Consumers' Eating Out Habits - China - February 2015
"Dining out is an essential lifestyle-driven activity nowadays to feed the upscale taste of Chinese consumers, which means the consideration of balancing healthful and flavourful should be placed at the centre of foodservice operators' agenda .
Mintel's research makes it increasingly clear that claims of nutritional benefits, locally sourced, seasonal and imported ingredients are all the ways which are contributing to profoundly transform the eating out preference and habits in modern China."
- Esther Lau , Research Analyst
Menu diversity should be the core agenda for foodservice operators who are determined to be stand out from the crowd in the Chinese market, and it is imperative that they attract either the adventurous foodies or family diners.