本報告已在2011年07月19日停止出版。
Abstract
AMA Research have published a report on "Bathroom & Shower Products" focusing
specifically on The Housebuilding Market. The report reviews developments in the new housing market
and is based on a primary research programme of interviews with housebuilders throughout the UK.
Key areas included in the report:-
- Detailed Assessment Of The Housebuilding Market - housing starts & completions, analysis by
sector (private/public), forecasts of future trends.
- Bathroom & Shower Products in New Build - products covered include baths, sanitaryware,
shower controls, enclosures, screens, trays & brassware. Analysis includes overall market size,
analysis by product, relative importance of new build by product, growth of en-suites and downstairs
cloakrooms in new build.
- Buying & Specification Process - review of factors influencing choice of product, major
influences on decision, source of supply, responsibility for purchasing and installation.
- Database of the top UK Housebuilders - optional listing includes about 650 Head and Regional
offices. Available at an additional charge.
The report provides a comprehensive review of developments in the new housing market for bathroom
and shower products. The overall housing market has continued to evolve throughout the last decade
with substantial changes to the mix between public and private sectors, the size and style of
dwellings and specifications levels for new build housing.
In 2004, the new build sector for bathroom products was estimated to be worth approximately 16%
of the total bathroom and shower products sectors, with an approximate value of ｣151 million.
In recent years, the sector has benefited from an increased incidence of en-suite and downstairs
cloakroom installations and a 2% increase on completions between 2003-04.
Table of Contents
1. INTRODUCTION 7
2. SUMMARY 8
3. ECONOMIC ENVIRONMENT 12
- 3.1 GENERAL 12
- 3.2 GDP GROWTH 12
- 3.3 INTEREST RATES & INFLATION 13
- 3.4 UNEMPLOYMENT 14
- 3.5 HOUSEHOLD CONSUMPTION, EARNINGS & SPENDING 15
- 3.6 STERLING 16
- 3.7 CONSTRUCTION 16
- 3.8 POPULATION PROFILE 18
- 3.9 AVERAGE SIZE OF HOUSEHOLDS 18
4. THE NEW HOUSING MARKET 20
- 4.1 DEFINITION 20
- 4.2 MARKET SIZE 20
- 4.3 HOUSING STARTS 20
- 4.3.1 Overall Figures 20
- 4.3.2 The Sustainable Communities Plan 22
- 4.3.3 Regional Housebuilding Starts 23
- 4.4 HOUSING COMPLETIONS 27
- 4.4.1 Overall Figures 27
- 4.4.2 Private Sector 29
- 4.4.3 Public sector 30
- 4.4.4 Registered Social Landlords (RSLs) 30
- 4.5 VALUE OF HOUSEBUILDING 31
- 4.6 HOUSE PRICES 32
- 4.6.1 Average Price of New Dwellings 32
- 4.6.2 Average Selling price of All Dwellings 34
- 4.7 HOUSE-MOVING MARKET 35
- 4.7.1 Residential Property Transactions 35
- 4.7.2 Mortgages 36
- 4.8 HOUSING STOCK 39
- 4.8.1 Overall Housing Stock 39
- 4.8.2 Housing Land Prices 40
- 4.8.3 Household Tenure 42
- 4.8.4 Dwelling Stock By Age 44
5. THE HOUSEBUILDERS 46
- 5.1 DEFINITIONS 46
- 5.1.1 National Housebuilders 46
- 5.1.2 Larger Regional Housebuilders 46
- 5.1.3 Smaller Regional And Local Housebuilders 46
- 5.2 OVERALL MARKET 47
- 5.3 HOUSEBUILDERS MARKET SHARE 48
- 5.4 NATIONAL HOUSEBUILDERS COMPANY PROFILES 51
- 5.4.1 Key Company Indicators 51
- 5.5 REGIONAL & LOCAL HOUSE BUILDERS 59
6. BATHROOM PRODUCTS OVERALL MARKET TRENDS 68
- 6.1 OVERALL BATHROOM MARKET VALUE 68
- 6.2 OVERALL BATHROOM MARKET VOLUME 71
- 6.3 PRODUCT MIX 72
- 6.3.1 Baths & Sanitaryware 73
- 6.3.2 Showers 76
- 6.3.3 Shower Enclosures 78
- 6.3.4 Brassware 80
7. NEW BUILD MARKET FOR BATHROOM PRODUCTS 82
- 7.1 BATHROOM TRENDS IN NEW BUILD 82
- 7.1.1 Overall Housing Trends 82
- 7.1.2 Bathroom Pods (Volumetric Prefabrication Modules) 83
- 7.2 NEW BUILD MARKET SIZE AND TRENDS 85
- 7.3 PRODUCT MIX BY SECTOR 89
- 7.3.1 Main Bathrooms 89
- 7.3.2 En-Suite Bathrooms 96
- 7.3.3 Cloakrooms 103
- 7.4 SUMMARY OF THE NEW BUILD MARKET FOR BATHROOM AND SHOWER PRODUCTS 105
8. BUYING AND SPECIFICATION PROCESS FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD 108
- 8.1 OVERVIEW OF BUYING AND SPECIFICATION 108
- 8.2 SPECIFICATION OF BATHROOM PRODUCTS 108
- 8.2.1 Technical Specification 108
- 8.2.2 Brand Specification 110
- 8.2.3 Responsibility For Installation 111
- 8.2.4 Purchasing Responsibility 111
- 8.2.5 Source of Purchase 112
- 8.3 FACTORS INFLUENCING CHOICE 114
9. FUTURE PROSPECTS 116
LIST OF TABLES AND CHARTS
- CHART 1 HOUSEBUILDING COMPLETIONS 1996-2008 8
- TABLE 2 TOTAL MARKET FOR BATHROOM & SHOWER PRODUCTS IN NEW BUILD HOMES BY SECTOR 2004 BY
VALUE (｣ MILLION MSP) 10
- CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 1990-2006 14
- CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2006 15
- CHART 5 VALUE OF CONSTRUCTION OUTPUT NEW WORK 1994-2004 (｣ BILLION) 17
- TABLE 6 HOUSING STARTS 1996-2008 IN GREAT BRITAIN BY SECTOR (000) 21
- TABLE 7 PRIVATE HOUSE BUILDING STARTS 1998-2004 -- GB REGIONS BY VOLUME (000) 24
- TABLE 8 HOUSEBUILDING STARTS FOR THE PRIVATE SECTOR - GREAT BRITAIN BY REGION 1998-2004 %
INCREASE/DECREASE 25
- TABLE 9 PUBLIC SECTOR* HOUSE BUILDING STARTS 1998-2004 -- GREAT BRITAIN REGIONS BY VOLUME (000)
26
- TABLE 10 HOUSE BUILDING COMPLETIONS 1995-2008 -- GREAT BRITAIN (000 DWELLINGS) 27
- CHART 11 MIX OF NEW HOUSING COMPLETIONS IN GREAT BRITAIN BY SECTOR 1980-2004 (%) 29
- TABLE 12 UK VALUE OF HOUSEBUILDING -- CONTRACTORS OUTPUT AT CURRENT PRICES (｣ MILLION)
1993 - 2004 31
- TABLE 13 AVERAGE PRICE OF NEW DWELLINGS 1993 -- 2003 (｣000) 33
- CHART 14 THE AVERAGE PRICE OF NEW DWELLINGS AT CONSTANT (1998) PRICES -- 1995 TO 2003 34
- TABLE 15 NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 1997-2003 (000) 35
- TABLE 16 GROSS MORTGAGE LENDING BY TYPE OF ADVANTAGE 1997-2004 37
- TABLE 17 AVERAGE ADVANCES BY ALL MORTGAGE LENDERS ON NEW DWELLINGS 1997-2004 (｣000) 38
- TABLE 18 STOCK OF DWELLINGS IN GREAT BRITAIN 1971-2004 39
- TABLE 19 AVERAGE PRICE OF PRIVATE SECTOR HOUSING LAND IN ENGLAND AND WALES 1993 -- 2003:- (｣000)
41
- TABLE 20 HOUSEHOLD TENURE DISTRIBUTION IN GREAT BRITAIN 1992 TO 2004 43
- CHART 21 MIX OF STOCK OF DWELLINGS BY AGE 2004 -- ENGLAND 44
- TABLE 22 NHBC REGISTERED BUILDERS BY NUMBER OF UNITS STARTED 1998-2004 47
- TABLE 23 MARKET SHARE OF THE LEADING HOUSEBUILDERS BY VOLUME 2004 49
- CHART 24 UK BATHROOM AND SHOWERS MARKET 1996-2008 BY VALUE ｣ MILLION AT MSP 68
- TABLE 25 UK BATHROOM & SHOWER MARKET BY VALUE (｣ MILLION MSP) 1998 - 2008 70
- TABLE 26 TOTAL UK BATHROOM & SHOWER PRODUCTS MARKET BY VOLUME (000S) 71
- CHART 27 MARKET MIX OF BATHROOM & SHOWER PRODUCTS 2004 BY VALUE 72
- CHART 28 PERCENTAGE OF NEW HOMES INCLUDING EN-SUITES 1996-2004 (%) 85
- CHART 29 VOLUME OF NEW BUILD BATHROOM INSTALLATIONS BY TYPE 2004 (000S) 86
- CHART 30 % SHARE OF TOTAL BATHROOM INSTALLATIONS BY TYPE OF BATHROOM IN 2004 BY VOLUME 87
- CHART 31 NEW BUILD MAIN BATHROOM MARKET VOLUME BY PRODUCT IN 2004 90
- CHART 32 NEW BUILD MAIN BATHROOM MARKET VALUE BY PRODUCT IN 2004 (｣ MILLION AT MSP) 92
- CHART 33 MIX OF BATHROOM PRODUCTS USED IN NEW BUILD MAIN BATHROOMS IN 2004 BY VALUE (｣
MILLION AT MSP) 93
- TABLE 34 PRODUCT MIX OF SHOWERS IN THE MAIN BATHROOM OF NEW BUILD PROPERTIES IN 2004 BY VOLUME
94
- TABLE 35 MIX OF SHOWERS USED IN THE MAIN BATHROOM IN NEW BUILD PROPERTIES IN 2004 BY VALUE (｣
MILLION AT MSP) 95
- CHART 36 PRODUCT MIX IN EN-SUITE BATHROOMS IN NEW BUILD PROPERTIES IN 2004 BY VOLUME 97
- TABLE 37 PRODUCTS INSTALLED IN NEW BUILD EN-SUITE BATHROOMS IN 2004 98
- CHART 38 VALUE OF BATHROOM PRODUCT USED IN EN-SUITE BATHROOMS IN 2004 - (｣M MSP) 99
- CHART 39 MIX OF EN-SUITE BATHROOM PRODUCTS BY INDIVIDUAL SECTOR IN 2004 BY VALUE (｣
MILLION AT MSP) 100
- TABLE 40 MIX OF SHOWER TYPES USED IN NEW BUILD EN-SUITE BATHROOMS 2004 BY VOLUME (000S) 101
- TABLE 41 MIX OF SHOWERS TYPES USED IN NEW BUILD EN-SUITE BATHROOMS IN 2004 BY VALUE (｣M
MSP) 102
- TABLE 42 PRODUCTS USED IN NEW BUILD DOWNSTAIRS CLOAKROOMS IN 2004 BY VOLUME (000S) 104
- TABLE 43 VALUE OF PRODUCTS USED IN DOWNSTAIRS CLOAKROOMS IN 2004 (｣M MSP) 104
- TABLE 44 TOTAL MARKET FOR BATHROOM & SHOWER PRODUCTS IN NEW BUILD HOMES BY SECTOR 2004 BY
VALUE (｣ MILLION MSP) 105
- CHART 45 THE TOTAL MARKET FOR NEW BUILD BATHROOM AND SHOWER PRODUCTS 2004 BY VALUE (｣
MILLION AT MSP) 106
- CHART 46 THE TOTAL MARKET FOR NEW BUILD BATHROOM IN 2001 AND 2004 BY SECTOR VALUE (｣
MILLION AT MSP AND % CONTRIBUTION TO NEW BUILD VALUE) 107
- TABLE 47 RESPONSIBILITY FOR TECHNICAL SPECIFICATION OF BATHROOM AND SHOWER PRODUCTS IN NEW BUILD
2004 109
- TABLE 48 RESPONSIBILITY FOR BRAND SPECIFICATION OF BATHROOM AND SHOWER PRODUCTS IN NEW BUILD
2004 110
- TABLE 49 RESPONSIBILITY FOR PURCHASE OF BATHROOM AND SHOWER PRODUCTS IN NEW BUILD 2004 112
- CHART 50 MAJOR SOURCES OF PURCHASE FOR BATHROOM PRODUCTS 2004 113
