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市場調查報告書
印度電腦硬體市場(2009年）:不景氣下的電腦市場機會
2009 Emerging APAC - India Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn
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印度電腦硬體市場(2009年）:不景氣下的電腦市場機會 是由出版商Access Markets International (AMI) Partners, Inc.在2009年10月所出版的。
這份英文市場調查報告書價格從美金5000起跳。
Abstract
Description
The current recession offers PC manufacturers and vendors new opportunities
and challenges. The challenges include highly constrained spending, prolonged
replacement cycles and pervasive expectations relating to PC discounts and
aggressive price promotions.
The opportunities come from segmenting the market from a customer-value
perspective and aligning offerings and marketing to the more pronounced pain
points, new willingness to view and use technology to help businesses run more
effectively and embracing non-traditional marketing approaches.
This report provides PC manufacturers, vendors and marketers a clear
understanding of how the SMB market has been impacted by the current
recession. It begins with higher-level changes and impacts to the market and
then provides key year-over-year (YoY) changes that have occurred since the
start of the downturn.
Table of Contents
- Executive Summary
- Impact of Economy on SMBs
- Computing - Baseline for ICT Spending Among India SMBs
- Overview of SMB Computing Market (IN)
- PC Purchasing: last 3 months vs. next 3 months
- Mapping PC Purchasing to Current SMB Pain Points: Marketing implications
- Concern About Impact of Economy on Business
- Current & Planned Cost-Cutting Measures - SBs
- Current & Planned Cost-Cutting Measures - MBs
- Measures to Increase Revenue
- Expectation of IT Investments Over the Next 6 Months
- Key Differences Between SBs and MBs
- SMB Outlook on Technology: Year-over-Year Comparison
- Reasons to Purchase PCs: 2008 vs. 2009
- Warranty Purchases: 2008 vs. 2009
- Value-Based Segmentation Approach
- Value Segmentation Approach: Why it matters and how it works
- Attractiveness of Each Market Segment
- SB Customer Value-Based Segmentation
- HVCs, LVCs & NVCs: SB Firmographic Overview
- HVCs, LVCs & NVCs: SB Spending Overview
- HVCs, LVCs & NVCs: Primary challenges facing SBs
- HVCs, LVCs & NVCs: Sources of information for purchase of IT products
- HVC's, LVC's & NVC's: Sources that inform IT purchases
- MB Customer Value-Based Segmentation
- HVCs, MVCs & LVCs: MB Firmographics Overview
- HVCs, MVCs & LVCs: MB Spending Overview
- HVCs, MVCs & LVCs: Primary challenges facing MBs
- HVCs, MVCs & LVCs: Sources of information for purchase of IT products
- Key Segments Opportunities
- Three Steps to Optimize the Opportunity & Capture High Value Customers
- Mapping Business Actions to Solutions
- Analyze Bundle & Value Proposition Implications
- Align Marketing & Product Initiatives
- Mapping Business Actions to Solutions and Value Prop Implications
- Internet-based Applications Opportunities: Addressing cost-cutting
- CRM and E-marketing Opportunities: Addressing improved customer revenue
- CRM and E-marketing Opportunities: Establishing awareness around solution benefits
- Productivity and Groupware Opportunities: Addressing improved business & employee productivity
- Solutions Mapped to SB Segment Challenges
- Solutions Mapped to MB Segment Challenges
- Capitalizing on PC and Software Purchasing: SMB receptivity to PC bundling
- Understanding SMB PC Purchasing Drivers: Three Discrete Customer Targets
- Understanding SMB PC Purchasing Drivers: Small Businesses
- Understanding SMB PC Purchasing Drivers: Medium Businesses
- Understanding SMB PC Purchasing Drivers: Small Business Insights
- Understanding SMB PC Purchasing Drivers: Medium Business Insights
- Strategic PC Bundling: SB HVCs vs. LVCs
- Strategic PC Bundling: MB HVCs vs. MVCs vs. LVCs
- Sources
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