計劃:寬頻，UC(整合通訊)&合作
- 每家公司一年平均支出:2011年
- 上網服務的利用
- 主要的上網服務速度
- 通訊產品/服務的利用
- IM及/以及PC間聊天應用程式的利用
RTM/系統
- ICT總支出的市場佔有率:各經銷管道:2011年
- ICT各分類支出:不同通路:2011年
- 利用系統
- 行動裝置的服務供應商(智慧型手機/平板電腦)
定義·調查手法
Abstract
Description
The Latin America Overview survey captures a comparison of the Brazil and
Mexico current deployment and future plans pertaining to budgets, spending,
usage, channels, service and support, hardware devices, software, applications
and services - across a range of IT, telecommunications and Internet products
and services. This study tracks firmographics, decision making, business
processes and outsourcing, attitudes and strategic planning activities of MBs.
It examines the ICT usage and deployment, economic influences, and the market
opportunity assessment among SMBs, as well as an overview of the growing
impact of mobility on the SMB market.
Table of Contents
- Introduction
- 2011 LATAM SMB Annual Overview: Introduction & Background
- Executive Summary
- Executive Summary - Firmographics
- Executive Summary - Total Addressable Market (TAM)
- Executive Summary - Attitudes and Buying Behavior
- Executive Summary - ICT Adoption and Plans
- Executive Summary - RTM/Channels
- Demographics
- LATAM SMB Market - Number of Firms
- LATAM SMB Key Demographics - Distribution of Firms by Employee Size and
Vertical
- LATAM SMB Average Number of Employees
- LATAM SMB Employee Mobility
- LATAM SMB Business Maturity
- LATAM SMB Revenue Growth
- LATAM SMB Corporate Credit Card Usage
- LATAM SMB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology
Decision Makers)
- LATAM SMB Ownership
- Economic Outlook
- LATAM SMB Perceptions & Reactions to the Downturn
- LATAM SMB Concern About Impact of the Economy and Business Sentiment
- TAM - MARKET SIZING
- LATAM SMB Market Sizing - 2011 ICT Spending Breakout
- LATAM SMB 2011 ICT Spending and Five Year Forecast
- LATAM SMB 2011 Average Annual ICT Spending per Firm
- LATAM SMB Total Market IT/Telecommunications Spending For Select
Categories: 2011 vs. 2015
- ATTITUDES & BUYING BEHAVIOR
- LATAM SMB Importance of Strategic IT Issues
- LATAM SMBs' Information Sources for Making Technology Purchase Decisions
- ICT ADOPTION AND PLANS
- LATAM SMB AMI's Three Waves of Adoption
- LATAM SMB IT Adoption Process
- LATAM SMB Presence of IT Support: Managed vs. Unmanaged
- ICT Adoption and Plans - Hardware
- LATAM SMB 2011 Total Market Computing Spending
- LATAM SMB 2011 Average Annual Computing Spending Per Firm
- LATAM SMB 2011 Average Annual Networking Spending Per Firm
- LATAM SMB 2011 Average Annual Security Spending Per Firm
- LATAM SMB 2011 Average Annual Storage Spending Per Firm
- LATAM SMB Computer Penetration by Type
- LATAM SMB Computer Purchasing Plans by Type
- LATAM SMB Computer Brands
- LATAM SMB Planned Computer Brands
- LATAM SMB All-in-One Computer Usage - Current and Planned
- LATAM SMB Printer Usage - Current and Planned
- LATAM SMB LAN Usage - Current and Planned
- LATAM SMB Current Server Usage and Plans to Buy
- LATAM SMB Networking Products Current and Planned Usage
- LATAM SMB Security Products Current and Planned Usage
- LATAM SMB Storage Products Current and Planned Usage
- LATAM SMB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
- ICT Adoption and Plans - Software
- LATAM SMB 2011 Average Annual Software Spending Per Firm
- LATAM SMB PC Operating System Deployment (% of PC IB)
- LATAM SMB Productivity Suite Usage - Current and Planned
- LATAM SMB Primary E-Mail Application Used - On-Premise vs. Hosted
- LATAM SMB Business Applications Usage - Current and Planned
- LATAM SMB Security Brands
- LATAM SMB Accounting Software Usage
- LATAM SMB Top Accounting Brands
- ICT Adoption and Plans - IT Services
- LATAM SMB 2011 Average Annual IT Services Spending Per Firm
- LATAM SMB On-Premise IT Services Usage and Interest
- ICT Adoption and Plans - Social Media
- LATAM SMB Social Media Usage
- LATAM SMB Types of Business Activities for Which Social Media is Used
- LATAM SMB Social Media and Marketing Sites Used
- LATAM SMB Impact of Social Media on IT Decision Making by Type
- LATAM SMB Influence of Social Media on IT Decision Making
- ICT Adoption and Plans - Cloud Services
- LATAM SMB 2011 Average Annual Hosted/Online Software Applications (SaaS)
Spending Per Firm
- LATAM SMB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per
Firm
- LATAM SMB 2011 Average Annual Remotely Managed IT Services (RMITS)
Spending Per Firm
- LATAM SMB Hosted/Online Business Mgt. Applications (SaaS) Usage
- LATAM SMB Level of Interest in Acquiring Hosted/Online Business Management
Applications (SaaS)
- LATAM SMB Hosted Infrastructure (IaaS) Usage
- LATAM SMB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
- LATAM SMB Remotely Managed IT Services (RMITS) Usage
- LATAM SMB Remotely Managed IT Services (RMITS) Usage by Type
- LATAM SMB Interest in Remotely Managed IT Services (RMITS) by Type
- LATAM SMB Interest Remotely Managed IT Services (RMITS) Bundles at
Specific Price Points
- ICT Adoption and Plans - Mobility
- LATAM SMB Mobile Devices Penetration by Type
- LATAM SMB Mobile Devices Purchasing Plans by Type
- LATAM SMB Mobile Device Brands
- LATAM SMB Planned Mobile Device Brands
- ICT Adoption and Plans - Broadband, UC & Collaboration
- LATAM SMB 2011 Average Annual Internet Spending Per Firm
- LATAM SMB 2011 Average Annual Telecom Equipment Spending Per Firm
- LATAM SMB 2011 Average Annual Telecom Services Spending Per Firm
- LATAM SMB 2011 Average Annual UC Spending Per Firm
- LATAM SMB Internet Access Usage
- LATAM SMB Primary Internet Access Speed
- LATAM SMB Communications Products/Services Usage
- LATAM SMB Instant Messaging and/or PC-to-PC Chat Application Usage
- RTM/CHANNELS
- LATAM SMB 2011 Share of Total ICT Spend by Routes to Market
- LATAM SMB 2011 ICT Category Spending by Channel
- LATAM SMB Computer Channels Usage
- LATAM SMB Smartphone Channels Usage
- LATAM SMB Tablet Channels Usage
- LATAM SMB Service Providers for Mobile Devices (Smartphones/Tablets)
- LATAM SMB DEFINITIONS AND METHODOLOGY
- LATAM SMB - Definitions by Type of Business
- LATAM SMB Vertical Industry Definitions
- LATAM SMB Technology Definitions
- LATAM SMB - Acronyms
- LATAM SMB Survey Process
- LATAM SMB Weighting Factors by Employee Size and Sampling Pool by Type of
Business
- Contact AMI-Partners
|
