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市場調查報告書

中國的果汁市場

Juice - China - November 2014

出版商 Mintel China 商品編碼 335212
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國的果汁市場 Juice - China - November 2014
出版日期: 2014年11月30日 內容資訊: 英文
簡介

中國的果汁市場規模2014年達259億900萬升,佔零售市場總市場的71%、157億7,900萬升。這5年來迅速的發展後,今後5年零售市場發展預計變緩。

本報告提供中國的果汁市場相關調查分析、市場概要、市場趨勢、消費者趨勢等考察。

第1章 簡介

第2章 摘要整理

第3章 與課題考察

  • 果菜汁流行當作用餐的飲料嗎?
  • 如何鼓勵更多的消費者飲用包裝純果汁?
  • 消費者是否期望果汁品牌更有個性?

第4章 趨勢

第5章 市場規模與預測

  • 要點
  • 中國的果汁市場過去五年急速成長
  • 可是,2012以後成長急速減速
  • 中國的果汁市場類別間的競爭變得激烈
  • 中國的果汁零售市場出貨收益比出貨數成長快
  • 預測方法

第6章 市場區隔

  • 要點
  • 果汁飲料市場區隔壟斷市場
  • 果汁市場區隔的出貨量成長最快
  • 這5年甘蜜飲料市場區隔的成長低速

第7章 市場佔有率

第8章 創新企業

第9章 品牌和企業

  • The Coca-Cola Company
  • Tingyi Holdings Ltd
  • PepsiCo Inc
  • China Huiyuan Juice Group Ltd
  • Uni-President China Holding Ltd
  • Wahaha Group Co, Ltd
  • Nongfu Spring Co, Ltd
  • Coconut Palm Group
  • Weichuan Corp
  • Liwayway Holdings Company Limited

第10章 消費者:各種果汁的利用

第11章 消費者:對果汁和水果味無酒精飲品的想法

第12章 消費者:消費者對RTD果汁的購買行動和想法

第13章 消費者:對RTD果汁產品口味的興趣

第14章 消費者:對RTD果汁產品的健康上效用的興趣

第15章 消費者:對果汁的想法

第16章 附錄:市場規模與預測

第17章 附錄:市場區隔

第18章 附錄:消費者:各種果汁的利用(圖表)

第19章 附錄:消費者:對果汁和水果味無酒精飲品的想法(圖表)

第20章 附錄:消費者:消費者對RTD果汁的購買行動和想法(圖表)

第21章 附錄:對RTD果汁產品口味的興趣(圖表)

第22章 附錄:消費者:R對TD果汁產品的健康上效用的興趣(圖表)

第23章 附錄:消費者:對果汁的想法(圖表)

目錄

"China's juice category is quite an established market. The total juice market volume size is estimated to reach 25,909 million litres in 2014 and the retail market accounts for around 71% of the total market, reaching 15,779 million litres in volume terms. However, after a rapid development in the previous five years, the growth of retail market is forecast to slow down in the coming five years. The major challenge for this category comes from cross-category competitions .

Juice drinking has become commonplace for Chinese consumers, leaving limited scope for brands to convert non-users to drive sales revenue. The future growth opportunities mainly come from encouraging juice users to trade up for more premium products such as packaged pure juices and expand usage occasions. Meanwhile, for juice brands, it is also crucial to differentiate themselves from competitors by delivering not only a product, but also a shared value and personality."

- Hao Qiu , Research Analyst

This report answers the following questions:

  • Will vegetable juice be the next trendy drink to have during meals?
  • How to encourage more consumers to drink packaged pure juices ?
  • Do consumers expect more personality from juice brands?

There is great market potential for vegetable juice to be positioned as a drink for mealtimes to fit busier lifestyles and a balanced nutrition intake needs of today's consumers.

Lack of differentiation on juice products has been a big challenge for most market players in China , and juice brands need to learn how to build unique brand personality to stand out.

Table of Contents

1. Introduction

  • Definition
  • Methodology
  • Abbreviations

2. Executive Summary

  • The Market
    • Figure 1: China's juice retail market volume size, 2009-19
    • Figure 2: China's juice retail market value size, 2009-19
    • Figure 3: Volume share of China's juice retail market, by segment, 2009-19
  • Companies and Brands
    • Figure 4: Share of juice retail market value, by company, 2012-13
  • The Consumer
  • The consumer - Usage of different types of juice
    • Figure 5: Usage of different types of juice, August 2014
  • The consumer - Consumer perceptions of juice and fruit-flavoured soft drinks
    • Figure 6: Consumer perceptions of juice and fruit-flavoured soft drinks, August 2014
  • The consumer - Consumer purchase behaviour of and attitudes towards rtd juice
    • Figure 7: Consumer purchase behaviour of and attitudes towards RTD juice, August 2014
  • The consumer - Interest in flavours of RTD juice products
    • Figure 8: Interest in flavours of RTD juice products, August 2014
  • The consumer - Interest in health benefits of RTD juice products
    • Figure 9: Interest in health benefits of RTD juice products, August 2014
  • The consumer - Attitudes towards juice
    • Figure 10: Attitudes towards juice, August 2014
  • Key Issues
  • Will vegetable juice be the next trendy drink to have during meals?
  • How to encourage more consumers to drink packaged pure juices?
  • Do consumers expect more personality from juice brands?
  • What we think

3. Issues and Insights

  • Will vegetable juice be the next trendy drink to have during meals?
  • The facts
  • The implications
    • Figure 11: Examples of vegetable juice by Kagome, China and Japan, 2011 and 2014
  • How to encourage more consumers to drink packaged pure juices?
  • The facts
  • The implications
  • Do consumers expect more personality from juice brands?
  • The facts
  • The implications
    • Figure 12: Examples of juice and smoothie products by Innocent, UK and France, 2013-14

4. Trend Applications

  • Sense of Intense
    • Figure 13: Example of juice drinks inspired by cocktail flavours, France and UK, 2013-14
  • Prove It
  • Hungry Planet

5. Market Size and Forecast

  • Key points
  • China's juice market grew rapidly over the previous five years...
    • Figure 14: China's juice market volume size, by retail/non-retail, 2009-14
  • ...but the growth slowed down dramatically from 2012
    • Figure 15: Total (retail and non-retail) volume consumption per capital of juice, by country, 2009-13
  • China's juice market faces strong cross-category competitions
    • Figure 16: China's non-alcoholic drinks retail market volume size, by category, 2009-14
    • Figure 17: China's juice retail market volume size, 2009-19
  • China's juice retail market value size grows faster than volume size
    • Figure 18: China's juice retail market value size, 2009-19
  • Forecast methodology

6. Market Segmentation

  • Key points
  • Juice drinks segment dominates the retail market
    • Figure 19: Volume share of China's juice retail market, by segment, 2009-19
  • Pure juices segment grew fastest in volume terms
    • Figure 20: China's juice retail market volume size, by segment, 2009-14
    • Figure 21: China's juice retail market volume size, by segment, 2014-19
  • Nectars segment showed a slower growth over the last five years

7. Market Share

  • Key points
  • Juice market is fragmented
    • Figure 22: Share of juice retail market value and volume, by company, 2012-13
  • Hardly any change in market positions
  • Both Tingyi and PepsiCo gained share after the alliance
  • Huiyuan saw the greatest increase in market share

8. Who's Innovating?

  • Key points
    • Figure 23: Top five claims used in juice product launches, China, 2011-14
  • Functional benefits claims emerge in juice category
  • Chinese traditional ingredients revived in juice market
    • Figure 24: Examples of juice products with TCM ingredients, China, 2014
  • Consumer preference is changing towards light and less sweet tastes
    • Figure 25: New product launches in juice market, by top 15 flavours (inc blend), China, 2011-14
  • Wahaha debut a juice drink via online channel in May
  • Weichuan extended portfolio with Xin Xian Zha chilled nectar range
  • Small brands developed "cleanse juice" to target niche market

9. Companies and Brands

  • The Coca-Cola Company
  • Tingyi Holdings Ltd
  • PepsiCo Inc
  • China Huiyuan Juice Group Ltd
  • Uni-President China Holding Ltd
  • Wahaha Group Co, Ltd
  • Nongfu Spring Co, Ltd
  • Coconut Palm Group
  • Weichuan Corp
  • Liwayway Holdings Company Limited

10. The Consumer - Usage of Different Types of Juice

  • Key points
  • Packaged nectars and juice drinks and freshly squeezed juice are the most popular types
    • Figure 26: Usage of different types of juice, August 2014
  • The middle aged (30-49-years-old) consumers have higher usage rate
    • Figure 27: Most popular usage of different types of juice, by age, August 2014
  • Freshly squeezed juice on-trade poses a challenge on packaged options
  • Family-size packs continue to appeal to households
    • Figure 28: Most popular usage of different types of juice, by marital status and children in household, August 2014

11. The Consumer - Consumer Perceptions of Juice and Fruit-flavoured Soft Drinks

  • Key points
  • Methodology
  • Building up a fresher and more natural image for RTD pure juices
    • Figure 29: Consumer perceptions of juice and fruit-flavoured soft drinks, August 2014
    • Figure 30: Example of simple packaging design of juice, UK
  • Make juice more thirst-quenching

12. The Consumer - Consumer Purchase Behaviour of and Attitudes towards RTD Juice

  • Key points
  • Renovating nutrition and ingredients labels on packaging
    • Figure 31: Consumer purchase behaviour of and attitudes towards RTD juice, August 2014
    • Figure 32: Example of packaging design to offer nutrition information, UK, 2014
  • Presenting nutrition highlights to attract parents to buy juice for children
    • Figure 33: Agreement of "I read the nutrition facts on the package before buying a new packaged juice product" and "I am willing to pay more for juice products with fortified vitamins/minerals", by marital status and children in household, August 2014
  • Opportunities to innovate more luxuriant flavours
    • Figure 34: Examples of juice products inspired by dessert flavours, Japan, 2012-13
  • Opportunities to boost NFC juices sales
    • Figure 35: Examples of nfc nectars and juice drinks, UK, 2013
  • Exploiting juice's nutritional values to capitalise the meal occasions

13. The Consumer - Interest in Flavours of RTD Juice Products

  • Key points
  • Extending flavours of on-trade offerings to packaged offerings
    • Figure 36: Interest in flavours of RTD juice products, August 2014
  • Men and women have different interests in flavour
    • Figure 37: Most popular interest in flavours of RTD juice products, by gender, August 2014
  • Women in their 30s have greater interest in vegetable blends
  • Older consumer groups are more interested in Chinese fruits such as longan and loquat
    • Figure 38: Most popular interest in flavours of RTD juice products, by gender and age, August 2014

14. The Consumer - Interest in Health Benefits of RTD Juice Products

  • Key points
  • Health benefits are nice to have in packaged juice products
    • Figure 39: Interest in health benefits of RTD juice products, August 2014
  • Beauty is still a vital selling point for females
    • Figure 40: Interest in health benefits of RTD juice products, by gender, August 2014
    • Figure 41: Examples of detox juice products, China, 2013
  • Internal health benefits appeal more to men
    • Figure 42: Interest in health benefits of RTD juice products, by gender, August 2014
  • Increasing appetite could appeal to parents who buy juice for children

15. The Consumer - Attitudes towards Juice

  • Key points
  • Chinese market calls for more vegetable juice varieties
    • Figure 43: Attitudes towards juice, August 2014
  • Launching low/no calorie varieties to target female consumers
  • Developing mixed flavours to enhance nutritional perception
  • Adding fruit pulp to improve natural and healthy perceptions
  • Brands need more personality to stand out from the crowd

16. Appendix: Market Size and Forecast

  • Figure 44: China's juice market (retail and non-retail) volume size, 2009-18
  • Figure 45: China's juice retail market volume size, 2009-19
  • Figure 46: China's juice retail market value size, 2009-19

17. Appendix - Market Segmentation

  • Figure 47: China's juice retail market volume size, by segment, 2009-19
  • Figure 48: China's juice retail market value size, by segment, 2009-19

18. Appendix - The Consumer - Usage of Different Types of Juice

  • Figure 49: Usage of different types of juice, August 2014
  • Figure 50: Most popular usage of different types of juice, by demographics, August 2014
  • Figure 51: Next most popular usage of different types of juice, by demographics, August 2014
  • Figure 52: Usage of different types of juice, by most popular usage of different types of juice, August 2014
  • Figure 53: Usage of different types of juice, by next most popular usage of different types of juice, August 2014
  • Figure 54: Repertoire of usage of different types of juice, by demographics, August 2014

19. Appendix -Consumer Perceptions of Juice and Fruit-Flavoured Soft Drinks

  • Figure 55: Consumer perceptions of juice and fruit-flavoured soft drinks, August 2014
  • Figure 56: Most popular consumer perceptions of juice and fruit-flavoured soft drinks - Packaged pure juices, by demographics, August 2014
  • Figure 57: Next most popular consumer perceptions of juice and fruit-flavoured soft drinks - Packaged pure juices, by demographics, August 2014
  • Figure 58: Most popular consumer perceptions of juice and fruit-flavoured soft drinks - Packaged nectars and juice drinks, by demographics, August 2014
  • Figure 59: Next most popular consumer perceptions of juice and fruit-flavoured soft drinks - Packaged nectars and juice drinks, by demographics, August 2014
  • Figure 60: Most popular consumer perceptions of juice and fruit-flavoured soft drinks - Freshly squeezed juice, by demographics, August 2014
  • Figure 61: Next most popular consumer perceptions of juice and fruit-flavoured soft drinks - Freshly squeezed juice, by demographics, August 2014
  • Figure 62: Most popular consumer perceptions of juice and fruit-flavoured soft drinks - Fruit flavoured carbonated soft drinks, by demographics, August 2014
  • Figure 63: Next most popular consumer perceptions of juice and fruit-flavoured soft drinks - Fruit flavoured carbonated soft drinks, by demographics, August 2014
  • Figure 64: Most popular consumer perceptions of juice and fruit-flavoured soft drinks - Ready-to-drink tea drinks with fruit flavours, by demographics, August 2014
  • Figure 65: Next most popular consumer perceptions of juice and fruit-flavoured soft drinks - Ready-to-drink tea drinks with fruit flavours, by demographics, August 2014

20. Appendix - Consumer Purchase Behaviour of and Attitudes towards RTD Juice

  • Figure 66: Consumer purchase behaviour of and attitudes towards RTD juice, August 2014
  • Figure 67: Most popular consumer purchase behaviour of and attitudes towards RTD juice, by demographics, August 2014
  • Figure 68: Next most popular consumer purchase behaviour of and attitudes towards RTD juice, by demographics, August 2014

21. Appendix - The Consumer - Interest in Flavours of RTD Juice Products

  • Figure 69: Interest in flavours of RTD juice products, August 2014
  • Figure 70: Most popular interest in flavours of RTD juice products, by demographics, August 2014
  • Figure 71: Next most popular interest in flavours of RTD juice products, by demographics, August 2014

22. Appendix - Interest in Health Benefits of RTD Juice Products

  • Figure 72: Interest in health benefits of RTD juice products, August 2014
  • Figure 73: Most popular interest in health benefits of RTD juice products, by demographics, August 2014
  • Figure 74: Next most popular interest in health benefits of RTD juice products, by demographics, August 2014
  • Figure 75: Other interest in health benefits of RTD juice products, by demographics, August 2014

23. Appendix - The Consumer - Attitudes towards Juice

  • Figure 76: Attitudes towards Juice, August 2014
  • Figure 77: Agreement with the statement 'Juices combining both vegetables and fruit taste better than single-flavoured vegetable juice', by demographics, August 2014
  • Figure 78: Agreement with the statement 'Vegetable juice is better for weight-control than fruit juice', by demographics, August 2014
  • Figure 79: Agreement with the statement 'There is a lack of packaged vegetable juice varieties available', by demographics, August 2014
  • Figure 80: Agreement with the statement 'Vegetable juice is more nutritious than fruit juice', by demographics, August 2014
  • Figure 81: Agreement with the statement 'Mixed flavoured juice is more nutritious than single flavoured juice', by demographics, August 2014
  • Figure 82: Agreement with the statement 'There is a lack of packaged juice with no/low calories', by demographics, August 2014
  • Figure 83: Agreement with the statement 'Fruit juice with pulp is more natural than those without pulp', by demographics, August 2014
  • Figure 84: Agreement with the statement 'It is difficult to find a juice brand that reflects my personality', by demographics, August 2014
  • Figure 85: Agreement with the statement 'The '100% juice' label on the package of juice products means it is without any additives', by demographics, August 2014
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