Cover Image
市場調查報告書

中國的便利商店市場

Convenience Stores - China - April 2015

出版商 Mintel China 商品編碼 335223
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
中國的便利商店市場 Convenience Stores - China - April 2015
出版日期: 2015年04月30日 內容資訊: 英文
簡介

本報告提供中國的便利商店市場趨勢,課題,市場競爭情形,以及消費者趨勢之各種角度詳細驗證,現行市場上市場規模的計算與未來預測。

第1章 序論

  • 定義
  • 調查手法
  • 簡稱

第2章 摘要整理

  • 市場情形
  • 主要企業品牌
  • 消費者趨勢
  • 便利商店的購買
  • 便利商店購買的商品
  • 便利商店所使用的服務
  • 便利商店的選擇要素
  • 對商店特色的愛好
  • 被討厭的商店狀況
  • 便利商店的想法方面
  • 重要項目
  • 重視消費者和地方機構
  • 留置點的便利商店
  • 希望到更大,更明亮的商店
  • 便利商店連結了線上網域的物理窗口
  • Mintel China的考察

第3章 市場課題和重要點

  • 重視消費者和地方機構
    • 市場資料
    • 未來的影響
  • 留置點的便利商店
  • 希望到更大,更明亮的商店
  • 便利商店連結了線上網域的物理窗口

第4章 趨勢應用

  • 經驗就是一切
  • Make It Mine
  • Help Me Help Myself
  • FSTR HYPR

第5章 市場規模及未來預測

  • 由於成長減速便利商店連鎖店藉由拓展地理性得到消費者重視
  • 產業有發展更大商店的趨勢
  • 大商店能提高效率性
  • 與加油站及農村合作社的競爭
  • 低層級的城市還有大幅擴張便利商店連鎖的空間

第6章 市場佔有率

  • 整體市場上企業整合的擴大
  • 市場競爭情形不同地區大不相同
  • 確立品牌也日益重要

第7章 誰在推動創新

  • 藉由聯網化及O2O促進離線購買行動
  • 採用手機付款
  • 提供自助服務·販售亭(資訊站)
  • 供給餐飲選擇
  • 改善建立忠誠度的手法的
  • 通過促銷維持消費者的關心
  • 私有品牌的擴大
  • 以新形式的實驗性營業

第8章 主要企業品牌

  • Dongguan Meiyijia
  • Dongguan Xiyangyang
  • Guangdong Tianfu
  • Dongguan Sun High
  • Lianhua Quik
  • Alldays & Kedi

第9章 消費者趨勢 - 便利商店的購買

第10章 消費者趨勢 - 便利商店購買的商品

第11章 消費者趨勢 - 便利商店所使用的服務

第12章 消費者趨勢 - 便利商店的選擇要素

第13章 消費者趨勢 - 對商店有特色的愛好

第14章 消費者趨勢 - 被討厭的商店狀況

第15章 消費者趨勢 - 便利商店的想法方面

第16章 附錄 - 市場規模及未來預測

目錄

“While shopping from convenience stores is almost universal among urban consumers, there is an increasing need for chains to adapt their products, services and stores to suit the individual needs of different customers and communities. As competition heats up in developed cities, and expands into new ones, developing business models to suit local needs will become increasingly important. Part of the wider product and service offering is the growing role for convenience stores in acting as online-to-offline retail delivery points. This can help stores to provide more products and services, but also create a new way for convenience stores to engage with their consumers, including via loyalty schemes and social media. Providing more in-store catering is a continuing trend, but consumers are also demanding bigger, cleaner and brighter stores, with more variety of products, friendlier staff and more competitive pricing, including private label. Convenience stores can no longer rely on convenience alone, and must also compete across a wider spectrum of brand offerings.” - Matthew Crabbe, Director of Research, Asia-Pacific.

In this report, Mintel answers the key questions:

  • Why are convenience stores continuing to see faster outlet and sales growth than any other retail sector?
  • How are convenience stores generally increasing in size, selling a wider variety of products and providing consumers with more services than before?
  • Which retail chains are innovating and growing fastest in the sector?
  • How are convenience stores increasingly integrating into the online-to-offline trend in modern grocery retail in China?
  • What do consumers like about convenience stores, and which products and services do they buy the most often?
  • What do consumers dislike about convenience stores, and therefore what can they do to become more competitive?
  • What are consumers' attitudes towards convenience stores, and their shopping habits and preferences?

Table of Contents

1. Introduction

  • Definition
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
    • Figure 1: China - Total convenience chain store retail sales revenue, 2009-19
  • Companies and brands
    • Figure 2: China - Top-10 convenience store chains by number of outlets, 2013/14
  • The consumer
  • Shopping at convenience stores
    • Figure 3: Consumer use of convenience stores, January 2015
  • Products bought at convenience stores
    • Figure 4: Products bought at convenience stores in the last 6 months, January 2015
  • Services used at convenience stores
    • Figure 5: Services used at convenience stores in the last 6 months, January 2015
  • Choice factors
    • Figure 6: Factors chosen by consumers when deciding which convenience store to shop at, January 2015
  • Store feature preferences
    • Figure 7: Store features chosen by consumers as encouraging them to shop at a convenience store more often, January 2015
  • Aspects of stores disliked
    • Figure 8: Aspects of convenience stores visited in the last 6 months that consumers dislike, January 2015
  • Attitudes to convenience stores
    • Figure 9: Consumer attitudes to convenience stores, January 2015
  • Key issues
  • Make Me A Member! Focus on consumers and communities
  • Let Me Linger! Convenience stores as hang-outs
  • Give Me Space to Breathe! Make stores bigger, brighter and more inviting
  • Build Me A Bridge! Convenience stores link online domains and physical doorsteps
  • What we think

3. Issues and Insights

  • Make Me A Member! Focus on consumers and communities
  • The facts
  • The implications
  • Let Me Linger! Convenience stores as hang-outs
  • The facts
  • The implications
  • Give Me Space to Breathe! Make stores bigger, brighter and more inviting
  • The facts
  • The implications
  • Build Me A Bridge! Convenience stores link online domains and physical doorsteps
  • The facts
  • The implications

4. Trend Application

  • Experience Is All
  • Make It Mine
  • Help Me Help Myself
  • FSTR HYPR

5. Market Size and Forecast

  • Key points
  • Slowing growth will force chains to focus on consumer needs rather than geographical spread
    • Figure 10: China - Total convenience chain store retail sales revenue, 2009-19
    • Figure 11: China - Total convenience store chain number of outlets, 2009-19
  • Industry trending towards bigger stores
    • Figure 12: China - Total convenience store market number of outlets, floor space, staff and retail sales value, 2008-14
  • Bigger stores creating better efficiencies
    • Figure 13: China - Average convenience store outlet sales per outlet, per floor space, per staff member and per store per day, 2008-14
  • Competition from petrol stations and rural cooperatives
    • Figure 14: China - Petrol station and rural cooperative retail chain store outlets, 2012-14
  • Lower tier cities still offer great room for chain expansion
    • Figure 15: China - Total convenience store chain penetration per population, 2009-14

6. Market Share

  • Key points
  • Increasing consolidation across the market
    • Figure 16: China - Top-10 convenience store chains by number of outlets, 2013/14
  • Significantly different regional competitive landscapes
    • Figure 17: China - Leading convenience store chain percentage outlet growth, 2009-14
    • Figure 18: China - Top-10 convenience store chain percentage outlet growth, 2013-14
  • Building brand now more important than ever
    • Figure 19: China - Brand Power Index for leading convenience store chains, 2014
    • Figure 20: China - Brand Promotion Index for leading convenience store chains, 30 January, 2015

7. Who's Innovating?

  • Key points
  • Getting online and going O2O
  • Embracing mobile payments
  • Offering self-service kiosks
  • Extending catering options
  • Improving loyalty schemes
  • Sustaining consumer interest though promotions
  • Expanding private label
  • Experimenting with new formats

8. Companies & Brands

  • Dongguan Meiyijia
  • Company Details
    • Figure 21: Dongguan Meiyijia convenience store chain number of outlets, 2008-14
  • Dongguan Xiyangyang
    • Figure 22: Dongguan Xiyangyang convenience store chain number of outlets, 2008-14
  • Guangdong Tianfu
    • Figure 23: Guangdong Tianfu Chain Business Group convenience store chain number of outlets, 2008-14
  • Dongguan Sun High
    • Figure 24: Dongguan Sun High convenience store chain number of outlets, 2008-14
  • Lianhua Quik
    • Figure 25: Lianhua Supermarket Holdings convenience store outlets by province, 2009-13
  • Alldays & Kedi
    • Figure 26: Nong Gong Shang (Alldays & Kedi) convenience store chains combined number of outlets, 2008-14

9. The Consumer - Shopping at Convenience Stores

  • Key points
  • There is still room for convenience stores to increase their appeal
    • Figure 27: Consumer use of convenience stores, January 2015
    • Figure 28: Consumer use of convenience stores, by demographics, January 2015
  • Older women a key opportunity for customer growth
  • Too low-end for the wealthy; too expensive for those on lower incomes?
  • Not all cities, or city districts, are the same!

10. The Consumer - Products Bought at Convenience Stores

  • Key points
  • Opportunities to widen product, and price-point, variety
    • Figure 29: Products bought at convenience stores in the last 6 months, January 2015
  • Product purchasing by gender and age group
    • Figure 30: Products bought at convenience stores in the last 6 months, by gender and age group, January 2015
  • Regional product mix adaptation shows potential for development
    • Figure 31: Products bought at convenience stores in the last 6 months, By tier one cities, January 2015
    • Figure 32: Products bought at convenience stores in the last 6 months, By tier two and three cities, January 2015

11. The Consumer - Services Used at Convenience Stores

  • Key points
  • Much scope for widening service offerings
    • Figure 33: Services used at convenience stores in the last 6 months, January 2015
  • Uptake of service offerings by gender and age group
    • Figure 34: Services used at convenience stores in the last 6 months, by gender and age group, January 2015
  • Uptake of service offerings by city
    • Figure 35: Services used at convenience stores in the last 6 months, By tier one cities, January 2015
    • Figure 36: Services used at convenience stores in the last 6 months, By tier two and three cities, January 2015

12. The Consumer - Choice Factors

  • Key points
  • Beyond convenience and quality, product range and service quality are key consumer demands
    • Figure 37: Factors chosen by consumers when deciding which convenience store to shop at, January 2015
  • Key consumer demands by gender and age group
    • Figure 38: Factors chosen by consumers when deciding which convenience store to shop at, by gender and age group, January 2015
    • Figure 39: Factors chosen by consumers when deciding which convenience store to shop at, By tier one cities, January 2015
    • Figure 40: Factors chosen by consumers when deciding which convenience store to shop at, By tier two and three cities, January 2015

13. The Consumer - Store Feature Preferences

  • Key points
  • Consumers want more quality, range and competitive prices
    • Figure 41: Store features chosen by consumers as encouraging them to shop at a convenience store more often, January 2015
  • Demographics matter in convenience store business strategy
    • Figure 42: Store features chosen by consumers as encouraging them to shop at a convenience store more often, by gender and age group, January 2015
  • The richer consumers get, the more they want
    • Figure 43: Store features chosen by consumers as encouraging them to shop at a convenience store more often, by monthly household income group, January 2015
  • For convenience stores, no two cities are alike
    • Figure 44: Store features chosen by consumers as encouraging them to shop at a convenience store more often, By tier one cities, January 2015
    • Figure 45: Store features chosen by consumers as encouraging them to shop at a convenience store more often, By tier two and three cities, January 2015

14. The Consumer - Aspects of Stores Disliked

  • Key points
  • Poor customer service, poor hygiene and high prices are major put-offs
    • Figure 46: Aspects of convenience stores visited in the last 6 months that consumers dislike, January 2015
  • Younger consumers are those hardest to please
    • Figure 47: Aspects of convenience stores visited in the last 6 months that consumers dislike, by gender and age group, January 2015
  • The higher the income, the harder consumers are to please
    • Figure 48: Aspects of convenience stores visited in the last 6 months that consumers dislike, by monthly household income group, January 2015
  • Long queues an issue in tier one cities
    • Figure 49: Aspects of convenience stores visited in the last 6 months that consumers dislike, By tier one cities, January 2015
  • Staff attitude and store hygiene more a lower tier issue
    • Figure 50: Aspects of convenience stores visited in the last 6 months that consumers dislike, By tier two and three cities, January 2015

15. The Consumer - Attitudes to Convenience Stores

  • Key points
  • More options, more ambience and more loyalty schemes in demand
    • Figure 51: Consumer attitudes to convenience stores, January 2015

16. Appendix - Market Size and Forecast

  • Figure 52: China - Total convenience store industry retail sales revenues and number of outlets, 2009-19
Back to Top