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市場調查報告書
法國的中規模企業專用市場的機會評價（2011∼2012年）
2011-12 France Medium Business Market Opportunity Assessment
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法國的中規模企業專用市場的機會評價（2011∼2012年） 是由出版商Access Markets International (AMI) Partners, Inc.在2011年12月所出版的。
這份英文市場調查報告書包含133 Pages 價格從美金20000起跳。
本報告書內容包括:法國的中規模企業專用IT・通訊市場的最新趨勢調查、勞動市場的流動化及雲端／代理應用服務的普及趨勢以及、目前及未來的IT產品・服務（硬體・軟體・IT服務・通訊機器及服務等）的使用狀況・支出金額・購買計畫・預算等調查・推測、以及社群媒體對ICT支出的決策之影響及、對市場的匯率(RTM)之分析・考察、以及其結果的內容綱要摘記如下:
介紹
企業統計
- 員工構成
- 企業數量：員工數分類・產業分類
- 平均員工數
- 員工的流動性：員工數分類・產業分類
- 事業的成熟性：員工數分類・產業分類
- 收益成長率：整體的傾向及產業分類
- 法人專用信用卡的使用狀況
- IT相關買主：事業決策者(BDM)及技術方面決策者(TDM)
- 少數者的事業所有 (Minority Ownership)
- 經濟展望
- 對景氣惡化的認識及反應
- 對經濟狀況的關心：員工數分類・產業分類
- 景氣狀況感
TAM (Total Addressable Market)的市場規模
- ICT的支出狀況（2011年）與今後5年間的預測
- 平均1家企業的每年平均ICT支出金額（2011年）
- 市場整體的IT/通訊支出総額：特定部門（2011年及2015年）
態度與購買行動
- IT的策略性課題的重要性
- 技術購買決策時之資訊來源
ICT的引進與計畫
- 硬體
- 市場中運算支出總金額
- 平均1家企業的每年平均運算・網路・安全・儲存支出金額
- 電腦的普及率與購買計畫：各種類
- 電腦的品牌：現在・未來
- 現在及未來的使用狀況（企業規模・產業分類）：一體型電腦・印表機・LAN・伺服器・網路・安全產品・儲存產品
- 主力品牌：伺服器防火牆・資料備份／儲存＆修復
- 軟體
- 平均1家企業的每年軟體支出金額
- OS引進率
- 生產性套件（辦公式套件）的使用狀況：現在及未來
- 使用中的主要電子信箱軟體：専用／代理應用
- 商務・應用程式的使用狀況：現在・未來
- 安全・品牌
- 會計軟體的使用狀況
- 主力的會計軟體品牌
- IT服務
- 平均1家企業的每年平均IT服務支出
- 専用IT服務的使用狀況與關心
- 社群媒體
- 社群媒體的使用狀況：產業分類
- 社群媒體所活用的事業領域
- 社群媒體與所使用的行銷網站
- IT相關決策的社群媒體衝擊：各種類
- IT相關決策時的社群影響
- 雲端服務
- 平均1家企業的每年平均支出金額：代理應用／線上・軟體應用程式(SaaS)、代理應用基礎架構(IaaS)、遠端管理IT服務(RMITS)
- 代理應用／線上事業管理應用程式(SaaS)的使用狀況及引進慾望
- 代理應用基礎架構(IaaS)的使用狀況及引進慾望
- 遠端管理IT服務(RMITS)的使用狀況：產業分類・各種類
- 遠端管理IT服務(RMITS)的關心：各種類
- 特定的價格層面的、遠端管理IT服務(RMITS)的產品服務
- 行動
- 行動機器的普及率・購買計畫：各種類
- 行動機器的品牌：現在・未來
- 寬頻・整合通訊＆協同運作
- 平均1家企業的每年平均支出金額：網路・通訊機器・通訊服務・整合通訊(UC)
- 網路連結的使用狀況
- 主要網路連結速度
- 通信製品／服務的使用狀況
- 簡訊／PC間通路・應用程式的使用狀況
市場的路徑(RTM)／通路
- ICT支出金額的比例（2011年）：市場路徑的分類
- 種類單位的ICT支出金額：各種通路
- 電腦・智慧型電話・可攜式的通路使用狀況
- 行動機器（智慧型電話／可攜式）的服務供應商
中小企業(SMB)的定義・分析方法
Abstract
Description
This study examines the France medium business (MB) IT and telecommunications
landscape and how it is rapidly being transformed as the MB workforce becomes
increasingly more mobile and adoption of cloud/hosted services rises.
The France MB Overview survey captures current deployment and future plans
pertaining to budgets, spending, usage, channels, service and support,
hardware devices, software, applications and services - across a range of IT,
telecommunications and Internet products and services. This study tracks
firmographics, decision making, business processes and outsourcing, attitudes
and strategic planning activities of MBs.
We're seeing a confluence of factors that are giving cloud and mobility
adoption stronger momentum among SBs. Additionally, Social media is now a
mainstream influence vehicle. This study also assesses the impact social
media has on buying behavior, as well as examining purchase channel
preferences/ Routes to Market (RTM) for a broad array of ICT solutions.
Table of Contents
- Introduction
- 2011 France MB Annual Overview: Introduction & Background
- Executive Summary
- Executive Summary - Firmographics
- Executive Summary - Total Addressable Market
- Executive Summary - Attitudes, Buying Behavior and RTM/Channels
- Executive Summary - ICT Adoption and Plans
- Firmographics
- Demographics
- France MB Key Demographics - Distribution of Firms by Employee Size and
Vertical
- France MB Average Number of Employees
- France MB Employee Mobility by Employee Size
- France MB Employee Mobility by Vertical
- France MB Business Maturity by Employee Size
- France MB Business Maturity By Vertical
- France MB Revenue Growth
- France MB Revenue Growth by Vertical
- France MB Corporate Credit Card Usage
- France MB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology
Decision Makers)
- France MB Minority Ownership
- Economic Outlook
- France MB Perceptions & Reactions to the Downturn
- France MB Concern About Impact of the Economy by Employee Size and
Vertical
- France MB Business Sentiment
- TAM - Market Sizing
- France MB 2011 ICT Spending and Five Year Forecast
- France MB 2011 Average Annual ICT Spending per Firm
- France MB Total Market IT/Telecommunications Spending For Select
Categories: 2011 vs. 2015
- Attitudes & Buying Behavior
- France MB Importance of Strategic IT Issues
- France MB s' Information Sources for Making Technology Purchase Decisions
- ICT Adoption and Plans
- France SMB AMI's Three Waves of Adoption
- France MB IT Adoption Process
- France MB Presence of IT Support: Managed vs. Unmanaged
- ICT Adoption and Plans - Hardware
- France MB 2011 Total Market Computing Spending
- France MB 2011 Average Annual Computing Spending Per Firm
- France MB 2011 Average Annual Networking Spending Per Firm
- France MB 2011 Average Annual Security Spending Per Firm
- France MB 2011 Average Annual Storage Spending Per Firm
- France MB Computer Penetration by Type
- France MB Computer Purchasing Plans by Type
- France MB Computer Brands
- France MB Planned Computer Brands
- France MB All-in-One Computer Usage - Current and Planned by Employee
Size and Vertical
- France MB Printer Usage - Current and Planned by Employee Size
- France MB LAN Usage - Current and Planned
- France MB Current Server Usage and Plans to Buy
- France MB Networking Products Current and Planned Usage
- France MB Security Products Current and Planned Usage
- France MB Storage Products Current and Planned Usage
- France MB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
- ICT Adoption and Plans - Software
- France MB 2011 Average Annual Software Spending Per Firm
- France MB PC Operating System Deployment (% of PC IB)
- France MB Productivity Suite Usage - Current and Planned
- France MB Primary E-Mail Application Used - On-Premise vs. Hosted
- France MB Business Applications Usage - Current and Planned
- France MB Security Brands
- France MB Accounting Software Usage
- France MB Top Accounting Brands
- ICT Adoption and Plans - IT Services
- France MB 2011 Average Annual IT Services Spending Per Firm
- France MB On-Premise IT Services Usage and Interest
- ICT Adoption and Plans - Social Media
- France MB Social Media Usage by Vertical
- France MB Types of Business Activities for Which Social Media is Used
- France MB Social Media and Marketing Sites Used
- France MB Impact of Social Media on IT Decision Making by Type
- France MB Influence of Social Media on IT Decision Making
- ICT Adoption and Plans - Cloud Services
- France MB 2011 Average Annual Hosted/Online Software Applications (SaaS)
Spending Per Firm
- France MB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per
Firm
- France MB 2011 Average Annual Remotely Managed IT Services (RMITS)
Spending Per Firm
- France MB Hosted/Online Business Management Applications (SaaS) Usage
- France MB Level of Interest in Acquiring Hosted/Online Business
Management Applications (SaaS)
- France MB Hosted Infrastructure (IaaS) Usage
- France MB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
- France MB Remotely Managed IT Services (RMITS) Usage by Vertical
- France MB Remotely Managed IT Services (RMITS) Usage by Type
- France MB Interest in Remotely Managed IT Services (RMITS) by Type
- France MB Interest Remotely Managed IT Services (RMITS) Bundles at
Specific Price Points
- ICT Adoption and Plans - Mobility
- France MB Mobile Devices Penetration by Type
- France MB Mobile Devices Purchasing Plans by Type
- France MB Mobile Device Brands
- France MB Planned Mobile Device Brands
- ICT Adoption and Plans - Broadband, Unified Communication &
Collaboration
- France MB 2011 Average Annual Internet Spending Per Firm
- France MB 2011 Average Annual Telecom Equipment Spending Per Firm
- France MB 2011 Average Annual Telecom Services Spending Per Firm
- France MB 2011 Average Annual Unified Communications (UC) Spending Per
Firm
- France MB Internet Access Usage
- France MB Primary Internet Access Speed
- France MB Communications Products/Services Usage
- France MB Instant Messaging and/or PC-to-PC Chat Application Usage
- RTM/Channels
- France MB 2011 Share of Total ICT Spend by Routes to Market
- France MB 2011 ICT Category Spending by Channel
- France MB Computer Channels Usage
- France MB Smartphone Channels Usage
- France MB Tablet Channels Usage
- France MB Service Providers for Mobile Devices (Smartphones/Tablets)
- France SMB Definitions and Methodology
- France SMB - Definitions by Type of Business
- France SMB Vertical Industry Definitions
- France SMB Technology Definitions
- France SMB - Acronyms
- France MB Survey Process
- France MB Weighting Factors by Employee Size and Sampling Pool by Type of
Business
- Contact AMI-Partners
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