中國家電市場：2009年

中國家電市場：2009年 是由出版商Access Asia在2008年10月所出版的。 這份英文市場調查報告書包含213 pages 價格從美金1600起跳。

簡介

目錄

Abstract

• The total consumer electronics market in China grew by 101.4% between 2002 and 2008. Although not a fast growing market by Chinese standards, the market is still expanding by about 9.5% per annum.
• The total retail value of the consumer electronics market in 2007 was RMB225.4bn (US$30bn), representing 7% of the total non-food retail market.
• The market is now altering very drastically, due to product and technology convergence with computer and mobile communicatins devices, which is changing the very nature of the market.
• Significantly, competition in the market is reaching unprecedented levels, making price more important than ever before.

Important note:

There is continued confusion regarding definitions for statistics on retail sales in China. Retail sales, as defined by the Chinese government National Bureau of Statistics (NBS), include non-retail sales from outlets including retail, wholesale and catering outlets, as well as direct from manufacturer, "other" industries and other service sectors. What retail sales in China, under the current NBS definition, amount to, are more akin to consumer expenditure, or "individual consumption expenditure of households" (COICOP), as defined by the United Nations Statistics Division.

Futhermore, there are contraditions between data on market sizes coming from the NBS, trade associations and other sources (mainly companies). This is in part due to differing definitions of retail sales and/or consumer sales, definitions of sectors included in each market for statistical purposes and also due to official government data tending to underestimate the commercial activities of private enterprises within the economy.

In this report, what we refer to as retail sales also includes some sales outside of the private household segment, including business-to-business and business-to-institution sales. Due to the lack of clarity in official data, as well as conflicts in definitions, as noted above, it is impossible, at present, to give any concrete clarity as to the split between true retail sales, and other commercial transactions involving the sale of goods.

However, the data in this report does provide as accurate an appraisal of the size of the consumer market for white goods in China, as well as realistic breakdowns and growth rates in the market.

Access Asia, along with its research partners, shall continue to strive to develop increasingly accurate market data, as well as to work towards clarifying the contradictions in statistical methodologies and definitions used in China, in order to bring clarity to the real market situation there. Should you have any questions relating to our methodology, please feel free to contact us at the contact locations given at the beginning of this report.

Table of Contents

INTRODUCTION

• Report Coverage
• China' s Retail Statistics: A Cautionary Note
• The Problems With Chinese Retail Data?
• What Does All This Mean Practically?
• Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN
• COUNTRIES, 2005
• Other Access Asia Reports of Possible Interest
• Free Online Newsletter & Editorials

1 CHINA' S CONSUMER ELECTRONICS MARKET

• 1.1 Overview
• 1.2 China' s Total Non-food Market
  • 1.2.1 Total Non-food Market: Food & Non-food Sales
• Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
  • 1.2.2 Total Non-food Market: Food/Non-food Sales Split
• Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008
  • 1.2.3 Total Non-food Market: Urban and Rural Split
• Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
  • 1.2.4 Total Non-food Market: Total Value Trends
• Table 1.4 CURRENT VALUE OF TOTAL RET AIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
  • 1.2.5 Total Non-food Market: Urban Value Trends
• Table 1.5 URBAN RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008
  • 1.2.6 Total Non-food Market: Rural Value Trends
• Table 1.6 VALUE OF RURAL RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008
• 1.3 Total Consumer Electronics Market
  • 1.3.1 Total Consumer Electronics Market: Total Market Size
• Table 1.7 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR CONSUMER ELECTRONICS, 2002-2008
  • 1.3.2 Total Consumer Electronics Market: Non-food Market Significance
• Table 1.8 CONSUMER ELECTRONICS RETAIL SALES AS A % OF TOTAL RETAIL NON-SALES, 2002-2008
• 1.4 Sector Breakdown
  • 1.4.1 Sector Breakdown: Sector Values
• Table 1.9 CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
  • 1.4.2 Sector Breakdown: Value Sector Shares
• Table 1.10 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
  • 1.4.3 Sector Breakdown: Value Growth Rates
• Table 1.11 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
  • 1.4.4 Sector Breakdown: Sector Volumes
• Table 1.12 RETAIL MARKET VOLUME SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
  • 1.4.5 Sector Breakdown: Volume Sector Shares
• Table 1.13 % BREAKDOWN OF RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
  • 1.4.6 Sector Breakdown: Volume Growth Rates
• Table 1.14 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
• 1.5 Urban & Rural Sales
  • 1.5.1 Urban & Rural Sales: Total Sales
• Table 1.15 THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
  • 1.5.2 Urban & Rural Sales: Growth Rates
• Table 1.16 % GROWTH OF THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
  • 1.5.3 Urban & Rural Sales: Per Capita Sales
• Table 1.17 THE PER CAPITA RETAIL MARKET VALUE FOR CONSUMER ELECTRONICS URBAN & RURAL SALES IN CHINA, 2002-2008
• Table 1.18 % GROWTH OF THE PER CAPITA RETAIL MARKET VALUE FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
• 1.6 Regional Markets
  • 1.6.1 Regional Markets: Regional Value
• Table 1.19 RETAIL CONSUMER ELECTRONICS CURRENT VALUE SALES BY PROVINCE, 2002-2008
  • 1.6.2 Regional Markets: Regional Value Shares & Growth
• Table 1.20 % BREAKDOWN & PERIOD MARKET GROWTH OF VALUE RETAIL CONSUMER ELECTRONICS SALES BY PROVINCE, 2008
  • 1.6.3 Regional Markets: Per Capita Values
• Table 1.21 PER CAPITA RETAIL CONSUMER ELECTRONICS SALES CURRENT VALUE SALES BY PROVINCE, 2002-2008
  • 1.6.4 Regional Markets: Regional Volume
• Table 1.22 RETAIL CONSUMER ELECTRONICS CURRENT VOLUME SALES BY PROVINCE, 2002-2008
  • 1.6.5 Regional Markets: Regional Volume Shares & Growth
• Table 1.23 % BREAKDOWN & PERIOD MARKET GROWTH OF VOLUME RETAIL CONSUMER ELECTRONICS SALES BY PROVINCE, 2008
  • 1.6.6 Regional Markets: Per Capita Volumes
• Table 1.24 PER CAPITA RETAIL CONSUMER ELECTRONICS VOLUME SALES BY PROVINCE, 2002-2008
• 1.7 Market Parameters
  • 1.7.1 Market Parameters: Home Ownership
  • 1.7.2 Market Parameters: Per Capita Living Space
• Table 1.25 PER CAPITA AVERAGE FLOOR SPACE PER RURAL & URBAN HOUSEHOLD IN CHINA BY PROVINCE, 2004
  • 1.7.3 Market Parameters: Total Residential Floor Space
• Table 1.26 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000
  • 1.7.4 Market Parameters: Total Residential Floor Space
• Table 1.27 TOTAL LIVING SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000
  • 1.7.5 Market Parameters: Media Volume Sales
• Table 1.28 VOLUME AUDIO AND VIDEO MEDIA SALES IN CHINA, 2004-2007
  • 1.7.6 Market Parameters: Media Value Sales
• Table 1.29 VALUE AUDIO AND VIDEO MEDIA SALES IN CHINA, 2004-2007
  • 1.7.7 Market Parameters: Recorded Music Sales
• Table 1.30 VALUE RECORDED MUSIC SALES IN CHINA BY PHYSICAL AND DIGITAL SECTORS, 2006/2007
• 1.8 Market Shares
  • 1.8.1 Market Shares: TV Market Shares
• Table 1.31 PLASMA TV BRAND SHARE, FIRST QUARTER 2008
• Table 1.32 LCD TV BRAND SHARE, FIRST HALF 2008
• Table 1.33 SIZE STRUCTURE OF LCD TV MARKET, FIRST HALF 2008
• Table 1.34 MARKET SHARE, AVERAGE SELLING PRICE OF TOP 10 PLASMA TV BRANDS, JANUARY-JULY 2008
  • 1.8.3 Market Shares: TV Set-top Box Market Shares
• Table 1.35 SET-TOP BOX MARKET SHARE, FIRST HALF 2008
• 1.9 Prices
  • 1.9.1 Prices: Retail Price Indices
• Table 1.36 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004 - 2007
• Table 1.37 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008
  • 1.9.2 Prices: Average Unit Prices
• Table 1.38 AVERAGE RETAIL PRICES OF CONSUMER ELECTRONICS, 2002-2008
• Table 1.39 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF CONSUMER ELECTRONICS, 2002-2008
  • 1.9.3 Prices: Average Regional Unit Prices
• Table 1.40 AVERAGE RETAIL PRICES OF CONSUMER ELECTRONICS BY PROVINCE, 2002-2008
  • 1.9.4 Prices: Average Regional Unit Price Growth
• Table 1.41 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF CONSUMER ELECTRONICS BY PROVINCE, 2002-2008
  • 1.9.5 Prices: Selected Product Prices
• Table 1.42 RETAIL PRICES OF SEL ECTED DIGITAL CAMCORDERS, NOVEMBER 2008
• Table 1.43 RETAIL PRICES OF SEL ECTED COMPACT DIGITAL CAMERAS, NOVEMBER 2008
• Table 1.44 RETAIL PRICES OF SELECTED DIGITAL SINGLE-LENS REFLEX (DSLR) CAMERAS, NOVEMBER 2008
• Table 1.45 RETAIL PRICES OF SEL ECTED LCD TV, NOVEMBER 2008
• Table 1.46 RETAIL PRICES OF SEL ECTED PLASMA TV, NOVEMBER 2008
• Table 1.47 RETAIL PRICES OF SEL ECTED CRT TV (INCLUDING FLAT SCREEN), NOVEMBER 2008
• Table 1.48 RETAIL PRICES OF SEL ECTED VIDEO PLAYERS/RECORDERS, NOVEMBER 2008
• Table 1.49 RETAIL PRICES OF SEL ECTED PORTABLE DVD PLAYERS, NOVEMBER 2008
• Table 1.50 RETAIL PRICES OF SEL ECTED MINI AUDIO SYSTEMS, NOVEMBER 2008
• Table 1.51 RETAIL PRICES OF SEL ECTED HOME THEATRE SYSTEMS, NOVEMBER 2008
• Table 1.52 RETAIL PRICES OF SEL ECTED MP3 PLAYERS, NOVEMBER 2008
• Table 1.53 RETAIL PRICES OF SEL ECTED MP4 PLAYERS, NOVEMBER 2008
• Table 1.54 RETAIL PRICES OF SEL ECTED RADIO CASSETTE RECORDERS, NOVEMBER 2008
• Table 1.55 RETAIL PRICES OF SEL ECTED CD RADIO CASSETTE RECORDERS, NOVEMBER 2008
• Table 1.56 RETAIL PRICES OF SEL ECTED RADIOS, NOVEMBER 2008
  • 1.10 Outlook
  • 1.10.1 Outlook: Total Market Size
• Table 1.57 FORECAST VALUE MARKET FOR CONSUMER ELECTRONICS , 2009-2013
• Table 1.58 FORECAST VOLUME MARKET FOR CONSUMER ELECTRONICS, 2009-2013
  • 1.10.2 Outlook: Sector Values
• Table 1.59 FORECAST VOLUME & VALUE SALES OF CONSUMER ELECTRONICS BY SECTOR, 2009-2013
• Table 1.60 FORECAST % BREAKDOWN OF CONSUMER ELECTRONICS VOLUME & VALUE SALES BY SECTOR, 2009-2013
• Table 1.61 FORECAST % ANNUAL VOLUME GROWTH OF CONSUMER ELECTRONICS SALES BY SECTOR, 2009-2013
• 1.11 Current Issues
  • 1.11.1 Current Issues: Mounting Electronic Waste
  • 1.11.2 Current Issues: Extended Producer Responsibility
  • 1.11.3 Current Issues: Rural Appliance Rebate Program
• Table 1.62 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007
• Table 1.63 RURAL APPLIANCE REBATE PROGRAM: COLOUR TV, 2007-2008
• Table 1.64 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATOR, 2007-2008
• Table 1.65 RURAL APPLIANCE REBATE PROGRAM: FREEZER, 2007-2008
• Table 1.66 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONE, 2007-2008
• Table 1.67 RURAL APPLIANCE REBATE PROGRAM: COLOUR TV, 2008
• Table 1.68 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINE, 2008
• Table 1.69 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATOR, 2008
• Table 1.70 RURAL APPLIANCE REBATE PROGRAM: FREEZER, 2008
• Table 1.71 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONE, 2008
• Table 1.72 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007
• Table 1.73 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006
• Table 1.74 VOLUME SALES OF RURAL APPLIANCE REBATE SCHEME, UP TO MAY 2008*
• Table 1.75 TOP THREE BRAND SHARE OF RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008
  • 1.11.4 Current Issues: Plasma TV versus LCD TV and the arrival of OLED TV
• Table 1.76 PLASMA TV BRAND SHARE, FIRST QUARTER 2008
• Table 1.77 LCD TV BRAND SHARE, FIRST HALF 2008
  • 1.11.5 Current Issues: Flat Panel TV Screen Size
• Table 1.78 SIZE STRUCTURE OF LCD TV MARKET, FIRST HALF 2008
• Table 1.79 SIZE STRUCTURE OF LCD TV MARKET, FIRST QUARTER 2007 - THIRD QUARTER 2008
• Table 1.80 SIZE STRUCTURE OF PLASMA TV MARKET, JANUARY-JULY 2008
• Table 1.81 MARKET SHARE, AVERAGE SELLING PRICE OF TOP 10 PLASMA TV BRANDS, JANUARY-JULY 2008
  • 1.11.6 Current Issues: Prospect for Integrated Digital TV Looking Good
• Table 1.82 SATISFACTION LEVEL OF HIGH DEFINITION INTEGRATED DIGITAL TV OWNERS, 2008
• Table 1.83 OWNERSHIP OF HIGH DEFINITION INTEGRATED DIGITAL TV BY SCREEN SIZE, 2008
  • 1.11.7 Current Issues: Set-Top Box Market Looks Promising
• Table 1.84 SET-TOP BOX SALES BY PRODUCT CATEGORY, FIRST HALF 2008
• Table 1.85 CABLE TV PENETRATION & REVENUE, 2004-07
• Table 1.86 DIGITAL CABLE TV SUBSCRIBER, 2003-SEPTEMBER 2008
• Table 1.87 DIGITALISATION OF CABLE TV BY PROVINCE, SEPTEMBER 2008
• Table 1.88 SET-TOP BOX MARKET SHARE, FIRST HALF 2008
  • 1.11.8 Current Issues: Blu-ray the future?
• Table 1.89 PRICES OF SELECTED BLU-RAY PLAYERS IN CHINA, NOVEMBER 2008
• Table 1.90 BLU-RAY DISC ASSOCIATION: CHINESE FIRMS IN FORMAT & LOGO LICENSE AGREEMENT (FLLA) LICENCEES LIST, 2008
• Table 1.91 PRICES OF SELECTED BLU-RAY MOVIE TITLES IN CHINA, NOVEMBER 2008

2 MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
  • 2.1.1 Marketing & Advertising: Trends
  • Conventional Media Advertising
• Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007
  • Online Advertising
• Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007
  • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
• Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 2.1.3 Marketing & Advertising: Leading Advertised Brands
• Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007
  • 2.1.4 Marketing & Advertising: Leading Advertisers
• Table 2.5 CHINA' S TOP TEN ADVERTISERS, 2004-2006
  • 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
• Table 2.6 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
  • 2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
  • Age & Location
• Table 2.7 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
  • Quality Versus Image
• Table 2.8 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
  • Local Versus Foreign
• Table 2.9 BRAND PREFERENCES IN CHINA, 2007
  • "Chameleon" Brands
• Table 2.10 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 2.1.7 Marketing and Advertising in China: Brand Equity
  • 2.1.8 Marketing & Advertising: Emerging Local Brands
• Table 2.11 CHINA' S MOST VALUABLE BRANDS, 2007/2008
  • 2.1.9 Marketing & Advertising: Pricing Issues
• Table 2.12 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
• Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.1.10 Marketing & Advertising: Online Sales
• Table 2.14 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
• Table 2.15 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
• 2.2 Consumers
  • 2.2.1 Consumer Profile: Broad Consumer Trends
  • 2.2.2 The Chinese Consumer: Urban Profile
• Table 2.16 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 2.2.3 The Chinese Consumer: Rural Profile
• Table 2.17 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
• 2.3 Key Sales Periods
  • Access Asia Limited, 2008 Page
  • 2.3.1 Key Sales Periods: Overview
• Table 2.18 ANNUAL NATIONAL HOLIDAYS
• Table 2.19 MAJOR HOLIDAY RETAIL SALES, 2005-2008
  • 2.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods
• Graph 2.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008
• Graph 2.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008
• Graph 2.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008
  • 2.3.3 Seasonal Retail Trends: TV Sales
• Graph 2.4 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2007
• Table 2.20 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2007
• Graph 2.5 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2006
• Table 2.21 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2006

3 SWOT ANALYSIS

• 3.1 Strengths
• 3.2 Weaknesses
• 3.3 Opportunities
• 3.4 Threats

4 COMPANY PROFILES

• 4.1 BBK Electronics Corp
  • 4.1.1 BBK Electronics: Company Details
  • 4.1.2 BBK Electronics: Company Background
• Table 4.1 BBK ELECTRONICS CORP.: KEY SUBSIDIARIES IN CHINA
• 4.2 Beijing Newsmy Co
  • 4.2.1 Newsmy: Company Details
  • 4.2.2 Newsmy: Company Background
• 4.3 Canon Inc
  • 4.3.1 Canon: Company Details
  • 4.3.2 Canon: China-related Activities
• Table 4.2 CANON INC.: KEY SUBSIDIARIES IN CHINA
  • 4.3.2 Canon: Financial Results
• Table 4.3 CANON INC.: FINANCIAL RESULTS, 2004-2007*
• Table 4.4 CANON INC.: SHARE OF REVENUE BY REGION, 2005-2007*
• 4.4 Haier Group Corp.
  • 4.4.1 Haier: Company Details
  • 4.4.2 Haier Group: Company Background
• Table 4.5 QINGDAO HAIER CO. LTD.,: TOP 10 SHAREHOLDERS, FIRST HALF 2008
  • 4.4.6 Haier: Financial Results
• Table 4.6 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 4.7 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2006-2007*
• 4.5 Hisense Group Co., Ltd.
  • 4.5.1 Hisense Group: Company Details
  • 4.5.2 Hisense Group: Company Background
  • 4.5.3 Hisense Electric: Company Details
  • 4.5.4 Hisense Electric: Company Background
• Table 4.8 HISENSE ELECTRIC CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008
• Table 4.9 HISENSE ELECTRIC CO., LTD.: KEY SUBSIDIARIES, 2008
• Table 4.10 HISENSE ELECTRIC CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007*
• Table 4.11 HISENSE ELECTRIC CO., LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007*
• Table 4.12 HISENSE ELECTRIC CO., LTD.: SALES BY REGION, 2004-2007*
  • 4.5.5 Hisense Electric: Financial Results
• Table 4.13 HISENSE ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 4.14 HISENSE ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2006-2007*
• 4.6 Hitachi Ltd.
  • 4.6.1 Hitachi: Company Details
  • 4.6.2 Hitachi: China-based Operations
• Table 4.15 HITACHI LTD.: CONSUM ER ELECTRONICS SUBSIDIARIES IN CHINA
• Table 4.16 HITACHI LTD.: RESEARCH & DEVELOPMENT FACILITIES IN CHINA
  • 4.6.3 Hitachi: Financial Results
• Table 4.17 HITACHI LTD.: FINANCIAL RESULTS, FY2004-2007*
• Table 4.18 HITACHI LTD.: REVENUE BY REGION, FY2004-2007*
• Table 4.19 HITACHI LTD.: CHINA REVENUE, FY2004-2007*
• 4.7 Konka Group Co., Ltd
  • 4.7.1 Konka: Company Details.
  • 4.7.2 Konka: Company Background.
• Table 4.20 KONKA GROUP CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008
• Table 4.21 KONKA GROUP CO., LTD.: REVENUE STRUCTURE, 2004-2007*
• Table 4.22 KONKA GROUP CO., LTD.: DOMESTIC & OVERSEAS REVENUE STRUCTURE, 2004-2007*
  • 4.7.3 Konka: Financial Results.
• Table 4.23 KONKA GROUP CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 4.24 KONKA GROUP CO., LTD.: FINANCIAL RESULTS, 2006-2007*
• 4.8 LG Electronics Inc
  • 4.8.1 LG Electronics: Company Details
  • 4.8.2 LG Electronics: China-related Activities
• Table 4.25 LG ELECTRONICS INC.: SUBSIDIARIES IN CHINA
  • 4.9.3 LG Electronics: Financial Results
• Table 4.26 LG ELECTRONICS INC.: FINANCIAL RESULTS, 2004-2007*
• Table 4.27 LG ELECTRONICS INC.: SHARE OF REVENUE BY REGION, 2005-2007*
• Table 4.28 LG ELECTRONICS INC.: CHINA SALES, 2006-2007*
• 4.10 Panasonic Corp.
  • 4.10.1 Panasonic: Company Details
  • 4.10.2 Panasonic: China-related Activities
• Table 4.29 PANASONIC CORP.: KEY CONSUMER ELECTRONICS SUBSIDIARIES IN CHINA
  • 4.10.2 Panasonic: Financial Results
• Table 4.30 PANASONIC CORP.: FINANCIAL RESULTS, FISCAL 2005-2008*
• Table 4.31 PANASONIC CORP.: SALES BY PRODUCT CATEGORY, FISCAL 2005-2008
• Table 4.32 PANASONIC CORP.: SHARE OF REVENUE BY REGION, FISCAL 2005-2008
• 4.11 Royal Philips Electronics N.V.
  • 4.11.1 Royal Philips Electronics: Company Details
  • 4.11.3 Royal Philips Electronics: China-based Operations
  • 4.11.4 Royal Philips Electronics: Financial Results
• Table 4.33 ROYAL PHILIPS ELECTRONICS N.V.: FINANCIAL RESULTS, 2005-2007*
• Table 4.34 ROYAL PHILIPS ELECTRONICS N.V.: CHINA RESULTS, 2005-2007*
• Table 4.35 ROYAL PHILIPS ELECTRONICS N.V.: CONSUMER ELECTRONICS REVENUE BY REGION, 2005-2007*
• 4.12 Samsung Electronics Co., Ltd.
  • 4.12.1 Samsung Electronics: Company Details
  • 4.12.2 Samsung Electronics: China Activities
• Table 5.36 SAMSUNG ELECTRONICS CO., LTD.: SUBSIDIARIES IN CHINA
  • 4.12.3 Samsung Electronics: Financial Results
• Table 4.37 SAMSUNG ELECTRONICS CO., LTD.: FINANCIAL RESULTS, 2004-2007*
• Table 4.38 SAMSUNG ELECTRONICS CO., LTD.: SHARE OF REVENUE BY REGION, 2005-2007*
• 4.13 Sichuan Changhong Electric Co., Ltd.
  • 4.13.1 Sichuan Changhong: Company Details
  • 4.13.2 Sichuan Changhong: Company Background.
• Table 4.39 SICHUAN CHANGHONG ELECTRIC CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008
• Table 4.40 SICHUAN CHANGHONG ELECTRIC CO., LTD.: SALES BY PRODUCT, 2004-2007*
• Table 4.41 SICHUAN CHANGHONG ELECTRIC CO., LTD.: PERCENTAGE SALES BY PRODUCT, 2004-2007*
• Table 4.42 SICHUAN CHANGHONG ELECTRIC CO., LTD.: SALES BY REGION, 2004-2007*
  • 4.13.4 Sichuan Changhong: Financial Results
• Table 4.43 SICHUAN CHANGHONG ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 4.44 SICHUAN CHANGHONG ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2006-2007*
• 4.14 Skyworth Digital Holdings Ltd
  • 4.14.1 Skyworth Digital Holdings: Company Details
  • 4.14.2 Skyworth Digital: Company Background
• Table 4.45 SKYWORTH DIGITAL HOLDINGS LTD.: SALES BY PRODUCT CATEGORY, FY2005-08*
• Table 4.46 SKYWORTH DIGITAL HOLDINGS LTD.: TV SALES IN CHINA, 2005-07 & FIRST HALF 2008*
• Table 4.47 SKYWORTH DIGITAL HOLDINGS LTD.: BREAKDOWN OF TV SALES, 2005-2007*
• Table 4.48 SKYWORTH DIGITAL HOLDINGS LTD.: SALES BY REGION, FY2005-2008*
  • 4.14.4 Skyworth Digital: Financial Results
• Table 4.49 SKYWORTH DIGITAL HOLDINGS LTD.: FINANCIAL RESULTS, FY2005-2008*
• 4.15 Sony Corp.
  • 4.15.1 Sony: Company Details.
  • 4.15.2 Sony: China-related Activities
• Table 4.50 SONY CORP.: ELECTRONICS DIVISION IN CHINA
  • 4.15.3 Sony: Financial Results.
• Table 4.51 SONY CORP.: FINANCIAL RESULTS, FISCAL 2005-2007*
• Table 4.52 SONY CORP.: SHARE OF SALES & OPERATING REVENUE BY REGION, FISCAL 2005-2007*
• 4.16 SVA Group Co., Ltd.
  • 4.16.1 SVA Group: Company Details
  • 4.16.2 SVA Group: Company Background
• Table 4.53 SVA GROUP CO., LTD.: SHAREHOLDERS
• Table 4.54 SVA INFORMATION INDUSTRY CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008
• Table 4.55 SVA GROUP CO., LTD.: KEY PRODUCTS
• Table 4.56 SVA INFORMATION INDUSTRY CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007*
• Table 4.57 SVA INFORMATION INDUSTRY CO., LTD.: GROSS PROFIT MARGIN, 2004-2007*
  • 4.16.3 SVA Group: Financial Results
• Table 4.58 SVA INFORMATION INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2005-2006
• Table 4.59 SVA INFORMATION INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2006-07
• 4.17 TCL Corp.
  • 4.17.1 TCL: Company Details
  • 4.17.2 TCL: Company Background
• Table 4.60 TCL CORP.: TOP 10 SHAREHOLDERS, FIRST HALF 2008
• Table 4.61 TCL CORP.: KEY BUSINESS UNITS
• Table 4.62 TCL CORP.: COLOUR TV SALES, 2005-2007
• Table 4.63 TCL CORP.: COLOUR TV VOLUME SALES, 2004-2007
• Table 4.64 TCL CORP.: COLOUR TV MARKET SHARE*, 2004-2007
• Table 4.65 TCL CORP.: REVENUE & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007*
• Table 4.66 TCL CORP.: HOME APPLIANCE SALES VOLUME, 2004-2007
• Table 4.67 TCL CORP.: SALES BY REGION, 2004-2007*
  • 4.17.2 TCL: Financial Results
• Table 4.68 TCL CORP.: FINANCIAL RESULTS, 2004-2006*
• Table 4.69 TCL CORP.: FINANCIAL RESULTS, 2006-2007*
• 4.20 Xiamen Overseas Chinese Electronic Co., Ltd. (Xoceco)
  • 4.20.1 Xoceco: Company Details
  • 4.20.2 Xoceco: Company Background
• Table 4.70 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: FLAT-PANEL DISPLAY TV MARKET SHARE, 2004-2007
• Table 4.71 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: EXPORTS, 2005-2007
• Table 4.72 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: SALES BY REGION, 2004-2007
• Table 4.73 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008
• Table 4.74 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: COLOUR TV & VEHICLEMOUNTED DISPLAY VOLUME SALES, 2004-2007
• Table 4.75 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: SALES & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007*
  • 4.20.2 Xoceco: Financial Results
• Table 4.76 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 4.77 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: FINANCIAL RESULTS, 2006-2007*

5 CONTACTS 159

• 5.1 Trade Organisations
  • 5.1.1 China Audio Industries Association
  • 5.1.2 China Audio & Visual Association
  • 5.1.3 China Electronic Chamber of Commerce
  • 5.1.4 China High-Definition DVD Industry Association
  • 5.1.5 China National Household Electric Appliances Service Association
  • 5.1.6 China Video Industry Association
• 5.2 Government Departments
  • 5.2.1 Ministry of Commerce (MOFCOM)
  • 5.2.2 Ministry of Industry & Information Technology (MIIT)
  • 5.2.3 Ministry of Science & Technology (MOST)
  • 5.2.4 State Administration of Radio, Film & Television (SARFT)

6 RELEVANT EXHIBITIONS & TRADE FAIRS

• 6.1 China Electronics Fair (Shenzhen)
• 6.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology
• 6.3 Shanghai International Audio & Visual Exhibition
• 6.4 China International Consumer Electronics Fair (SINOCES)
• 6.5 China Electronics Fair (Chengdu)
• 6.6 China Hi-Tech Fair
• 6.7 China Shunde International Exposition for Household Electrical Appliances
• 6.8 International Computer Communication & Consumer Electronic Products
• 6.9 China Electronics Fair (Shanghai)

APPENDIX: MARKET BACKGROUND

• A.1 Fast Facts
• A.2 Regions of China
• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics
  • A.3.1 Demographics: Total Population
• Table A.1 TOTAL POPULATION, 2000 - 2007
  • A.3.2 Demographics: Population by Location
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2001 - 2007
  • A.3.3 Demographics: Population Breakdown by Location
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2001 - 2007
  • A.3.4 Demographics: Population by Province
• Table A.4 POPULATION BY PROVINCE, 2001-2007
  • A.3.5 Demographics: Population Density by Province
• Table A.5 POPULATION DENSITY BY PROVINCE, 2004-2007
  • A.3.6 Demographics: Population Concentration
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2007
  • A.3.7 Demographics: Population by Gender
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2001 - 2007
  • A.3.8 Demographics: Population by Age Group
• Table A.7 POPULATION BY AGE GROUP, 2001 - 2007
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2001 - 2007
• A.4 Consumer Attitudes
  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
• Livelihood
• Individual loans
• Housing
• Possessions
• Travel
• Entertainment
• Health and Fitness
• Purchasing Influences
• Taboos.
• A.5 Consumer Wealth
  • A.5.1 Consumer Wealth: GDP and Cost of Living
• Dealing with WTO
• China' s New Middle Class
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• Confident Shoppers
• Table A.12 GDP AND COST OF LIVING INDEX, 2001 - 2007
  • A.5.2 Consumer Wealth: Provincial GDP
• Table A.13 GDP BY PROVINCE, 2001 - 2007
  • A.5.3 Consumer Wealth: GDP Growth by Province
• Table A.14 GDP GROWTH BY PROVINCE, 2001 - 2007
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
• Table A.15 PER CAPITA GDP BY PROVINCE, 2001-2007
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2007
  • A.5.6 Consumer Wealth: The Major Cities
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
• A.6 Households
  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2001 - 2007
  • A.6.3 Households: Total households by Urban/Rural Split
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2001 - 2007
  • A.6.4 Households: Income Earners Per Household
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2001 - 2007
• A.7 Employment
  • A.7.1 Employm ent: Number of Workers by Sector
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2001 - 2007
  • A.7.2 Employment: Growth by Sector
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2001 - 2007
  • A.7.3 Employment: Number of Workers by Gender
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2001 - 2007
  • A.7.3 Employment: Number of Workers by Habitation
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2001 - 2007
  • A.7.4 Employment: Urban Unemployment
• Table A.24 URBAN UNEMPLOYMENT RATES, 2001 - 2007
• A.8 Consumer Income
  • A.8.1 Consumer Income: Average Incomes by Sector
• Table A.25 AVERAGE INCOMES BY SECTOR, 2001 - 2007
  • A.8.2 Consumer Income: Growth by Sector
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001 - 2007
  • A.8.3 Consumer Income: Average Incomes by Region
• Table A.27 AVERAGE INCOMES BY REGION, 2001 - 2007
  • A.8.4 Consumer Income: Growth by Region
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001 - 2007
• A.9 Consumer Market
  • A.9.1 Consumer Market: Spending Trends
• Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001 - 2007*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
• Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001 - 2007*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2001 - 2007
  • A.9.4 Consumer Market: Urban Income and Spending Compared
• Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2001 - 2007
• A.10 Exchange Rates
  • A.10.1 Exchange Rates: China
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000 - 2007
  • A.10.2 Exchange Rates: Hong Kong
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000 - 2007

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