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市場調查報告書
社交媒體：美國中小企業新型行銷模式（2009年）
2009 Social Media: An Emerging Marketing Model for US SMBs
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社交媒體：美國中小企業新型行銷模式（2009年） 是由出版商Access Markets International (AMI) Partners, Inc.在2010年01月所出版的。
這份英文市場調查報告書價格從美金1999起跳。
本研究報告針對美國中小企業（SMB）市場的顧客與商業夥伴間的協作模型進行調查，並提供協作軟體市場概況、市場預測、SMB機會等情報，內容摘記如下。
- 調査結果摘要
- 市場分析
- 協作軟體(CS)的定義
- 協作軟體背景
- 協作工具分類
- 協作供應商：現存企業與針對SMB的新導入企業的混合
- 協作軟體市場併購概況
- 整合溝通(UC)概況
- 協作供應商
- 未來展望：促進市場變化因素
- 未來展望：成長主題
- 未來展望：線上協作的貨幣化
- SMB機會：市場準備
- SMB機會：確立最佳目標−組織結構
- SMB機會：確立最佳目標−産業
- SMB機會：確立最佳目標−商業機能
- SMB機會：確立最佳目標−勞動力
- 附錄
- 專有名詞
- Google Apps Premium
- Microsoft BPOS
- IBM Lotus Software
- Cisco WebEx
- 收購商：Google
- 收購商：Yahoo
- 收購商：Microsoft
- 收購商：IBM Lotus
- 收購商：Cisco
Abstract
Description
This report explores Collaboration Models for Connecting with Customers &
Business Partners and discusses products that address breakdowns in workflows
that are team-driven, have multiple-touch points, and are highly distributed.
Collaboration software has evolved from narrowly focused messaging
applications to suites of productivity and management tools that are
universally accessible and highly interoperable.
Collaboration software (CS) delivers value by enabling organizations to
enhance productivity and management by focusing on the following
components:
- Communication
- Content creation
- Content management
- Project management
Table of Contents
- Summary of Findings
- Market Analysis
- Collaboration Software (CS) defined
- Collaboration Software Background
- Categories of Collaboration Tools
- Collaboration Vendors: Mix of established players and
- SMB-focused start-ups
- Collaboration Software Market Acquisition Overview
- Unified Communications (UC) Overview
- COLLABORATION VENDORS: Suites of offerings becoming more pervasive
- FUTURE VIEW: Industry change drivers
- FUTURE VIEW: Growth Themes
- FUTURE VIEW: Monetizing online collaboration
- SMB OPPORTUNITY: Market readiness
- SMB OPPORTUNITY: Identifying optimal targets - Organizational Structure
- SMB OPPORTUNITY: Identifying optimal targets - Industry
- SMB OPPORTUNITY: Identifying optimal targets - Business Function
- SMB OPPORTUNITY: Identifying optimal targets - Workforce
- Appendix
- Glossary of Terms Used:
- Google Apps Premium
- Microsoft BPOS
- IBM Lotus Software
- Cisco WebEx
- Acquisitions by Vendor - Google
- Acquisitions by Vendor - Yahoo
- Acquisitions by Vendor - Microsoft
- Acquisitions by Vendor - IBM Lotus
- Acquisitions by Vendor - Cisco
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