|
市場調查報告書
美國雲端夥伴轉換市場：2011年∼2012年
2011-12 U.S. Cloud Partner Transformation Report
|
美國雲端夥伴轉換市場：2011年∼2012年 是由出版商Access Markets International (AMI) Partners, Inc.在2011年12月所出版的。
這份英文市場調查報告書包含126 Pages 價格從美金20000起跳。
本報告為，詳細分析中小企業(SMB)雲端夥伴之生態系統，並匯整能力(銷售資格)、夥伴雲端商業轉換之最佳實踐、雲端夥伴之市場機會、成長率、主要雲端夥伴競合分析、主要雲端解決方案、交易規模、夥伴由來之收益及幅度、雲端行銷、銷售、夥伴之報酬策略、能力供應等，以下列摘要形式闡述。
實施概要
夥伴所需之雲端轉換過程
- 實施概要
- 概要：３種雲端夥伴區隔
- 摘要：雲端夥伴區隔之特徵
- 雲端夥伴之比較：轉換階段別
雲端夥伴市場規模、預測
- 夥伴市場規模
- SMB中雲端夥伴市場之成長
- SMB中雲端夥伴收益內容：商業模式別
- 雲端夥伴數：提供之主要應用別
- 總收益內容：部署vs.雲端
雲端夥伴之事業特性
- 摘要
- SMB雲端夥伴之收益、成長率
- SMB雲端夥伴之勞動力概要
- SMB雲端夥伴之顧客簡介
- 業務年數、提供雲端之年數
- 屬SMB雲端夥伴之主要產業市場
- 前3大屬雲端夥伴之產業別市場
雲端解決方案概要
- 摘要：主要提供解決方案(SaaS、IaaS)
- 提供服務：雲端夥伴別
- 基本、先進SaaS解決方案
- 託管UC、合作
- 遠端管理IT服務(RMITS)
- IaaS
- 公開vs.專用vs.混合解決方案
- 市場佔有率、綑綁SaaS解決方案之認識：主要供應商別
- 雲端夥伴比較：提供中生産套件之品牌別
商業轉換
- 雲端能力(銷售資格)之概要
- 用於雲端商業轉換之方式：雲端轉換完畢之夥伴別
- 促進雲端銷售之主要投資
交易規模
- 摘要
- 概要
- 初期銷售之表外交易
- 最終用戶之雲端促進因素
商業模式
- 雲端之收益來源
- 雲端利益率
- 價格模式偏好：雲端夥伴類型別
- 採用代管模式：雲端夥伴之類型別
雲端夥伴之銷售、行銷及能力
- 摘要
- 偏好之雲端解決方案銷售方式
- 雲端能力之概要
- 用於雲端商業轉換之方式
- 促進雲端銷售之主要投資
- 促進雲端解決方案銷售之行銷、品牌策略
- 雲端夥伴之能力結構，等
供應商關係
- 主要雲端供應商提供之解決方案
- 主要雲端供應商：許可機構別
- 供應商之滿意度
- 供應商之服務、支援夥伴要件
- 通訊業者及電纜企業之關係
雲端夥伴類型簡介
- 業務特性：雲端夥伴類型
- 夥伴市場規模
- 雲端經銷商
- 雲端應用供應商
- 雲端基礎建設供應商
- MSP&SP
- 夥伴業務特性：雲端經銷商
- 雲端經銷商
- 雲端應用供應商
- 雲端基礎建設供應商
- MSP&SP
行動性概要
- 摘要
- 平板PC概要
- 智慧手機概要
- 供應之行動應用種類
- 行動裝置用軟體應用
- 供應之主要行動OS
附錄
Abstract
Description
A groundbreaking study that provides in-depth analysis and intelligence on
today's SMB Cloud Partner ecosystem, including competencies and best practices
that enable partners to transform their cloud business.
Today, almost two thirds of all channel partners provide some type of
cloud-based services to SMB customers. Yet only a small proportion of these
partners have been successful in transforming into a cloud service provider.
The study highlights the skill sets, competencies, investments, business
model, sales & marketing tools, etc., that are required to successfully
transform and migrate a partner to the cloud. It also segments and profiles
partners by their success and value in providing various cloud services.
All types of cloud partners were surveyed for this study including cloud
resellers, cloud application providers, cloud infrastructure providers, MSPs,
cloud consultants, etc. Key issues addressed in the report include:
- Market opportunity and growth of all types of cloud partners
- Competencies and business Transformation practices employed by traditional
partners to successfully migrate to the cloud partner
- Competitive analysis of top cloud vendors
- Key cloud solutions offered along with deal size, revenue and margins that
partners derive
- Cloud marketing, sales and remuneration strategy of partners
- Mobility offerings
Table of Contents
- Executive Summary
- Executive Summary - Report Overview
- Cloud Transformation Process for Partners
- Executive Summary - Attributes Defining Stage of Cloud Transformation
- Overview: 3 Cloud Partner Segments
- Summary of Cloud Partner Segments' Characteristics
- Comparison of Cloud Partners by Transformation Stage
- Market Size and Forecast of Cloud Partners
- Size of Partner Universe
- Growth in SMB Cloud Partner Universe
- Breakout of SMB Cloud Partners Revenue by Business Model
- Number of Cloud Partners by Key Applications Offered
- Total Revenue Breakout by On-Premise vs. Cloud
- Business Characteristics of Cloud Partners
- Business Characteristics Summary
- SMB Cloud Partner Revenue and Growth
- SMB Cloud Partner Workforce Overview
- Customer Profile of SMB Cloud Partners
- Age of Business and Years Offering Cloud
- Top Verticals Served among SMB Cloud Partners
- Top 3 Verticals Served by Type of Cloud Partner
- Cloud Solutions Overview
- Top SaaS and IaaS Solutions Offered - Summary
- Basic SaaS Solutions Offered by Cloud Partners
- Advanced SaaS Solutions Offered by Cloud Partners
- Hosted UC and Collaboration Offered by Cloud Partners
- Remotely Managed IT Services Offered by Cloud Partners
- IaaS Offered by Cloud Partners
- Public vs. Private vs. Hybrid Solutions Offered by Cloud Partners
- Market Share and Awareness of Bundled SaaS Solutions by Key Vendors
- Comparison of Cloud Partners by Brand of Productivity Suites Offered
- Business Transformation
- Cloud Competency Overview
- Steps Taken to Transform Cloud Business by Cloud Transformed Partners
- Key Investments to Drive Cloud Sales Among all Cloud Partners
- Deal Size
- Business Transformation Summary
- SaaS Solutions Deal Size Overview
- Seat Uptake after Initial Sale
- Key Drivers to Accelerate End-User Cloud Adoption
- Business Models
- Source of Cloud Revenue
- Cloud Profit Margins
- Pricing Model Preferred by Type of Cloud Partners
- Hosting Model Deployed by Type of Cloud Partners
- Sales, Marketing and Compensation of Cloud Partners
- Sales, Marketing & Compensation Summary
- Preferred Method of Selling Cloud Solutions
- Cloud Competency Overview
- Steps Taken to Transform Cloud Business by Cloud Transformed Partners
- Key Investments to Drive Cloud Sales Among all Cloud Partners
- Marketing and Branding Strategy to Drive Sales of Cloud Solutions
- Cloud Partner Compensation Structure
- How Cloud Partners Compensate Their Cloud Sales Reps
- Vendor Relationships
- Top Cloud Vendors Solutions Offered
- Top Cloud Vendors by Certification
- Vendor Satisfaction Levels
- Service and Support Partners Require from Vendors
- Relationship with Telcos and Cable Companies
- High Level Profile of Cloud Partner Types
- Business Characteristics by Type of Cloud Partner
- Partners Market Sizing: Cloud Resellers
- Partners Business Characteristics: Cloud Resellers
- Partners Market Sizing: Cloud Application Providers
- Partners Business Characteristics: Cloud Application Providers
- Partners Market Sizing: Cloud Infrastructure Providers
- Partners Business Characteristics: Cloud Infrastructure Providers
- Partners Market Sizing: MSPs & SPs
- Partners Business Characteristics: MSPs & SPs
- Mobility Overview
- Mobility Summary
- Tablet PC Overview
- Smartphone Overview
- Type of Mobile Applications Provided
- Software Applications for Mobile Devices
- Top Mobile Operating Systems Offered
- Appendix
- Definitions
- Methodology - Cloud Partner Overview and Cloud Benchmarking Metrics Study
- Breakout of Partners by Customers they Serve
- Business Characteristics
- Business Transformation And Competencies For Cloud Offerings
- Cloud Solution Offerings
- Cloud Business And Delivery Model
- Sales And Marketing
- Vendor Alliance And Support
- Mobility
- Contact AMI-Partners
|
