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市場調查報告書
英國、法國、德國中小企業的印刷市場；2009年
2009 U.K., France, and Germany SMB Print Market During the Economic Downturn: Addressing Economic Pain Points to Shore Up Sales
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英國、法國、德國中小企業的印刷市場；2009年 是由出版商Access Markets International (AMI) Partners, Inc.在2009年12月所出版的。
這份英文市場調查報告書價格從美金15000起跳。
本報告書內容包括：目前處於經濟低迷的西歐諸國(英國、法國、德國)，其中小企業(SMB)的印刷市場受到的影響調查，並提供給印刷、影印供應商的策略和指引，以及改善ROI的提案等內容摘要概略如下。
- 主要的調查結果、帶給供應商的影響
- 目前SMB的商業課題
- 英國、法國、德國的SMB針對不景氣所採取的動作
- 印表機、印表機製造商在支出方面受到的影響
- 在不景氣的時期，印刷供應商在發展方向上的變化
- 優先考量高價印刷客戶
- 達到全體印刷客戶
- 給供應商的建議
- 英國、法國、德國的SMB介紹
- 面對新的商業環境SMB的反應
- 英國、法國、德國的SMB在戰略性的IT課題，是針對成本、生產性和顧客喜愛度的擔憂
- 英國、法國的SMB在各種層面都可感受到不景氣帶來的影響
- 不景氣帶給德國SMB的影響較不明顯
- 經濟上的不安逐漸加深：英國、法國、德國
- 高價印刷客戶的商機
- SMB在高價 V.S. 中/低價的印刷商機：各國情況皆有些許差異
- 印刷市場的商機、採用
- 英國、法國、德國的領域和IT支出
- 英國、法國、德國的SMB所使用的印表機、影印機
- 英國、法國、德國的SMB的印刷費用、出貨量、安裝基礎
- 公司內使用的印刷功能和服務
- 英國、法國、德國對於印刷、事務機器的維護管理
- 決策者、購買偏好
- 購買偏好越形重要
- 英國、法國、德國的SMB：IT購買過程的的形式化加強其重要性
- 主要影響IT購買過程的是擁有者和公司內部的IT&LOB
- 購買IT的重要條件是外部金融
- 零售店是最常被使用的印刷途徑、其他
Abstract
Description
This 66 page report explores the impact the current economic downturn has made
on the small and medium businesses in the Western European countries of the
U.K., France and Germany printing opportunity.
The report includes strategies and guidance for printing and copier vendors to
help maximize their opportunity. Specific actions are recommended to ensure
vendors capitalize on critical changes in the printing market that can
radically improve their return on marketing investments (ROMI)..
Table of Contents
- Introduction & Notes
- Contents
- Key Findings & Implications for Vendors
- Key Findings - Current SMB Business Challenges
- Key Findings - Overall U.K. SMBs' Reaction to the Downturn
- Key Findings - Overall France SMBs' Reaction to the Downturn
- Key Findings - Overall Germany SMBs' Reaction to the Downturn
- Key Findings - Impact on Printer & Printer Supplies Spending
- Key Findings - Shifting Print Vendor Orientation during the Downturn
- Key Findings - Prioritize High Value Print Customers
- Key Findings - Reaching All Print Customers
- Key Findings - Vendor Messaging
- Key Findings - Profile of SMBs in U.K., France & Germany
- SMBs' Reactions To New Business Environment
- U.K., France & Germany SMBs top strategic IT issues map to cost,
productivity and customer intimacy concerns
- U.K. SMBs have widely felt the economic downturn
- France SMBs have also widely felt the economic downturn
- Germany SMBs were subdued in how they felt the economic downturn
- U.K. SMBs initiated widespread cost cutting to counter the economic
downturn; although they also looked to leveraging IT.
- France SMBs have undertaken cost cutting measures to counter the effects
- Germany SMBs have undertaken cost cutting measures to counter the effects
- Economic concerns are growing - U.K.
- Economic concerns are growing - France
- Economic concerns are growing - Germany
- High Value Printing Customer Opportunity
- High-Value versus Medium/Low-Value Printing Opportunity SMBs: Varies
Somewhat by Country
- U.K. HVPCs are attractive targets as they spend more on printing
- France HVPCs also spend more on printing relative to their segment
contribution
- Germany HVPCs also spend more on printing relative to their segment
contribution
- High-value printing customers are typically larger businesses in terms of
employee size and annual revenue
- High-value printing customers are typically larger businesses in terms of
employee size and annual revenue.
- High-value printing customers are typically larger businesses in terms of
employee size and annual revenue
- Despite HVPCs having more printing needs they maintain high propensity to
outsourcing brochures and document design needs
- HVPCs' tendency to outsource is an opportunity to capture more value
prints back in-house
- HVPCs' tendency to outsource is an opportunity to capture more value
prints back in-house
- HVPCs are more aware and concerned with "Green IT" themes
- HVPCs are more aware and concerned with "Green IT" themes
- Printing Market Opportunity & Usage
- Universe and IT Spending in U.K., France & Germany
- Printer & copier hardware usage amongst U.K. SMBs
- Printing spending, shipments and install base amongst U.K. SMBs
- Printer & copier hardware usage amongst France SMBs
- Printing spending, shipments and install base amongst France SMBs
- Printer & copier hardware usage amongst Germany SMBs
- Printing spending, shipments and install base amongst Germany SMBs
- Vendors should build awareness among SBs about the benefits of producing
in-house marketing materials during the downturn.
- Vendor should promote in-house marketing among MBs by reiterating the
value propositions of reduced cost, turnaround time and flexibility
- Revisions to printing opportunity in three countries due to market downturn
- Printing features & services used in-house
- Printer & Office Equipment Maintenance in U.K.
- Printer & Office Equipment Maintenance in France
- Printer & Office Equipment Maintenance in Germany
- Decision Makers & Purchase Preference
- Purchase preferences are increasingly sophisticated
- U.K. SMB: Formalizing an IT purchase process has grown in importance
- France SMB: Formalizing an IT purchase process has grown in importance
- Germany SMB: Formalizing an IT purchase process has grown in importance
- Owner, in-house IT & LOB are most involved in the IT purchase process
- Owner, in-house IT & LOB are most involved in the IT purchase process
- Owner, in-house IT & LOB are most involved in the IT purchase process
- External financing is an important part of IT purchasing
- Retail stores are key printing channels
- Retail stores are the key printing channels
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