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市場調查報告書
中國的電腦硬體市場(2009年)：在不景氣中取得PC市場的商機
2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn
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中國的電腦硬體市場(2009年)：在不景氣中取得PC市場的商機 是由出版商Access Markets International (AMI) Partners, Inc.在2010年01月所出版的。
這份英文市場調查報告書價格從美金5000起跳。
本報告書內容包括：針對中國的中小企業(SMB)在電腦硬體市場上的調查分析，不景氣帶給市場的變化和影響，企業顧客的區分化、以及在不景氣下仍有高收益的SMB顧客的區分分析，並整理了行銷戰略，內容摘要概略如下。
關於技術層面SMB的遠見
價格上的市場區分：研究
- 價格區分的研究
- 各市場區隔的魅力
- 中國的小型企業(SB)在客戶價格的市場區分
- HVC、LVC、NVC：SB的Firmographic概要
- HVC・LVC・NVC：SB的支出概要
- 價格的研究：
- HVC、LVC、NVC：SB直接面對的主要課題
- HVC、LVC、NVC：情報來源
- HVC、LVC、NVC：購買IT的訊息來源
- 中型企業(MB)在客戶價格的市場區分
- HVC、LVC、NVC：MB的Firmographic概要
- HVC・LVC・NVC：MB的支出概要
- HVC・LVC・NVC：MB直接面對的主要課題
- HVC・LVC・NVC：情報來源
- HVC・LVC・NVC：購買IT的訊息來源
- 主要市場區隔的相關機會
- 優化商機、獲得高價客戶的三步驟
- 適用於商業行為的解決方案
- 組合性、可預測的價格問題的分析
- 行銷、產品新方案的調整
- 解決方案、商業課題的分析
- 透過網際網路應用軟體所帶來的商機
- CRM及E行銷的商機
- 生產性、群組軟體的商機
- 適用於SB市場區隔課題的解決方案
- 適用於MB市場區隔課題的解決方案
- 購買PC、軟體的資本投資
- 了解促進SMB購買PC的主因：三個個別的目標客戶
- 了解促進SMB購買PC的主因：SB交易
- 了解促進SMB購買PC的主因：MB交易
- 了解促進SMB購買PC的主因：SB交易的分析
- 了解促進SMB購買PC的主因：MB交易的分析
- 策略性的PC組合：SB的HVC vs. LVC
- 策略性的PC組合：MB的HVC vs. LVC
- 來源出處
Abstract
Description
This report provides PC manufacturers, vendors and marketers a clear
understanding of how the SMB market has been impacted by the current
recession. It begins with higher-level changes and impacts to the market and
then provides key year-over-year (YoY) changes that have occurred since the
start of the downturn. In addition the report provides critical blueprints to:
- 1. Segment the SMB market in a way that capitalizes on the downturn
- 2. Target-based on needs, behaviors and planned spending
- 3. Optimize marketing to ensure the highest return-on-marketing
investments (ROMI)
Table of Contents
- Executive Summary
- Impact of Economy on SMBs
- Overview of SMB Computing Market
- PC Purchasing: last 3 months vs. next 3 months
- Mapping PC Purchasing to Current SMB Pain Points
- Concern About Impact of Economy on Business
- Current & Planned Cost-Cutting Measures
- Measures to Increase Revenue
- Expectation of IT Investments Over the Next 6 Months
- Key Differences Between SBs and MBs
- SMB Outlook on Technology
- Reasons to Purchase PCs: 2008 vs. 2009
- Value-Based Segmentation Approach
- Value Segmentation Approach: Why it matters and how it works
- Attractiveness of Each Market Segment
- China SB Customer Value-Based Segmentation
- HVCs, LVCs & NVCs - SB Firmographic Overview
- HVCs, LVCs & NVCs - SB Spending Overview
- Value Segmentation Approach: Why it matters and how it works
- HVCs, LVCs & NVCs - Primary challenges facing SBs
- HVCs, LVCs & NVCs - Sources of information
- HVC' s, LVC' s & NVC' s - Sources that inform IT purchases
- MB Customer Value-Based Segmentation
- HVCs, MVCs & LVCs - MB Firmographics Overview
- HVCs, MVCs & LVCs - MB Spending Overview
- HVCs, MVCs & LVCs: MB Spending Overview
- HVCs, MVCs & LVCs - Primary challenges facing MBs
- HVC' s, MVC' s & LVC' s - Sources of information
- HVC' s, LVC' s & NVC' s - Sources that inform IT purchases
- Opportunity Around Key Segments
- Three Steps to Optimize the Opportunity & Capture High Value Customers
- Mapping Business Actions to Solutions
- Analyze Bundle & Value Proposition Implications
- Align Marketing & Product Initiatives
- Analyzing Solutions and Business Challenges
- Opportunities around Internet-based Applications
- Opportunities around CRM and E-marketing
- Opportunities around CRM and E-marketing
- Opportunities around Productivity and Groupware
- Solutions Mapped to SB Segment Challenges
- Solutions Mapped to MB Segment Challenges
- Capitalizing on PC and Software Purchasing
- Understanding SMB PC Purchasing Drivers -Three Discrete Customer Targets
- Understanding SMB PC Purchasing Drivers - Small Business
- Understanding SMB PC Purchasing Drivers - Medium Business
- Understanding SMB PC Purchasing Drivers - Small Business Insights
- Understanding SMB PC Purchasing Drivers - Medium Business Insights
- Strategic PC Bundling - SB HVCs vs. LVCs
- Strategic PC Bundling - MB HVC' s vs. MVC' s vs. LVC' s
- Sources
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