Cleaning the House - China - March 2015
"Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers' cleaning habits and brand stickiness .
There is an increasing number of consumers who no longer cook at home every day, suggesting an opportunity for multipurpose cleaners covering the function of dishwashing and kitchen hard surface cleaning. Owning to consumers' modernised living environment, more people own a wider variety of home appliances which need to be cleaned (such as air conditioners and coffee machines) or help to increase cleaning efficiency (such as dishwashers or robotic cleaners).
Overall, household chores responsibilities are more likely to be done by females and old consumers, while Mintel sees a fairer gender balance among young generations."
- Ivy Jiang , Research Analyst