Abstract
INTRODUCTION and OVERVIEW
AMA Research are pleased to announce the publication of the 6th edition of the
report: ' Ceramic and Natural Stone Tiles Market - UK 2011 - 2015' . The
report includes up to date information on recent trends and issues that
continue to impact on the market.
The report contains:
- DETAILED ASSESSMENT OF THE MARKET - analysis of major
- developments and current and future trends.
- REVIEW OF KEY PRODUCT SECTORS AND TRENDS.
- SUPPLY AND DISTRIBUTION STRUCTURE.
- FORECASTS OF MARKET DEVELOPMENTS UP TO 2015.
The downturn in the housing market and key commercial sectors has resulted in
difficult market conditions in 2007-10. In particular, the decline in the
wall tiles sector, evident from the mid 2000' s, has continued into 2010-11
with the domestic kitchen market now favouring stone, glass and metal upstands
rather than tiled splashbacks. Floor tiles have been more stable with
increased value share for harder wearing porcelain tiles in both contract and
domestic sectors.
Natural stone floor and wall tiles have continued to take share and have
benefited from the trend for higher quality kitchen and bathroom
refurbishments in the middle and upper market sectors.
The market remains highly competitive with import penetration increasing and
considerable price pressures on lower market sectors. This report reviews key
issues impacting market development and assesses the likely future prospects
for the sector through to 2015.
Areas of particular interest include:-
- Market performance of leading tiles sectors (ceramic & porcelain and
natural stone), including underlying demand factors, trends and future
prospects.
- Overview of market volumes and factors that will influence future
growth prospects.
- More detailed assessment of natural stone and its wider
availability making it more attractive to consumers.
- Changes to the UK supply base including the importance of foreign
suppliers and widening of the base to include stone specialists who supply
tiles as part of a much wider range.
- Future prospects in 2011-12, and medium term forecasts up to 2015.
Companies mentioned in the report include:-
Armatile, Bellegrove Ceramics, Beltrami, Boniti, British Ceramic Tile (BCT),
Burlington Slate, Capitol Tile Supplies, Carvall Group, Cerrig, Classical
Flagstones, CP Group of Companies, Craven Dunnill, Domus Tiles, Fired Earth,
Goss Marble, H & R Johnson, H & E Smith, Ionic Stone, Kirkstone, Lapicida,
Lomac Tiles, Mandarin Stone, Marlborough Tiles, Marmobello, Mosaic Restoration
Company, N&C Nicobond, Original Style, Pisani, Porcelanosa Group, Solus
Ceramics stoneCircle, Stonehouse Tiles, Stonell, Stoneville, Studio Ceramics,
Tile Magic, Tileflair, Topps Tiles, Verona Stone, Walls and Floors Kettering,
Welsh Slate.
Key areas of coverage in the report include:-
THE MARKET
- UK ceramic and natural stone tile market, market definition, overview
of market size by value and volume, recent and current situation 2005-2010
with indications of situation in H1 2011, recent market performance, factors
underpinning demand and restricting growth.
- International trade 2005-2010 - indicating growth in imports and
more subdued exports, countries of origin and key export destinations.
- Key market influences, including levels of construction, housing
market, key commercial sector markets, economic trends, impact of global
credit crisis, short-term prospects etc.
- Future prospects - market size and forecast trends up to 2015.
PRODUCT MIX
- Analysis of market for ceramic & porcelain tiles - including market
value, potential growth prospects up to 2015, key influences, product mix by
type,
- Market mix by application -floor and wall tiles - sector trends
2005-2015, factors influencing growth prospects to 2015.
- Analysis by End-Use Sector - contract and domestic.
- Key factors driving growth and change - interior design trends,
growth of wet rooms, expansion of floor tiles into additional areas,
increasing share for porcelain floor tiles, etc.
- Market for natural stone tiles - definitions, assessment of market
value and growth potential to 2015, leading stone types, product mix by
product type, application and end-use sector mix, key factors influencing
growth to 2015, etc.
- Style and design trends - growth in textures as well as digital
printing techniques that allow for feature walls for tiles, focus on stone
also assisting with growth for ceramic & porcelain "imitations".
DISTRIBUTION/SUPPLIERS
- Changes in market structure - reduction in UK supply base, growth
of imports, continued importance of tile distributors, etc.
- Major tiles manufacturers and suppliers - including turnover size
and market share where appropriate - recent changes, market positioning etc.
- Major distribution channels, and share by type of outlet - Tile and
Stone Multiples, Independents, Mail Order/Catalogue, Specialists, Dept.
Stores/Variety Stores/DIY etc.
- Key companies, by type of outlet - major players.
FUTURE PROSPECTS
- Key growth areas - prospects for 2011 and up to 2015.
- Important developments in the major product and market sectors.
- Review of key construction trends & economic factors impacting the
market.
SUMMARY OF REPORT CONTENTS
This report covers ceramic & porcelain and natural stone wall and floor tiles
that are for internal use only and includes both domestic and contract sectors.
The market experienced only moderate growth 2005-07 with declining ceramic &
porcelain wall tiles a major contributory factor. The market then experienced
19% decline 2007-10 as the recession impacted on demand in all key commercial
and residential sectors. In 2010, the market was worth an estimated £431
million, having experienced an estimated decline of 6% on the previous year.
As non-essential products, ceramic & porcelain and natural stone tiles have
been affected by reduced consumer spending throughout the recent difficult
economic climate. The downturn in the housing market has been a key
contributory factor with demand from both new housebuilding and RMI work
significantly reduced from pre-recession levels. Non-domestic construction has
also experienced declining output with key sectors, such as retail and
commercial offices, experiencing declining demand 2008-10.
The ceramic & porcelain tiles sector dominates the market in 2010 with
estimated value share of around 81%. However, ceramic and porcelain tiles have
also been affected by reduced demand for wall tiles as the trend for upstands
and metal and glass splashbacks within the domestic kitchen sector continues.
Ceramic floor tiles have been more resilient than wall tiles underpinned by
demand from the contract sector and the trend for larger format tiles. The
domestic floor tiles sector has also derived some limited benefits from the
housebuilding sector with floor tiles now offered in increased locations
including kitchens, bathrooms, utilities, hallways and cloakrooms.
The natural stone sector has enjoyed stronger market conditions than ceramic &
porcelain tiles over the last few years with value decline below that of the
total market. Natural stone has particularly benefited from the trend for more
luxurious bathroom refurbishments in the upper and middle market sectors.
In terms of supply structure, the market has become more fragmented in recent
years with a larger number of stone specialists entering the market with
dedicated showrooms and enhanced product ranges.
Prospects for the tiles market into the medium-term will be determined by the
strength and pace of recovery of the economy which into Q2 2011 still remains
relatively fragile. The short-term outlook indicates only moderate growth at
best 2011-12 given the slower than anticipated recovery in the housing sector
and the more pessimistic outlook for key commercial sectors such as retail and
offices.
Growth prospects 2013-15 are more positive with annual rates of 5-6% currently
forecast with value likely to reach around £515m.
Table of Contents
1 INTRODUCTION
- 1.2 SOURCES OF INFORMATION
2 SUMMARY AND FUTURE PROSPECTS
- 2.1 SUMMARY
- 2.2 FUTURE PROSPECTS
3 ECONOMIC ENVIRONMENT
- 3.1 GDP
- 3.2 INFLATION & INTEREST RATES
- 3.3 UNEMPLOYMENT
- 3.4 HOUSEHOLD CONSUMPTION
- 3.5 HOUSING & CONSTRUCTION
- 3.6 STERLING
- 3.7 POPULATION PROFILE
- 3.8 CONCLUSIONS
4 MARKET FOR CERAMIC & NATURAL STONE TILES
- 4.1 DEFINITION
- 4.2 MARKET OVERVIEW
- 4.2.1 Market Value
- 4.2.2 Current Situation
- 4.3 PRODUCT MIX
- 4.3.1 Mix by Volume
- 4.4 MARKET CHARACTERISTICS
- 4.4.1 Product Substitution
- 4.4.2 The Domestic Sector
- 4.4.3 The Contract Sector
- 4.4.4 Interior Decoration Trends
- 4.4.5 Product Development/Innovation
- 4.5 KEY MARKET INFLUENCES
- 4.5.1 The Housing Market
- 4.5.2 Non-Domestic Construction
- 4.5.3 Household Spending and Disposable Incomes
- 4.5.4 Penetration of Additional Tiled Areas
5 CERAMIC AND PORCELAIN TILES
- 5.1 DEFINITION
- 5.1.1 Ceramic Tiles
- 5.1.2 Porcelain Tiles
- 5.2 MARKET OVERVIEW
- 5.3 INTERNATIONAL TRADE
- 5.3.1 Value of International Trade
- 5.3.2 Volume of International Trade
- 5.3.3 Imports
- 5.3.4 Exports
- 5.4 PRODUCT MIX
- 5.4.1 Mix by Type
- 5.4.2 Mix by Application
- 5.6 END USE APPLICATIONS
6 NATURAL STONE
- 6.1 DEFINITION
- 6.1.1 Types of Stone
- 6.1.2 Stone Finishes
- 6.2 MARKET SIZE
- 6.2.1 Current Situation
- 6.2.2 Future Prospects
- 6.3 INTERNATIONAL TRADE
- 6.4 PRODUCT MIX
- 6.4.1 Mix by Application
- 6.4.2 Mix by Type
- 6.5 END USE APPLICATIONS
7 SUPPLIERS
- 7.1 SUPPLY STRUCTURE
- 7.1.2 Corporate Activity
- 7.2 MARKET SHARE
- 7.3 LEADING SUPPLIERS OF CERAMIC AND PORCELAIN TILES
- 7.4 LEADING SUPPLIES OF NATURAL STONE TILES
8 DISTRIBUTION
- 8.1 DISTRIBUTION STRUCTURE
- 8.2 MAJOR CHANNELS
- 8.3 UK DISTRIBUTORS AND INDEPENDENT RETAILERS
- 8.3.1 Major Distributors
- 8.3.2 Retail Tile Multiples
- 8.3.3 DIY Multiples
- 8.3.4 Builders Merchants
- 8.3.5 Direct Sales and Other Distribution Routes
- 8.4 THE CONTRACT SECTOR
