Abstract
INTRODUCTION and OVERVIEW
AMA Research have published the Second Edition of the report 'Domestic
Kitchen and Bathroom Worktops Market Report - UK 2011-2015 Analysis" .
This report represents a brand new review of the sector with original input
and primary research to generate views and opinions on the sector's
development in these difficult times.
Product sectors covered in the report include:
- Laminates
- Solid Surface and Composites
- Wood
- Stone
- Other
The UK domestic worktop market had been growing in volume and value until the
impact of the recent recession, but like other higher value consumer goods is
now under pressure, both from the housebuilding sector and the home
improvement sector.
Forecasts suggest that the market is likely to improve marginally in value
terms during 2011, followed by further improvements in the period to 2015 as
the levels of consumer confidence improve.
Key points of particular interest:
- Forecasts for 2011 through to 2015.
- Will the trend towards professional installation be sustained with
consumers looking to trim costs where possible?
- Are increasing raw material prices likely to curtail future growth in the
market?
- Mix of different types of worktops, how is the mix developing?
Some of the companies featured include:
B & Q, Bathstore.com, Betta Living, Bushboard, DuPont, Egger (UK), Everest,
Formica, Homebase, Howden Joinery, IKEA Group, In-toto, ITW, J.T. Ellis and
Company Ltd, Jewson, Kitchens Direct, Kronospan Holdings, Lechner UK Ltd, LG
Hausys Ltd, Magnet, Magnet Trade, Moben, National Kitchens UK, Pfleiderer
Industrie, Resopal GmbH, Shades Furniture, Smallbone, Sylmar Solid Surfaces,
The Symphony Group, Travis Perkins, Utopia Furniture, Westag & Getalit AG,
Wickes, Wilsonart UK, Wren Kitchens.
Key areas covered in the report include:
THE WORKTOP MARKET
- Total Kitchen and Bathroom Worktops markets, overall market sizes.
- Overall kitchen furniture, worktops and sinks market for perspective.
- Overall bathroom furniture, worktops and sinks market for perspective.
- Market development, analysis of market size by value 2005-2010.
- Forecasts of market sizes through to 2015.
- Factors influencing Market Development - demographics, house
building market collapse, economic situation, consumer confidence, growing
influence of design/style changes, population mix changes, etc.
PRODUCTS
- Trends in Design/Materials in Worktops - key materials covered
include laminates, solid surface, natural stone, solid wood, others, such as
glass, stainless steel etc.
- Share mix by material for kitchen worktops.
- Share mix by material for bathroom worktops.
- Key trends - colour/pattern trends in worktops, growth of
non-laminate materials such as solid surfaces, wood, stone, stainless steel,
advantages/disadvantages, new product developments.
- Main features and benefits of the different worktop types.
DISTRIBUTION / SUPPLIERS
- Analysis of Supply Structure.
- Profiles of Leading Worktop Suppliers - market position, analysis
of activities, financial information and so on.
- Distribution Channel Shares - analysis of shares by value,
trends/developments in shares, growth/declining sectors.
- Assessment for kitchen worktops and for bathroom worktops.
- Key sectors assessed include - Furniture Multiples, DIY Multiples,
Builders' and Plumbers' Merchants, Direct Contract, Retail Specialists,
Department Stores, Worktop specialists, Direct sales, Internet retailers.
KEY MARKET INFLUENCES /FUTURE PROSPECTS
- Future Prospects - forecasts through to 2015, key factors
influencing future market developments, performance of the economy, housing
market, consumer confidence, market factors, and future growth prospects.
- Housing Market - analysis of developments in new house building and
house moving activity, influence of house prices and consumer confidence.
- Population Profile - analysis of changing profile and implications
for kitchen furniture sales. Personal Disposable Income and Savings -
developments in ratios and impact on consumer durable purchasing.
- Economic Influence - unstable global political and economic
environment and the effect on consumer confidence and market growth.
SUMMARY OF REPORT CONTENTS
2007 to £160m in 2010, mainly as a result of the declining economic
environment, the deferral of high ticket purchases by consumers, contraction
in the housebuilding sector, a severe reduction in the number of house
purchases and the high level of price competition.
The kitchen furniture and worktops market is at the mature stage of its
product lifecycle. Consumer awareness is high and purchasing decisions tend to
be based on design, colour and materials. Since awareness is high, consumers
are constantly looking to new ideas or solutions to create different design
statements in their homes, hence the introduction of curved units and
innovative storage solutions.
The distribution channel structure has experienced some changes in recent
years, with lower growth in the furniture multiples sector, due to the decline
of MFI, whilst the builders' merchants sector has shown solid growth,
particularly with the growth achieved by the Howden Joinery chain.
In the short term margins are likely to be squeezed further by the increasing
cost of raw materials, particularly chipboard and metal components, although
kitchen worktop manufacturers have a good record in absorbing cost increases
generally, nevertheless, some of these increases are bound to be passed on.
The worktop sector is expected to achieve reasonably good growth in the medium
term, mainly because of the gradual shift to higher quality materials. The
market for kitchen worktops is forecast to return to growth in the 2012-2015
period, reaching £195m by 2015, as the UK emerges slowly from the
recession. Worktops will account for around 14% of the total kitchen
furniture, worktops and sinks market by the end of the period under review.
The bathroom worktop market has shown growth, although it remains a small
sector of the overall sanitaryware and bathroom furniture market - accounting
for around 10% at the present time. It is also a small market when compared to
the kitchen worktop market - being the equivalent of around 10-11% of that
market.
As in the kitchen sector, solid surfaces for worktops have increased in
popularity, partly because they can be worked into any shape and can create a
seamless joint between the basin, worktop and splashback.
In the housing market there has been growth in the number of second bathrooms,
the installation of en-suite facilities and the number of properties with
additional cloakrooms. However, in recent years there has been a trend towards
more flats and apartments in the new housing sector and this has limited the
growth in bathroom furniture and worktops.
Builders' and plumbers' merchants are the major distributors for bathroom
worktops with around 34% of the market, followed by bathroom equipment
specialists with a 23% share and DIY multiples with 18% of the market.
The value of the bathroom worktops market is estimated to have reached
£11m in 2010, having fallen from £13m in 2007, as the economic
situation deteriorated in the UK and consumer confidence declined. The market
for bathroom worktops is forecast to show modest growth in 2011 and to
continue to 2015, when the market is expected to have recovered to above its
2007 level.
Table of Contents
CONTENTS and LIST OF TABLES & CHARTS
1 INTRODUCTION
- 1.1 BACKGROUND
- 1.2 SOURCES OF INFORMATION
2 EXECUTIVE SUMMARY AND FUTURE PROSPECTS
- 2.1 KITCHEN WORKTOPS
- 2.2 BATHROOM WORKTOPS
3 ECONOMIC ENVIRONMENT
- 3.1 GDP
- 3.2 INFLATION & INTEREST RATES
- 3.3 UNEMPLOYMENT
- 3.4 HOUSEHOLD CONSUMPTION
- 3.5 STERLING
- 3.6 POPULATION PROFILE
- 3.7 CONCLUSIONS
4 KEY CRITERIA INFLUENCING WORKTOPS
- 4.1 OVERALL FURNITURE MARKET SIZE AND TRENDS
- 4.2 CONSUMER CHARACTERISTICS
- 4.3 HOUSING TRENDS AND DEMOGRAPHICS
- 4.3.1 New Housebuilding
- 4.3.2 House Moving
- 4.3.3 Household Size
5 THE UK KITCHEN & BATHROOM WORKTOPS MARKET
- 5.1 MARKET DEFINITIONS
- 5.2 OVERALL MARKET SIZES - KITCHEN & BATHROOM FURNITURE
- 5.2.1 Kitchen Furniture and Worktops
- 5.2.2 Bathroom Furniture and Worktops
- 5.3 OVERALL MARKET SIZES - KITCHEN & BATHROOM WORKTOPS
- 5.3.1 Kitchen Worktops
- 5.3.2 Bathroom Worktops
- 5.4 OVERALL MARKET TRENDS
6 WORKTOP PRODUCT MIX
- 6.1 INTRODUCTION
- 6.2 WORKTOPS
- 6.2.1 Product Types
- 6.2.2 Material Mixes - Kitchens Worktops
- 6.2.3 Material Mixes - Bathroom Worktops
- 6.2.4 Material Trends and Colours
7 WORKTOP SUPPLIERS
- 7.1 MARKET SHARES
- 7.2 KEY SUPPLIERS OF WORKTOPS
- 7.2.1 Laminates
- 7.2.2 Solid Surface
- 7.2.3 Stone
- 7.2.4 Wood
8 DISTRIBUTION
- 8.1 KITCHEN WORKTOPS
- 8.1.1 Retail Specialists
- 8.1.2 Builders' and Plumbers' Merchants
- 8.1.3 DIY Multiples
- 8.1.4 Direct Contract
- 8.1.5 Furniture Multiples
- 8.1.6 Worktop Specialists
- 8.1.7 Others
- 8.2 BATHROOM WORKTOPS
- 8.2.1 Bathroom Equipment Specialists
- 8.2.2 Direct Sales
- 8.2.3 Others
tables and Charts
- CHART 1 UK KITCHEN WORKTOPS MARKET 2005-2015 BY VALUE (£M MSP)
- CHART 2 UK BATHROOM WORKTOPS MARKET 2004-2015 BY VALUE (£M MSP)
- CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 1992-2015
- CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2015
- TABLE 5 EXCHANGE RATE FLUCTUATIONS 2006-2011 - STERLING TO THE DOLLAR, AND
THE EURO, SPOT RATES
- CHART 6 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2009 ('000)
- TABLE 7 THE UK MARKET FOR DOMESTIC FURNITURE 2005-2010 (£M MSP)
- CHART 8 UK MARKET MIX OF FURNITURE 2002, 2006 & 2010
- TABLE 9 AVERAGE WEEKLY HOUSEHOLD EXPENDITURE
- TABLE 10 HOUSE BUILDING COMPLETIONS 2005-2015 - GREAT BRITAIN (000'S
DWELLINGS)
- CHART 11 HOUSE BUILDING COMPLETIONS (ENGLAND) 2001-2011 BY TYPE OF
DWELLING - %
- TABLE 12 NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2005-2015
(000'S)
- TABLE 13 AVERAGE HOUSEHOLD SIZE FOR GREAT BRITAIN 1991-2016
- TABLE 14 UK KITCHEN FURNITURE, WORKTOPS AND SINKS MARKET 2005-2015 BY
VALUE (MSP £M)
- TABLE 15 UK BATHROOM FURNITURE AND WORKTOPS MARKETS 2005-2015 BY VALUE
(MSP £M)
- CHART 16 UK KITCHEN WORKTOPS MARKET 2005-2015 BY VALUE (MSP £M)
- CHART 17 UK BATHROOM WORKTOPS MARKET 2005-2015 BY VALUE (MSP £M)
- CHART 18 UK DOMESTIC KITCHEN WORKTOP MARKET - MATERIAL MIX BY VALUE - 2010
- CHART 19 UK DOMESTIC KITCHEN WORKTOP MARKET - LAMINATE SHARE BY VALUE
2000-2010
- CHART 20 UK DOMESTIC KITCHEN WORKTOP MARKET - MATERIAL MIX BY VALUE AND
VOLUME 2010
- CHART 21 UK DOMESTIC BATHROOM WORKTOP MARKET - MATERIAL MIX BY VALUE - 2010
- CHART 22 UK DOMESTIC BATHROOM WORKTOP MARKET - MATERIAL MIX BY VALUE AND
VOLUME 2010
- CHART 23 DISTRIBUTION ROUTE TO MARKET FOR KITCHEN WORKTOPS BY CHANNEL
- TABLE 24 THE MARKET FOR KITCHEN WORKTOPS BY DISTRIBUTION CHANNEL - 2007
AND 2010 SHARE BY VALUE (%)
- TABLE 25 THE MARKET FOR BATHROOM WORKTOPS BY DISTRIBUTION CHANNEL - 2010
SHARE BY VALUE (%)
