英國配管制品之線上販售市場：2009年至2013年

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目錄

Abstract

INTRODUCTION and OVERVIEW

The report covers the following product sectors:

• BATHS AND SANITARYWARE - including suites, WC' s and basins.
• SHOWER CONTROLS AND BATHROOM TAPS - including single point shower controls, shower panels,mixer taps, pillar taps and bath/shower mixers.
• SHOWER ENCLOSURES, SCREENS AND TRAYS - including walk-in showers, wet rooms and shower cabins.
• BATHROOM FURNITURE AND ACCESSORIES - including modular and fitted furniture, bathroom fittings, toilet seats, bath panels, mirrors, shower fittings and
• accessories.
• TOWEL WARMERS AND DECORATIVE RADIATORS - including basic ladder radiators and more decorative designs.
• HEATING PRODUCTS - including boilers, standard radiators, pumps, controls, wet underfloor heating and plumbing pipe systems.
• BATHS AND SANITARYWARE - including suites, WC' s and basins.

AMA Research have published a brand new report entitled Internet Plumbing and Heating Market - UK 2009-2013. The report comprises a detailed study of this fast-growing online plumbing market and analyses the current trends by product sector including comment on future prospects and implications for plumbing e-tailers and the industry as a whole.

Written by marketing professionals with considerable experience of the plumbing products industry, this report provides both plumbing e-tailers and manufacturers with a detailed and comprehensive review of this dynamic market. It also identifies strategies that e-tailers can use to maximise the business potential of their online presence.

Areas of particular interest:

• Trends in online expenditure on domestic bathroom and heating products. The e-retail channel is continuing to benefit from the growing number of UK households that have Internet access. This has resulted in more Internet users with more transactions taking place online.
• Market sizes and trends of the major product sectors. Online e-tailers have been seen to expand the number of plumbing products and brands they offer. Own label products in particular have seen phenomenal growth.
• Competitor analysis - detailed profiles of the major plumbing e-tailers and their respective market share.
• Operating characteristics - comment on common attributes of Internet plumbing websites. Strategies to improve business potential.

Companies included:

Over 30 companies are included with details of product ranges, brands and other activity. A further 25 sites are listed.

Key areas covered in the report include:

MARKET OVERVIEW

• Overall market size by value, rates of change, current trends and future prospects.
• Economic overview, social and demographic trends, population growth, level of activity within the private RMI sector, consumer confidence and expenditure etc.

MARKET TRENDS AND INFLUENCES

• Internet trends - including overall UK, broadband and regional access, typical purchaser profile by age and sex, average purchase value, trends in online household goods purchases etc.
• Buying trends - including online research and user expectations, growth in social networking, influence of customer reviews and blogs, use of price comparison websites, growth in online advertising.
• Trading online - advantages and disadvantages, applicable to Internet e-tailers and existing suppliers that subsequently enter the online e-retail channel.
• Buying on the Internet and the law - consumer safeguard measures including The Consumer Protection (Distance Selling) Regulations 2000.

PRODUCT TRENDS

• Overall product mix - by value and share.
• Key design trends by product sector - sustainability and the environment, affordable design, technological improvements including digital controls, minimalist and contemporary styles, re-emergence of nostalgia and opulence, space saving designs for small UK bathrooms, importance of safety features, inclusive design for ageing UK population etc.
• Use of own label - advantages and disadvantages, trends, positioning, influences.
• Branded product - popular brands, growing number of products and brands offered.

SUPPLIER TRENDS

• Market shares of leading plumbing e-tailers.
• Review and analysis of leading plumbing e-tailers, including company profile, turnover, key brands etc.
• Summary of significant other plumbing e-tailers.

OPERATIONAL CHARACTERISTICS

• Functionality including comment on website design, optimisation measures, search facility, secure payment features, monitoring and feedback.
• Pricing including comment on online price positioning compared to other plumbing suppliers, price matching facility, trade accounts and available discounts.
• Showroom facility including percentage of plumbing e-tailers that also offer a showroom facility.
• Distribution including comment on delivery times, cost of delivery, order processing, delivery service - national or e-tailer own, refund policy etc.
• Marketing including importance of word of mouth promotion, effectiveness of online advertising, use of video, social networking, and impact of customer reviews.
• Customer Advice including growing importance as a supplier differential, live help facility, email facility, typical questions and answers.

Table of Contents

CONTENTS and LIST OF TABLES & CHARTS

1. INTRODUCTION 5

2. SUMMARY & FUTURE PROSPECTS 6

• 2.1 SUMMARY 6
• 2.2 KEY TRENDS 7
• 2.3 FUTURE PROSPECTS 8

3. ECONOMIC ENVIRONMENT 11

• 3.1 GDP 11
• 3.2 INFLATION & INTEREST RATES 12
• 3.3 UNEMPLOYMENT 13
• 3.4 HOUSEHOLD CONSUMPTION 13
• 3.5 HOUSING & CONSTRUCTION 14
• 3.6 STERLING 16
• 3.7 POPULATION PROFILE 17
• 3.8 CONCLUSIONS 18

4. UK MARKET FOR INTERNET PLUMBING PRODUCTS 19

• 4.1 DEFINITION 19
• 4.2 MARKET OVERVIEW 19
  • 4.2.1 Market Size 19
  • 4.2.2 Market Background 20
  • 4.2.3 Future Prospects 20
• 4.3 MARKET TRENDS AND INFLUENCES 21
  • 4.3.1 History 21
  • 4.3.2 Internet Access 22
  • 4.3.3 Purchaser Profile 22
  • 4.3.4 Online Research 25
  • 4.3.5 Social Networking and Blogs 26
  • 4.3.6 Price Comparison Websites 27
  • 4.3.7 Online Advertising 28
  • 4.3.8 Advantages and Disadvantages of Trading Online 28
  • 4.3.9 Buying on the Internet and the Law 30

5. PRODUCTS 31

• 5.1 OVERALL PRODUCT MIX 31
• 5.2 PRODUCT TRENDS 32
  • 5.2.1 Baths and Sanitaryware 32
  • 5.2.2 Shower Controls and Bathroom Taps 34
  • 5.2.3 Shower Enclosures, Screens and Trays 35
  • 5.2.4 Bathroom Furniture and Accessories 36
  • 5.2.5 Decorative Radiators and Towel Warmers 38
  • 5.2.6 Heating Products 39
• 5.3 USE OF OWN LABEL 40
• 5.4 BRANDED PRODUCT 43

6. SUPPLIERS 45

• 6.1 MARKET SHARES 45
• 6.2 KEY SUPPLIERS 45
• 6.3 OTHER SUPPLIERS 49

7. OPERATIONAL CHARACTERISTICS 52

• 7.1 FUNCTIONALITY 52
• 7.2 PRICING 54
• 7.3 SHOWROOM FACILITY 55
• 7.4 LOGISTICS AND RETURNS 56
• 7.5 MARKETING AND PROMOTION 58
• 7.6 CUSTOMER SUPPORT 59

TABLES AND CHARTS

• CHART 1 UK INTERNET PLUMBING MARKET BY VALUE (£M MSP) 2004-2013 6
• CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 12
• CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 14
• TABLE 4 EXCHANGE RATE FLUCTUATIONS 2002-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
• CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (' 000) 17
• TABLE 6 UK INTERNET PLUMBING MARKET BY VALUE (£M DSP) 2004-2013 20
• CHART 7 UK HOUSEHOLDS WITH INTERNET ACCESS % SHARE 2006 - 2009 22
• CHART 8 ONLINE PURCHASER PROFILE BY GENDER 2006 AND 2009 23
• CHART 9 ONLINE PURCHASER PROFILE BY AGE CATEGORY 2009 24
• CHART 10 INTERNET PURCHASES OF HOUSEHOLD GOODS - % SHARE 2006 - 2009 25
• CHART 11 TRANSACTIONAL WEBSITES - SOURCE OF TRAFFIC 2009 26
• TABLE 12 PRICE COMPARISON WEBSITES - E-TAILER BENEFITS 27
• TABLE 13 THE ADVANTAGES AND DISADVANTAGES OF TRADING ONLINE 29
• CHART 14 INTERNET PLUMBING PRODUCTS - % PRODUCT MIX BY VALUE 2008 31
• TABLE 15 INTERNET PLUMBING MARKET BY PRODUCT CATEGORY 2008 (£M MSP) 32
• CHART 16 OWN LABEL INTERNET PLUMBING PRODUCTS - % SHARE 2008 41
• TABLE 17 THE ADVANTAGES AND DISADVANTAGES OF OWN LABEL PRODUCTS 42
• TABLE 18 POPULAR E-RETAIL PLUMBING BRANDS BY PRODUCT SECTOR 44
• TABLE 19 INTERNET PLUMBING MARKET - % MARKET SHARE BY VALUE 2008 45
• TABLE 20 AVERAGE E-TAILER PRICING DIFFERENTIALS BY PRODUCT CATEGORY 54
• CHART 21 INTERNET PLUMBING E-TAILERS WITH SHOWROOM FACILITY - % SHARE 2008 56

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