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市場調查報告書

中國的植物蛋白質飲料市場

Plant Protein Drinks - China - January 2015

出版商 Mintel China 商品編碼 295744
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國的植物蛋白質飲料市場 Plant Protein Drinks - China - January 2015
出版日期: 2015年01月31日 內容資訊: 英文
簡介

中國的植物蛋白質飲料(PPD)市場展現出急速成長,並成為許多新部門商品中,湧現出許多新加入組擴大佔有率的飲料市場中變化動態最大的市場。由於競爭激烈化讓市場被迫朝高級品路線發展。

本報告涵蓋中國的PPD市場,提供您市場趨勢,課題,革新,以及消費者趨勢之各種角度詳細驗證,現行市場市場規模的估計以及今後的市場預測。再關於這些從分析結果這個市場企業各公司應該作為目標策略推進著考察。

第1章 序論

  • 定義
  • 調查手法
  • 簡稱

第2章 摘要整理

  • 穩定的市場成長與強力的銷售業績讓PPD脫穎而出
  • 滲透度高讓用戶數沒有擴大的空間
  • 不喝PPD的人分佈偏頗
  • 胡桃及大豆的飲料擴大
  • 胡桃脫穎而出
  • 同業資訊頻道是資訊來源的主體
  • 進口PPD的高可靠度是最大的優點…
  • …一般認為中國國產的產品更合中國人的口味
  • 原料成為選擇高級PPD時的重要決定性因素
  • Mintel China的考察

第3章 市場課題和重要點

  • 原料和效果是達到高級品之道
    • 市場資料
    • 對市場的影響
  • 口味已不再是決定PPD成敗的決定性因素

第4章 趨勢應用

第5章 推動市場成長要素

  • 由於人口的高齡化擴大了PPD市場
  • 由於健康意識提升PPD日益富有魅力
  • 高級品化的未來性高
  • 原油價格大幅減少大量降低包裝的成本

第6章 市場規模及未來預測

  • 穩定的市場成長與強力的銷售業績讓PPD脫穎而出
    • 中國的PPD的銷售量及銷售額
  • 現在雖然小但未來具有莫大可能性
    • 中國的PPD銷售量及銷售額的最佳及最壞案例預測
  • 預測手法

第7章 市場佔有率

  • 由於領域的差異讓業績大不相同
  • 市場競爭越發激烈
  • 前三類領域正在流失佔有率
    • 不同銷售額來看的中國的PPD的市場分類

第8章 誰發展革新

  • 純粹vs. 加添味道(調味香料)
  • 類別模糊帶來新希望
  • 水果和蔬菜的類別界限不清
  • 運動飲料和能量飲料的界限不清
  • 其他的PPD之間界限不清 - 打破白色和黑色之間PPD飲料屏障

第9章 主要企業品牌

  • Xiamen Yin Lu Co., Ltd
  • Coconut Palm Group
  • Hebei Chengde Lolo Co., Ltd
  • Hebei YangYuan Co., Ltd
  • Vitasoy International Holdings Ltd.

第10章 消費者趨勢 - PPD的滲透度

第11章 消費者趨勢 - 不喝的理由

第12章 消費者趨勢 - PPD消費情形的變化

第13章 消費者趨勢 - 各種類型的PPD性質

第14章 消費者趨勢 - 資訊來源

第15章 消費者趨勢 - 進口及國產PPD領取方法

第16章 消費者趨勢 - 決定高級植物蛋白質飲料的因素

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

“The staggering growth in the PPD market makes it the most dynamic market in the drink spectrum with emerging product categories on the rise and new entrants flooding into the market. The intensifying competition from within and outside the PPD market will put pressure on the established brands in the five leading product segments, forcing the market to move towards further fragmentation. However, the pressure from the competition is unlikely to offset the momentum and the market is expected to follow its record-breaking growth rate in the short term.” - David Zhang, Senior Drink Analyst.

This report looks at the following areas:

  • Ingredients and added benefits lead the premiumisation route
  • Taste no longer plays a definitive role in the success of PPDs

Given the stagnant prices of PPDs, the market is increasingly under pressure to premiumise. Brands and operators will certainly benefit from a new PPD market with an expanding premium segment.

Table of Contents

1. Introduction

  • Definition
  • Methodology
  • Abbreviations

2. Executive Summary

  • Steady growth and strong performance makes PPDs stand out
    • Figure 1: Best- and worst-case forecast of China retail value sales of PPDs, by value, 2009-19
    • Figure 2: Best- and worst-case forecast sales of PPDs in China, by volume, 2009-19
  • High penetration leaves little room to expand user base
    • Figure 3: Penetration of PPDs, October 2014
  • The distribution of non-drinkers is polarised
    • Figure 4: Non-users of PPDs, by personal monthly income, October 2014
  • Walnut and soybean drinks are on the rise
    • Figure 5: Change in PPD consumption, October 2014
  • Walnut stands out from the crowd
    • Figure 6: Correspondence map of the PPD market in China
  • Peer-based information channels stand out
    • Figure 7: Sources of information, October 2014
  • Trustworthiness is the key advantage of imported PPDs...
    • Figure 8: Selected attributes towards imported PPDs
  • ... but domestic ones are thought to be more compatible with Chinese taste buds
    • Figure 9: Selected attributes towards domesticPPDs
  • Ingredients play the key role in determining premium PPDs
    • Figure 10: Factors determining premium PPDs, October 2014
  • What we think

3. Issues and Insights

  • Ingredients and added benefits lead the premiumisation route
  • The facts
  • The implications
  • Taste no longer plays a definitive role in the success of PPDs
  • The facts
  • The implications

4. Trend Applications

  • Trend: Sense of the Intense
  • Trend: The Real Thing
  • Trend: Mood to Order

5. Market Drivers

  • Key points
  • The ageing population drives the PPD market up
    • Figure 11: Population of China, by age, 2002-13
  • Health concerns make PPDs more appealing
  • Premiumisation shows potential
    • Figure 12: Urban per capita household consumption expenditure in cash in China, 2005-13
  • Significant dip in crude oil prices reduces packaging cost substantially
    • Figure 13: Brent crude oil monthly price, 2011-14

6. Market Size and Forecast

  • Key points
  • Steady growth and strong performance makes PPDs stand out
    • Figure 14: Value and volume sales for PPDs in China, 2009-19
  • Small for now but with huge potential in the future
    • Figure 15: Best- and worst-case forecast of China retail value sales of PPDs, by value, 2009-19
    • Figure 16: Best- and worst-case forecast of sales of PPDs in China, by volume, 2009-19
  • Forecast methodology

7. Market Share

  • Key points
  • Mixed performance strongly associated with segment differences ...
    • Figure 17: Market share of PPD market in China, 2011-13
  • The competition is intensifying
  • The three leading categories losing ground
    • Figure 18: Market segmentation of PPDs in China, by value, 2009-13

8. Who's Innovating?

  • Key points
  • Purity vs added flavours
    • Figure 19: Organic chocolate flavoured almond milk, Q4 2014
  • Category blurring brings new hope
  • Category blurring with fruit and vegetables
  • Category blurring with sports and energy drinks
    • Figure 20: Selected new PPDs with added fruit flavours as substitutes of sports drink, 2014
    • Figure 21: Caramel flavoured soymilk drink launched by Kikkoman in Japan, Q2 2014
  • Category blurring with other PPDs - breaking the barrier between white and black PPD drinks
    • Figure 22: Walnut and peanut flavoured milk launched by Yinlu, Q3 2014

9. Brands and Companies

  • Xiamen Yin Lu Co., Ltd
  • Coconut Palm Group
  • Hebei Chengde Lolo Co., Ltd
  • Hebei YangYuan Co., Ltd
  • Vitasoy International Holdings Ltd.

10. The Consumer - Penetration of PPDs

  • Key points
  • High penetration leaves little room to expand user base
    • Figure 23: Penetration of PPDs, October 2014
  • Young and mid-earners are more likely to buy PPDs
    • Figure 24: Usage of PPDs, by selected demographics, October 2014
  • Foshan shows highest penetration
    • Figure 25: Usage of PPDs, by city, October 2014

11. The Consumer - Reasons for Not Drinking

  • Key points
  • The distribution of non-drinkers is polarised
    • Figure 26: Usage of PPDs, by personal monthly income, October 2014
  • Reasons for not drinking
    • Figure 27: Reasons for not drinking, October 2014
    • Figure 28: Nature's organic original soy milk launched in Australia, Q1 2015

12. The Consumer - Change in PPD consumption

  • Key points
  • Walnut and soybean drinks are on the rise
    • Figure 29: Change in PPD consumption, October 2014
  • Young and female drinkers consume more soybean-based drinks
    • Figure 30: Consumers who have drunk more soybean drinks, by selected demographics, October 2014
    • Figure 31: Mango soy milk with collagen launched by Toraku in Japan, Q2 2013
  • Coconut drinks bear a premium image
    • Figure 32: Consumers who have drunk more coconut drinks, by selected demographics, October 2014
  • Peanut-based drinks show a rare skew towards young male consumers...
    • Figure 33: Consumers who have drunk more peanut drinks, by gender and age, October 2014
  • ... but consumers from higher tier cities tend to be less interested
    • Figure 34: Consumers who have not drunk peanut drinks, by city tier, October 2014
    • Figure 35: Peanut and rice drink from Seven Eleven in Taiwan, Q4 2014
  • Almond becomes less appealing to the young
    • Figure 36: Consumers who have drunk less peanut drinks, by city age, October 2014
    • Figure 37: Vanilla flavoured almond drink launched by Blue Diamond Growers in Mexico, Q4 2014
    • Figure 38: Vitasoy's oat and almond milk launched in New Zealand, Q4 2014
  • Lower tier cities are the key driver of the growth in the walnut segment
    • Figure 39: Change of consumption on walnut drinks, by city tier, October 2014

13. The Consumer - Attributes Associated with Different Types of PPDs

  • Key points
  • Walnut stands out from the crowd
    • Figure 40: Correspondence map of the PPD market in China
    • Figure 41: Attributes associated with different types of PPDs, October 2014
    • Figure 42: Stone ground walnut peanut PPDs by Clever Doctor in China, Q3 2014
  • Soybean drinks face challenges when premiumising
    • Figure 43: Leafy milk from Yakult Japan, Q1 2014
    • Figure 44: Black sesame flavoured soya milk launched by I-Mei in Taiwan, Q4 2013
  • Unique taste becomes the key feature of coconut drinks
  • Potential segmentation strategies for soybean drinks
    • Figure 45: Attitudes towards soy-based drinks with suggested targeting groups, October 2014
  • Female soybean drinkers consider it good for their skin
    • Figure 46: Consumers' attitude towards soybean drinks as good for their skin, by gender, October 2014
    • Figure 47: Orange flavour vitamin soymilk launched by Toraku in Japan, Q1 2015
  • Natural ingredients are important to low earners...
    • Figure 48: Attitude towards soy-based drink on natural ingredients, by personal monthly income, October 2014
  • ... and unique taste is more important to consumers with higher income
    • Figure 49: Attitude towards soy-based drinks having unique taste, by monthly personal income, October 2014
  • Potential segmentation strategies for coconut drinks
    • Figure 50: Attitudes towards coconut drinks with suggested targeting groups, October 2014
  • Men in their thirties consider coconut drinks high in calories
    • Figure 51: Pure coconut water targeting sports drink launched by Foco Switzerland, Q3 2014
  • Natural ingredients and comprehensive nutrition are more relevant to married couples
  • Regional difference: Foshan and Chengdu consumers like the thick texture of coconut drinks
    • Figure 52: The association between coconut drink and thick texture, by city, October 2014
  • Consumers from higher tier cities focus more on the beauty functions
  • Potential segmentation strategies for peanut drinks
    • Figure 53: Attitudes towards peanut drinks with suggested targeting groups, October 2014
  • Men in their twenties consider peanut drinks to have a unique taste
  • High calories in this category more likely to be recognised by low earners

14. The Consumer - Sources of Information

  • Key points
  • Peer-based information channels stand out
    • Figure 54: Source of information, October 2014
  • TV remains a key information channel for consumers...
  • ... but other traditional information channels seem to lose their glory
  • Mid-to-high earners pay more attention to online reviews...
    • Figure 55: Usage of online reviews as information channels, by personal monthly income, October 2014
  • ... online video streaming sites tend to be more attractive as information channels for high earners
    • Figure 56: Usage of online video streaming sites as information channels, by monthly personal income, October 2014
  • Older female consumers are less likely to obtain information from TV adverts
    • Figure 57: Penetration of TV adverts of PPDs, by gender and age, October 2014
  • Repertoire behaviour is commonly seen when gathering information
    • Figure 58: repertoire behaviour on information gathering in the PPD market in China, October 2014

15. The Consumer - Attitudes towards Imported and Domestic PPDs

  • Key points
  • Trustworthiness is the key advantage of imported PPDs...
    • Figure 59: Selected attributes towards imported PPDs
  • ... but domestic products are thought be more compatible with Chinese taste buds
    • Figure 60: Selected attributes towards domestic PPDs

16. The Consumer - Factors Determining Premium Plant Protein Drinks

  • Key points
  • Ingredients play the key role in determining premium PPDs
    • Figure 61: Factors determining premium PPDs, October 2014
    • Figure 62: Organic PPDs introduced globally
  • Purity vs added flavours
    • Figure 63: Organic chocolate flavoured almond milk, Q4 2014

17. Appendix - Reasons for Not Drinking

  • Figure 64: Reasons for not drinking, October 2014

18. Appendix - Change in PPD consumption

  • Figure 65: Change in PPD consumption, October 2014
  • Figure 66: Change in PPD consumption - Soybean drink, by demographics, October 2014
  • Figure 67: Change in PPD consumption - Coconut drink, by demographics, October 2014
  • Figure 68: Change in PPD consumption - Peanut drink, by demographics, October 2014
  • Figure 69: Change in PPD consumption - Almond drink, by demographics, October 2014
  • Figure 70: Change in PPD consumption - Walnut drink, by demographics, October 2014
  • Figure 71: Change in PPD consumption - Grain drink, by demographics, October 2014
  • Figure 72: Attitudes towards imported and domestic PPDs, by Change in PPD consumption - Soybean drink, October 2014
  • Figure 73: Attitudes towards imported and domestic PPDs, by Change in PPD consumption - Coconut drink, October 2014
  • Figure 74: Attitudes towards imported and domestic PPDs, by Change in PPD consumption - Peanut drink, October 2014
  • Figure 75: Attitudes towards imported and domestic PPDs, by Change in PPD consumption - Almond drink, October 2014
  • Figure 76: Attitudes towards imported and domestic PPDs, by Change in PPD consumption - Walnut drink, October 2014
  • Figure 77: Attitudes towards imported and domestic PPDs, by Change in PPD consumption - Grain drink, October 2014

19. Appendix - Attributes Associated with Different Types of PPDs

  • Figure 78: Attributes associated with different types of PPDs, October 2014
  • Figure 79: Most popular attributes associated with different types of PPDs - Soybean drinks, by demographics, October 2014
  • Figure 80: Next most popular attributes associated with different types of PPDs - Soybean drinks, by demographics, October 2014
  • Figure 81: Other attributes associated with different types of PPDs - Soybean drinks, by demographics, October 2014
  • Figure 82: Most popular attributes associated with different types of PPDs - Coconut drinks, by demographics, October 2014
  • Figure 83: Next most popular attributes associated with different types of PPDs - Coconut drinks, by demographics, October 2014
  • Figure 84: Other attributes associated with different types of PPDs - Coconut drinks, by demographics, October 2014
  • Figure 85: Most popular attributes associated with different types of PPDs - Peanut drinks, by demographics, October 2014
  • Figure 86: Next most popular attributes associated with different types of PPDs - Peanut drinks, by demographics, October 2014
  • Figure 87: Other attributes associated with different types of PPDs - Peanut drinks, by demographics, October 2014
  • Figure 88: Most popular attributes associated with different types of PPDs - Almond drinks, by demographics, October 2014
  • Figure 89: Next most popular attributes associated with different types of PPDs - Almond drinks, by demographics, October 2014
  • Figure 90: Other attributes associated with different types of PPDs - Almond drinks, by demographics, October 2014
  • Figure 91: Most popular attributes associated with different types of PPDs - Walnut drinks, by demographics, October 2014
  • Figure 92: Next most popular attributes associated with different types of PPDs - Walnut drinks, by demographics, October 2014
  • Figure 93: Other attributes associated with different types of PPDs - Walnut drinks, by demographics, October 2014
  • Figure 94: Most popular attributes associated with different types of PPDs - Grain drinks, by demographics, October 2014
  • Figure 95: Next most popular attributes associated with different types of PPDs - Grain drinks, by demographics, October 2014
  • Figure 96: Other attributes associated with different types of PPDs - Grain drinks, by demographics, October 2014

20. Appendix - Source of Information

  • Figure 97: Source of information, October 2014
  • Figure 98: Most popular source of information, by demographics, October 2014
  • Figure 99: Next most popular source of information, by demographics, October 2014
  • Figure 100: Other source of information, by demographics, October 2014
  • Repertoire
    • Figure 101: Repertoire of source of information, October 2014
    • Figure 102: Repertoire of source of information, by demographics, October 2014
    • Figure 103: Change in PPD consumption, by repertoire of source of information, October 2014

21. Appendix - Attitudes towards Imported and Domestic PPDs

  • Figure 104: Attitudes towards imported and domestic PPDs, October 2014
  • Figure 105: Most popular attitudes towards imported and domestic PPDs, by demographics, October 2014
  • Figure 106: Next most popular attitudes towards imported and domestic PPDs, by demographics, October 2014

22. Appendix - Factors Determining Premium PPDs

  • Figure 107: Factors determining premium PPDs, October 2014
  • Figure 108: Most popular factors determining premium PPDs - Rank 1, by demographics, October 2014
  • Figure 109: Next most popular factors determining premium PPDs - Rank 1, by demographics, October 2014
  • Figure 110: Other factors determining premium PPDs - Rank 1, by demographics, October 2014
  • Figure 111: Most popular factors determining premium PPDs - Rank 2, by demographics, October 2014
  • Figure 112: Next most popular factors determining premium PPDs - Rank 2, by demographics, October 2014
  • Figure 113: Other factors determining premium PPDs - Rank 2, by demographics, October 2014
  • Figure 114: Most popular factors determining premium PPDs - Rank 3, by demographics, October 2014
  • Figure 115: Next most popular factors determining premium PPDs - Rank 3, by demographics, October 2014
  • Figure 116: Other factors determining premium PPDs - Rank 3, by demographics, October 2014
  • Figure 117: Most popular factors determining premium PPDs - Rank 4, by demographics, October 2014
  • Figure 118: Next most popular factors determining premium PPDs - Rank 4, by demographics, October 2014
  • Figure 119: Other factors determining premium PPDs - Rank 4, by demographics, October 2014
  • Figure 120: Most popular factors determining premium PPDs - Rank 5, by demographics, October 2014
  • Figure 121: Next most popular factors determining premium PPDs - Rank 5, by demographics, October 2014
  • Figure 122: Other factors determining premium PPDs - Rank 5, by demographics, October 2014
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