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市場調查報告書
Q-Pluse報告3：澳洲中小企業IT支出動向（2009年）：2009年第3季之實績與2009年第4季之預測
2009 State of the Australia SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009
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Q-Pluse報告3：澳洲中小企業IT支出動向（2009年）：2009年第3季之實績與2009年第4季之預測 是由出版商Access Markets International (AMI) Partners, Inc.在2009年11月所出版的。
這份英文市場調查報告書價格從美金9500起跳。
Abstract
Description
This report summarizes the findings of the third wave of AMI' s quarterly
tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium
(100-999) businesses (SMBs) in Australia. The survey was completed among a
representative sample of the top business decision makers and/or technology
decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1
2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase
decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations,
purchases and plans from a quarterly perspective as they unfold during 2009 -
in particular as the impact of the economic stimulus is felt and the current
recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across
major product categories.
- Tracking changes in buying process and buying criteria.
Table of Contents
- Report Outline
- Executive Summary
- Objectives, Scope and Methodology
- Economic Impact on SMBs/Business Actions
- Australia SMB Perceptions & Reactions to the Downturn
- Australia SMB Perceptions & Reactions to the Downturn by Vertical
- Australia SBs Weathering the Storm
- Australia MBs Weathering the Storm
- Australia SMBs Weathering the Storm by Vertical
- Australia SMBs Cost Cutting Plans Next 3-6 Months
- Australia SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- Australia SMBs Gauging the Government Response to the Economic Crises
- Australia SMBs Awareness of Economic Stimulus Programs
- Australia SMBs Government Response to Economic Crises and Awareness of
Economic Stimulus Programs
- Australia SMB Actions Being Considered to Increase Revenues
- Australia SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI' s Three Waves of Adoption
- Australia SMB: ICT Penetration & Adoption Process
- Australia SB Importance of Strategic IT Issues
- Australia MB Importance of Strategic IT Issues
- Current and Future Purchase Plans
- Current and Future Purchase Plans Summary
- Australia SMB IT Product/Services Purchases: Last 3 Months
- Australia SB IT Products Intentions vs. Purchases: Quarter-over-Quarter
Predictability Tool
- Australia MB IT Products Intentions vs. Purchases: Quarter-over-Quarter
Predictability Tool
- Australia SMB IT Product Unit Purchases: Last 3 Months
- Australia SMB Outsourced IT Services Usage
- Australia SMB IT Buying: Type of Software Purchased in Last 3 Months
- Australia SMB IT Purchase Plans in Next 3 Months
- Australia SMB Planned Usage of Outsourced IT Services
- Australia SMB IT Spending: Type of Software Planned for Purchase in Next 3
Months
- Australia SMB IT Product Unit Purchases: Next 3 Months
- Australia SMBs Planned Windows 7 Operating System Overview
- Australia SMB Operating Systems Usage
- Australia SMB - Interest in Types of SaaS and Managed Services
- Australia SMB Software-as-a-Service (SaaS) Applications Overview
- Australia SMB Managed Services Usage
- Australia SMB Printing Overview
- Market Opportunity Assessment/Total Addressable Market
- Total ICT Spending Summary
- Australia SMB IT Products/Services Purchasing: Current and Planned
- Australia SMB Total ICT Market Quarterly Spending
- Australia SMB Quarterly Spending Shifts: SB vs. MB
- Australia SMB Total Market ICT Spending by Category
- Australia SMB Average ICT Spending by Product: Last 3 Months
- Australia SMB Average ICT Spending by Product: Next 3 Months
- Media Usage and Future Investment
- Australia SMBs Social Media and Search Engine Usage
- Australia SB Focus of Significant Technology Investments
- Australia MB Focus of Significant Technology Investments
- Competitive Landscape
- Australia SMB: Computing Products Competitive Landscape
- Current Brand Ownership
- Australia SMB: Networking, Security, Storage and Telecom Products
Competitive Landscape - Current Brand Ownership
- Australia SMB: Computing Products Competitive Landscape
- Future Brands Being Considered
- Australia SMB: Networking, Security, Storage and Telecom Products
Competitive Landscape - Future Brands Being Considered
- Routes-To-Market & Channel Partner Perspective
- Australia SMB Channel Utilization: Percent of SMBs Utilizing Channels for
Recent IT Purchases
- Australia SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- Australia SMB Sample Breakout by Employee Size and Vertical Industries
- Australia SMB Universe Firmographics
- Australia SB Firmographic Overview by Employee Size
- Australia MB Firmographic Overview by Employee Size
- Australia SMB Firmographic Overview by Vertical
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