Abstract
AMA Research have published the 2nd Edition of the Decorative Radiator Market
Report 2008. Incorporating original input and primary research, it represents
an up-to-date review of this fast growing market.
In a generally static radiator market, decorative radiators stand out as a
sector with significant growth potential. In recent years, radiators have
evolved from purely functional products into more design led items. Decorative
radiators are increasingly being used as a focal point in the home or to
complement the interior design style. Towel warmers are now regarded as an
essential fixture in new and refurbished bathrooms.
Key issues covered include:
- Market Overview: analysis of decorative radiator market.
- Product Review: decorative radiators and towel warmers.
- Market Influences: key sectors and trends.
- Supply Structure: review of major UK suppliers.
- Distribution: key channels of distribution.
This is a unique report assessing developments in this market in terms of
market value; trends; product mix; supply and distribution structures; key
influencing factors; as well as offering forecasts for future market size and
comment on possible future developments.
Areas of particular interest include:-
- The decorative radiator market has shown impressive rates of growth in
recent years and further growth is expected to come from the domestic
refurbishment sector, in particular.
- Despite rapidly improving volume sales, markets have remained price
sensitive, with increasing levels of foreign competition, and an increase in
the number of suppliers, contributing to pressures on margins throughout the
supply chain.
- There is now an increased focus on design orientated products with more
minimalist, contemporary styles. There is a definite trend towards custom
design in innovative and unusual shapes, colours, materials and finishes.
- In terms of product development, the focus is on improving thermal
performance, energy efficiency and control/flexibility, with a view to
achieving lower running costs.
Key areas of coverage in the report include:-
MARKET OVERVIEW
- Market Definition: decorative radiators, standard towel warmers.
- Market Background: market size -volume and value; background; current
situation; trends; future prospects, forecasts through to 2012.
- Product Mix and Characteristics: market share - decorative radiators and
towel warmers; pricing; key drivers - lower prices; greater awareness; wider
availability; more designs/finishes; improvements in thermal performance and
energy efficiency.
- Sales by Sector: replacement, first time installation, new build,
commercial.
- Product Trends: designs, materials, finish, colour, functionality,
innovation, environmental concerns.
SUPPLY AND DISTRIBUTION
- Major Suppliers: key players; market share; product range, market
positioning, profiles, distribution channels etc.
- Distribution: structure; share by channel; builders/plumbers merchants;
distributors; DIY multiples; specialist retailers; non-domestic sectors;
direct supply etc.
MARKET INFLUENCES
- Housing Market: new house build; mix of housebuilding completions -growing
share of flats; refurbishment activity- domestic/commercial; house moving
activity.
- Self Build: volume and value; sector trends and forecasts.
- Domestic Conservatories: market size by volume; sector trends and market
prospects.
- Under-floor Heating: market size by value; factors affecting growth.
- Bathroom Products: market size; key influencing factors
- Non Domestic Market: hotels; offices; education; healthcare.
FUTURE PROSPECTS
Future prospects for decorative radiator market -market size forecasts;
factors affecting this forecast; economic factors; trends in terms of product
mix, innovation and development, supply and distribution, etc.
Table of Contents
1. INTRODUCTION 5
2. SUMMARY & FUTURE PROSPECTS 6
- 2.1 SUMMARY 6
- 2.2 KEY TRENDS 7
- 2.3 FUTURE PROSPECTS 9
3. ECONOMIC ENVIRONMENT 11
- 3.1 GDP 11
- 3.2 INFLATION & INTEREST RATES 12
- 3.3 UNEMPLOYMENT 13
- 3.4 HOUSEHOLD CONSUMPTION 13
- 3.5 HOUSING & CONSTRUCTION 14
- 3.6 STERLING 15
- 3.7 POPULATION PROFILE 16
- 3.8 CONCLUSIONS 17
4. UK MARKET FOR DECORATIVE RADIATORS 19
- 4.1 DEFINITION 19
- 4.2 MARKET BACKGROUND 19
- 4.2.1 Overall Market Size 19
- 4.2.2 Background 20
- 4.2.3 Current Situation 21
- 4.2.4 Future Prospects 22
- 4.3 PRODUCT MIX AND CHARACTERISTICS 24
- 4.4 SALES BY SECTOR 27
- 4.5 PRODUCT TRENDS AND KEY CHARACTERISTICS 27
- 4.5.1 Product Design 28
- 4.5.2 Environmental Concerns 33
5. END USE MARKET APPLICATIONS 35
- 5.1 HOUSING MARKET 35
- 5.1.1 New House Build 35
- 5.1.2 Mix of House Building Completions 36
- 5.1.3 Value of Housing Output - Refurbishment Activity 37
- 5.1.4 House -Moving Levels 38
- 5.2 SELF BUILD 39
- 5.3 CONSERVATORIES 41
- 5.4 UNDER-FLOOR HEATING 43
- 5.5 BATHROOM PRODUCTS MARKET 45
- 5.6 INTERIOR DESIGN 46
- 5.7 NON DOMESTIC APPLICATIONS 47
- 5.7.1 Hotel Accommodation 47
- 5.7.2 Offices 48
- 5.7.3 Education 49
- 5.7.4 Healthcare 50
6. SUPPLIERS 52
- 6.1 OVERVIEW OF DECORATIVE RADIATORS/TOWEL WARMERS 52
- 6.2 KEY SUPPLIERS INTO THE UK MARKET, CHARACTERISTICS, KEY COMMENTS 53
- 6.3 OTHER UK SUPPLIERS 58
7. DISTRIBUTION 61
- 7.1 DISTRIBUTION STRUCTURE 61
- 7.2 BUILDERS AND PLUMBERS MERCHANTS 62
- 7.3 FACTORS/WHOLESALERS 64
- 7.4 DIY MULTIPLES 64
- 7.5 SPECIALISTS 65
- 7.6 OTHER 65
TABLES AND CHARTS
- CHART 1 UK DECORATIVE RADIATORS MARKET BY VALUE (£M MSP) 2003 - 2012
6
- CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2012 12
- CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2012 14
- TABLE 4 EXCHANGE RATE FLUCTUATIONS 2004-2008 - STERLING TO THE DOLLAR, AND
THE EURO, SPOT RATES 16
- CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (' 00) 17
- TABLE 6 UK DECORATIVE RADIATOR MARKET BY VALUE (£M MSP) 2003-2012 20
- CHART 7 UK DECORATIVE RADIATOR MARKET BY VOLUME (' 00S) 2003-2012 22
- CHART 8 UK DECORATIVE RADIATOR MARKET - % VOLUME SHARE 2008 24
- CHART 9 UK DECORATIVE RADIATORS MARKET - % VALUE SHARE 2008 24
- TABLE 10 UK DECORATIVE RADIATOR MARKET PRICING (£MSP) 2008 25
- CHART 11 UK DECORATIVE RADIATOR SECTOR SALES BY VOLUME (' 00S) 2008 27
- CHART 12 UK DECORATIVE RADIATOR MARKET BY FINISH - % VOLUME SHARE 2008 31
- TABLE 13 UK HOUSE BUILDING COMPLETIONS 2003-2010 (' 00 DWELLINGS) 36
- CHART 14 UK HOUSEBUILDING COMPLETIONS - % MIX BY HOUSES / FLATS 2003 -2007
37
- TABLE 15 VALUE OF UK NEW HOUSING OUTPUT AND RMI OUTPUT (£M)
2003-2007 38
- CHART 16 NO. OF PROPERTY TRANSACTIONS ENGLAND & WALES, QUARTERLY (' 00S)
2005-2008 39
- CHART 17 UK SELF BUILD HOUSING MARKET BY VOLUME (' 00S) 2003 - 2010 40
- CHART 18 UK SELF BUILD HOUSING MARKET BY VALUE (£M MSP) 2003-2010 41
- TABLE 19 UK DOMESTIC CONSERVATORY MARKET BY VOLUME (' 00S) 2003-2010 42
- TABLE 20 UK UNDER-FLOOR HEATING MARKET BY VALUE (£M MSP) 2003-2010 44
- TABLE 21 UK BATHROOM PRODUCTS MARKET BY VALUE (£M MSP) 2003 - 2010 45
- TABLE 22 UK HOTEL MARKET 2007 47
- CHART 23 TURNOVER IN THE UK HOTEL SECTOR (£ BILLION) 2003 - 2010 48
- TABLE 24 CONTRACTORS OUTPUT IN THE UK COMMERCIAL OFFICE SECTOR (£M)
2003-2010 49
- TABLE 25 UK NHS CAPITAL SPENDING (£M) 2003-2008 51
- TABLE 26 UK DECORATIVE RADIATORS SUPPLIERS - % VALUE SHARE 2008 52
- TABLE 27 UK DECORATIVE RADIATORS DISTRIBUTION - % VOLUME SHARE 2008 61
- CHART 28 UK BUILDERS/PLUMBERS MERCHANTS - % VOLUME SHARE 2007 62
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