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市場調查報告書
Q-Pluse報告3：德國中小企業之IT支出動向（2009年）：2009年第3季實績與2009年第4季之預測
2009 State of the Germany SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009
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Q-Pluse報告3：德國中小企業之IT支出動向（2009年）：2009年第3季實績與2009年第4季之預測 是由出版商Access Markets International (AMI) Partners, Inc.在2009年11月所出版的。
這份英文市場調查報告書價格從美金9500起跳。
Abstract
Description
This report summarizes the findings of the third wave of AMI' s quarterly
tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium
(100-999) businesses (SMBs) in Germany. The survey was completed among a
representative sample of the top business decision makers and/or technology
decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1
2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase
decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations,
purchases and plans from a quarterly perspective as they unfold during 2009 -
in particular as the impact of the economic stimulus is felt and the current
recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across
major product categories.
- Tracking changes in buying process and buying criteria.
Table of Contents
- Executive Summary
- Objectives, Scope and Methodology
- Economic Impact on SMBs/Business Actions
- Germany SMB Perceptions & Reactions to the Downturn
- Germany SMB Perceptions & Reactions to the Downturn by Vertical
- Germany SBs Weathering the Storm
- Germany MBs Weathering the Storm
- Germany SMBs Weathering the Storm by Vertical
- Germany SMBs Cost Cutting Plans Next 3-6 Months
- Germany SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- Germany SMBs Gauging the Government Response to the Economic Crises
- Germany SMBs Awareness of Economic Stimulus Programs
- Germany SMBs Government Response to Economic Crises and Awareness of
Economic Stimulus Programs
- Germany SMB Actions Being Considered to Increase Revenues
- Germany SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI' s Three Waves of Adoption
- Germany SMB: ICT Penetration & Adoption Process
- Germany SMB Importance of Strategic IT Issues
- Current Usage and Future Purchase Plans
- Current and Future Purchase Plans Summary
- Germany SMB IT Product/Services Purchases: Last 3 Months
- Germany SB IT Products Intentions vs. Purchases: Quarter-over-Quarter
Predictability Tool
- Germany MB IT Products Intentions vs. Purchases: Quarter-over-Quarter
Predictability Tool
- Germany SMB IT Product Unit Purchases: Last 3 Months
- Germany SMB Outsourced IT Services Usage
- Germany SMB IT Buying: Type of Software Purchased in Last 3 Months
- Germany SMB IT Purchase Plans in Next 3 Months
- Germany SMB IT Product Unit Purchases: Next 3 Months
- Germany SMB Planned Usage of Outsourced IT Services
- Germany SMB IT Spending: Type of Software Planned for Purchase in Next 3
Months
- Germany SMBs Planned Windows 7 Operating System Overview
- Germany SMB Operating Systems Usage
- Germany SMB - Interest in Types of SaaS and Managed Services
- Germany SMB Software-as-a-Service (SaaS) Applications Overview
- Germany SMB Managed Services Usage
- Germany SMB Printing Overview
- Market Opportunity Assessment/Total Addressable Market
- Total Germany SMB ICT Spending Summary
- Germany SMB IT Products/Services Purchasing: Current and Planned
- Germany SMB Total ICT Market Quarterly Spending
- Germany SMB Quarterly Spending Shifts: SB vs. MB
- Germany SMB Total Market ICT Spending by Category
- Germany SMB Average ICT Spending by Product: Last 3 Months
- Germany SMB Average ICT Spending by Product: Next 3 Months
- Media Usage and Future Investments
- Germany SMBs Social Media and Search Engine Usage
- Germany SB Focus of Significant Technology Investments
- Germany MB Focus of Significant Technology Investments
- Competitive Landscape
- Germany SMB: Computing Products Competitive Landscape - Current Brand
Ownership
- Germany SMB: Networking, Security, Storage and Telecom Products
Competitive Landscape - Current Brand Ownership
- Germany SMB: Computing Products Competitive Landscape - Future Brands
Being Considered
- Germany SMB: Networking, Security, Storage and Telecom Products
Competitive Landscape - Future Brands Being Considered
- Routes-To-Market & Channel Partner Perspective
- Germany SMB Channel Utilization: Percent of SMBs Utilizing Channels for
Recent IT Purchases
- Germany SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- Germany SMB Sample Breakout by Employee Size and Vertical Industries
- Germany SMB Universe Firmographics: Market Sizing by Employee Size,
Vertical Industries, Annual Revenues and # of PCs
- Germany SMB Firmographic Overview by Employee Size
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