中國女性的消費・生活型態動向

中國女性的消費・生活型態動向 是由出版商Access Asia在2007年12月所出版的。 這份英文市場調查報告書包含277 pages 價格從美金3000起跳。

簡介

目錄

This report covers consumer behaviour amongst women in China, within the context of the massive changes in China in recent years, and how these changes have particularly affected the lives of China' s women.

Areas ofkey interest include:

• Patterns of consumer behaviour among Chinese women;
• Changes in women' s roles and Chinese society' s traditional views of women;
• How greater economic freedom is bringing other freedoms to women in China, or not;
• Women' s purchasing power for products and services, and which of these are hot, or not;
• Chinese women' s awareness of brand, self-image and current fashions/trends;
• The size of the retail and service markets aimed at women;
• Which are the major brands selling to Chinese women, and who is selling them;
• Women' s exposure to advertising/marketing channels and media, and how they respond to it;
• Women' s involvement in sports and leisure activities , and how their changing lifestyles are effecting development of new sectors and opportunities ;

This report aims to define the product and service sectors that thrive off the women' s market in China, and how companies in these markets attempt to win the interest of Chinese, either directly or through the media, in order to win a portion of their growing spending power, and even build long-term brand loyalty. The report also looks at how the rapid pace of change in China over recent years has affected China' s women, and how it has made them very different from the generations of Chinese women who preceded them.

• An assessment of how the various rapid changes in China' s economy and society is having an influence on Chinese women, both within the society and the economy;
• The report sections focus on: Chinese women' s demographics; women and the family; women in society; women in the workforce; women as goods and services consumers; women as leisure consumers .
• Includes key demographic and market data on sectors with direct relevance to women, with data up to 2006;
• Analysis of various demographics within China' s female population, and how different income groups have different aspirations and spending levels ;
• An examination of women' s changing place in Chinese society, their influence on and in the media, whether traditional Chinese values are really changing or not, and how far Chinese women are pushing the boundaries of traditional taboos and conservative preconceptions ;
• Analysis of changing relationships between women, men, families and society, and how new economic opportunities are changing women' s place in these relationships, and what that means for changes in consumer spending habits ;
• Coverage of how there remain inequalities in terms of job opportunities, salaries, prejudices in the Chinese media and society, inequalities in familial roles, and how even more entrenched these traditional ways are in the countryside;
• Health issues, including rising levels of obesity and generally bigger physiques are changing how people have to market to Chinese women;
• Women' s leisure time and involvement in sport (or lack of it), their growing interest in gyms and social exercise and what new opportunities this is creating;

Table of Contents

• Report Coverage
• Other Relevant Reports from Access Asia
• Abbreviations Used
• Free Online Newsletter and Editorials

• 1.1 Introduction
• 1.2 One In Ten of Humanity
  • 1.2.1 One In Ten of Humanity: Population by Gender
    • Table 1.1 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000- 2006
  • 1.2.2 One In Ten of Humanity: Population by Age Group
    • Table 1.2 FEMALE POPULATION BY AGE GROUP, 2000- 2006
  • 1.2.3 One In Ten of Humanity: The One Child Policy
  • 1.2.4 One In Ten of Humanity: The Changing Roles of Women, Families & Society
  • 1.2.5 One In Ten of Humanity: The Changing Roles of Women, Families & Society
  • 1.2.6 One In Ten of Humanity: Ms. China
  • 1.2.7 One In Ten of Humanity: DINKYs
  • 1.2.8 One In Ten of Humanity: The Mistress
    • Secret consumer segment
    • How big is the market?
    • Spoilsports
    • Mistress shoppers
  • 1.2.9 One In Ten of Humanity: The OLs (Office Ladies)
    • Who Are the OLs?
    • Bridget Zhang' s Diary: A Typical OL Life
    • Favourite OL Brands
    • What OLs Want
    • What Next for the OLs
  • 1.2.10 One In Ten of Humanity: Desperate Housewives or Yummy Mummies?
  • 1.2.11 One In Ten of Humanity: Middle Aged Middle Kingdom
    • Figure 1.1: THE TOTAL TONICS GIFT SETS MARKET IN CHINA, 1997-2006
  • 1.2.11 One In Ten of Humanity: Gracefully Going Grey
• 1.3 Useful References

• 2.1 The Shrinking Family
  • 2.1.1 The Shrinking Family: Making Babies
    • Fewer Babies
      • Figure 2.1: China' s Birth Rates, 2000-2007
  • The Gender Gap
    • Figure 2.2: China' s Girl:Boy Newborn Birth Ratio, 1982-2005
  • Abuses of the Gender Economy
  • Making More Babies: The One Child Policy
    • Figure 2.3: Sample Births & Fertility Rates, 2005
  • Low Birth Rates: The Economic Impact
    • Table 2.1 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2000-2006
  • 2.1.2 The Shrinking Family: Overview of Household Conditions
  • 2.1.3 The Shrinking Family: Households
    • Total Households by Size
      • Table 2.2 NUMBER OF HOUSEHOLDS BY SIZE, 2000- 2006
    • Total Households by Urban/Rural Split
      • Table 2.3 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000- 2006
    • Income Earners Per Household
      • Table 2.4 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000- 2006
• 2.2 Home Economics
  • 2.2.1 Home Economics: High Levels of Savings - Self-taxation?
    • Table 2.5 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2005
  • 2.2.2 Home Economics: Consumer Spending Power
    • Table 2.6 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE
    • INCOME AFTER BASIC OUTGOINGS, 2000-2006
  • 2.2.3 Home Economics: Retail Trends
    • Figure 2.4: Urban/Rural Food/Non-food Retail Sales Growth, 2000-2006
    • Table 2.7 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2000-2006
  • 2.2.4 Home Economics: Urban Ownership of Major Durable Goods
    • Table 2.8 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2005
  • 2.2.5 Home Economics: Rural Ownership of Major Durable Goods
    • Table 2.9 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2005
• 2.3 Middle Class Suburbia
  • 2.3.1 Middle Class Suburbia: China' s New Middle Class
    • How Big Really Is the Chinese Middle Class?
      • Table 2.10 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
    • How Much Does the Chinese Middle Class Spend?
      • Table 2.11 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
    • How Fast Will the Chinese Middle Class Grow?
      • Table 2.12 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
  • 2.3.2 Middle Class Suburbia: Confident Shoppers
    • Table 2.13 GDP AND COST OF LIVING INDEX, 2000- 2006
  • 2.3.3 Middle Class Suburbia: Financing a Family
• 2.4 Schooling
  • 2.4.1 The Cost of Education: Institutional Funding
    • Table 2.14 EDUCATIONAL FUNDING BY SOURCE, 1996/2005
  • 2.4.2 The Cost of Education: Family Funding
    • Figure 2.5: Average Household Spending on Education Per Child by Level of Education
  • 2.4.3 The Cost of Education: Girl School
    • The Number of Schools
      • Figure 2.6: Growth in Number of Education Institutes in China, 1997-2005
      • Table 2.15 THE TOTAL NUMBER OF EDUCATIONAL ESTABLISHMENTS IN CHINA BY TYPE OF INSTITUTION, 1997-2005
    • Girls' Access to Schooling
      • Table 2.16 CHINA' S WORKFORCE BY EDUCATIONAL ABILITY, 2005
      • Figure 2.7: Growth in Number of Students By Educational Level in China, 1997-2005
      • Table 2.17 THE TOTAL NUMBER OF STUDENTS IN CHINA BY TYPE OF INSTITUTION, 1997-2005
• 2.5 Healthcare & Ageing
  • 2.5.1 Healthcare & Ageing: The Big Contradiction
    • Fast-growing, But How Big?
    • Government Healthcare Spend in decline
  • Table 2.18 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1996-2005
    • Private Health Insurance Uptake Low
    • Price Cuts, Corporate Battles & Piracy
    • Changes to The Healthcare System
    • Government Pharmaceuticals Industry Policy - Full of Contradiction
    • How Big Will the Pharmaceuticals Market Get?
  • 2.5.2 Healthcare & Ageing: A Little Richer But A Lot Less Healthy
    • Fat of the Land
    • HIV/AIDS
    • Living Longer
• 2.6 Marriage & Divorce
  • 2.6.1 Marriage & Divorce: Growth Rates
    • Table 2.19 NUMBER & ANNUAL GROWTH OF MARRIAGES AND DIVORCES IN CHINA, 1985-2005
  • 2.6.2 Marriage & Divorce: Empowered Wives
  • 2.6.3 Marriage & Divorce: Wedding Spending
    • The Big Spend
    • A Thoroughly Modern Affair
      • Table 2.20 WHO PAYS FOR WEDDING CELEBRATIONS IN CHINA?
      • Table 2.21 STATISTICS OF WEDDING EXPENSES, EXPENDITURE & BUDGETING, 2005
    • Who' s Getting the Wedding Yuan?
    • How To Get The Marriage RMB?
    • Conclusion - Same But Different
  • 2.6.4 Marriage & Divorce: Finding A Partner
  • 2.6.5 Marriage & Divorce: Rates of Domestic Violence
  • 2.6.6 Marriage & Divorce: Staying Single
• 2.7 The Key Points
• 2.8 Useful References

• 3.1 Unbinding Their Feet
  • 3.1.1 Unbinding Their Feet: Cracking the Confucian Code
  • 3.1.2 Unbinding Their Feet: Marriage Laws & Women' s Lib.
  • 3.1.3 Unbinding Their Feet: Women Find Time To Themselves
  • 3.1.4 Unbinding Their Feet: Protecting Women' s Hard-won Rights
    • The Gap Between Laws and Effect
    • Growing Grassroots Awareness of Women' s Rights
• 3.2 The Emptying of Rural China
  • 3.2.1 The Emptying of Rural China: Inequalities of Lifestyle
  • 3.2.2 The Emptying of Rural China: Rural Migration
• 3.3 Urban Revolution
  • 3.3.1 Urban Revolution: A Constant Migration
  • 3.3.2 Urban Revolution: The Urban Lifestyle in a Nutshell
  • 3.3.3 Urban Revolution: The 2006 Survey on Quality of Life of Urban Chinese Women
• 3.4 Society in Women' s Eyes
  • 3.4.1 Society in Women' s Eyes: The Future' s So Bright.......
  • 3.4.2 Society in Women' s Eyes: It All Comes Down to Security
  • 3.4.3 Society in Women' s Eyes: Women in Their Own Eyes
  • 3.4.4 Society in Women' s Eyes: The Daily Life of Women Today
• 3.5 Power Politics
  • 3.5.1 Power Politics: Gender Analysis of Political Status
  • 3.5.2 Power Politics: Women As Activists
  • 3.5.3 Power Politics: A Woman Vice President
  • 3.5.4 Power Politics: However.......
• 3.6 Body Image
  • 3.6.1 Body Image: Women As Media Images
    • The Gulf Between Reality And Reality TV
    • In A Political Spin
    • Get Real!
    • Outperforming the Men
    • Alternative Images
    • Manga: Fantasy, Fetish or Fashion
  • 3.6.2 Body Image: The Body Beautiful
    • Fat Chance!
    • Opting for the Cut
      • Figure 3.1: % Asian Women Considering Themselves Overweight, or Having Cosmetic Surgery, 2005
    • Most Popular cosmetic Surgery Operations in China
    • “I Just Wish For World Peace”
    • Height Obsession
  • 3.6.3 Body Image: Fags and Beer
    • The Fags
    • The Beer
  • 3.6.4 Body Image: Sexuality
• 3.7 The Key Points
• 3.8 Useful References

• 4.1 Working Mums
  • 4.1.1 Working Mums: Childcare Provision
    • Table 4.1 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER' S WORK STATUS, 2002
  • 4.1.2 Working Mums: Number of Working Mothers
    • Table 4.2 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2006
  • 4.1.3 Working Mums: Maternity Leave
• 4.2 Sharing the Parental Responsibility
  • 4.2.1 Sharing the Parental Responsibility: The Parents
  • 4.2.2 Sharing the Parental Responsibility: The Ayi
  • 4.2.3 Employment of Women: Housework
    • Table 4.3 % OF URBAN WOMEN DOING HOUSEWORK BY TYPE OF WORK, 2005
    • Table 4.4 % GENDER DIFFERENCE BETWEEN URBAN WOMEN & MEN DOING HOUSEWORK, 2005122
• 4.3 Employment of Women
  • 4.3.1 Employment of Women: Number of Workers by Gender
    • Table 4.5 TOTAL NATIONAL WORKFORCE BY GENDER, 2000- 2006
  • 4.3.2 Employment of Women: Number of Women as % of Total by Sector
    • Table 4.6 NUMBERS OF WOMEN IN THE NATIONAL WORKFORCE BY SECTOR, 2000- 2006
    • Table 4.7 WOMEN AS A % OF NATIONAL WORKFORCE BY SECTOR, 2000- 2006
    • Table 4.8 MEN & WOMEN AS A % OF NATIONAL WORKFORCE BY SECTOR IN ENTERPRISES OVER THE OFFICIAL STATISTICAL SIZE CRITERIA, 2006
  • 4.3.3 Employment of Women: Helping Women To Find Jobs
  • 4.3.4 Employment of Women: Obstacles to Finding Employment
  • 4.3.5 Employment of Women: Mobility of Women Workers
  • 4.3.6 Employment of Women: Women' s Wages
    • Table 4.9 AVERAGE INCOMES BY SECTOR FOR ALL EMPLOYEES IN CHINA, 2000- 2006
    • Table 4.10 AVERAGE WAGES PER EMPLOYMENT SECTOR FOR WOMEN IN CHINA, 2006
  • 4.3.7 Employment of Women: Workplace Discrimination
  • 4.3.8 Employment of Women: Unemployment Benefits
  • 4.3.9 Employment of Women: Social Security
    • Figure 4.1: % Social Security Scheme Participation Rate Among Urban Resident & Migrant Female Workers, 2005
    • Table 4.11 BASIC STATISTICS ON SOCIAL INSURANCE IN CHINA, 2000-2006
    • Table 4.12 REVENUES, EXPENSES & BALANCE OF SOCIAL INSURANCE FUND IN CHINA, 2000-2006
  • 4.3.10 Employment of Women: High Levels of Savings - Self-taxation?
    • Table 4.13 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2005
  • 4.3.11 Employment of Women: Self Employment
  • 4.3.12 Employment of Women: Madam Chairman
• 4.4 The Key Points

• 5.1 Shopping Habits
  • 5.1.1 Shopping Habits: What Every Women Wants
    • What The Girls Really Want
    • Safe, Successful, Striving and Sophisticated
    • But They are Still Chinese Women.......
  • 5.1.2 Shopping Habits: The Power of the Urban Purse
  • 5.1.3 Shopping Habits: A Note On Luxury And Middle Markets
    • So Much Smoke And Mirrors
    • My Luxury May Not Be Your Luxury
      • Table 5.1 PURCHASE OF LUXURY GOODS IN THE LAST THREE YEARS (2004-2006)
      • Table 5.2 MOST COMMON BRANDS OF LUXURY GOODS PURCHASED IN THE LAST THREE YEARS (2004-2006)
    • Luxury For The Young
    • Luxury for the Masses?
    • Table 5.3 BRANDS OF LUXURY GOODS TO BE PURCHASED IN THE NEXT YEAR (2007)
  • 5.1.4 Shopping Habits: Rural Women Want More
  • 5.1.5 Shopping Habits: Student Shoppers
  • 5.1.6 Shopping Habits: The “She-Economy”
    • On Price Rises, Deep Discounting and Supermarket Stampedes
  • 5.1.7 Shopping Habits: The Total Retail Market
    • Table 5.4 TOTAL RETAIL CURRENT MARKET VALUE, 1999-2006
    • Table 5.5 TOTAL RETAIL CONSTANT MARKET VALUE, 1999-2006
• 5.2 R etailing in Context
  • 5.2.1 Retailing in Context: Macroeconomic Context
    • Table 5.6 RETAIL SALES AS A % OF GDP, 2000-2006
  • 5.2.2 Retailing in Context: Retail Sales and Consumer Spending
    • Table 5.7 RETAIL SALES AS A % OF CONSUMER EXPENDITURE, 2000-2006
  • 5.2.3 Retailing in Context: Sales by Habitation
    • Table 5.8 RETAIL SALES VALUE BY HABITATION, 2000-2006
  • 5.2.4 Retailing in Context: Breakdown by Habitation
    • Table 5.9 RETAIL SALES % BREAKDOWN BY HABITATION, 2000-2006
  • 5.2.5 Retailing in Context: Per-capita Sales by Province
    • Map 5.1 PER CAPITA RETAIL SALES BY PROVINCE, 2006
  • 5.2.6 Retailing in Context: China' s Leading Shoppers Only Spend US$5 A Day!
    • Table 5.10 US$ PER CAPITA RETAIL SALES BY TOP- , MIDDLE- & BOTTOM-SCALES, 2000-2006
  • 5.2.7 Retailing in Context: Leading Cities
    • Table 5.11 LEADING CITIES KEY ECONOMIC INDICATORS, 2006
  • 5.2.8 Retailing in Context: Consumer Spending Power
    • Table 5.12 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2000-2006
• 5.3 Food and Non-Food Sales
  • 5.3.1 Food and Non-Food Sales: Current Sales
    • Table 5.13 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2000-2006
  • 5.3.2 Food and Non-Food Sales: Growth Rates
    • Table 5.14 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NONFOOD, 2000-2006
  • 5.3.3 Food and Non-Food Sales: Urban and Rural Split
    • Figure 5.1: Urban & Rural Food & Non-food Sales Growth in China, 2000-2006
    • Table 5.15 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2006-2006
• 5.4 Food Shopping
  • 5.4.1 Food Shopping: The Volume Trends
    • Figure 5.2: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006
    • Figure 5.3: Per Capita Volume And Growth of Retail Sales of Selected Food Products in China, 2000/2006
  • 5.4.2 Food Shopping: The Value Trends
    • Table 5.16 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY, 2000-2006
    • Figure 5.4: % Value Share of Food Shopping, 2006
  • 5.4.3 Food Shopping: Value Growth
    • Table 5.17 CURRENT VALUE GROWTH OF TOTAL FOOD SALES BY PRODUCT CATEGORY, 2000-2006
    • Women Consider Food Safety First
    • Supermarket Sweep
    • Table 5.18 SUPERMARKET SALES AS A % OF TOTAL & URBAN RETAIL SALES, 2000-2006*
• 5.5 Total Non-Food Shopping
  • Figure 5.5: Total Value Growth of Non-food Retail Sales By Sector in China, 2000-2006
  • Table 5.19 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006
• 5.6 Key Non-food Sectors
  • 5.6.1 Key Non-food Sectors: Cosmetics & Toiletries
    • The Office Ladies Dominate The Demand
    • Figure 5.6: Top Ten Preferred Skin Care Products, 2006
    • Figure 5.7: Top Ten Preferred Cosmetics Products, 2006
    • Figure 5.7: % Sector Share of Total C&T Market, 2006
    • Figure 5.8: Value Sectoral Growth of Cosmetics Products, 2000-2006
    • Table 5.20 TOTAL COSMETICS & TOILETRIES CURRENT VALUE SALES BY SECTOR, 2000-2006
  • 5.6.2 Key Non-food Sectors: Sanitary Products
    • Figure 5.9: Value Sectoral Growth of Sanitary Products, 2000-2006
    • Figure 5.10: Volume Sectoral Growth of Sanitary Products, 2000-2006
    • Table 5.21 TOTAL SANITARY PRODUCTS CURRENT VALUE & VOLUME SALES BY SECTOR, 2000- 2006
  • 5.6.3 Key Non-food Sectors: Household Chemicals
    • Figure 5.11: Value Sectoral Growth of Household Chemicals, 2000-2006
    • Figure 5.12: Volume Sectoral Growth of Household Chemicals, 2000-2006
    • Table 5.22 TOTAL HOUSEHOLD CHEMICALS CURRENT VALUE & VOLUME SALES BY SECTOR,2000-2006
  • 5.6.4 Key Non-food Sectors: Apparel & Fashion
    • Sizes Getting Bigger.......
    • Seasons Getting Longer, Prices Getting Lower.......
      • Table 5.23 ANNUAL CLOTHING PRICE INDEX IN CHINA, 2000-2006
    • Spending Getting Bigger.......
      • Table 5.24 URBAN, RURAL & TOTAL HOUSEHOLD PER CAPITA CLOTHING SPEND & PROPORTION OF HOUSEHOLD SPENDING, 2000-2006
      • Table 5.25 % BREAKDOWN OF CLOTHING SALES BY PRODUCT SECTOR IN CHINA, 2003-2006
    • More Sporty and Functional.......
      • Figure 5.13: Value Sectoral Growth of Apparel, 2000-2006
      • Figure 5.14: Volume Sectoral Growth of Apparel, 2000-2006
      • Table 5.26 TOTAL APPAREL CURRENT VALUE & VOLUME SALES BY SECTOR, 2000-2006
  • A Still Highly Fragmented Market
    • Table 5.27 WOMEN' S TOTAL APPAREL MARKET BRAND SHARE & PENETRATION, 2004/2005
  • Segmentation To Survive
  • 5.6.5 Key Non-food Sectors: Small Electric Appliances
    • Table 5.28 TOTAL SMALL ELECTRICAL APPLIANCES CURRENT VALUE & VOLUME SALES BY SECTOR, 2000/2006
  • 5.6.6 Key Non-food Sectors: Housewares
    • Figure 5.15: Value Sectoral Growth of Housewares, 2000-2006
    • Table 5.29 TOTAL HOUSEWARES CURRENT VALUE SALES BY SECTOR, 2000-2006
  • 5.6.7 Key Non-food Sectors: Technology
    • How Many Surfers?
      • Table 5.30 TOTAL INTERNET USERS & AS % OF POPULATION IN CHINA, 2000/12-2007/06
      • Table 5.31 TOTAL INTERNET USERS % SPLIT BY GENDER IN CHINA, 2000/12-2007/06
      • Table 5.32 TOTAL WOMEN INTERNET USERS & AS % OF FEMALE POPULATION IN CHINA, 2000/12-2007/06
    • Internet Value
    • She Netizens
    • Gadget Girl
    • Computer & Mobile Phone Ownership
      • Figure 5.16: Urban Household Computer & Mobile Phone Ownership Rates, 2000-2006
      • Figure 5.17: Consumer Electronics Value Sales Growth By Sector, 2000-2006
      • Table 5.33 TOTAL CONSUMER ELECTRONICS CURRENT VALUE SALES BY SECTOR, 2000-2006
  • 5.6.8 Key Non-food Sectors: Home Improvement
    • Feathering the Nest
    • Feathering the Nest
  • Table 5.34 THE DIY & HOME IMPROVEMENT PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL RETAIL FOOD SALES IN CHINA, 2000-2006
    • Do-It-Yourself? No Thank You!
      • Table 5.35 RETAIL & TRADE % VALUE OF DIY & HOME IMPROVEMENT PRODUCTS MARKET IN CHINA, 2000-2006
      • Table 5.36 DIY & HOME IMPROVEMENT PRODUCTS & SERVICES EXPENDITURE IN BEIJING & SHANGHAI, 2001-2006
  • 5.6.9 Key Non-food Sectors: Energy & Utility
    • Electricity
      • Table 5.37 ANNUAL PER HOUSEHOLD AVERAGE ENERGY CONSUMPTION BY TYPE OF ENERGY IN CHINA, 2000-2006
    • Water
      • Table 5.38 URBAN WATER SUPPLY & CONSUMPTION, AND WASTE & SEWAGE DISPOSAL IN CHINA, 2000-2006
  • 5.6.10 Key Non-food Sectors: Transport
    • Total Transport Distance
      • Table 5.39 TOTAL VOLUME OF PASSENGER TRANSPORT BY TYPE IN CHINA, 2000-2006
    • Average Transport Distance
      • Table 5.40 AVERAGE PER CAPITA PASSENGER TRANSPORT DISTANCES FOR BY FORM OF TRANSPORT, 1997-2006
    • Vehicle Ownership
      • Table 5.41 PRIVATE VEHICLE OWNERSHIP IN CHINA BY TYPE, 2000-2006
    • She Cars
    • Second-hand Cars
  • 5.6.11 Key Non-food Sectors: Insurance
    • Figure 5.18: Comparative Per Capita Insurance Premium Spending, 2001-2005
    • Table 5.42 THE MARKET FOR INSURANCE PREMIUMS BY MAJOR SECTOR IN CHINA, 2000-2006
    • Table 5.43 THE MARKET FOR INSURANCE CLAIMS & PAYOUTS BY MAJOR SECTOR IN CHINA, 2000-2006
  • 5.6.12 Key Non-food Sectors: Pensions
    • Table 5.46 PENSION REVENUE, EXPENSE & BALANCE AS WELL AS NUMBERS OF PENSION CONTRIBUTORS IN CHINA, 2000-2006
  • 5.6.13 Key Non-food Sectors: Banking
    • Table 5.47 CHINA' S BANKING INSTITUTIONS STATISTICS, 1996-2000
  • 5.6.14 Key Non-food Sectors: Healthcare
    • The National Health System
      • Table 5.48 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1997-2006
    • Pharmaceuticals & Over-the-counter Drugs
      • Table 5.49 ALL PHARMACEUTICALS PRODUCTION IN CHINA BY BROAD SECTOR, 2000-2006
      • Table 5.50 PREPARED PHARMACEUTICALS EXPENDITURE IN CHINA BY BROAD SECTOR, 2000-2006
      • Table 5.50 OTC PHARMACEUTICALS MARKET VALUE BY BROAD SECTOR IN CHINA, 2000-2006
• 5.7 Future Consumption
• 5.8 The Key Points
• 5.9 Useful References

• 6.1 Eating Out
  • 6.1.1 Eating Out: China' s National Sport
    • Table 6.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2000-2006
  • 6.1.2 Eating Out: Versus Eating In
    • Table 6.2 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2006
  • 6.1.3 Eating Out: Per Capita Spending
    • Table 6.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2006
  • 6.1.4 Eating Out: Total Outlets & Employees
    • Table 6.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2000-2006
  • 6.1.5 Eating Out: Outlets By Broad Sector
    • Table 6.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2000-
  • 6.1.6 Eating Out: Consumer Concerns
    • Food Poisoning: Bad Practice
    • Going Green
    • Genetically Modified (GM) Food
    • Vegetarianism
  • 6.1.7 Eating Out: Format Trends
  • 6.1.8 Eating Out: Catering Consumer Profile
    • Overview
    • Professional Urban Diners
    • Teenage Feeders
    • Children & Fast-food Education
• 6.2 Days Away
  • 6.2.1 Days Away: Domestic Tourism
    • Figure 6.1: Value Growth of Domestic Travel Expenditure by Type, 2000-2006
    • Table 6.6 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
  • 6.2.2 Days Away: Days Off
    • National Day
      • Table 6.7 ANNUAL NATIONAL HOLIDAYS
    • Chinese New Year
    • Christmas
    • May Holiday
    • Children' s Day
    • Other National Holidays and Festivals
  • 6.2.3 Days Away: Holidays in the Sun
    • Table 6.8 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
• 6.3 Women' s Sports
  • 6.3.1 Women' s Sports: Market Overview
    • Table 6.9 RETAIL VALUE OF SPORTSWEAR & GOODS SALES IN CHINA, 2001-2006
  • 6.3.2 Women' s Sports: Key Sports And Their Tie-ins
  • 6.3.3 Women' s Sports: The Key Foreign Personalities
  • 6.3.4 Women' s Sports: The Key Local Personalities
  • 6.3.5 Women' s Sports: Wushu For The Olympics
  • 6.3.6 Women' s Sports: New Sports
  • 6.3.7 Women' s Sports: Raising Women' s Sports Involvement
  • 6.3.8 Women' s Sports: The Key Brands
    • Figure 6.2: China' s Leading Sportswear Brands, 2004
• 6.4 Pampering & Self Improvement
  • 6.4.1 Pampering & Self Improvement: The Total Gym Market
  • 6.4.2 Pampering & Self Improvement: Types of Gym
  • 6.4.3 Pampering & Self Improvement: Increasing Competition
    • Figure 6.3: Beijing' s Leading Gyms, 2003
    • Shanghai Gym Fees
  • 6.4.4 Pampering & Self Improvement: Or Something More Unusual Perhaps?
  • 6.4.5 Pampering & Self Improvement: Spas
  • 6.4.6 Pampering & Self Improvement: Tattoos
  • 6.4.7 Pampering & Self Improvement: Clubbing the Night Away
  • 6.4.8 Pampering & Self Improvement: Saturday Night At The Movies
    • Table 6.10 OVERALL FILM REVENUES (BOX OFFICE RECEIPTS) IN CHINA, 1989-2006
• 6.5 Relaxing At Home: Women & Media Consumption
  • 6.5.1 Relaxing At Home: The Total Media Products Market
    • Table 6.11 RETAIL VALUE MEDIA PRODUCTS IN CHINA, 2000-2006
  • 6.5.2 Relaxing At Home: Print Publishing
    • Books
    • Magazines
    • Newspapers
  • 6.5.3 Relaxing At Home: TV & Video
  • 6.5.4 Relaxing At Home: Recorded Music
  • 6.5.5 Relaxing At Home: Online Media
• 6.6 Chinese Women & Religion: The Opiate of the Masses
• 6.7 Future Concerns
• 6.8 The Key Points

• Fast Facts
• Regions of China
  • Map A.1 CHINA: PROVIN CES AND MUNICIPALITIES
• Exchange Rates
• 3.1 Exchange Rates: China
  • Table A.1 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000- 2006
• 3.2 Exchange Rates: Hong Kong
  • Table A.2 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000- 2006

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