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市場調查報告書
Supplier Business：歐洲汽車售後零件市場
SupplierBusiness : The European Aftermarket Report
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Supplier Business：歐洲汽車售後零件市場 是由出版商SupplierBusiness在2009年11月所出版的。
這份英文市場調查報告書包含37 PAGES 價格從美金1350起跳。
Abstract
Report Overview
This report discusses the pressures that are coming to bear, the reactions of
OEMs, suppliers and distributors, and the strategies that companies are
pursuing to succeed to survive the global economic crisis now, and in the long
term.
Background to this Research
Demand for aftermarket products is mainly driven by the quality of OE parts,
the number of vehicles in operation, the average age of the vehicle parc,
vehicle usage and the average useful life of vehicle parts. Although there are
more vehicles on the road than ever before, the aftermarket has experienced
weakness due to improved longevity of OE parts and increases in average
service lives of automotive parts as a result of technological innovation and
higher quality.
While there is some opportunity for aftermarket replacements to grow as the
average age of the vehicles on the road increases, suppliers are being
required more and more to deliver innovative aftermarket products that upgrade
the performance or safety of a vehicle' s original components to drive
aftermarket demand.
Table of Contents
Europe' s Automotive Aftermarket vs. the Global Economic Crisis
- Introduction
- The Situation in 2009
- The Global Outlook
- The European aftermarket
Continuing trends: changes are well underway
- Part quality is improving, extending the life of vehicles
- Europe defends independents
Recent trends that squeeze independents
- Competition from vehicle makers
- Lower cost parts
- More electronics in cars
- Electrification of powertrains
- The economic crisis adds pressure
Strategies for success
- Train for electronics
- Supply side strategies
- Develop co-operations
- Develop new products
- Defend Prices
- Distribution strategies
- Growth through consolidation and partnerships
- Get closer to the final customer
Eyewitness: Hans-Peter Meyen, Robert Bosch GmbH
- ' Sooner or later a car will be part of the worldwide web'
Eyewitness: Laurent L' Epine, Nissan International
- ' We expect a return to growth in Europe next summer, and we want to get
there in good shape, not at zero'
Eyewitness : Stephan Guinchard, Simon Kucher & Partners
- ' If raising the price reduces volume, the extra margin in the additional
sales may result in higher net profits'
List of Figures and Tables
- Figure 1 : Overview of the European aftermarket structure
- Figure 2 : CLEPA Aftermarket structure
- Figure 3 : Customer buying factors by car age in Germany
- Figure 4 : Design protection situation in Europe - 1991 compared with 2009
- Table 1 : Potential shares of new vehicles in 2030
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